{"id":"https://openalex.org/W1999475613","doi":"https://doi.org/10.1145/2371316.2371334","title":"Social networking software use in social media marketing vs. traditional marketing","display_name":"Social networking software use in social media marketing vs. traditional marketing","publication_year":2012,"publication_date":"2012-09-16","ids":{"openalex":"https://openalex.org/W1999475613","doi":"https://doi.org/10.1145/2371316.2371334","mag":"1999475613"},"language":"en","primary_location":{"id":"doi:10.1145/2371316.2371334","is_oa":false,"landing_page_url":"https://doi.org/10.1145/2371316.2371334","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the Fifth Balkan Conference in Informatics","raw_type":"proceedings-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5028407655","display_name":"Bekim Fetaji","orcid":"https://orcid.org/0000-0001-9578-9443"},"institutions":[{"id":"https://openalex.org/I182202855","display_name":"South East European University","ror":"https://ror.org/00m04y575","country_code":"MK","type":"education","lineage":["https://openalex.org/I182202855"]}],"countries":["MK"],"is_corresponding":false,"raw_author_name":"Bekim Fetaji","raw_affiliation_strings":["South East European University, Tetovo, FYR Macedonia","South East European University, Tetovo, FYR Macedonia#TAB#"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"South East European University, Tetovo, FYR Macedonia","institution_ids":["https://openalex.org/I182202855"]},{"raw_affiliation_string":"South East European University, Tetovo, FYR Macedonia#TAB#","institution_ids":["https://openalex.org/I182202855"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5002725767","display_name":"Amir Demiri","orcid":null},"institutions":[{"id":"https://openalex.org/I182202855","display_name":"South East European University","ror":"https://ror.org/00m04y575","country_code":"MK","type":"education","lineage":["https://openalex.org/I182202855"]}],"countries":["MK"],"is_corresponding":false,"raw_author_name":"Amir Demiri","raw_affiliation_strings":["South East European University, Tetovo, FYR Macedonia","South East European University, Tetovo, FYR Macedonia#TAB#"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"South East European University, Tetovo, FYR Macedonia","institution_ids":["https://openalex.org/I182202855"]},{"raw_affiliation_string":"South East European University, Tetovo, FYR Macedonia#TAB#","institution_ids":["https://openalex.org/I182202855"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":2,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":1.9338,"has_fulltext":false,"cited_by_count":3,"citation_normalized_percentile":{"value":0.88438469,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":90,"max":96},"biblio":{"volume":null,"issue":null,"first_page":"88","last_page":"93"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.9728999733924866,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.9728999733924866,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9538999795913696,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14457","display_name":"Intellectual Property Rights and Media","score":0.9056000113487244,"subfield":{"id":"https://openalex.org/subfields/3320","display_name":"Political Science and International Relations"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/social-media","display_name":"Social media","score":0.5562868118286133},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.5357412695884705},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.5290631055831909},{"id":"https://openalex.org/keywords/social-marketing","display_name":"Social marketing","score":0.5028144717216492},{"id":"https://openalex.org/keywords/digital-marketing","display_name":"Digital marketing","score":0.453662246465683},{"id":"https://openalex.org/keywords/social-media-optimization","display_name":"Social media optimization","score":0.4502423107624054},{"id":"https://openalex.org/keywords/social-media-marketing","display_name":"Social media marketing","score":0.4212781488895416},{"id":"https://openalex.org/keywords/software","display_name":"Software","score":0.4154682457447052},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.3785656690597534},{"id":"https://openalex.org/keywords/advertising","display_name":"Advertising","score":0.33032751083374023},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.22474589943885803}],"concepts":[{"id":"https://openalex.org/C518677369","wikidata":"https://www.wikidata.org/wiki/Q202833","display_name":"Social media","level":2,"score":0.5562868118286133},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.5357412695884705},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.5290631055831909},{"id":"https://openalex.org/C2777754422","wikidata":"https://www.wikidata.org/wiki/Q17081927","display_name":"Social marketing","level":2,"score":0.5028144717216492},{"id":"https://openalex.org/C98495876","wikidata":"https://www.wikidata.org/wiki/Q1323528","display_name":"Digital marketing","level":2,"score":0.453662246465683},{"id":"https://openalex.org/C60136833","wikidata":"https://www.wikidata.org/wiki/Q1071262","display_name":"Social media optimization","level":3,"score":0.4502423107624054},{"id":"https://openalex.org/C2985889538","wikidata":"https://www.wikidata.org/wiki/Q267114","display_name":"Social media marketing","level":3,"score":0.4212781488895416},{"id":"https://openalex.org/C2777904410","wikidata":"https://www.wikidata.org/wiki/Q7397","display_name":"Software","level":2,"score":0.4154682457447052},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.3785656690597534},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.33032751083374023},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.22474589943885803},{"id":"https://openalex.org/C199360897","wikidata":"https://www.wikidata.org/wiki/Q9143","display_name":"Programming language","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1145/2371316.2371334","is_oa":false,"landing_page_url":"https://doi.org/10.1145/2371316.2371334","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the Fifth Balkan Conference in Informatics","raw_type":"proceedings-article"}],"best_oa_location":null,"sustainable_development_goals":[{"display_name":"Decent work and economic growth","id":"https://metadata.un.org/sdg/8","score":0.4099999964237213}],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":10,"referenced_works":["https://openalex.org/W351304762","https://openalex.org/W565405838","https://openalex.org/W951215140","https://openalex.org/W1491253498","https://openalex.org/W1505999675","https://openalex.org/W1518847588","https://openalex.org/W1602561406","https://openalex.org/W2149142441","https://openalex.org/W2279853087","https://openalex.org/W6629396427"],"related_works":["https://openalex.org/W3168708644","https://openalex.org/W2911821382","https://openalex.org/W2064195921","https://openalex.org/W2145046951","https://openalex.org/W2782951098","https://openalex.org/W2008815286","https://openalex.org/W650499933","https://openalex.org/W1977056376","https://openalex.org/W2943754119","https://openalex.org/W3035696098"],"abstract_inverted_index":{"The":[0,39,60],"focus":[1],"of":[2,9,31,41,52],"this":[3,83],"research":[4,43,64],"is":[5,27,45],"analyzing":[6],"the":[7,22,42,46,50,76],"possibility":[8],"applying":[10],"social":[11,15,53,57],"networking":[12],"software":[13,55],"for":[14,34,56],"media":[16,58],"marketing":[17,24,32],"and":[18,25,69,78,89],"its":[19],"analyses":[20],"compared":[21],"traditional":[23],"analyzed":[26],"a":[28],"case":[29],"study":[30,44,61],"approaches":[33],"small":[35],"businesses":[36],"in":[37,82],"Macedonia.":[38],"contribution":[40],"proposed":[47],"approach":[48],"with":[49],"use":[51],"network":[54],"marketing.":[59],"also":[62],"outlines":[63],"strategy,":[65],"sampling":[66],"methods,":[67],"questionnaire":[68],"data":[70],"collection":[71],"method.":[72],"Lastly":[73],"it":[74],"presents":[75],"validity":[77],"reliability":[79],"measurements":[80],"used":[81],"study.":[84],"Findings":[85],"have":[86],"been":[87],"stated":[88],"recommendations":[90],"are":[91],"provided.":[92]},"counts_by_year":[{"year":2015,"cited_by_count":2},{"year":2014,"cited_by_count":1}],"updated_date":"2026-06-11T09:08:48.828518","created_date":"2025-10-10T00:00:00"}