{"id":"https://openalex.org/W2078496230","doi":"https://doi.org/10.1145/2648584.2648591","title":"Can Television Advertising Impact Be Measured on the Web? Web Spike Response as a Possible Conversion Tracking System for Television","display_name":"Can Television Advertising Impact Be Measured on the Web? Web Spike Response as a Possible Conversion Tracking System for Television","publication_year":2014,"publication_date":"2014-08-24","ids":{"openalex":"https://openalex.org/W2078496230","doi":"https://doi.org/10.1145/2648584.2648591","mag":"2078496230"},"language":"en","primary_location":{"id":"doi:10.1145/2648584.2648591","is_oa":false,"landing_page_url":"https://doi.org/10.1145/2648584.2648591","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the Eighth International Workshop on Data Mining for Online Advertising","raw_type":"proceedings-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5023805928","display_name":"Brendan Kitts","orcid":null},"institutions":[],"countries":[],"is_corresponding":true,"raw_author_name":"Brendan Kitts","raw_affiliation_strings":["Adap.tv, 801 Second Avenue, Suite 800, Seattle WA 98104"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Adap.tv, 801 Second Avenue, Suite 800, Seattle WA 98104","institution_ids":[]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5043592816","display_name":"Michael F. Bardaro","orcid":null},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Michael Bardaro","raw_affiliation_strings":["Adap.tv, 801 Second Avenue, Suite 800, Seattle WA 98104"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Adap.tv, 801 Second Avenue, Suite 800, Seattle WA 98104","institution_ids":[]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5061646581","display_name":"Dyng Au","orcid":null},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Dyng Au","raw_affiliation_strings":["Adap.tv, 801 Second Avenue, Suite 800, Seattle WA 98104"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Adap.tv, 801 Second Avenue, Suite 800, Seattle WA 98104","institution_ids":[]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5020696407","display_name":"Al Lee","orcid":null},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Al Lee","raw_affiliation_strings":["Adap.tv, 801 Second Avenue, Suite 800, Seattle WA 98104"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Adap.tv, 801 Second Avenue, Suite 800, Seattle WA 98104","institution_ids":[]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5079392158","display_name":"Sawin Lee","orcid":null},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Sawin Lee","raw_affiliation_strings":["Adap.tv, 801 Second Avenue, Suite 800, Seattle WA 98104"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Adap.tv, 801 Second Avenue, Suite 800, Seattle WA 98104","institution_ids":[]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5053611204","display_name":"Jon Borchardt","orcid":null},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Jon Borchardt","raw_affiliation_strings":["Adap.tv, 801 Second Avenue, Suite 800, Seattle WA 98104"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Adap.tv, 801 Second Avenue, Suite 800, Seattle WA 98104","institution_ids":[]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5075274694","display_name":"Craig A. Schwartz","orcid":null},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Craig Schwartz","raw_affiliation_strings":["Adap.tv, 801 Second Avenue, Suite 800, Seattle WA 98104"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Adap.tv, 801 Second Avenue, Suite 800, Seattle WA 98104","institution_ids":[]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5007727054","display_name":"John Sobieski","orcid":"https://orcid.org/0000-0003-1897-4076"},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"John Sobieski","raw_affiliation_strings":["Adap.tv, 801 Second Avenue, Suite 800, Seattle WA 98104"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Adap.tv, 801 Second Avenue, Suite 800, Seattle WA 98104","institution_ids":[]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5071019627","display_name":"John Wadsworth-Drake","orcid":null},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"John Wadsworth-Drake","raw_affiliation_strings":["Adap.tv, 801 Second Avenue, Suite 800, Seattle WA 98104"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Adap.tv, 801 Second Avenue, Suite 800, Seattle WA 98104","institution_ids":[]}]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":9,"corresponding_author_ids":["https://openalex.org/A5023805928"],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":3.1546,"has_fulltext":false,"cited_by_count":9,"citation_normalized_percentile":{"value":0.93102637,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":89,"max":96},"biblio":{"volume":null,"issue":null,"first_page":"1","last_page":"9"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12720","display_name":"Multimedia Communication and Technology","score":0.9887999892234802,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T12720","display_name":"Multimedia Communication and Technology","score":0.9887999892234802,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11165","display_name":"Image and Video Quality Assessment","score":0.9639999866485596,"subfield":{"id":"https://openalex.org/subfields/1707","display_name":"Computer Vision and Pattern Recognition"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.948199987411499,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/spike","display_name":"Spike (software development)","score":0.7321761250495911},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.65459805727005},{"id":"https://openalex.org/keywords/tracking","display_name":"Tracking (education)","score":0.5885351300239563},{"id":"https://openalex.org/keywords/psychology","display_name":"Psychology","score":0.06439736485481262}],"concepts":[{"id":"https://openalex.org/C2781390188","wikidata":"https://www.wikidata.org/wiki/Q25203449","display_name":"Spike (software development)","level":2,"score":0.7321761250495911},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.65459805727005},{"id":"https://openalex.org/C2775936607","wikidata":"https://www.wikidata.org/wiki/Q466845","display_name":"Tracking (education)","level":2,"score":0.5885351300239563},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.06439736485481262},{"id":"https://openalex.org/C19417346","wikidata":"https://www.wikidata.org/wiki/Q7922","display_name":"Pedagogy","level":1,"score":0.0},{"id":"https://openalex.org/C115903868","wikidata":"https://www.wikidata.org/wiki/Q80993","display_name":"Software engineering","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1145/2648584.2648591","is_oa":false,"landing_page_url":"https://doi.org/10.1145/2648584.2648591","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the Eighth International Workshop on Data Mining for Online Advertising","raw_type":"proceedings-article"}],"best_oa_location":null,"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":14,"referenced_works":["https://openalex.org/W66617324","https://openalex.org/W1921202903","https://openalex.org/W1970629804","https://openalex.org/W2027867371","https://openalex.org/W2031023669","https://openalex.org/W2035586351","https://openalex.org/W2037371283","https://openalex.org/W2044877858","https://openalex.org/W2109411808","https://openalex.org/W2123178273","https://openalex.org/W2319413631","https://openalex.org/W2577227262","https://openalex.org/W3122515502","https://openalex.org/W4240835615"],"related_works":["https://openalex.org/W2899084033","https://openalex.org/W2748952813","https://openalex.org/W2769135912","https://openalex.org/W2062974934","https://openalex.org/W2174331923","https://openalex.org/W4253537698","https://openalex.org/W2329992713","https://openalex.org/W2199339534","https://openalex.org/W2593472350","https://openalex.org/W2325625125"],"abstract_inverted_index":{"Consumers":[0],"are":[1],"increasingly":[2],"using":[3],"internet-connected":[4],"devices":[5],"while":[6],"watching":[7],"television.":[8],"This":[9],"paper":[10],"will":[11,55],"show":[12],"that":[13,22,41,54],"it":[14,42],"is":[15],"possible":[16,45],"to":[17,46],"measure":[18],"web":[19],"activity":[20],"bursts":[21],"peak":[23],"about":[24],"13":[25],"seconds":[26],"after":[27],"the":[28],"end":[29],"of":[30],"traditional":[31],"TV":[32,50,58],"ad":[33],"broadcasts.":[34],"By":[35],"measuring":[36],"this":[37],"effect,":[38],"we":[39],"propose":[40],"may":[43],"be":[44],"deploy":[47],"a":[48],"web-based":[49],"conversion":[51],"tracking":[52],"system":[53],"work":[56],"on":[57],"systems.":[59]},"counts_by_year":[{"year":2025,"cited_by_count":1},{"year":2024,"cited_by_count":2},{"year":2021,"cited_by_count":1},{"year":2020,"cited_by_count":1},{"year":2018,"cited_by_count":1},{"year":2017,"cited_by_count":1},{"year":2016,"cited_by_count":1},{"year":2014,"cited_by_count":1}],"updated_date":"2026-05-05T08:41:31.759640","created_date":"2025-10-10T00:00:00"}