{"id":"https://openalex.org/W2065290179","doi":"https://doi.org/10.1145/2578153.2583037","title":"The role of processing fluency in online consumer behavior","display_name":"The role of processing fluency in online consumer behavior","publication_year":2014,"publication_date":"2014-03-24","ids":{"openalex":"https://openalex.org/W2065290179","doi":"https://doi.org/10.1145/2578153.2583037","mag":"2065290179"},"language":"en","primary_location":{"id":"doi:10.1145/2578153.2583037","is_oa":false,"landing_page_url":"https://doi.org/10.1145/2578153.2583037","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the Symposium on Eye Tracking Research and Applications","raw_type":"proceedings-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5018402248","display_name":"Nina Chrobot","orcid":"https://orcid.org/0000-0002-5344-7506"},"institutions":[{"id":"https://openalex.org/I36685595","display_name":"Uniwersytet SWPS","ror":"https://ror.org/0407f1r36","country_code":"PL","type":"education","lineage":["https://openalex.org/I36685595"]}],"countries":["PL"],"is_corresponding":true,"raw_author_name":"Nina Chrobot","raw_affiliation_strings":["University of Social Sciences and Humanities, Warsaw, Poland","University of Social Sciences and Humanities , Warsaw, Poland"],"affiliations":[{"raw_affiliation_string":"University of Social Sciences and Humanities, Warsaw, Poland","institution_ids":["https://openalex.org/I36685595"]},{"raw_affiliation_string":"University of Social Sciences and Humanities , Warsaw, Poland","institution_ids":[]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5018402248"],"corresponding_institution_ids":["https://openalex.org/I36685595"],"apc_list":null,"apc_paid":null,"fwci":0.9333,"has_fulltext":false,"cited_by_count":8,"citation_normalized_percentile":{"value":0.78003006,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":89,"max":97},"biblio":{"volume":null,"issue":null,"first_page":"387","last_page":"388"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11516","display_name":"Visual and Cognitive Learning Processes","score":0.967199981212616,"subfield":{"id":"https://openalex.org/subfields/3205","display_name":"Experimental and Cognitive Psychology"},"field":{"id":"https://openalex.org/fields/32","display_name":"Psychology"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11516","display_name":"Visual and Cognitive Learning Processes","score":0.967199981212616,"subfield":{"id":"https://openalex.org/subfields/3205","display_name":"Experimental and Cognitive Psychology"},"field":{"id":"https://openalex.org/fields/32","display_name":"Psychology"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9532999992370605,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.9115999937057495,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/fluency","display_name":"Fluency","score":0.8452928066253662},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.6707637310028076},{"id":"https://openalex.org/keywords/the-internet","display_name":"The Internet","score":0.6525342464447021},{"id":"https://openalex.org/keywords/eye-tracking","display_name":"Eye tracking","score":0.6273823976516724},{"id":"https://openalex.org/keywords/preference","display_name":"Preference","score":0.6152729988098145},{"id":"https://openalex.org/keywords/task","display_name":"Task (project management)","score":0.6082445979118347},{"id":"https://openalex.org/keywords/cognition","display_name":"Cognition","score":0.5979678630828857},{"id":"https://openalex.org/keywords/human\u2013computer-interaction","display_name":"Human\u2013computer interaction","score":0.46490514278411865},{"id":"https://openalex.org/keywords/process","display_name":"Process (computing)","score":0.4569151997566223},{"id":"https://openalex.org/keywords/processing-fluency","display_name":"Processing fluency","score":0.44169557094573975},{"id":"https://openalex.org/keywords/graphics","display_name":"Graphics","score":0.43176668882369995},{"id":"https://openalex.org/keywords/cognitive-psychology","display_name":"Cognitive psychology","score":0.4036146104335785},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.3632850646972656},{"id":"https://openalex.org/keywords/psychology","display_name":"Psychology","score":0.3430822789669037},{"id":"https://openalex.org/keywords/artificial-intelligence","display_name":"Artificial intelligence","score":0.16409963369369507}],"concepts":[{"id":"https://openalex.org/C2777413886","wikidata":"https://www.wikidata.org/wiki/Q3276013","display_name":"Fluency","level":2,"score":0.8452928066253662},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.6707637310028076},{"id":"https://openalex.org/C110875604","wikidata":"https://www.wikidata.org/wiki/Q75","display_name":"The Internet","level":2,"score":0.6525342464447021},{"id":"https://openalex.org/C56461940","wikidata":"https://www.wikidata.org/wiki/Q970687","display_name":"Eye tracking","level":2,"score":0.6273823976516724},{"id":"https://openalex.org/C2781249084","wikidata":"https://www.wikidata.org/wiki/Q908656","display_name":"Preference","level":2,"score":0.6152729988098145},{"id":"https://openalex.org/C2780451532","wikidata":"https://www.wikidata.org/wiki/Q759676","display_name":"Task (project management)","level":2,"score":0.6082445979118347},{"id":"https://openalex.org/C169900460","wikidata":"https://www.wikidata.org/wiki/Q2200417","display_name":"Cognition","level":2,"score":0.5979678630828857},{"id":"https://openalex.org/C107457646","wikidata":"https://www.wikidata.org/wiki/Q207434","display_name":"Human\u2013computer interaction","level":1,"score":0.46490514278411865},{"id":"https://openalex.org/C98045186","wikidata":"https://www.wikidata.org/wiki/Q205663","display_name":"Process (computing)","level":2,"score":0.4569151997566223},{"id":"https://openalex.org/C2779398256","wikidata":"https://www.wikidata.org/wiki/Q1530468","display_name":"Processing fluency","level":3,"score":0.44169557094573975},{"id":"https://openalex.org/C21442007","wikidata":"https://www.wikidata.org/wiki/Q1027879","display_name":"Graphics","level":2,"score":0.43176668882369995},{"id":"https://openalex.org/C180747234","wikidata":"https://www.wikidata.org/wiki/Q23373","display_name":"Cognitive psychology","level":1,"score":0.4036146104335785},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.3632850646972656},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.3430822789669037},{"id":"https://openalex.org/C154945302","wikidata":"https://www.wikidata.org/wiki/Q11660","display_name":"Artificial intelligence","level":1,"score":0.16409963369369507},{"id":"https://openalex.org/C169760540","wikidata":"https://www.wikidata.org/wiki/Q207011","display_name":"Neuroscience","level":1,"score":0.0},{"id":"https://openalex.org/C187736073","wikidata":"https://www.wikidata.org/wiki/Q2920921","display_name":"Management","level":1,"score":0.0},{"id":"https://openalex.org/C121684516","wikidata":"https://www.wikidata.org/wiki/Q7600677","display_name":"Computer graphics (images)","level":1,"score":0.0},{"id":"https://openalex.org/C111919701","wikidata":"https://www.wikidata.org/wiki/Q9135","display_name":"Operating system","level":1,"score":0.0},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.0},{"id":"https://openalex.org/C175444787","wikidata":"https://www.wikidata.org/wiki/Q39072","display_name":"Microeconomics","level":1,"score":0.0},{"id":"https://openalex.org/C145420912","wikidata":"https://www.wikidata.org/wiki/Q853077","display_name":"Mathematics education","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1145/2578153.2583037","is_oa":false,"landing_page_url":"https://doi.org/10.1145/2578153.2583037","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the Symposium on Eye Tracking Research and Applications","raw_type":"proceedings-article"}],"best_oa_location":null,"sustainable_development_goals":[{"score":0.6000000238418579,"id":"https://metadata.un.org/sdg/4","display_name":"Quality Education"}],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":8,"referenced_works":["https://openalex.org/W1586799442","https://openalex.org/W1797347711","https://openalex.org/W1984045066","https://openalex.org/W1989172980","https://openalex.org/W2059052306","https://openalex.org/W2128118880","https://openalex.org/W2150228737","https://openalex.org/W2153076044"],"related_works":["https://openalex.org/W2114016974","https://openalex.org/W2064854060","https://openalex.org/W1966629261","https://openalex.org/W2158662668","https://openalex.org/W2211255583","https://openalex.org/W4232962452","https://openalex.org/W3123635459","https://openalex.org/W2150228737","https://openalex.org/W2356848460","https://openalex.org/W4220734032"],"abstract_inverted_index":{"The":[0],"Internet":[1],"enables":[2,58],"people":[3],"to":[4,45,53,61,67,75,86,100,156],"extensively":[5],"research":[6],"products":[7],"or":[8,95,107,141],"services,":[9],"and":[10,66,97,110,121,166],"also":[11,139],"easily":[12],"compare":[13],"prices":[14],"between":[15,125],"offers":[16],"[e.g.":[17],"Baker":[18],"et":[19],"al.":[20],"2001].":[21],"Taking":[22],"into":[23],"account":[24],"the":[25,31,51,76,79,87,145,153],"amount":[26],"of":[27,34,78,104],"information":[28,36,56,73,142],"available":[29],"on":[30,144],"Internet,":[32],"acquisition":[33],"new":[35],"can":[37,91,129],"face":[38],"some":[39,114],"difficulties,":[40],"especially":[41],"when":[42],"one":[43],"wants":[44],"make":[46],"a":[47,59,63,101],"purchase":[48],"decision.":[49],"Therefore,":[50],"ability":[52,82],"process":[54],"relevant":[55],"fluently":[57],"user":[60],"create":[62],"better":[64],"experience":[65,103],"become":[68],"more":[69],"efficient":[70],"in":[71,159],"gathering":[72],"related":[74],"purpose":[77],"visit.":[80],"This":[81,127],"might":[83],"be":[84,93,130],"connected":[85],"cognitive":[88,136],"task":[89],"that":[90],"either":[92,105],"effortless":[94],"effortful,":[96],"may":[98],"lead":[99],"metacognitive":[102],"fluency":[106,154],"disfluency":[108],"[Alter":[109],"Oppenheimer":[111],"2009].":[112],"Nevertheless,":[113],"e-commerce":[115],"websites":[116],"are":[117],"preferred":[118],"over":[119],"others":[120],"this":[122],"preference":[123],"varies":[124],"individuals.":[126],"variation":[128],"influenced":[131],"by":[132,162],"user's":[133],"prior":[134],"experience,":[135],"sources":[137],"but":[138],"graphics":[140],"architecture":[143],"web":[146],"page.":[147],"Presented":[148],"project":[149],"aims":[150],"at":[151],"applying":[152],"concept":[155],"consumer":[157],"behavior":[158],"online":[160],"environment":[161],"studying":[163],"eye":[164,168],"movements":[165],"promoting":[167],"tracking":[169],"as":[170],"an":[171],"objective":[172],"measure.":[173]},"counts_by_year":[{"year":2024,"cited_by_count":1},{"year":2023,"cited_by_count":1},{"year":2020,"cited_by_count":3},{"year":2016,"cited_by_count":1},{"year":2015,"cited_by_count":2}],"updated_date":"2025-11-06T03:46:38.306776","created_date":"2025-10-10T00:00:00"}
