{"id":"https://openalex.org/W2022309454","doi":"https://doi.org/10.1145/2407696.2407706","title":"Where should you focus: Long Tail or Superstar?","display_name":"Where should you focus: Long Tail or Superstar?","publication_year":2012,"publication_date":"2012-11-28","ids":{"openalex":"https://openalex.org/W2022309454","doi":"https://doi.org/10.1145/2407696.2407706","mag":"2022309454"},"language":"en","primary_location":{"id":"doi:10.1145/2407696.2407706","is_oa":false,"landing_page_url":"https://doi.org/10.1145/2407696.2407706","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"SIGGRAPH Asia 2012 Symposium on Apps","raw_type":"proceedings-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5110546367","display_name":"Nan Zhong","orcid":null},"institutions":[{"id":"https://openalex.org/I35440088","display_name":"ETH Zurich","ror":"https://ror.org/05a28rw58","country_code":"CH","type":"education","lineage":["https://openalex.org/I2799323385","https://openalex.org/I35440088"]}],"countries":["CH"],"is_corresponding":true,"raw_author_name":"Nan Zhong","raw_affiliation_strings":["ETH Zurich","[ETH, Zurich]"],"affiliations":[{"raw_affiliation_string":"ETH Zurich","institution_ids":["https://openalex.org/I35440088"]},{"raw_affiliation_string":"[ETH, Zurich]","institution_ids":["https://openalex.org/I35440088"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5011192485","display_name":"Florian Michahelles","orcid":"https://orcid.org/0000-0003-1486-0688"},"institutions":[{"id":"https://openalex.org/I35440088","display_name":"ETH Zurich","ror":"https://ror.org/05a28rw58","country_code":"CH","type":"education","lineage":["https://openalex.org/I2799323385","https://openalex.org/I35440088"]}],"countries":["CH"],"is_corresponding":false,"raw_author_name":"Florian Michahelles","raw_affiliation_strings":["ETH Zurich","[ETH, Zurich]"],"affiliations":[{"raw_affiliation_string":"ETH Zurich","institution_ids":["https://openalex.org/I35440088"]},{"raw_affiliation_string":"[ETH, Zurich]","institution_ids":["https://openalex.org/I35440088"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":2,"corresponding_author_ids":["https://openalex.org/A5110546367"],"corresponding_institution_ids":["https://openalex.org/I35440088"],"apc_list":null,"apc_paid":null,"fwci":0.6519,"has_fulltext":false,"cited_by_count":5,"citation_normalized_percentile":{"value":0.81350806,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":89,"max":94},"biblio":{"volume":null,"issue":null,"first_page":"1","last_page":"1"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11437","display_name":"Digital Platforms and Economics","score":0.9962000250816345,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11437","display_name":"Digital Platforms and Economics","score":0.9962000250816345,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.9890000224113464,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11499","display_name":"ICT Impact and Policies","score":0.9697999954223633,"subfield":{"id":"https://openalex.org/subfields/2214","display_name":"Media Technology"},"field":{"id":"https://openalex.org/fields/22","display_name":"Engineering"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/superstar","display_name":"Superstar","score":0.9111681580543518},{"id":"https://openalex.org/keywords/long-tail","display_name":"Long tail","score":0.8598346710205078},{"id":"https://openalex.org/keywords/android","display_name":"Android (operating system)","score":0.6927248239517212},{"id":"https://openalex.org/keywords/revenue","display_name":"Revenue","score":0.634147584438324},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.4443245828151703},{"id":"https://openalex.org/keywords/mobile-apps","display_name":"Mobile apps","score":0.4190472364425659},{"id":"https://openalex.org/keywords/advertising","display_name":"Advertising","score":0.3598688542842865},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.3560647964477539},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.22688832879066467},{"id":"https://openalex.org/keywords/finance","display_name":"Finance","score":0.10175222158432007},{"id":"https://openalex.org/keywords/operating-system","display_name":"Operating system","score":0.06774505972862244}],"concepts":[{"id":"https://openalex.org/C2777687543","wikidata":"https://www.wikidata.org/wiki/Q1209526","display_name":"Superstar","level":2,"score":0.9111681580543518},{"id":"https://openalex.org/C15189868","wikidata":"https://www.wikidata.org/wiki/Q534685","display_name":"Long tail","level":2,"score":0.8598346710205078},{"id":"https://openalex.org/C557433098","wikidata":"https://www.wikidata.org/wiki/Q94","display_name":"Android (operating system)","level":2,"score":0.6927248239517212},{"id":"https://openalex.org/C195487862","wikidata":"https://www.wikidata.org/wiki/Q850210","display_name":"Revenue","level":2,"score":0.634147584438324},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.4443245828151703},{"id":"https://openalex.org/C2988145974","wikidata":"https://www.wikidata.org/wiki/Q620615","display_name":"Mobile apps","level":2,"score":0.4190472364425659},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.3598688542842865},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.3560647964477539},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.22688832879066467},{"id":"https://openalex.org/C10138342","wikidata":"https://www.wikidata.org/wiki/Q43015","display_name":"Finance","level":1,"score":0.10175222158432007},{"id":"https://openalex.org/C111919701","wikidata":"https://www.wikidata.org/wiki/Q9135","display_name":"Operating system","level":1,"score":0.06774505972862244},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.0},{"id":"https://openalex.org/C105795698","wikidata":"https://www.wikidata.org/wiki/Q12483","display_name":"Statistics","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1145/2407696.2407706","is_oa":false,"landing_page_url":"https://doi.org/10.1145/2407696.2407706","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"SIGGRAPH Asia 2012 Symposium on Apps","raw_type":"proceedings-article"}],"best_oa_location":null,"sustainable_development_goals":[{"id":"https://metadata.un.org/sdg/9","score":0.4300000071525574,"display_name":"Industry, innovation and infrastructure"}],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":4,"referenced_works":["https://openalex.org/W2475191238","https://openalex.org/W3124392856","https://openalex.org/W4285719527","https://openalex.org/W6721023745"],"related_works":["https://openalex.org/W596698636","https://openalex.org/W1970293718","https://openalex.org/W1502081964","https://openalex.org/W3043309990","https://openalex.org/W2888433166","https://openalex.org/W4323083015","https://openalex.org/W2599777860","https://openalex.org/W2022309454","https://openalex.org/W2887633424","https://openalex.org/W2913508956"],"abstract_inverted_index":{"This":[0],"talk":[1],"presents":[2],"the":[3,6,17,51],"examination":[4],"of":[5,9,19,24,49,72],"long":[7],"tail":[8],"sales":[10],"distribution":[11],"in":[12,26],"mobile":[13],"app":[14],"market.":[15],"With":[16],"analysis":[18],"a":[20,36,56],"large":[21,86],"data":[22],"set":[23],"transactions":[25],"Android":[27,52],"Market,":[28],"our":[29],"research":[30],"suggests":[31],"that,":[32],"rather":[33],"than":[34],"being":[35],"\"Long":[37],"Tail\"":[38],"market":[39,58],"where":[40],"unpopular":[41],"niche":[42],"products":[43],"aggregately":[44],"contribute":[45],"to":[46],"substantial":[47],"portion":[48],"sales,":[50],"Market":[53],"is":[54],"more":[55],"\"Superstar\"":[57],"strongly":[59],"dominated":[60],"by":[61],"popular":[62],"hit":[63],"products.":[64],"We":[65],"also":[66],"show":[67],"that":[68],"though":[69],"most":[70],"downloads":[71],"paid":[73],"apps":[74,82],"are":[75],"from":[76],"cheap":[77],"apps,":[78],"but":[79],"some":[80],"expensive":[81],"accounts":[83],"for":[84],"unproportional":[85],"revenue.":[87]},"counts_by_year":[{"year":2023,"cited_by_count":1},{"year":2020,"cited_by_count":1},{"year":2019,"cited_by_count":1},{"year":2016,"cited_by_count":1},{"year":2013,"cited_by_count":1}],"updated_date":"2025-11-06T03:46:38.306776","created_date":"2025-10-10T00:00:00"}