{"id":"https://openalex.org/W2117093634","doi":"https://doi.org/10.1145/2488388.2488406","title":"Your browsing behavior for a big mac","display_name":"Your browsing behavior for a big mac","publication_year":2013,"publication_date":"2013-05-13","ids":{"openalex":"https://openalex.org/W2117093634","doi":"https://doi.org/10.1145/2488388.2488406","mag":"2117093634"},"language":"en","primary_location":{"id":"doi:10.1145/2488388.2488406","is_oa":false,"landing_page_url":"https://doi.org/10.1145/2488388.2488406","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the 22nd international conference on World Wide Web","raw_type":"proceedings-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5066110995","display_name":"Juan Pablo Carrascal","orcid":"https://orcid.org/0000-0002-9028-8161"},"institutions":[{"id":"https://openalex.org/I170486558","display_name":"Universitat Pompeu Fabra","ror":"https://ror.org/04n0g0b29","country_code":"ES","type":"education","lineage":["https://openalex.org/I170486558"]}],"countries":["ES"],"is_corresponding":false,"raw_author_name":"Juan Pablo Carrascal","raw_affiliation_strings":["Universitat Pompeu Fabra, Barcelona, Spain","Universitat Pompeu, Fabra, Barcelona, Spain#TAB#"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitat Pompeu Fabra, Barcelona, Spain","institution_ids":["https://openalex.org/I170486558"]},{"raw_affiliation_string":"Universitat Pompeu, Fabra, Barcelona, Spain#TAB#","institution_ids":["https://openalex.org/I170486558"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5031480682","display_name":"Christopher Riederer","orcid":null},"institutions":[{"id":"https://openalex.org/I78577930","display_name":"Columbia University","ror":"https://ror.org/00hj8s172","country_code":"US","type":"education","lineage":["https://openalex.org/I78577930"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Christopher Riederer","raw_affiliation_strings":["Columbia University, New York, NY, USA"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Columbia University, New York, NY, USA","institution_ids":["https://openalex.org/I78577930"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5048176132","display_name":"Vijay Erramilli","orcid":null},"institutions":[{"id":"https://openalex.org/I4210134591","display_name":"Telefonica Research and Development","ror":"https://ror.org/03qgzzb04","country_code":"ES","type":"company","lineage":["https://openalex.org/I4210097190","https://openalex.org/I4210134591"]}],"countries":["ES"],"is_corresponding":false,"raw_author_name":"Vijay Erramilli","raw_affiliation_strings":["Telef\u00f3nica Research, Barcelona, Spain","Telefonica Research; Barcelona, Spain"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Telef\u00f3nica Research, Barcelona, Spain","institution_ids":["https://openalex.org/I4210134591"]},{"raw_affiliation_string":"Telefonica Research; Barcelona, Spain","institution_ids":["https://openalex.org/I4210134591"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5033262697","display_name":"Mauro Cherubini","orcid":"https://orcid.org/0000-0002-1860-6110"},"institutions":[{"id":"https://openalex.org/I4210134591","display_name":"Telefonica Research and Development","ror":"https://ror.org/03qgzzb04","country_code":"ES","type":"company","lineage":["https://openalex.org/I4210097190","https://openalex.org/I4210134591"]}],"countries":["ES"],"is_corresponding":false,"raw_author_name":"Mauro Cherubini","raw_affiliation_strings":["Telef\u00f3nica Research, Barcelona, Spain","Telefonica Research; Barcelona, Spain"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Telef\u00f3nica Research, Barcelona, Spain","institution_ids":["https://openalex.org/I4210134591"]},{"raw_affiliation_string":"Telefonica Research; Barcelona, Spain","institution_ids":["https://openalex.org/I4210134591"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5105927123","display_name":"Rodrigo Cardoso de Oliveira","orcid":"https://orcid.org/0000-0002-4342-9355"},"institutions":[{"id":"https://openalex.org/I4210134591","display_name":"Telefonica Research and Development","ror":"https://ror.org/03qgzzb04","country_code":"ES","type":"company","lineage":["https://openalex.org/I4210097190","https://openalex.org/I4210134591"]}],"countries":["ES"],"is_corresponding":false,"raw_author_name":"Rodrigo de Oliveira","raw_affiliation_strings":["Telef\u00f3nica Research, Barcelona, Spain","Telefonica Research; Barcelona, Spain"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Telef\u00f3nica Research, Barcelona, Spain","institution_ids":["https://openalex.org/I4210134591"]},{"raw_affiliation_string":"Telefonica Research; Barcelona, Spain","institution_ids":["https://openalex.org/I4210134591"]}]}],"institutions":[],"countries_distinct_count":2,"institutions_distinct_count":5,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":35.677,"has_fulltext":false,"cited_by_count":163,"citation_normalized_percentile":{"value":0.99672302,"is_in_top_1_percent":true,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":90,"max":100},"biblio":{"volume":null,"issue":null,"first_page":"189","last_page":"200"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11045","display_name":"Privacy, Security, and Data Protection","score":0.996399998664856,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11045","display_name":"Privacy, Security, and Data Protection","score":0.996399998664856,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12607","display_name":"Personal Information Management and User Behavior","score":0.9940999746322632,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11704","display_name":"Mobile Crowdsensing and Crowdsourcing","score":0.9939000010490417,"subfield":{"id":"https://openalex.org/subfields/1706","display_name":"Computer Science Applications"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.7092304229736328},{"id":"https://openalex.org/keywords/plug-in","display_name":"Plug-in","score":0.6807128190994263},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.6545361876487732},{"id":"https://openalex.org/keywords/internet-privacy","display_name":"Internet privacy","score":0.5988903045654297},{"id":"https://openalex.org/keywords/order","display_name":"Order (exchange)","score":0.5379882454872131},{"id":"https://openalex.org/keywords/value","display_name":"Value (mathematics)","score":0.5021815299987793},{"id":"https://openalex.org/keywords/valuation","display_name":"Valuation (finance)","score":0.5020101070404053},{"id":"https://openalex.org/keywords/context","display_name":"Context (archaeology)","score":0.4836200773715973},{"id":"https://openalex.org/keywords/service-provider","display_name":"Service provider","score":0.44573357701301575},{"id":"https://openalex.org/keywords/computer-security","display_name":"Computer security","score":0.35311269760131836},{"id":"https://openalex.org/keywords/service","display_name":"Service (business)","score":0.3477516770362854},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.22553220391273499}],"concepts":[{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.7092304229736328},{"id":"https://openalex.org/C4924752","wikidata":"https://www.wikidata.org/wiki/Q184148","display_name":"Plug-in","level":2,"score":0.6807128190994263},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.6545361876487732},{"id":"https://openalex.org/C108827166","wikidata":"https://www.wikidata.org/wiki/Q175975","display_name":"Internet privacy","level":1,"score":0.5988903045654297},{"id":"https://openalex.org/C182306322","wikidata":"https://www.wikidata.org/wiki/Q1779371","display_name":"Order (exchange)","level":2,"score":0.5379882454872131},{"id":"https://openalex.org/C2776291640","wikidata":"https://www.wikidata.org/wiki/Q2912517","display_name":"Value (mathematics)","level":2,"score":0.5021815299987793},{"id":"https://openalex.org/C186027771","wikidata":"https://www.wikidata.org/wiki/Q4008379","display_name":"Valuation (finance)","level":2,"score":0.5020101070404053},{"id":"https://openalex.org/C2779343474","wikidata":"https://www.wikidata.org/wiki/Q3109175","display_name":"Context (archaeology)","level":2,"score":0.4836200773715973},{"id":"https://openalex.org/C116537","wikidata":"https://www.wikidata.org/wiki/Q2169973","display_name":"Service provider","level":3,"score":0.44573357701301575},{"id":"https://openalex.org/C38652104","wikidata":"https://www.wikidata.org/wiki/Q3510521","display_name":"Computer security","level":1,"score":0.35311269760131836},{"id":"https://openalex.org/C2780378061","wikidata":"https://www.wikidata.org/wiki/Q25351891","display_name":"Service (business)","level":2,"score":0.3477516770362854},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.22553220391273499},{"id":"https://openalex.org/C86803240","wikidata":"https://www.wikidata.org/wiki/Q420","display_name":"Biology","level":0,"score":0.0},{"id":"https://openalex.org/C119857082","wikidata":"https://www.wikidata.org/wiki/Q2539","display_name":"Machine learning","level":1,"score":0.0},{"id":"https://openalex.org/C151730666","wikidata":"https://www.wikidata.org/wiki/Q7205","display_name":"Paleontology","level":1,"score":0.0},{"id":"https://openalex.org/C199360897","wikidata":"https://www.wikidata.org/wiki/Q9143","display_name":"Programming language","level":1,"score":0.0},{"id":"https://openalex.org/C10138342","wikidata":"https://www.wikidata.org/wiki/Q43015","display_name":"Finance","level":1,"score":0.0},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1145/2488388.2488406","is_oa":false,"landing_page_url":"https://doi.org/10.1145/2488388.2488406","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the 22nd international conference on World Wide Web","raw_type":"proceedings-article"}],"best_oa_location":null,"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":47,"referenced_works":["https://openalex.org/W1498271178","https://openalex.org/W1571429834","https://openalex.org/W1625399741","https://openalex.org/W1967317786","https://openalex.org/W2002787959","https://openalex.org/W2008274335","https://openalex.org/W2024140722","https://openalex.org/W2042452443","https://openalex.org/W2047915874","https://openalex.org/W2062548491","https://openalex.org/W2068700431","https://openalex.org/W2072295764","https://openalex.org/W2075177804","https://openalex.org/W2085955149","https://openalex.org/W2090835628","https://openalex.org/W2096670795","https://openalex.org/W2097427281","https://openalex.org/W2099474262","https://openalex.org/W2102570173","https://openalex.org/W2107031757","https://openalex.org/W2117406138","https://openalex.org/W2121187544","https://openalex.org/W2123539383","https://openalex.org/W2129537236","https://openalex.org/W2131579124","https://openalex.org/W2141023095","https://openalex.org/W2143971545","https://openalex.org/W2146707221","https://openalex.org/W2148117599","https://openalex.org/W2155196221","https://openalex.org/W2157497706","https://openalex.org/W2167804650","https://openalex.org/W2170405424","https://openalex.org/W2170711609","https://openalex.org/W2171263140","https://openalex.org/W2189109560","https://openalex.org/W2295117679","https://openalex.org/W2333161039","https://openalex.org/W2398576731","https://openalex.org/W2468617950","https://openalex.org/W3121184401","https://openalex.org/W3121390162","https://openalex.org/W3122269628","https://openalex.org/W3125518450","https://openalex.org/W6628892179","https://openalex.org/W6642184755","https://openalex.org/W6681435262"],"related_works":["https://openalex.org/W2981957539","https://openalex.org/W4287378204","https://openalex.org/W47352601","https://openalex.org/W2545422590","https://openalex.org/W4240705470","https://openalex.org/W2945311252","https://openalex.org/W631546281","https://openalex.org/W4213354039","https://openalex.org/W2266220644","https://openalex.org/W88292646"],"abstract_inverted_index":{"Most":[0],"online":[1],"service":[2],"providers":[3],"offer":[4],"free":[5],"services":[6,13],"to":[7,36,43,51,125,140,188],"users":[8,41,54,63,80,124,172],"and":[9,15,132,144,169,179],"in":[10,138,175,186,193],"part,":[11],"these":[12],"collect":[14],"monetize":[16],"personally":[17],"identifiable":[18],"information":[19,94],"(PII),":[20],"primarily":[21],"via":[22],"targeted":[23],"advertisements.":[24],"Against":[25],"this":[26,109,181],"backdrop":[27],"of":[28,31,72,77,95,106,154,191],"economic":[29],"exploitation":[30,71],"PII,":[32,155],"it":[33,135],"is":[34,59,81,100],"vital":[35],"understand":[37],"the":[38,70,96,130],"value":[39,55,64],"that":[40,122],"put":[42],"their":[44,56,65,73,127],"own":[45],"PII.":[46,74],"Although":[47],"studies":[48],"have":[49],"tried":[50],"discover":[52],"how":[53,62],"privacy,":[57],"little":[58],"known":[60],"about":[61],"PII":[66,78,99,128,192],"while":[67],"browsing,":[68],"or":[69],"Extracting":[75],"valuations":[76,190],"from":[79],"non-trivial":[82],"-":[83,117,173,177],"surveys":[84],"cannot":[85],"be":[86],"relied":[87],"on":[88,113],"as":[89],"they":[90],"do":[91],"not":[92],"gather":[93],"context":[97],"where":[98,134],"being":[101],"released,":[102],"thus":[103],"reducing":[104],"validity":[105],"answers.":[107],"In":[108],"work,":[110],"we":[111,156],"rely":[112],"refined":[114],"Experience":[115],"Sampling":[116],"a":[118,158,165],"data":[119],"collection":[120],"method":[121],"probes":[123],"valuate":[126],"at":[129],"time":[131],"place":[133],"was":[136],"generated":[137],"order":[139,187],"minimize":[141],"retrospective":[142],"recall":[143],"hence":[145],"increase":[146],"measurement":[147],"validity.":[148],"For":[149],"obtaining":[150],"an":[151],"honest":[152],"valuation":[153],"use":[157,180],"reverse":[159],"second":[160],"price":[161],"auction.":[162],"We":[163],"developed":[164],"web":[166],"browser":[167],"plugin":[168,182],"had":[170],"168":[171],"living":[174],"Spain":[176],"install":[178],"for":[183],"2":[184],"weeks":[185],"extract":[189],"different":[194],"contexts.":[195]},"counts_by_year":[{"year":2026,"cited_by_count":20},{"year":2025,"cited_by_count":11},{"year":2024,"cited_by_count":4},{"year":2023,"cited_by_count":14},{"year":2022,"cited_by_count":10},{"year":2021,"cited_by_count":17},{"year":2020,"cited_by_count":13},{"year":2019,"cited_by_count":13},{"year":2018,"cited_by_count":12},{"year":2017,"cited_by_count":13},{"year":2016,"cited_by_count":17},{"year":2015,"cited_by_count":8},{"year":2014,"cited_by_count":7},{"year":2013,"cited_by_count":3},{"year":2012,"cited_by_count":1}],"updated_date":"2026-06-11T09:08:48.828518","created_date":"2025-10-10T00:00:00"}
