{"id":"https://openalex.org/W2051075170","doi":"https://doi.org/10.1145/2365952.2366023","title":"Integrated content marketing","display_name":"Integrated content marketing","publication_year":2012,"publication_date":"2012-09-09","ids":{"openalex":"https://openalex.org/W2051075170","doi":"https://doi.org/10.1145/2365952.2366023","mag":"2051075170"},"language":"en","primary_location":{"id":"doi:10.1145/2365952.2366023","is_oa":false,"landing_page_url":"https://doi.org/10.1145/2365952.2366023","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the sixth ACM conference on Recommender systems","raw_type":"proceedings-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5112778879","display_name":"James Griffin","orcid":null},"institutions":[{"id":"https://openalex.org/I4210130690","display_name":"Idio (United Kingdom)","ror":"https://ror.org/034vxep50","country_code":"GB","type":"company","lineage":["https://openalex.org/I4210130690"]}],"countries":["GB"],"is_corresponding":true,"raw_author_name":"James Griffin","raw_affiliation_strings":["idio Ltd., London, United Kingdom"],"affiliations":[{"raw_affiliation_string":"idio Ltd., London, United Kingdom","institution_ids":["https://openalex.org/I4210130690"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5112778879"],"corresponding_institution_ids":["https://openalex.org/I4210130690"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":{"value":0.2057526,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":"301","last_page":"302"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.9868000149726868,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.9868000149726868,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9866999983787537,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.5540529489517212}],"concepts":[{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.5540529489517212}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1145/2365952.2366023","is_oa":false,"landing_page_url":"https://doi.org/10.1145/2365952.2366023","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the sixth ACM conference on Recommender systems","raw_type":"proceedings-article"}],"best_oa_location":null,"sustainable_development_goals":[{"display_name":"Industry, innovation and infrastructure","id":"https://metadata.un.org/sdg/9","score":0.4399999976158142}],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W2748952813","https://openalex.org/W2390279801","https://openalex.org/W2358668433","https://openalex.org/W2376932109","https://openalex.org/W2001405890","https://openalex.org/W2382290278","https://openalex.org/W2478288626","https://openalex.org/W2350741829","https://openalex.org/W2530322880","https://openalex.org/W1596801655"],"abstract_inverted_index":{"idio":[0],"is":[1],"a":[2],"technology":[3],"startup":[4],"that":[5],"works":[6],"with":[7],"major":[8],"brands":[9],"in":[10],"both":[11],"the":[12,15],"UK":[13],"and":[14,35],"US":[16],"to":[17],"drive":[18],"Customer":[19],"Centricity":[20],"through":[21],"Content":[22],"Marketing.":[23],"idio's":[24],"full-stack":[25],"platform":[26],"fuses":[27],"Natural":[28],"Language":[29],"Processing,":[30],"Data":[31],"Mining,":[32],"Web":[33],"Analytics":[34],"Recommendation":[36],"Engines":[37],"at":[38],"scale.":[39]},"counts_by_year":[],"updated_date":"2025-11-06T03:46:38.306776","created_date":"2025-10-10T00:00:00"}
