{"id":"https://openalex.org/W1983293177","doi":"https://doi.org/10.1145/2465351.2465378","title":"Prefetching mobile ads","display_name":"Prefetching mobile ads","publication_year":2013,"publication_date":"2013-04-15","ids":{"openalex":"https://openalex.org/W1983293177","doi":"https://doi.org/10.1145/2465351.2465378","mag":"1983293177"},"language":"en","primary_location":{"id":"doi:10.1145/2465351.2465378","is_oa":false,"landing_page_url":"https://doi.org/10.1145/2465351.2465378","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the 8th ACM European Conference on Computer Systems","raw_type":"proceedings-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5102143677","display_name":"Prashanth Mohan","orcid":null},"institutions":[{"id":"https://openalex.org/I95457486","display_name":"University of California, Berkeley","ror":"https://ror.org/01an7q238","country_code":"US","type":"education","lineage":["https://openalex.org/I95457486"]},{"id":"https://openalex.org/I134446601","display_name":"Berkeley College","ror":"https://ror.org/02xewxa75","country_code":"US","type":"education","lineage":["https://openalex.org/I134446601"]}],"countries":["US"],"is_corresponding":true,"raw_author_name":"Prashanth Mohan","raw_affiliation_strings":["UC Berkeley","UC BERKELEY"],"affiliations":[{"raw_affiliation_string":"UC Berkeley","institution_ids":["https://openalex.org/I134446601","https://openalex.org/I95457486"]},{"raw_affiliation_string":"UC BERKELEY","institution_ids":["https://openalex.org/I134446601"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5024224291","display_name":"Suman Nath","orcid":"https://orcid.org/0000-0001-7813-9756"},"institutions":[{"id":"https://openalex.org/I1290206253","display_name":"Microsoft (United States)","ror":"https://ror.org/00d0nc645","country_code":"US","type":"company","lineage":["https://openalex.org/I1290206253"]},{"id":"https://openalex.org/I4210164937","display_name":"Microsoft Research (United Kingdom)","ror":"https://ror.org/05k87vq12","country_code":"GB","type":"company","lineage":["https://openalex.org/I1290206253","https://openalex.org/I4210164937"]}],"countries":["GB","US"],"is_corresponding":false,"raw_author_name":"Suman Nath","raw_affiliation_strings":["Microsoft Research","Microsoft research#TAB#"],"affiliations":[{"raw_affiliation_string":"Microsoft Research","institution_ids":["https://openalex.org/I4210164937"]},{"raw_affiliation_string":"Microsoft research#TAB#","institution_ids":["https://openalex.org/I1290206253"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5009480537","display_name":"Oriana Riva","orcid":null},"institutions":[{"id":"https://openalex.org/I4210164937","display_name":"Microsoft Research (United Kingdom)","ror":"https://ror.org/05k87vq12","country_code":"GB","type":"company","lineage":["https://openalex.org/I1290206253","https://openalex.org/I4210164937"]},{"id":"https://openalex.org/I1290206253","display_name":"Microsoft (United States)","ror":"https://ror.org/00d0nc645","country_code":"US","type":"company","lineage":["https://openalex.org/I1290206253"]}],"countries":["GB","US"],"is_corresponding":false,"raw_author_name":"Oriana Riva","raw_affiliation_strings":["Microsoft Research","Microsoft research#TAB#"],"affiliations":[{"raw_affiliation_string":"Microsoft Research","institution_ids":["https://openalex.org/I4210164937"]},{"raw_affiliation_string":"Microsoft research#TAB#","institution_ids":["https://openalex.org/I1290206253"]}]}],"institutions":[],"countries_distinct_count":2,"institutions_distinct_count":3,"corresponding_author_ids":["https://openalex.org/A5102143677"],"corresponding_institution_ids":["https://openalex.org/I134446601","https://openalex.org/I95457486"],"apc_list":null,"apc_paid":null,"fwci":6.4773,"has_fulltext":false,"cited_by_count":59,"citation_normalized_percentile":{"value":0.968794,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":90,"max":99},"biblio":{"volume":null,"issue":null,"first_page":"267","last_page":"280"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12238","display_name":"Green IT and Sustainability","score":0.9998999834060669,"subfield":{"id":"https://openalex.org/subfields/2208","display_name":"Electrical and Electronic Engineering"},"field":{"id":"https://openalex.org/fields/22","display_name":"Engineering"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},"topics":[{"id":"https://openalex.org/T12238","display_name":"Green IT and Sustainability","score":0.9998999834060669,"subfield":{"id":"https://openalex.org/subfields/2208","display_name":"Electrical and Electronic Engineering"},"field":{"id":"https://openalex.org/fields/22","display_name":"Engineering"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T11478","display_name":"Caching and Content Delivery","score":0.9979000091552734,"subfield":{"id":"https://openalex.org/subfields/1705","display_name":"Computer Networks and Communications"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T11158","display_name":"Wireless Networks and Protocols","score":0.9835000038146973,"subfield":{"id":"https://openalex.org/subfields/1705","display_name":"Computer Networks and Communications"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/instruction-prefetch","display_name":"Instruction prefetch","score":0.8533537983894348},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.6584786176681519},{"id":"https://openalex.org/keywords/upload","display_name":"Upload","score":0.5799911022186279},{"id":"https://openalex.org/keywords/overhead","display_name":"Overhead (engineering)","score":0.5728214979171753},{"id":"https://openalex.org/keywords/energy","display_name":"Energy (signal processing)","score":0.4703148901462555},{"id":"https://openalex.org/keywords/phone","display_name":"Phone","score":0.45251938700675964},{"id":"https://openalex.org/keywords/mobile-phone","display_name":"Mobile phone","score":0.44429585337638855},{"id":"https://openalex.org/keywords/advertising","display_name":"Advertising","score":0.4411822557449341},{"id":"https://openalex.org/keywords/revenue","display_name":"Revenue","score":0.44024598598480225},{"id":"https://openalex.org/keywords/computer-network","display_name":"Computer network","score":0.34944015741348267},{"id":"https://openalex.org/keywords/telecommunications","display_name":"Telecommunications","score":0.2963942587375641},{"id":"https://openalex.org/keywords/operating-system","display_name":"Operating system","score":0.1790827214717865},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.1711835265159607}],"concepts":[{"id":"https://openalex.org/C133588205","wikidata":"https://www.wikidata.org/wiki/Q28455645","display_name":"Instruction prefetch","level":3,"score":0.8533537983894348},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.6584786176681519},{"id":"https://openalex.org/C71901391","wikidata":"https://www.wikidata.org/wiki/Q7126699","display_name":"Upload","level":2,"score":0.5799911022186279},{"id":"https://openalex.org/C2779960059","wikidata":"https://www.wikidata.org/wiki/Q7113681","display_name":"Overhead (engineering)","level":2,"score":0.5728214979171753},{"id":"https://openalex.org/C186370098","wikidata":"https://www.wikidata.org/wiki/Q442787","display_name":"Energy (signal processing)","level":2,"score":0.4703148901462555},{"id":"https://openalex.org/C2778707766","wikidata":"https://www.wikidata.org/wiki/Q202064","display_name":"Phone","level":2,"score":0.45251938700675964},{"id":"https://openalex.org/C2777421447","wikidata":"https://www.wikidata.org/wiki/Q17517","display_name":"Mobile phone","level":2,"score":0.44429585337638855},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.4411822557449341},{"id":"https://openalex.org/C195487862","wikidata":"https://www.wikidata.org/wiki/Q850210","display_name":"Revenue","level":2,"score":0.44024598598480225},{"id":"https://openalex.org/C31258907","wikidata":"https://www.wikidata.org/wiki/Q1301371","display_name":"Computer network","level":1,"score":0.34944015741348267},{"id":"https://openalex.org/C76155785","wikidata":"https://www.wikidata.org/wiki/Q418","display_name":"Telecommunications","level":1,"score":0.2963942587375641},{"id":"https://openalex.org/C111919701","wikidata":"https://www.wikidata.org/wiki/Q9135","display_name":"Operating system","level":1,"score":0.1790827214717865},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.1711835265159607},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.0},{"id":"https://openalex.org/C41895202","wikidata":"https://www.wikidata.org/wiki/Q8162","display_name":"Linguistics","level":1,"score":0.0},{"id":"https://openalex.org/C105795698","wikidata":"https://www.wikidata.org/wiki/Q12483","display_name":"Statistics","level":1,"score":0.0},{"id":"https://openalex.org/C115537543","wikidata":"https://www.wikidata.org/wiki/Q165596","display_name":"Cache","level":2,"score":0.0},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.0},{"id":"https://openalex.org/C121955636","wikidata":"https://www.wikidata.org/wiki/Q4116214","display_name":"Accounting","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1145/2465351.2465378","is_oa":false,"landing_page_url":"https://doi.org/10.1145/2465351.2465378","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the 8th ACM European Conference on Computer Systems","raw_type":"proceedings-article"}],"best_oa_location":null,"sustainable_development_goals":[{"id":"https://metadata.un.org/sdg/7","display_name":"Affordable and clean energy","score":0.8399999737739563}],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":31,"referenced_works":["https://openalex.org/W1650164328","https://openalex.org/W1980443310","https://openalex.org/W1993158854","https://openalex.org/W2005567524","https://openalex.org/W2009844163","https://openalex.org/W2019252131","https://openalex.org/W2020631075","https://openalex.org/W2049482525","https://openalex.org/W2049577911","https://openalex.org/W2049717788","https://openalex.org/W2072453293","https://openalex.org/W2074440018","https://openalex.org/W2090420215","https://openalex.org/W2105637809","https://openalex.org/W2106048836","https://openalex.org/W2114603263","https://openalex.org/W2126134823","https://openalex.org/W2132777427","https://openalex.org/W2133253683","https://openalex.org/W2136271187","https://openalex.org/W2137100301","https://openalex.org/W2143377546","https://openalex.org/W2145256800","https://openalex.org/W2146707221","https://openalex.org/W2158407464","https://openalex.org/W2159548212","https://openalex.org/W2160976120","https://openalex.org/W2161955777","https://openalex.org/W2166760478","https://openalex.org/W2294516480","https://openalex.org/W3125518450"],"related_works":["https://openalex.org/W2140324148","https://openalex.org/W2121199344","https://openalex.org/W2285914869","https://openalex.org/W3117515082","https://openalex.org/W2113441357","https://openalex.org/W3022537591","https://openalex.org/W2126134823","https://openalex.org/W2336226224","https://openalex.org/W2049703229","https://openalex.org/W2141696484"],"abstract_inverted_index":{"Mobile":[0],"app":[1,68],"marketplaces":[2],"are":[3,131],"dominated":[4],"by":[5],"free":[6,35],"apps":[7,16],"that":[8],"rely":[9],"on":[10,20],"advertising":[11,42,127],"for":[12],"their":[13,60],"revenue.":[14],"These":[15],"place":[17],"increased":[18],"demands":[19],"the":[21,32,47,55,77,114,122,138],"already":[22],"limited":[23],"battery":[24],"lifetime":[25],"of":[26,46,54,116,125],"modern":[27,126],"phones.":[28],"For":[29],"example,":[30],"in":[31,107],"top":[33],"15":[34],"Windows":[36],"Phone":[37],"apps,":[38],"we":[39],"found":[40],"in-app":[41],"contributes":[43],"to":[44,80,87,99,104],"65%":[45],"app's":[48,56],"total":[49,57],"communication":[50],"energy":[51,90],"(or":[52],"23%":[53],"energy).":[58],"Despite":[59],"small":[61],"size,":[62],"downloading":[63],"ads":[64,106,117,130],"each":[65,136],"time":[66,137],"an":[67,142],"is":[69,103,118],"started":[70],"and":[71,109],"at":[72,119],"regular":[73],"refresh":[74],"intervals":[75],"forces":[76],"network":[78],"radio":[79],"be":[81],"continuously":[82],"woken":[83],"up,":[84],"thus":[85],"leading":[86],"a":[88],"high":[89],"overhead,":[91],"so-called":[92],"'tail":[93],"energy'":[94],"problem.":[95],"A":[96],"straightforward":[97],"mechanism":[98],"lower":[100],"this":[101],"overhead":[102],"prefetch":[105],"bulk":[108],"serve":[110],"them":[111],"locally.":[112],"However,":[113],"prefetching":[115],"odds":[120],"with":[121],"real-time":[123,134],"nature":[124],"systems":[128],"wherein":[129],"sold":[132],"through":[133],"auctions":[135],"client":[139],"can":[140],"display":[141],"ad.":[143]},"counts_by_year":[{"year":2026,"cited_by_count":1},{"year":2024,"cited_by_count":1},{"year":2023,"cited_by_count":1},{"year":2022,"cited_by_count":1},{"year":2021,"cited_by_count":4},{"year":2020,"cited_by_count":8},{"year":2019,"cited_by_count":2},{"year":2018,"cited_by_count":6},{"year":2017,"cited_by_count":8},{"year":2016,"cited_by_count":6},{"year":2015,"cited_by_count":10},{"year":2014,"cited_by_count":7},{"year":2013,"cited_by_count":4}],"updated_date":"2026-04-05T17:49:38.594831","created_date":"2025-10-10T00:00:00"}