{"id":"https://openalex.org/W2117245522","doi":"https://doi.org/10.1145/2600057.2602874","title":"Multiplicative bidding in online advertising","display_name":"Multiplicative bidding in online advertising","publication_year":2014,"publication_date":"2014-05-30","ids":{"openalex":"https://openalex.org/W2117245522","doi":"https://doi.org/10.1145/2600057.2602874","mag":"2117245522"},"language":"en","primary_location":{"id":"doi:10.1145/2600057.2602874","is_oa":true,"landing_page_url":"https://doi.org/10.1145/2600057.2602874","pdf_url":"http://dl.acm.org/ft_gateway.cfm?id=2602874&type=pdf","source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the fifteenth ACM conference on Economics and computation","raw_type":"proceedings-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"gold","oa_url":"http://dl.acm.org/ft_gateway.cfm?id=2602874&type=pdf","any_repository_has_fulltext":null},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5113873446","display_name":"MohammadHossein Bateni","orcid":null},"institutions":[{"id":"https://openalex.org/I1291425158","display_name":"Google (United States)","ror":"https://ror.org/00njsd438","country_code":"US","type":"company","lineage":["https://openalex.org/I1291425158","https://openalex.org/I4210128969"]}],"countries":["US"],"is_corresponding":true,"raw_author_name":"MohammadHossein Bateni","raw_affiliation_strings":["Google Research, New York, New York, NY, USA","Google Research, New York, New York, NY, USA#TAB#"],"affiliations":[{"raw_affiliation_string":"Google Research, New York, New York, NY, USA","institution_ids":["https://openalex.org/I1291425158"]},{"raw_affiliation_string":"Google Research, New York, New York, NY, USA#TAB#","institution_ids":["https://openalex.org/I1291425158"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5042697545","display_name":"Jon Feldman","orcid":null},"institutions":[{"id":"https://openalex.org/I1291425158","display_name":"Google (United States)","ror":"https://ror.org/00njsd438","country_code":"US","type":"company","lineage":["https://openalex.org/I1291425158","https://openalex.org/I4210128969"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Jon Feldman","raw_affiliation_strings":["Google Research, New York, New York, NY, USA","Google Research, New York, New York, NY, USA#TAB#"],"affiliations":[{"raw_affiliation_string":"Google Research, New York, New York, NY, USA","institution_ids":["https://openalex.org/I1291425158"]},{"raw_affiliation_string":"Google Research, New York, New York, NY, USA#TAB#","institution_ids":["https://openalex.org/I1291425158"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5075598023","display_name":"Vahab Mirrokni","orcid":"https://orcid.org/0000-0001-6705-5629"},"institutions":[{"id":"https://openalex.org/I1291425158","display_name":"Google (United States)","ror":"https://ror.org/00njsd438","country_code":"US","type":"company","lineage":["https://openalex.org/I1291425158","https://openalex.org/I4210128969"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Vahab Mirrokni","raw_affiliation_strings":["Google Research, New York, New York, NY, USA","Google Research, New York, New York, NY, USA#TAB#"],"affiliations":[{"raw_affiliation_string":"Google Research, New York, New York, NY, USA","institution_ids":["https://openalex.org/I1291425158"]},{"raw_affiliation_string":"Google Research, New York, New York, NY, USA#TAB#","institution_ids":["https://openalex.org/I1291425158"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5103373639","display_name":"Sam Chiu-wai Wong","orcid":null},"institutions":[{"id":"https://openalex.org/I95457486","display_name":"University of California, Berkeley","ror":"https://ror.org/01an7q238","country_code":"US","type":"education","lineage":["https://openalex.org/I95457486"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Sam Chiu-wai Wong","raw_affiliation_strings":["University of California at Berkeley, Berkeley, CA, USA"],"affiliations":[{"raw_affiliation_string":"University of California at Berkeley, Berkeley, CA, USA","institution_ids":["https://openalex.org/I95457486"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":4,"corresponding_author_ids":["https://openalex.org/A5113873446"],"corresponding_institution_ids":["https://openalex.org/I1291425158"],"apc_list":null,"apc_paid":null,"fwci":1.724,"has_fulltext":true,"cited_by_count":14,"citation_normalized_percentile":{"value":0.86965787,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":89,"max":97},"biblio":{"volume":null,"issue":null,"first_page":"715","last_page":"732"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12288","display_name":"Optimization and Search Problems","score":0.9998999834060669,"subfield":{"id":"https://openalex.org/subfields/1705","display_name":"Computer Networks and Communications"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},"topics":[{"id":"https://openalex.org/T12288","display_name":"Optimization and Search Problems","score":0.9998999834060669,"subfield":{"id":"https://openalex.org/subfields/1705","display_name":"Computer Networks and Communications"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T11182","display_name":"Auction Theory and Applications","score":0.9998000264167786,"subfield":{"id":"https://openalex.org/subfields/1803","display_name":"Management Science and Operations Research"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.9993000030517578,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/bidding","display_name":"Bidding","score":0.8497180938720703},{"id":"https://openalex.org/keywords/multiplicative-function","display_name":"Multiplicative function","score":0.759943962097168},{"id":"https://openalex.org/keywords/real-time-bidding","display_name":"Real-time bidding","score":0.6487641334533691},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.6141969561576843},{"id":"https://openalex.org/keywords/matching","display_name":"Matching (statistics)","score":0.44125044345855713},{"id":"https://openalex.org/keywords/monotone-polygon","display_name":"Monotone polygon","score":0.43084201216697693},{"id":"https://openalex.org/keywords/mathematical-optimization","display_name":"Mathematical optimization","score":0.3773195147514343},{"id":"https://openalex.org/keywords/econometrics","display_name":"Econometrics","score":0.3354008197784424},{"id":"https://openalex.org/keywords/microeconomics","display_name":"Microeconomics","score":0.21478712558746338},{"id":"https://openalex.org/keywords/mathematics","display_name":"Mathematics","score":0.2117520272731781},{"id":"https://openalex.org/keywords/economics","display_name":"Economics","score":0.16761624813079834},{"id":"https://openalex.org/keywords/statistics","display_name":"Statistics","score":0.10505726933479309}],"concepts":[{"id":"https://openalex.org/C9233905","wikidata":"https://www.wikidata.org/wiki/Q3276328","display_name":"Bidding","level":2,"score":0.8497180938720703},{"id":"https://openalex.org/C42747912","wikidata":"https://www.wikidata.org/wiki/Q1048447","display_name":"Multiplicative function","level":2,"score":0.759943962097168},{"id":"https://openalex.org/C1525070","wikidata":"https://www.wikidata.org/wiki/Q2134714","display_name":"Real-time bidding","level":3,"score":0.6487641334533691},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.6141969561576843},{"id":"https://openalex.org/C165064840","wikidata":"https://www.wikidata.org/wiki/Q1321061","display_name":"Matching (statistics)","level":2,"score":0.44125044345855713},{"id":"https://openalex.org/C2834757","wikidata":"https://www.wikidata.org/wiki/Q4925424","display_name":"Monotone polygon","level":2,"score":0.43084201216697693},{"id":"https://openalex.org/C126255220","wikidata":"https://www.wikidata.org/wiki/Q141495","display_name":"Mathematical optimization","level":1,"score":0.3773195147514343},{"id":"https://openalex.org/C149782125","wikidata":"https://www.wikidata.org/wiki/Q160039","display_name":"Econometrics","level":1,"score":0.3354008197784424},{"id":"https://openalex.org/C175444787","wikidata":"https://www.wikidata.org/wiki/Q39072","display_name":"Microeconomics","level":1,"score":0.21478712558746338},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.2117520272731781},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.16761624813079834},{"id":"https://openalex.org/C105795698","wikidata":"https://www.wikidata.org/wiki/Q12483","display_name":"Statistics","level":1,"score":0.10505726933479309},{"id":"https://openalex.org/C134306372","wikidata":"https://www.wikidata.org/wiki/Q7754","display_name":"Mathematical analysis","level":1,"score":0.0},{"id":"https://openalex.org/C2524010","wikidata":"https://www.wikidata.org/wiki/Q8087","display_name":"Geometry","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1145/2600057.2602874","is_oa":true,"landing_page_url":"https://doi.org/10.1145/2600057.2602874","pdf_url":"http://dl.acm.org/ft_gateway.cfm?id=2602874&type=pdf","source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the fifteenth ACM conference on Economics and computation","raw_type":"proceedings-article"}],"best_oa_location":{"id":"doi:10.1145/2600057.2602874","is_oa":true,"landing_page_url":"https://doi.org/10.1145/2600057.2602874","pdf_url":"http://dl.acm.org/ft_gateway.cfm?id=2602874&type=pdf","source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the fifteenth ACM conference on Economics and computation","raw_type":"proceedings-article"},"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W2117245522.pdf","grobid_xml":"https://content.openalex.org/works/W2117245522.grobid-xml"},"referenced_works_count":15,"referenced_works":["https://openalex.org/W1956354821","https://openalex.org/W1993252260","https://openalex.org/W1996312099","https://openalex.org/W1996714867","https://openalex.org/W2038263585","https://openalex.org/W2091858563","https://openalex.org/W2117340018","https://openalex.org/W2117798265","https://openalex.org/W2119914577","https://openalex.org/W2131951207","https://openalex.org/W2142094448","https://openalex.org/W2155551092","https://openalex.org/W2158268067","https://openalex.org/W2250285668","https://openalex.org/W4252195155"],"related_works":["https://openalex.org/W2372662578","https://openalex.org/W784208287","https://openalex.org/W341704063","https://openalex.org/W2141395620","https://openalex.org/W2355176056","https://openalex.org/W4310829256","https://openalex.org/W4385421505","https://openalex.org/W2367213784","https://openalex.org/W2389286292","https://openalex.org/W2914653609"],"abstract_inverted_index":{"In":[0,18],"this":[1,91,102],"paper,":[2],"we":[3,133],"initiate":[4],"the":[5,8,21,30,45,49,53,56,60,66,70,85,116,119,136,140,158,194],"study":[6],"of":[7,32,44,52,88,118,128,139,160,171],"multiplicative":[9,19,120,161],"bidding":[10,89,121],"language":[11,122],"adopted":[12],"by":[13,69,125],"major":[14],"Internet":[15],"search":[16,27,46,61,129],"companies.":[17],"bidding,":[20],"effective":[22],"bid":[23,35,37,75],"on":[24,42,58,115,179],"a":[25,33,79],"particular":[26],"auction":[28],"is":[29,62,153],"product":[31],"base":[34],"and":[36,77,97,111,142,146,163,175],"adjustments":[38],"that":[39,83,188],"are":[40,106],"dependent":[41],"features":[43],"(for":[47],"example,":[48],"geographic":[50],"location":[51],"user,":[54],"or":[55],"platform":[57],"which":[59],"conducted).":[63],"We":[64,93,166],"consider":[65],"task":[67],"faced":[68],"advertiser":[71],"when":[72],"setting":[73],"these":[74,104],"adjustments,":[76],"establish":[78],"foundational":[80],"optimization":[81],"problem":[82,173],"captures":[84],"core":[86],"difficulty":[87],"under":[90],"language.":[92],"give":[94,143],"matching":[95],"algorithmic":[96,145],"approximation":[98],"hardness":[99,147],"results":[100,105],"for":[101,157],"problem;":[103],"against":[107,182],"an":[108,154],"information-theoretic":[109],"bound,":[110],"thus":[112],"have":[113],"implications":[114],"power":[117],"itself.":[123],"Inspired":[124],"empirical":[126,169],"studies":[127],"engine":[130],"price":[131],"data,":[132],"then":[134],"codify":[135],"relevant":[137],"restrictions":[138],"problem,":[141],"further":[144],"results.":[148],"Our":[149,185],"main":[150],"technical":[151],"contribution":[152],"O(log":[155],"n)-approximation":[156],"case":[159],"prices":[162],"monotone":[164],"values.":[165],"also":[167],"provide":[168],"validations":[170],"our":[172,177],"restrictions,":[174],"test":[176],"algorithms":[178],"real":[180],"data":[181],"natural":[183],"benchmarks.":[184],"experiments":[186],"show":[187],"they":[189],"perform":[190],"favorably":[191],"compare":[192],"with":[193],"baseline.":[195]},"counts_by_year":[{"year":2023,"cited_by_count":1},{"year":2022,"cited_by_count":2},{"year":2021,"cited_by_count":3},{"year":2019,"cited_by_count":2},{"year":2018,"cited_by_count":1},{"year":2017,"cited_by_count":3},{"year":2016,"cited_by_count":1},{"year":2014,"cited_by_count":1}],"updated_date":"2025-11-06T03:46:38.306776","created_date":"2025-10-10T00:00:00"}
