{"id":"https://openalex.org/W4243139241","doi":"https://doi.org/10.1145/2492002.2482612","title":"Revenue optimization in the generalized second-price auction","display_name":"Revenue optimization in the generalized second-price auction","publication_year":2013,"publication_date":"2013-06-11","ids":{"openalex":"https://openalex.org/W4243139241","doi":"https://doi.org/10.1145/2492002.2482612"},"language":"en","primary_location":{"id":"doi:10.1145/2492002.2482612","is_oa":false,"landing_page_url":"https://doi.org/10.1145/2492002.2482612","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the fourteenth ACM conference on Electronic commerce","raw_type":"proceedings-article"},"type":"conference-paper","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5052199434","display_name":"David R. M. Thompson","orcid":"https://orcid.org/0000-0001-9393-8898"},"institutions":[{"id":"https://openalex.org/I141945490","display_name":"University of British Columbia","ror":"https://ror.org/03rmrcq20","country_code":"CA","type":"education","lineage":["https://openalex.org/I141945490"]}],"countries":["CA"],"is_corresponding":false,"raw_author_name":"David R.M. Thompson","raw_affiliation_strings":["University of British Columbia, Vancouver, BC, Canada"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"University of British Columbia, Vancouver, BC, Canada","institution_ids":["https://openalex.org/I141945490"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5089807699","display_name":"Kevin Leyton\u2010Brown","orcid":"https://orcid.org/0000-0002-7644-5327"},"institutions":[{"id":"https://openalex.org/I141945490","display_name":"University of British Columbia","ror":"https://ror.org/03rmrcq20","country_code":"CA","type":"education","lineage":["https://openalex.org/I141945490"]}],"countries":["CA"],"is_corresponding":false,"raw_author_name":"Kevin Leyton-Brown","raw_affiliation_strings":["University of British Columbia, Vancouver, BC, Canada"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"University of British Columbia, Vancouver, BC, Canada","institution_ids":["https://openalex.org/I141945490"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I141945490"],"apc_list":null,"apc_paid":null,"fwci":12.7268,"has_fulltext":false,"cited_by_count":28,"citation_normalized_percentile":{"value":0.98642227,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":89,"max":99},"biblio":{"volume":null,"issue":null,"first_page":"837","last_page":"852"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.9998999834060669,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.9998999834060669,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11182","display_name":"Auction Theory and Applications","score":0.9995999932289124,"subfield":{"id":"https://openalex.org/subfields/1803","display_name":"Management Science and Operations Research"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11043","display_name":"Merger and Competition Analysis","score":0.9902999997138977,"subfield":{"id":"https://openalex.org/subfields/2002","display_name":"Economics and Econometrics"},"field":{"id":"https://openalex.org/fields/20","display_name":"Economics, Econometrics and Finance"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/revenue","display_name":"Revenue","score":0.7748585343360901},{"id":"https://openalex.org/keywords/common-value-auction","display_name":"Common value auction","score":0.7037994265556335},{"id":"https://openalex.org/keywords/reservation-price","display_name":"Reservation price","score":0.527518093585968},{"id":"https://openalex.org/keywords/microeconomics","display_name":"Microeconomics","score":0.4904782474040985},{"id":"https://openalex.org/keywords/set","display_name":"Set (abstract data type)","score":0.4612814784049988},{"id":"https://openalex.org/keywords/economics","display_name":"Economics","score":0.45936697721481323},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.4381049573421478},{"id":"https://openalex.org/keywords/quality","display_name":"Quality (philosophy)","score":0.42287445068359375},{"id":"https://openalex.org/keywords/econometrics","display_name":"Econometrics","score":0.3856261074542999},{"id":"https://openalex.org/keywords/mathematical-optimization","display_name":"Mathematical optimization","score":0.3742091953754425},{"id":"https://openalex.org/keywords/mathematical-economics","display_name":"Mathematical economics","score":0.32170093059539795},{"id":"https://openalex.org/keywords/mathematics","display_name":"Mathematics","score":0.18762975931167603},{"id":"https://openalex.org/keywords/finance","display_name":"Finance","score":0.10766103863716125}],"concepts":[{"id":"https://openalex.org/C195487862","wikidata":"https://www.wikidata.org/wiki/Q850210","display_name":"Revenue","level":2,"score":0.7748585343360901},{"id":"https://openalex.org/C163239763","wikidata":"https://www.wikidata.org/wiki/Q5153637","display_name":"Common value auction","level":2,"score":0.7037994265556335},{"id":"https://openalex.org/C70295763","wikidata":"https://www.wikidata.org/wiki/Q474606","display_name":"Reservation price","level":2,"score":0.527518093585968},{"id":"https://openalex.org/C175444787","wikidata":"https://www.wikidata.org/wiki/Q39072","display_name":"Microeconomics","level":1,"score":0.4904782474040985},{"id":"https://openalex.org/C177264268","wikidata":"https://www.wikidata.org/wiki/Q1514741","display_name":"Set (abstract data type)","level":2,"score":0.4612814784049988},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.45936697721481323},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.4381049573421478},{"id":"https://openalex.org/C2779530757","wikidata":"https://www.wikidata.org/wiki/Q1207505","display_name":"Quality (philosophy)","level":2,"score":0.42287445068359375},{"id":"https://openalex.org/C149782125","wikidata":"https://www.wikidata.org/wiki/Q160039","display_name":"Econometrics","level":1,"score":0.3856261074542999},{"id":"https://openalex.org/C126255220","wikidata":"https://www.wikidata.org/wiki/Q141495","display_name":"Mathematical optimization","level":1,"score":0.3742091953754425},{"id":"https://openalex.org/C144237770","wikidata":"https://www.wikidata.org/wiki/Q747534","display_name":"Mathematical economics","level":1,"score":0.32170093059539795},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.18762975931167603},{"id":"https://openalex.org/C10138342","wikidata":"https://www.wikidata.org/wiki/Q43015","display_name":"Finance","level":1,"score":0.10766103863716125},{"id":"https://openalex.org/C111472728","wikidata":"https://www.wikidata.org/wiki/Q9471","display_name":"Epistemology","level":1,"score":0.0},{"id":"https://openalex.org/C199360897","wikidata":"https://www.wikidata.org/wiki/Q9143","display_name":"Programming language","level":1,"score":0.0},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1145/2492002.2482612","is_oa":false,"landing_page_url":"https://doi.org/10.1145/2492002.2482612","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the fourteenth ACM conference on Electronic commerce","raw_type":"proceedings-article"}],"best_oa_location":null,"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":18,"referenced_works":["https://openalex.org/W1245373309","https://openalex.org/W1525879761","https://openalex.org/W1807610439","https://openalex.org/W1987961481","https://openalex.org/W1991799203","https://openalex.org/W2029050771","https://openalex.org/W2037663978","https://openalex.org/W2058972815","https://openalex.org/W2085192478","https://openalex.org/W2086260211","https://openalex.org/W2123110149","https://openalex.org/W2127347613","https://openalex.org/W2293935036","https://openalex.org/W3121889131","https://openalex.org/W3121938019","https://openalex.org/W3122305203","https://openalex.org/W4231144620","https://openalex.org/W6678119076"],"related_works":["https://openalex.org/W3121315611","https://openalex.org/W2094128433","https://openalex.org/W1526980154","https://openalex.org/W3122007008","https://openalex.org/W2110981230","https://openalex.org/W3143666551","https://openalex.org/W2752626891","https://openalex.org/W1973197197","https://openalex.org/W3125885353","https://openalex.org/W2144839313"],"abstract_inverted_index":{"We":[0,23,92],"consider":[1,38],"the":[2,11,53,66,120],"optimization":[3],"of":[4,34,89,122],"revenue":[5,64,101,121],"in":[6,103],"advertising":[7],"auctions":[8],"based":[9],"on":[10],"generalized":[12],"second-price":[13],"(GSP)":[14],"paradigm,":[15],"which":[16],"has":[17],"become":[18,72],"a":[19,95],"de":[20],"facto":[21],"standard.":[22],"examine":[24],"several":[25],"different":[26,32,87],"GSP":[27,97,123],"variants":[28],"(including":[29],"squashing":[30,110,130],"and":[31,37,84,111,115],"types":[33],"reserve":[35,56,59,68,112],"prices),":[36],"how":[39,109,116],"to":[40],"set":[41],"their":[42],"parameters":[43],"optimally.":[44],"One":[45],"intriguing":[46],"finding":[47],"is":[48,77,100],"that":[49,70,99],"charging":[50],"each":[51],"advertiser":[52],"same":[54],"per-click":[55],"price":[57],"(\"unweighted":[58],"prices\")":[60],"yields":[61],"dramatically":[62],"more":[63],"than":[65],"quality-weighted":[67],"prices":[69,113],"have":[71],"common":[73],"practice.":[74],"This":[75],"result":[76],"robust,":[78],"arising":[79],"both":[80],"from":[81,85],"theoretical":[82],"analysis":[83],"two":[86],"kinds":[88],"computational":[90],"experiments.":[91],"also":[93],"identify":[94],"new":[96],"variant":[98],"optimal":[102],"restricted":[104],"settings.":[105],"Finally,":[106],"we":[107],"study":[108],"interact,":[114],"equilibrium":[117],"selection":[118],"affects":[119],"when":[124],"features":[125],"such":[126],"as":[127],"reserves":[128],"or":[129],"are":[131],"applied.":[132]},"counts_by_year":[{"year":2025,"cited_by_count":1},{"year":2024,"cited_by_count":4},{"year":2023,"cited_by_count":1},{"year":2021,"cited_by_count":1},{"year":2020,"cited_by_count":1},{"year":2019,"cited_by_count":1},{"year":2018,"cited_by_count":1},{"year":2017,"cited_by_count":7},{"year":2016,"cited_by_count":5},{"year":2015,"cited_by_count":1},{"year":2014,"cited_by_count":5}],"updated_date":"2026-07-29T14:22:42.915294","created_date":"2025-10-10T00:00:00"}