{"id":"https://openalex.org/W2136280112","doi":"https://doi.org/10.1145/2487788.2487844","title":"Modeling click and relevance relationship for sponsored search","display_name":"Modeling click and relevance relationship for sponsored search","publication_year":2013,"publication_date":"2013-05-13","ids":{"openalex":"https://openalex.org/W2136280112","doi":"https://doi.org/10.1145/2487788.2487844","mag":"2136280112"},"language":"en","primary_location":{"id":"doi:10.1145/2487788.2487844","is_oa":false,"landing_page_url":"https://doi.org/10.1145/2487788.2487844","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the 22nd International Conference on World Wide Web","raw_type":"proceedings-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5000129168","display_name":"Wei Vivian Zhang","orcid":null},"institutions":[{"id":"https://openalex.org/I1290206253","display_name":"Microsoft (United States)","ror":"https://ror.org/00d0nc645","country_code":"US","type":"company","lineage":["https://openalex.org/I1290206253"]}],"countries":["US"],"is_corresponding":true,"raw_author_name":"Wei Vivian Zhang","raw_affiliation_strings":["Microsoft Corporation, Sunnyvale, CA, USA","Microsoft Corporation, Sunnyvale, CA, USA#TAB#"],"affiliations":[{"raw_affiliation_string":"Microsoft Corporation, Sunnyvale, CA, USA","institution_ids":["https://openalex.org/I1290206253"]},{"raw_affiliation_string":"Microsoft Corporation, Sunnyvale, CA, USA#TAB#","institution_ids":["https://openalex.org/I1290206253"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5100359094","display_name":"Ye Chen","orcid":"https://orcid.org/0000-0002-0968-3050"},"institutions":[{"id":"https://openalex.org/I1290206253","display_name":"Microsoft (United States)","ror":"https://ror.org/00d0nc645","country_code":"US","type":"company","lineage":["https://openalex.org/I1290206253"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Ye Chen","raw_affiliation_strings":["Microsoft Corporation, Sunnyvale, CA, USA","Microsoft Corporation, Sunnyvale, CA, USA#TAB#"],"affiliations":[{"raw_affiliation_string":"Microsoft Corporation, Sunnyvale, CA, USA","institution_ids":["https://openalex.org/I1290206253"]},{"raw_affiliation_string":"Microsoft Corporation, Sunnyvale, CA, USA#TAB#","institution_ids":["https://openalex.org/I1290206253"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5064514774","display_name":"Mitali Gupta","orcid":null},"institutions":[{"id":"https://openalex.org/I1290206253","display_name":"Microsoft (United States)","ror":"https://ror.org/00d0nc645","country_code":"US","type":"company","lineage":["https://openalex.org/I1290206253"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Mitali Gupta","raw_affiliation_strings":["Microsoft Corporation, Sunnyvale, CA, USA","Microsoft Corporation, Sunnyvale, CA, USA#TAB#"],"affiliations":[{"raw_affiliation_string":"Microsoft Corporation, Sunnyvale, CA, USA","institution_ids":["https://openalex.org/I1290206253"]},{"raw_affiliation_string":"Microsoft Corporation, Sunnyvale, CA, USA#TAB#","institution_ids":["https://openalex.org/I1290206253"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5045735850","display_name":"Swaraj Sett","orcid":null},"institutions":[{"id":"https://openalex.org/I1290206253","display_name":"Microsoft (United States)","ror":"https://ror.org/00d0nc645","country_code":"US","type":"company","lineage":["https://openalex.org/I1290206253"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Swaraj Sett","raw_affiliation_strings":["Microsoft Corporation, Sunnyvale, CA, USA","Microsoft Corporation, Sunnyvale, CA, USA#TAB#"],"affiliations":[{"raw_affiliation_string":"Microsoft Corporation, Sunnyvale, CA, USA","institution_ids":["https://openalex.org/I1290206253"]},{"raw_affiliation_string":"Microsoft Corporation, Sunnyvale, CA, USA#TAB#","institution_ids":["https://openalex.org/I1290206253"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5109035293","display_name":"Tak W. Yan","orcid":null},"institutions":[{"id":"https://openalex.org/I1290206253","display_name":"Microsoft (United States)","ror":"https://ror.org/00d0nc645","country_code":"US","type":"company","lineage":["https://openalex.org/I1290206253"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Tak W. Yan","raw_affiliation_strings":["Microsoft Corporation, Sunnyvale, CA, USA","Microsoft Corporation, Sunnyvale, CA, USA#TAB#"],"affiliations":[{"raw_affiliation_string":"Microsoft Corporation, Sunnyvale, CA, USA","institution_ids":["https://openalex.org/I1290206253"]},{"raw_affiliation_string":"Microsoft Corporation, Sunnyvale, CA, USA#TAB#","institution_ids":["https://openalex.org/I1290206253"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":5,"corresponding_author_ids":["https://openalex.org/A5000129168"],"corresponding_institution_ids":["https://openalex.org/I1290206253"],"apc_list":null,"apc_paid":null,"fwci":2.0918,"has_fulltext":false,"cited_by_count":4,"citation_normalized_percentile":{"value":0.90078209,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":90,"max":96},"biblio":{"volume":null,"issue":null,"first_page":"119","last_page":"120"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.9994000196456909,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.9994000196456909,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10286","display_name":"Information Retrieval and Search Behavior","score":0.9944000244140625,"subfield":{"id":"https://openalex.org/subfields/1710","display_name":"Information Systems"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9943000078201294,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/relevance","display_name":"Relevance (law)","score":0.9288367033004761},{"id":"https://openalex.org/keywords/ranking","display_name":"Ranking (information retrieval)","score":0.7952048182487488},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.6902661323547363},{"id":"https://openalex.org/keywords/information-retrieval","display_name":"Information retrieval","score":0.6351207494735718},{"id":"https://openalex.org/keywords/session","display_name":"Session (web analytics)","score":0.5181942582130432},{"id":"https://openalex.org/keywords/quality","display_name":"Quality (philosophy)","score":0.44100239872932434},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.22559434175491333}],"concepts":[{"id":"https://openalex.org/C158154518","wikidata":"https://www.wikidata.org/wiki/Q7310970","display_name":"Relevance (law)","level":2,"score":0.9288367033004761},{"id":"https://openalex.org/C189430467","wikidata":"https://www.wikidata.org/wiki/Q7293293","display_name":"Ranking (information retrieval)","level":2,"score":0.7952048182487488},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.6902661323547363},{"id":"https://openalex.org/C23123220","wikidata":"https://www.wikidata.org/wiki/Q816826","display_name":"Information retrieval","level":1,"score":0.6351207494735718},{"id":"https://openalex.org/C2779182362","wikidata":"https://www.wikidata.org/wiki/Q17126187","display_name":"Session (web analytics)","level":2,"score":0.5181942582130432},{"id":"https://openalex.org/C2779530757","wikidata":"https://www.wikidata.org/wiki/Q1207505","display_name":"Quality (philosophy)","level":2,"score":0.44100239872932434},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.22559434175491333},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.0},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.0},{"id":"https://openalex.org/C111472728","wikidata":"https://www.wikidata.org/wiki/Q9471","display_name":"Epistemology","level":1,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.1145/2487788.2487844","is_oa":false,"landing_page_url":"https://doi.org/10.1145/2487788.2487844","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the 22nd International Conference on World Wide Web","raw_type":"proceedings-article"},{"id":"pmh:oai:CiteSeerX.psu:10.1.1.402.4348","is_oa":false,"landing_page_url":"http://citeseerx.ist.psu.edu/viewdoc/summary?doi=10.1.1.402.4348","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"http://www2013.org/companion/p119.pdf","raw_type":"text"}],"best_oa_location":null,"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":6,"referenced_works":["https://openalex.org/W1978658266","https://openalex.org/W2007815473","https://openalex.org/W2026778588","https://openalex.org/W2120391124","https://openalex.org/W2135096473","https://openalex.org/W2170847217"],"related_works":["https://openalex.org/W2053591227","https://openalex.org/W2581240705","https://openalex.org/W2041353081","https://openalex.org/W2568183987","https://openalex.org/W2118564381","https://openalex.org/W1967370444","https://openalex.org/W2150136235","https://openalex.org/W2163901716","https://openalex.org/W2152204162","https://openalex.org/W2739821120"],"abstract_inverted_index":{"Click-through":[0],"rate":[1],"(CTR)":[2],"prediction":[3],"and":[4,27,74,77],"relevance":[5,28,35,43,56,69],"ranking":[6],"are":[7],"two":[8],"fundamental":[9],"problems":[10],"in":[11],"web":[12],"advertising.":[13],"In":[14],"this":[15],"study,":[16],"we":[17],"address":[18],"the":[19,23],"problem":[20],"of":[21,49],"modeling":[22,45,86],"relationship":[24],"between":[25],"CTR":[26],"for":[29],"sponsored":[30],"search.":[31],"We":[32,63],"used":[33],"normalized":[34],"scores":[36,57],"comparable":[37],"across":[38],"all":[39,79],"queries":[40],"to":[41],"represent":[42],"when":[44,85],"with":[46],"CTR,":[47],"instead":[48],"directly":[50],"using":[51,71],"human":[52],"judgment":[53],"labels":[54],"or":[55],"valid":[58],"only":[59],"within":[60],"same":[61],"query.":[62],"classified":[64],"clicks":[65,80,83],"by":[66],"identifying":[67],"their":[68],"quality":[70],"dwell":[72],"time":[73],"session":[75],"information,":[76],"compared":[78],"versus":[81],"selective":[82],"effects":[84],"relevance.":[87]},"counts_by_year":[{"year":2017,"cited_by_count":1},{"year":2015,"cited_by_count":1},{"year":2014,"cited_by_count":2}],"updated_date":"2026-04-05T17:49:38.594831","created_date":"2025-10-10T00:00:00"}
