{"id":"https://openalex.org/W2084187012","doi":"https://doi.org/10.1145/2399016.2399156","title":"The influence of banner placement and navigation style on the recognition of advertisement banners","display_name":"The influence of banner placement and navigation style on the recognition of advertisement banners","publication_year":2012,"publication_date":"2012-10-14","ids":{"openalex":"https://openalex.org/W2084187012","doi":"https://doi.org/10.1145/2399016.2399156","mag":"2084187012"},"language":"en","primary_location":{"id":"doi:10.1145/2399016.2399156","is_oa":false,"landing_page_url":"https://doi.org/10.1145/2399016.2399156","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the 7th Nordic Conference on Human-Computer Interaction: Making Sense Through Design","raw_type":"proceedings-article"},"type":"conference-paper","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5035854097","display_name":"Silvia Heinz","orcid":null},"institutions":[{"id":"https://openalex.org/I1850255","display_name":"University of Basel","ror":"https://ror.org/02s6k3f65","country_code":"CH","type":"education","lineage":["https://openalex.org/I1850255"]}],"countries":["CH"],"is_corresponding":false,"raw_author_name":"Silvia Heinz","raw_affiliation_strings":["University of Basel, Switzerland, Basel","University of Basel, Switzerland, Basel#TAB#"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"University of Basel, Switzerland, Basel","institution_ids":["https://openalex.org/I1850255"]},{"raw_affiliation_string":"University of Basel, Switzerland, Basel#TAB#","institution_ids":["https://openalex.org/I1850255"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5000163896","display_name":"Elisa D. Mekler","orcid":"https://orcid.org/0000-0003-0076-6703"},"institutions":[{"id":"https://openalex.org/I1850255","display_name":"University of Basel","ror":"https://ror.org/02s6k3f65","country_code":"CH","type":"education","lineage":["https://openalex.org/I1850255"]}],"countries":["CH"],"is_corresponding":false,"raw_author_name":"Elisa D. Mekler","raw_affiliation_strings":["University of Basel, Switzerland, Basel","University of Basel, Switzerland, Basel#TAB#"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"University of Basel, Switzerland, Basel","institution_ids":["https://openalex.org/I1850255"]},{"raw_affiliation_string":"University of Basel, Switzerland, Basel#TAB#","institution_ids":["https://openalex.org/I1850255"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I1850255"],"apc_list":null,"apc_paid":null,"fwci":null,"has_fulltext":false,"cited_by_count":4,"citation_normalized_percentile":null,"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":"803","last_page":"804"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.9958000183105469,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.9958000183105469,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12496","display_name":"Color perception and design","score":0.9865999817848206,"subfield":{"id":"https://openalex.org/subfields/3207","display_name":"Social Psychology"},"field":{"id":"https://openalex.org/fields/32","display_name":"Psychology"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9812999963760376,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/banner","display_name":"Banner","score":0.9278284311294556},{"id":"https://openalex.org/keywords/recall","display_name":"Recall","score":0.73696368932724},{"id":"https://openalex.org/keywords/style","display_name":"Style (visual arts)","score":0.6983782649040222},{"id":"https://openalex.org/keywords/clothing","display_name":"Clothing","score":0.6877692937850952},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.5692377090454102},{"id":"https://openalex.org/keywords/advertising","display_name":"Advertising","score":0.48509299755096436},{"id":"https://openalex.org/keywords/multimedia","display_name":"Multimedia","score":0.4123799502849579},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.3748827874660492},{"id":"https://openalex.org/keywords/psychology","display_name":"Psychology","score":0.33093351125717163},{"id":"https://openalex.org/keywords/cognitive-psychology","display_name":"Cognitive psychology","score":0.1311027705669403},{"id":"https://openalex.org/keywords/art","display_name":"Art","score":0.09462898969650269},{"id":"https://openalex.org/keywords/linguistics","display_name":"Linguistics","score":0.08919119834899902},{"id":"https://openalex.org/keywords/geography","display_name":"Geography","score":0.06865531206130981},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.06380483508110046},{"id":"https://openalex.org/keywords/visual-arts","display_name":"Visual arts","score":0.061060935258865356}],"concepts":[{"id":"https://openalex.org/C157572991","wikidata":"https://www.wikidata.org/wiki/Q806880","display_name":"Banner","level":2,"score":0.9278284311294556},{"id":"https://openalex.org/C100660578","wikidata":"https://www.wikidata.org/wiki/Q18733","display_name":"Recall","level":2,"score":0.73696368932724},{"id":"https://openalex.org/C2776445246","wikidata":"https://www.wikidata.org/wiki/Q1792644","display_name":"Style (visual arts)","level":2,"score":0.6983782649040222},{"id":"https://openalex.org/C530175646","wikidata":"https://www.wikidata.org/wiki/Q11460","display_name":"Clothing","level":2,"score":0.6877692937850952},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.5692377090454102},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.48509299755096436},{"id":"https://openalex.org/C49774154","wikidata":"https://www.wikidata.org/wiki/Q131765","display_name":"Multimedia","level":1,"score":0.4123799502849579},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.3748827874660492},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.33093351125717163},{"id":"https://openalex.org/C180747234","wikidata":"https://www.wikidata.org/wiki/Q23373","display_name":"Cognitive psychology","level":1,"score":0.1311027705669403},{"id":"https://openalex.org/C142362112","wikidata":"https://www.wikidata.org/wiki/Q735","display_name":"Art","level":0,"score":0.09462898969650269},{"id":"https://openalex.org/C41895202","wikidata":"https://www.wikidata.org/wiki/Q8162","display_name":"Linguistics","level":1,"score":0.08919119834899902},{"id":"https://openalex.org/C205649164","wikidata":"https://www.wikidata.org/wiki/Q1071","display_name":"Geography","level":0,"score":0.06865531206130981},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.06380483508110046},{"id":"https://openalex.org/C153349607","wikidata":"https://www.wikidata.org/wiki/Q36649","display_name":"Visual arts","level":1,"score":0.061060935258865356},{"id":"https://openalex.org/C166957645","wikidata":"https://www.wikidata.org/wiki/Q23498","display_name":"Archaeology","level":1,"score":0.0},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1145/2399016.2399156","is_oa":false,"landing_page_url":"https://doi.org/10.1145/2399016.2399156","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the 7th Nordic Conference on Human-Computer Interaction: Making Sense Through Design","raw_type":"proceedings-article"}],"best_oa_location":null,"sustainable_development_goals":[{"score":0.4300000071525574,"display_name":"Quality Education","id":"https://metadata.un.org/sdg/4"}],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":8,"referenced_works":["https://openalex.org/W1494794527","https://openalex.org/W2015762759","https://openalex.org/W2046200886","https://openalex.org/W2053746606","https://openalex.org/W2058837630","https://openalex.org/W2083230217","https://openalex.org/W2086345299","https://openalex.org/W3124766564"],"related_works":["https://openalex.org/W2361862183","https://openalex.org/W2383322307","https://openalex.org/W2977786346","https://openalex.org/W2738456166","https://openalex.org/W2000513236","https://openalex.org/W4214718513","https://openalex.org/W2387841438","https://openalex.org/W2354945710","https://openalex.org/W2359886812","https://openalex.org/W2058837630"],"abstract_inverted_index":{"This":[0],"pre-study":[1],"examined":[2],"the":[3,22],"influence":[4],"of":[5,21,28,33,42,60],"navigation":[6,65,84],"style":[7,85],"(aimless":[8],"browsing":[9],"vs.":[10,19],"goal":[11],"oriented":[12],"information":[13],"search)":[14],"and":[15,26,73,86],"banner":[16,69],"placement":[17,70],"(bottom":[18],"top":[20],"page)":[23],"on":[24],"recall":[25],"recognition":[27,72],"online":[29,52],"advertisements.":[30],"A":[31],"sample":[32],"83":[34],"undergraduate":[35],"students":[36],"was":[37],"randomly":[38],"assigned":[39],"to":[40,48],"one":[41],"four":[43],"conditions.":[44],"Subjects":[45],"were":[46],"asked":[47],"either":[49],"browse":[50],"an":[51],"shop":[53],"for":[54],"jackets":[55],"or":[56],"search":[57],"specific":[58],"pieces":[59],"clothing.":[61],"Results":[62],"indicate":[63],"that":[64],"style,":[66],"but":[67],"not":[68],"influences":[71],"recall.":[74],"Further":[75],"research":[76],"should":[77],"look":[78],"into":[79],"more":[80],"subtle":[81],"differences":[82],"in":[83],"eye-tracking":[87],"data":[88],"could":[89],"reveal":[90],"additional":[91],"insights.":[92]},"counts_by_year":[{"year":2022,"cited_by_count":1},{"year":2018,"cited_by_count":1},{"year":2017,"cited_by_count":1},{"year":2013,"cited_by_count":1}],"updated_date":"2026-07-14T23:27:15.235271","created_date":"2025-10-10T00:00:00"}
