{"id":"https://openalex.org/W2096697338","doi":"https://doi.org/10.1145/2508859.2516688","title":"ViceROI","display_name":"ViceROI","publication_year":2013,"publication_date":"2013-01-01","ids":{"openalex":"https://openalex.org/W2096697338","doi":"https://doi.org/10.1145/2508859.2516688","mag":"2096697338"},"language":"en","primary_location":{"id":"doi:10.1145/2508859.2516688","is_oa":false,"landing_page_url":"https://doi.org/10.1145/2508859.2516688","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the 2013 ACM SIGSAC conference on Computer & communications security - CCS '13","raw_type":"proceedings-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5000342994","display_name":"Vacha Dave","orcid":null},"institutions":[{"id":"https://openalex.org/I2800935791","display_name":"UC San Diego Health System","ror":"https://ror.org/01kbfgm16","country_code":"US","type":"healthcare","lineage":["https://openalex.org/I2800935791"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Vacha Dave","raw_affiliation_strings":["UC San Diego, San Diego, CA, USA","UC-San Diego, San Diego, CA USA"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"UC San Diego, San Diego, CA, USA","institution_ids":["https://openalex.org/I2800935791"]},{"raw_affiliation_string":"UC-San Diego, San Diego, CA USA","institution_ids":["https://openalex.org/I2800935791"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5049404285","display_name":"Saikat Guha","orcid":"https://orcid.org/0000-0002-2581-4380"},"institutions":[{"id":"https://openalex.org/I1290206253","display_name":"Microsoft (United States)","ror":"https://ror.org/00d0nc645","country_code":"US","type":"company","lineage":["https://openalex.org/I1290206253"]},{"id":"https://openalex.org/I4210124949","display_name":"Microsoft Research (India)","ror":"https://ror.org/02w7f3w92","country_code":"IN","type":"company","lineage":["https://openalex.org/I1290206253","https://openalex.org/I4210124949"]}],"countries":["IN","US"],"is_corresponding":false,"raw_author_name":"Saikat Guha","raw_affiliation_strings":["Microsoft Research India, Bangalore, India","Microsoft Research india, Bangalore, India#TAB#"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Microsoft Research India, Bangalore, India","institution_ids":["https://openalex.org/I4210124949"]},{"raw_affiliation_string":"Microsoft Research india, Bangalore, India#TAB#","institution_ids":["https://openalex.org/I1290206253"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5101413447","display_name":"Yin Zhang","orcid":"https://orcid.org/0000-0001-7432-927X"},"institutions":[{"id":"https://openalex.org/I86519309","display_name":"The University of Texas at Austin","ror":"https://ror.org/00hj54h04","country_code":"US","type":"education","lineage":["https://openalex.org/I86519309"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Yin Zhang","raw_affiliation_strings":["Univ. of Texas at Austin, Austin, TX, USA","University of Texas at Austin, Austin, TX USA"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Univ. of Texas at Austin, Austin, TX, USA","institution_ids":["https://openalex.org/I86519309"]},{"raw_affiliation_string":"University of Texas at Austin, Austin, TX USA","institution_ids":["https://openalex.org/I86519309"]}]}],"institutions":[],"countries_distinct_count":2,"institutions_distinct_count":3,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":22.577,"has_fulltext":false,"cited_by_count":59,"citation_normalized_percentile":{"value":0.99268159,"is_in_top_1_percent":true,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":90,"max":99},"biblio":{"volume":null,"issue":null,"first_page":"765","last_page":"776"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11644","display_name":"Spam and Phishing Detection","score":1.0,"subfield":{"id":"https://openalex.org/subfields/1710","display_name":"Information Systems"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},"topics":[{"id":"https://openalex.org/T11644","display_name":"Spam and Phishing Detection","score":1.0,"subfield":{"id":"https://openalex.org/subfields/1710","display_name":"Information Systems"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T11241","display_name":"Advanced Malware Detection Techniques","score":0.9987999796867371,"subfield":{"id":"https://openalex.org/subfields/1711","display_name":"Signal Processing"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T11598","display_name":"Internet Traffic Analysis and Secure E-voting","score":0.9973000288009644,"subfield":{"id":"https://openalex.org/subfields/1702","display_name":"Artificial Intelligence"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/spamming","display_name":"Spamming","score":0.768061637878418},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.7309884428977966},{"id":"https://openalex.org/keywords/malware","display_name":"Malware","score":0.6760589480400085},{"id":"https://openalex.org/keywords/click-through-rate","display_name":"Click-through rate","score":0.5920125842094421},{"id":"https://openalex.org/keywords/intuition","display_name":"Intuition","score":0.5913098454475403},{"id":"https://openalex.org/keywords/computer-security","display_name":"Computer security","score":0.5367781519889832},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.4828941822052002},{"id":"https://openalex.org/keywords/profit","display_name":"Profit (economics)","score":0.43710795044898987},{"id":"https://openalex.org/keywords/offset","display_name":"Offset (computer science)","score":0.41756370663642883},{"id":"https://openalex.org/keywords/forum-spam","display_name":"Forum spam","score":0.4126521944999695},{"id":"https://openalex.org/keywords/spambot","display_name":"Spambot","score":0.34618937969207764},{"id":"https://openalex.org/keywords/the-internet","display_name":"The Internet","score":0.181048184633255}],"concepts":[{"id":"https://openalex.org/C158955206","wikidata":"https://www.wikidata.org/wiki/Q83058","display_name":"Spamming","level":3,"score":0.768061637878418},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.7309884428977966},{"id":"https://openalex.org/C541664917","wikidata":"https://www.wikidata.org/wiki/Q14001","display_name":"Malware","level":2,"score":0.6760589480400085},{"id":"https://openalex.org/C115174607","wikidata":"https://www.wikidata.org/wiki/Q1100934","display_name":"Click-through rate","level":2,"score":0.5920125842094421},{"id":"https://openalex.org/C132010649","wikidata":"https://www.wikidata.org/wiki/Q189222","display_name":"Intuition","level":2,"score":0.5913098454475403},{"id":"https://openalex.org/C38652104","wikidata":"https://www.wikidata.org/wiki/Q3510521","display_name":"Computer security","level":1,"score":0.5367781519889832},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.4828941822052002},{"id":"https://openalex.org/C181622380","wikidata":"https://www.wikidata.org/wiki/Q26911","display_name":"Profit (economics)","level":2,"score":0.43710795044898987},{"id":"https://openalex.org/C175291020","wikidata":"https://www.wikidata.org/wiki/Q1156822","display_name":"Offset (computer science)","level":2,"score":0.41756370663642883},{"id":"https://openalex.org/C157310412","wikidata":"https://www.wikidata.org/wiki/Q3140915","display_name":"Forum spam","level":5,"score":0.4126521944999695},{"id":"https://openalex.org/C127735637","wikidata":"https://www.wikidata.org/wiki/Q2306702","display_name":"Spambot","level":4,"score":0.34618937969207764},{"id":"https://openalex.org/C110875604","wikidata":"https://www.wikidata.org/wiki/Q75","display_name":"The Internet","level":2,"score":0.181048184633255},{"id":"https://openalex.org/C199360897","wikidata":"https://www.wikidata.org/wiki/Q9143","display_name":"Programming language","level":1,"score":0.0},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.0},{"id":"https://openalex.org/C175444787","wikidata":"https://www.wikidata.org/wiki/Q39072","display_name":"Microeconomics","level":1,"score":0.0},{"id":"https://openalex.org/C111472728","wikidata":"https://www.wikidata.org/wiki/Q9471","display_name":"Epistemology","level":1,"score":0.0},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1145/2508859.2516688","is_oa":false,"landing_page_url":"https://doi.org/10.1145/2508859.2516688","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the 2013 ACM SIGSAC conference on Computer & communications security - CCS '13","raw_type":"proceedings-article"}],"best_oa_location":null,"sustainable_development_goals":[{"display_name":"Peace, Justice and strong institutions","score":0.4099999964237213,"id":"https://metadata.un.org/sdg/16"}],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":18,"referenced_works":["https://openalex.org/W91931328","https://openalex.org/W1539523973","https://openalex.org/W1650881334","https://openalex.org/W1835342030","https://openalex.org/W1984936212","https://openalex.org/W2013269776","https://openalex.org/W2025827699","https://openalex.org/W2080848573","https://openalex.org/W2091692346","https://openalex.org/W2099194763","https://openalex.org/W2099937944","https://openalex.org/W2104217798","https://openalex.org/W2107881300","https://openalex.org/W2108832274","https://openalex.org/W2120960514","https://openalex.org/W2121252355","https://openalex.org/W2144768538","https://openalex.org/W2150010379"],"related_works":["https://openalex.org/W2018000323","https://openalex.org/W2898345088","https://openalex.org/W2403960249","https://openalex.org/W2080521416","https://openalex.org/W1937320931","https://openalex.org/W2075252441","https://openalex.org/W1502194589","https://openalex.org/W1965586806","https://openalex.org/W4293384513","https://openalex.org/W2247971863"],"abstract_inverted_index":{"Click-spam":[0],"in":[1,56],"online":[2],"advertising,":[3],"where":[4,102],"unethical":[5],"publishers":[6],"use":[7],"malware":[8],"or":[9],"trick":[10],"users":[11],"into":[12,106],"clicking":[13],"ads,":[14],"siphons":[15],"off":[16],"hundreds":[17],"of":[18,20,93,130],"millions":[19],"advertiser":[21],"dollars":[22],"meant":[23],"to":[24,40,53,75,89],"support":[25],"free":[26],"websites":[27],"and":[28],"apps.":[29],"Ad":[30],"networks":[31],"today,":[32],"sadly,":[33],"rely":[34],"primarily":[35],"on":[36,64,79],"security":[37],"through":[38],"obscurity":[39],"defend":[41],"against":[42],"click-spam.":[43],"In":[44],"this":[45],"paper,":[46],"we":[47,117],"present":[48],"Viceroi,":[49],"a":[50,70,112],"principled":[51],"approach":[52,123],"catching":[54],"click-spam":[55,68,131],"search":[57],"ad":[58,100,108,115],"networks.":[59],"It":[60],"is":[61,69],"designed":[62],"based":[63],"the":[65,91,99,120],"intuition":[66],"that":[67,73,119],"profit-making":[71],"business":[72,87],"needs":[74],"deliver":[76],"higher":[77],"return":[78],"investment":[80],"(ROI)":[81],"for":[82],"click-spammers":[83],"than":[84],"other":[85],"(ethical)":[86],"models":[88],"offset":[90],"risk":[92],"getting":[94],"caught.":[95],"Viceroi":[96,122],"operates":[97],"at":[98],"network":[101],"it":[103],"has":[104],"visibility":[105],"all":[107],"clicks.":[109],"Working":[110],"with":[111],"large":[113],"real-world":[114],"network,":[116],"find":[118],"simple-yet-general":[121],"catches":[124],"over":[125],"six":[126],"very":[127],"different":[128],"classes":[129],"attacks":[132],"(e.g.,":[133],"malware-driven,":[134],"search-hijacking,":[135],"arbitrage)":[136],"without":[137],"any":[138],"tuning":[139],"knobs.":[140]},"counts_by_year":[{"year":2025,"cited_by_count":3},{"year":2024,"cited_by_count":2},{"year":2022,"cited_by_count":2},{"year":2021,"cited_by_count":5},{"year":2020,"cited_by_count":6},{"year":2019,"cited_by_count":9},{"year":2018,"cited_by_count":1},{"year":2017,"cited_by_count":4},{"year":2016,"cited_by_count":11},{"year":2015,"cited_by_count":6},{"year":2014,"cited_by_count":10}],"updated_date":"2026-06-11T09:08:48.828518","created_date":"2016-06-24T00:00:00"}