{"id":"https://openalex.org/W2063933780","doi":"https://doi.org/10.1145/2351356.2351360","title":"Social TV","display_name":"Social TV","publication_year":2012,"publication_date":"2012-08-12","ids":{"openalex":"https://openalex.org/W2063933780","doi":"https://doi.org/10.1145/2351356.2351360","mag":"2063933780"},"language":"en","primary_location":{"id":"doi:10.1145/2351356.2351360","is_oa":false,"landing_page_url":"https://doi.org/10.1145/2351356.2351360","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the Sixth International Workshop on Data Mining for Online Advertising and Internet Economy","raw_type":"proceedings-article"},"type":"conference-paper","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5084077919","display_name":"Shawndra Hill","orcid":"https://orcid.org/0000-0003-1980-727X"},"institutions":[{"id":"https://openalex.org/I79576946","display_name":"University of Pennsylvania","ror":"https://ror.org/00b30xv10","country_code":"US","type":"education","lineage":["https://openalex.org/I79576946"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Shawndra Hill","raw_affiliation_strings":["University of Pennsylvania, Philadelphia, PA"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"University of Pennsylvania, Philadelphia, PA","institution_ids":["https://openalex.org/I79576946"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5076275925","display_name":"Aman Nalavade","orcid":null},"institutions":[{"id":"https://openalex.org/I91036609","display_name":"Citadel","ror":"https://ror.org/01vwr6t80","country_code":"US","type":"education","lineage":["https://openalex.org/I91036609"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Aman Nalavade","raw_affiliation_strings":["Citadel Investment Group, New York"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Citadel Investment Group, New York","institution_ids":["https://openalex.org/I91036609"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5055809060","display_name":"Adrian Benton","orcid":"https://orcid.org/0000-0003-3915-4085"},"institutions":[{"id":"https://openalex.org/I79576946","display_name":"University of Pennsylvania","ror":"https://ror.org/00b30xv10","country_code":"US","type":"education","lineage":["https://openalex.org/I79576946"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Adrian Benton","raw_affiliation_strings":["University of Pennsylvania, Philadelphia, PA"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"University of Pennsylvania, Philadelphia, PA","institution_ids":["https://openalex.org/I79576946"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":2,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":4.1962,"has_fulltext":false,"cited_by_count":19,"citation_normalized_percentile":{"value":0.93930397,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":89,"max":98},"biblio":{"volume":null,"issue":null,"first_page":"1","last_page":"9"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9998000264167786,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9998000264167786,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13718","display_name":"Media Influence and Politics","score":0.9822999835014343,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11147","display_name":"Misinformation and Its Impacts","score":0.9800000190734863,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.6158961057662964}],"concepts":[{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.6158961057662964}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1145/2351356.2351360","is_oa":false,"landing_page_url":"https://doi.org/10.1145/2351356.2351360","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the Sixth International Workshop on Data Mining for Online Advertising and Internet Economy","raw_type":"proceedings-article"}],"best_oa_location":null,"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":31,"referenced_works":["https://openalex.org/W93839112","https://openalex.org/W656712409","https://openalex.org/W1975378349","https://openalex.org/W1987581851","https://openalex.org/W2016638605","https://openalex.org/W2017851275","https://openalex.org/W2043657740","https://openalex.org/W2053086525","https://openalex.org/W2063933780","https://openalex.org/W2069870853","https://openalex.org/W2076152753","https://openalex.org/W2104657025","https://openalex.org/W2113880421","https://openalex.org/W2115578116","https://openalex.org/W2136789464","https://openalex.org/W2141404050","https://openalex.org/W2145864226","https://openalex.org/W2146562990","https://openalex.org/W2159299226","https://openalex.org/W2165152018","https://openalex.org/W2165771661","https://openalex.org/W2288243971","https://openalex.org/W2409025141","https://openalex.org/W3099386891","https://openalex.org/W3121315632","https://openalex.org/W3122125470","https://openalex.org/W3122522978","https://openalex.org/W3205758794","https://openalex.org/W4240237579","https://openalex.org/W4285719527","https://openalex.org/W4308820169"],"related_works":["https://openalex.org/W2899084033","https://openalex.org/W2748952813","https://openalex.org/W2390279801","https://openalex.org/W2358668433","https://openalex.org/W2093578348","https://openalex.org/W2376932109","https://openalex.org/W2382290278","https://openalex.org/W2350741829","https://openalex.org/W3004735627","https://openalex.org/W2130043461"],"abstract_inverted_index":{"We":[0,32],"link":[1],"the":[2,12,25,28,44,56,71,78,84,107,121,128,152],"content":[3],"of":[4,11,27,35,58,61,90,97,109,154],"real-time":[5],"social":[6,21,36,91,134],"media":[7,22,37,92,135],"response":[8,62],"to":[9,63,73,81,87,126,150],"characteristics":[10],"Super":[13,46,64],"Bowl":[14,65],"2012":[15,45],"TV":[16,98,155],"advertisements,":[17],"including":[18],"their":[19],"advertisers'":[20],"strategies":[23],"and":[24,59,76],"categories":[26],"products":[29],"being":[30],"advertised.":[31],"analyze":[33,77],"millions":[34],"posts":[38],"about":[39],"approximately":[40],"forty-five":[41],"advertisements":[42],"during":[43,120],"Bowl.":[47],"While":[48],"there":[49],"are":[50],"many":[51],"studies":[52],"that":[53,106,130,143],"focus":[54],"on":[55,118],"popularity":[57],"sentiment":[60,144],"ads,":[66,156],"we":[67,104,141],"believe":[68],"ours":[69],"is":[70],"first":[72],"go":[74],"deeper":[75],"textual":[79],"\"content\"":[80],"understand":[82],"better":[83],"factors":[85],"contributing":[86],"specific":[88],"types":[89],"responses":[93],"among":[94],"a":[95,133,146],"number":[96],"advertising":[99],"dimensions.":[100],"In":[101,139],"this":[102],"study,":[103],"show":[105,142],"level":[108],"online":[110],"consumer":[111],"engagement,":[112],"measured":[113],"by":[114,158],"attracting":[115],"new":[116],"followers":[117],"Twitter":[119],"Superbowl,":[122],"can":[123],"be":[124],"linked":[125],"whether":[127],"brand":[129],"advertised":[131],"had":[132],"strategy":[136],"or":[137],"not.":[138],"addition,":[140],"response,":[145],"measure":[147],"often":[148],"use":[149],"quantify":[151],"effectiveness":[153],"varies":[157],"demographic":[159],"category.":[160]},"counts_by_year":[{"year":2026,"cited_by_count":1},{"year":2024,"cited_by_count":1},{"year":2022,"cited_by_count":1},{"year":2021,"cited_by_count":3},{"year":2019,"cited_by_count":4},{"year":2018,"cited_by_count":1},{"year":2017,"cited_by_count":3},{"year":2016,"cited_by_count":1},{"year":2015,"cited_by_count":1},{"year":2014,"cited_by_count":1},{"year":2013,"cited_by_count":1},{"year":2012,"cited_by_count":1}],"updated_date":"2026-07-29T14:22:42.915294","created_date":"2016-06-24T00:00:00"}