{"id":"https://openalex.org/W2047192023","doi":"https://doi.org/10.1145/2351356.2351365","title":"Dynamic ad layout revenue optimization for display advertising","display_name":"Dynamic ad layout revenue optimization for display advertising","publication_year":2012,"publication_date":"2012-08-12","ids":{"openalex":"https://openalex.org/W2047192023","doi":"https://doi.org/10.1145/2351356.2351365","mag":"2047192023"},"language":"en","primary_location":{"id":"doi:10.1145/2351356.2351365","is_oa":false,"landing_page_url":"https://doi.org/10.1145/2351356.2351365","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the Sixth International Workshop on Data Mining for Online Advertising and Internet Economy","raw_type":"proceedings-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5111603892","display_name":"Haibin Cheng","orcid":null},"institutions":[{"id":"https://openalex.org/I4210134091","display_name":"Yahoo (United States)","ror":"https://ror.org/040dkzz12","country_code":"US","type":"company","lineage":["https://openalex.org/I4210134091"]}],"countries":["US"],"is_corresponding":true,"raw_author_name":"Haibin Cheng","raw_affiliation_strings":["Yahoo! Labs, Santa Clara, CA"],"affiliations":[{"raw_affiliation_string":"Yahoo! Labs, Santa Clara, CA","institution_ids":["https://openalex.org/I4210134091"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5079433953","display_name":"Eren Manavoglu","orcid":null},"institutions":[{"id":"https://openalex.org/I4210134091","display_name":"Yahoo (United States)","ror":"https://ror.org/040dkzz12","country_code":"US","type":"company","lineage":["https://openalex.org/I4210134091"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Eren Manavoglu","raw_affiliation_strings":["Yahoo! Labs, Santa Clara, CA"],"affiliations":[{"raw_affiliation_string":"Yahoo! Labs, Santa Clara, CA","institution_ids":["https://openalex.org/I4210134091"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5038001663","display_name":"Ying Cui","orcid":"https://orcid.org/0000-0003-3685-2582"},"institutions":[{"id":"https://openalex.org/I4210134091","display_name":"Yahoo (United States)","ror":"https://ror.org/040dkzz12","country_code":"US","type":"company","lineage":["https://openalex.org/I4210134091"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Ying Cui","raw_affiliation_strings":["Yahoo! Labs, Santa Clara, CA"],"affiliations":[{"raw_affiliation_string":"Yahoo! Labs, Santa Clara, CA","institution_ids":["https://openalex.org/I4210134091"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5046102901","display_name":"Ruofei Zhang","orcid":"https://orcid.org/0000-0002-4063-0109"},"institutions":[{"id":"https://openalex.org/I4210134091","display_name":"Yahoo (United States)","ror":"https://ror.org/040dkzz12","country_code":"US","type":"company","lineage":["https://openalex.org/I4210134091"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Ruofei Zhang","raw_affiliation_strings":["Yahoo! Labs, Santa Clara, CA"],"affiliations":[{"raw_affiliation_string":"Yahoo! Labs, Santa Clara, CA","institution_ids":["https://openalex.org/I4210134091"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5112614450","display_name":"Jianchang Mao","orcid":null},"institutions":[{"id":"https://openalex.org/I4210134091","display_name":"Yahoo (United States)","ror":"https://ror.org/040dkzz12","country_code":"US","type":"company","lineage":["https://openalex.org/I4210134091"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Jianchang Mao","raw_affiliation_strings":["Yahoo! Labs, Santa Clara, CA"],"affiliations":[{"raw_affiliation_string":"Yahoo! Labs, Santa Clara, CA","institution_ids":["https://openalex.org/I4210134091"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":5,"corresponding_author_ids":["https://openalex.org/A5111603892"],"corresponding_institution_ids":["https://openalex.org/I4210134091"],"apc_list":null,"apc_paid":null,"fwci":1.856,"has_fulltext":false,"cited_by_count":6,"citation_normalized_percentile":{"value":0.88283379,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":89,"max":96},"biblio":{"volume":null,"issue":null,"first_page":"1","last_page":"9"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.9973000288009644,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.9973000288009644,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11666","display_name":"Color Science and Applications","score":0.9476000070571899,"subfield":{"id":"https://openalex.org/subfields/3107","display_name":"Atomic and Molecular Physics, and Optics"},"field":{"id":"https://openalex.org/fields/31","display_name":"Physics and Astronomy"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T11165","display_name":"Image and Video Quality Assessment","score":0.934499979019165,"subfield":{"id":"https://openalex.org/subfields/1707","display_name":"Computer Vision and Pattern Recognition"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/revenue","display_name":"Revenue","score":0.8639695644378662},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.6253500580787659},{"id":"https://openalex.org/keywords/display-advertising","display_name":"Display advertising","score":0.579619288444519},{"id":"https://openalex.org/keywords/online-advertising","display_name":"Online advertising","score":0.5123692750930786},{"id":"https://openalex.org/keywords/web-page","display_name":"Web page","score":0.4455634653568268},{"id":"https://openalex.org/keywords/operations-research","display_name":"Operations research","score":0.32450270652770996},{"id":"https://openalex.org/keywords/the-internet","display_name":"The Internet","score":0.3115271031856537},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.27882349491119385},{"id":"https://openalex.org/keywords/engineering","display_name":"Engineering","score":0.2321103811264038},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.12744268774986267}],"concepts":[{"id":"https://openalex.org/C195487862","wikidata":"https://www.wikidata.org/wiki/Q850210","display_name":"Revenue","level":2,"score":0.8639695644378662},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.6253500580787659},{"id":"https://openalex.org/C2777999536","wikidata":"https://www.wikidata.org/wiki/Q2399498","display_name":"Display advertising","level":4,"score":0.579619288444519},{"id":"https://openalex.org/C512338625","wikidata":"https://www.wikidata.org/wiki/Q624902","display_name":"Online advertising","level":3,"score":0.5123692750930786},{"id":"https://openalex.org/C21959979","wikidata":"https://www.wikidata.org/wiki/Q36774","display_name":"Web page","level":2,"score":0.4455634653568268},{"id":"https://openalex.org/C42475967","wikidata":"https://www.wikidata.org/wiki/Q194292","display_name":"Operations research","level":1,"score":0.32450270652770996},{"id":"https://openalex.org/C110875604","wikidata":"https://www.wikidata.org/wiki/Q75","display_name":"The Internet","level":2,"score":0.3115271031856537},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.27882349491119385},{"id":"https://openalex.org/C127413603","wikidata":"https://www.wikidata.org/wiki/Q11023","display_name":"Engineering","level":0,"score":0.2321103811264038},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.12744268774986267},{"id":"https://openalex.org/C121955636","wikidata":"https://www.wikidata.org/wiki/Q4116214","display_name":"Accounting","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1145/2351356.2351365","is_oa":false,"landing_page_url":"https://doi.org/10.1145/2351356.2351365","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the Sixth International Workshop on Data Mining for Online Advertising and Internet Economy","raw_type":"proceedings-article"}],"best_oa_location":null,"sustainable_development_goals":[{"display_name":"Industry, innovation and infrastructure","id":"https://metadata.un.org/sdg/9","score":0.4099999964237213}],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":16,"referenced_works":["https://openalex.org/W1583700199","https://openalex.org/W1583837637","https://openalex.org/W1629352072","https://openalex.org/W1661871015","https://openalex.org/W1678356000","https://openalex.org/W1989068254","https://openalex.org/W2019140366","https://openalex.org/W2031002853","https://openalex.org/W2070493638","https://openalex.org/W2090883204","https://openalex.org/W2112741516","https://openalex.org/W2147697413","https://openalex.org/W2162979096","https://openalex.org/W2950296567","https://openalex.org/W6647840097","https://openalex.org/W6676928115"],"related_works":["https://openalex.org/W1959333116","https://openalex.org/W2765325217","https://openalex.org/W2019140366","https://openalex.org/W2100597815","https://openalex.org/W4389708833","https://openalex.org/W2134194808","https://openalex.org/W2952316437","https://openalex.org/W2096914158","https://openalex.org/W2951754014","https://openalex.org/W1551421219"],"abstract_inverted_index":{"Display":[0],"advertising":[1],"has":[2],"been":[3],"growing":[4],"rapidly":[5],"in":[6,74,139],"recent":[7],"years,":[8],"with":[9,90,170],"revenue":[10,51,66,94,112,131,165],"generated":[11],"from":[12,146],"display":[13,72],"ads":[14],"placed":[15],"on":[16,19,31,142,159],"spaces":[17,30],"allocated":[18],"publisher's":[20],"web":[21,33,99],"pages.":[22],"Traditionally,":[23],"the":[24,40,50,55,60,86,91,103,111,122,129],"design":[25],"and":[26,37,79,132,162],"layout":[27,57,65,88,127,153,174],"of":[28,44,53,76,113,125],"ad":[29,56,64,87,115,126,152,173],"a":[32,147,163,171],"page":[34,100],"are":[35,107,119,137],"predetermined":[36],"fixed":[38],"for":[39,59,71,96,121],"publisher.":[41,61],"The":[42,82,150],"objective":[43],"this":[45],"work":[46],"is":[47,69,156,167],"to":[48,102,109],"investigate":[49],"opportunities":[52],"changing":[54],"dynamically":[58],"A":[62],"dynamic":[63,151],"optimization":[67,154],"framework":[68],"developed":[70,108],"advertising,":[73],"terms":[75],"both":[77],"guaranteed":[78],"non-guaranteed":[80],"advertising.":[81],"system":[83,155],"automatically":[84],"selects":[85],"template":[89],"highest":[92],"potential":[93],"yield":[95],"each":[97,114],"single":[98],"presented":[101],"user.":[104],"Forecasting":[105],"algorithms":[106,124],"predict":[110],"opportunity.":[116],"Two":[117],"objectives":[118],"explored":[120],"forecasting":[123],"optimization,":[128],"expected":[130],"actual":[133],"revenue.":[134],"Promising":[135],"results":[136],"obtained":[138],"offline":[140],"simulation":[141],"real":[143],"data":[144],"collected":[145],"Yahoo!":[148],"property.":[149],"further":[157],"tested":[158],"real-time":[160],"traffic":[161],"significant":[164],"gain":[166],"observed":[168],"compared":[169],"static":[172],"serving":[175],"method.":[176]},"counts_by_year":[{"year":2021,"cited_by_count":1},{"year":2020,"cited_by_count":1},{"year":2017,"cited_by_count":1},{"year":2015,"cited_by_count":2},{"year":2013,"cited_by_count":1}],"updated_date":"2025-11-06T03:46:38.306776","created_date":"2025-10-10T00:00:00"}
