{"id":"https://openalex.org/W2099937944","doi":"https://doi.org/10.1145/2342356.2342394","title":"Measuring and fingerprinting click-spam in ad networks","display_name":"Measuring and fingerprinting click-spam in ad networks","publication_year":2012,"publication_date":"2012-08-13","ids":{"openalex":"https://openalex.org/W2099937944","doi":"https://doi.org/10.1145/2342356.2342394","mag":"2099937944"},"language":"en","primary_location":{"id":"doi:10.1145/2342356.2342394","is_oa":true,"landing_page_url":"https://doi.org/10.1145/2342356.2342394","pdf_url":"https://dl.acm.org/doi/pdf/10.1145/2342356.2342394","source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the ACM SIGCOMM 2012 conference on Applications, technologies, architectures, and protocols for computer communication","raw_type":"proceedings-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"gold","oa_url":"https://dl.acm.org/doi/pdf/10.1145/2342356.2342394","any_repository_has_fulltext":null},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5000342994","display_name":"Vacha Dave","orcid":null},"institutions":[{"id":"https://openalex.org/I86519309","display_name":"The University of Texas at Austin","ror":"https://ror.org/00hj54h04","country_code":"US","type":"education","lineage":["https://openalex.org/I86519309"]}],"countries":["US"],"is_corresponding":true,"raw_author_name":"Vacha Dave","raw_affiliation_strings":["The University of Texas at Austin, Austin, TX, USA","The University of Texas At Austin, Austin, TX, USA"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"The University of Texas at Austin, Austin, TX, USA","institution_ids":["https://openalex.org/I86519309"]},{"raw_affiliation_string":"The University of Texas At Austin, Austin, TX, USA","institution_ids":["https://openalex.org/I86519309"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5049404285","display_name":"Saikat Guha","orcid":"https://orcid.org/0000-0002-2581-4380"},"institutions":[{"id":"https://openalex.org/I1290206253","display_name":"Microsoft (United States)","ror":"https://ror.org/00d0nc645","country_code":"US","type":"company","lineage":["https://openalex.org/I1290206253"]},{"id":"https://openalex.org/I4210124949","display_name":"Microsoft Research (India)","ror":"https://ror.org/02w7f3w92","country_code":"IN","type":"company","lineage":["https://openalex.org/I1290206253","https://openalex.org/I4210124949"]}],"countries":["IN","US"],"is_corresponding":false,"raw_author_name":"Saikat Guha","raw_affiliation_strings":["Microsoft Research India, Bangalore, India","Microsoft Research india, Bangalore, India#TAB#"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Microsoft Research India, Bangalore, India","institution_ids":["https://openalex.org/I4210124949"]},{"raw_affiliation_string":"Microsoft Research india, Bangalore, India#TAB#","institution_ids":["https://openalex.org/I1290206253"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5100343712","display_name":"Yin Zhang\u22c6","orcid":"https://orcid.org/0000-0002-1772-0763"},"institutions":[{"id":"https://openalex.org/I86519309","display_name":"The University of Texas at Austin","ror":"https://ror.org/00hj54h04","country_code":"US","type":"education","lineage":["https://openalex.org/I86519309"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Yin Zhang","raw_affiliation_strings":["The University of Texas at Austin, Austin, TX, USA","The University of Texas At Austin, Austin, TX, USA"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"The University of Texas at Austin, Austin, TX, USA","institution_ids":["https://openalex.org/I86519309"]},{"raw_affiliation_string":"The University of Texas At Austin, Austin, TX, USA","institution_ids":["https://openalex.org/I86519309"]}]}],"institutions":[],"countries_distinct_count":2,"institutions_distinct_count":3,"corresponding_author_ids":["https://openalex.org/A5000342994"],"corresponding_institution_ids":["https://openalex.org/I86519309"],"apc_list":null,"apc_paid":null,"fwci":30.8604,"has_fulltext":true,"cited_by_count":118,"citation_normalized_percentile":{"value":0.99605704,"is_in_top_1_percent":true,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":90,"max":100},"biblio":{"volume":null,"issue":null,"first_page":"175","last_page":"186"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11644","display_name":"Spam and Phishing Detection","score":1.0,"subfield":{"id":"https://openalex.org/subfields/1710","display_name":"Information Systems"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},"topics":[{"id":"https://openalex.org/T11644","display_name":"Spam and Phishing Detection","score":1.0,"subfield":{"id":"https://openalex.org/subfields/1710","display_name":"Information Systems"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T11598","display_name":"Internet Traffic Analysis and Secure E-voting","score":0.9998999834060669,"subfield":{"id":"https://openalex.org/subfields/1702","display_name":"Artificial Intelligence"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T11800","display_name":"User Authentication and Security Systems","score":0.9994000196456909,"subfield":{"id":"https://openalex.org/subfields/1710","display_name":"Information Systems"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/click-through-rate","display_name":"Click-through rate","score":0.8424252271652222},{"id":"https://openalex.org/keywords/spamming","display_name":"Spamming","score":0.8342008590698242},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.7646116018295288},{"id":"https://openalex.org/keywords/online-advertising","display_name":"Online advertising","score":0.6038092970848083},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.5146137475967407},{"id":"https://openalex.org/keywords/spambot","display_name":"Spambot","score":0.5098478198051453},{"id":"https://openalex.org/keywords/revenue","display_name":"Revenue","score":0.5073422789573669},{"id":"https://openalex.org/keywords/forum-spam","display_name":"Forum spam","score":0.46313217282295227},{"id":"https://openalex.org/keywords/internet-privacy","display_name":"Internet privacy","score":0.4612385928630829},{"id":"https://openalex.org/keywords/block","display_name":"Block (permutation group theory)","score":0.4606954753398895},{"id":"https://openalex.org/keywords/advertising","display_name":"Advertising","score":0.4243062138557434},{"id":"https://openalex.org/keywords/computer-security","display_name":"Computer security","score":0.3651661276817322},{"id":"https://openalex.org/keywords/the-internet","display_name":"The Internet","score":0.19536447525024414},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.12208181619644165}],"concepts":[{"id":"https://openalex.org/C115174607","wikidata":"https://www.wikidata.org/wiki/Q1100934","display_name":"Click-through rate","level":2,"score":0.8424252271652222},{"id":"https://openalex.org/C158955206","wikidata":"https://www.wikidata.org/wiki/Q83058","display_name":"Spamming","level":3,"score":0.8342008590698242},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.7646116018295288},{"id":"https://openalex.org/C512338625","wikidata":"https://www.wikidata.org/wiki/Q624902","display_name":"Online advertising","level":3,"score":0.6038092970848083},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.5146137475967407},{"id":"https://openalex.org/C127735637","wikidata":"https://www.wikidata.org/wiki/Q2306702","display_name":"Spambot","level":4,"score":0.5098478198051453},{"id":"https://openalex.org/C195487862","wikidata":"https://www.wikidata.org/wiki/Q850210","display_name":"Revenue","level":2,"score":0.5073422789573669},{"id":"https://openalex.org/C157310412","wikidata":"https://www.wikidata.org/wiki/Q3140915","display_name":"Forum spam","level":5,"score":0.46313217282295227},{"id":"https://openalex.org/C108827166","wikidata":"https://www.wikidata.org/wiki/Q175975","display_name":"Internet privacy","level":1,"score":0.4612385928630829},{"id":"https://openalex.org/C2777210771","wikidata":"https://www.wikidata.org/wiki/Q4927124","display_name":"Block (permutation group theory)","level":2,"score":0.4606954753398895},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.4243062138557434},{"id":"https://openalex.org/C38652104","wikidata":"https://www.wikidata.org/wiki/Q3510521","display_name":"Computer security","level":1,"score":0.3651661276817322},{"id":"https://openalex.org/C110875604","wikidata":"https://www.wikidata.org/wiki/Q75","display_name":"The Internet","level":2,"score":0.19536447525024414},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.12208181619644165},{"id":"https://openalex.org/C2524010","wikidata":"https://www.wikidata.org/wiki/Q8087","display_name":"Geometry","level":1,"score":0.0},{"id":"https://openalex.org/C121955636","wikidata":"https://www.wikidata.org/wiki/Q4116214","display_name":"Accounting","level":1,"score":0.0},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.0}],"mesh":[],"locations_count":5,"locations":[{"id":"doi:10.1145/2342356.2342394","is_oa":true,"landing_page_url":"https://doi.org/10.1145/2342356.2342394","pdf_url":"https://dl.acm.org/doi/pdf/10.1145/2342356.2342394","source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the ACM SIGCOMM 2012 conference on Applications, technologies, architectures, and protocols for computer communication","raw_type":"proceedings-article"},{"id":"pmh:oai:CiteSeerX.psu:10.1.1.258.3989","is_oa":false,"landing_page_url":"http://citeseerx.ist.psu.edu/viewdoc/summary?doi=10.1.1.258.3989","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"http://research.microsoft.com/en-us/people/saikat/pub/sigcomm12-clickspam.pdf","raw_type":"text"},{"id":"pmh:oai:CiteSeerX.psu:10.1.1.297.6398","is_oa":false,"landing_page_url":"http://citeseerx.ist.psu.edu/viewdoc/summary?doi=10.1.1.297.6398","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"http://www.cs.utexas.edu/users/yzhang/papers/clickspam-sigc12.pdf","raw_type":"text"},{"id":"pmh:oai:CiteSeerX.psu:10.1.1.353.5096","is_oa":false,"landing_page_url":"http://citeseerx.ist.psu.edu/viewdoc/summary?doi=10.1.1.353.5096","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"http://www.cs.utexas.edu/~vacha/sigcomm12-clickSpam.pdf","raw_type":"text"},{"id":"pmh:oai:CiteSeerX.psu:10.1.1.386.6138","is_oa":false,"landing_page_url":"http://citeseerx.ist.psu.edu/viewdoc/summary?doi=10.1.1.386.6138","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"http://conferences.sigcomm.org/sigcomm/2012/paper/sigcomm/p175.pdf","raw_type":"text"}],"best_oa_location":{"id":"doi:10.1145/2342356.2342394","is_oa":true,"landing_page_url":"https://doi.org/10.1145/2342356.2342394","pdf_url":"https://dl.acm.org/doi/pdf/10.1145/2342356.2342394","source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the ACM SIGCOMM 2012 conference on Applications, technologies, architectures, and protocols for computer communication","raw_type":"proceedings-article"},"sustainable_development_goals":[{"id":"https://metadata.un.org/sdg/16","display_name":"Peace, Justice and strong institutions","score":0.4099999964237213}],"awards":[],"funders":[],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W2099937944.pdf","grobid_xml":"https://content.openalex.org/works/W2099937944.grobid-xml"},"referenced_works_count":26,"referenced_works":["https://openalex.org/W91931328","https://openalex.org/W123401891","https://openalex.org/W155103065","https://openalex.org/W192852914","https://openalex.org/W1520914943","https://openalex.org/W1539523973","https://openalex.org/W1603565383","https://openalex.org/W1977141583","https://openalex.org/W2025827699","https://openalex.org/W2080234606","https://openalex.org/W2099194763","https://openalex.org/W2107881300","https://openalex.org/W2108832274","https://openalex.org/W2119690237","https://openalex.org/W2132133059","https://openalex.org/W2144768538","https://openalex.org/W2150010379","https://openalex.org/W2162077280","https://openalex.org/W2165613200","https://openalex.org/W2167973519","https://openalex.org/W2171613954","https://openalex.org/W4206137901","https://openalex.org/W4250544186","https://openalex.org/W4256361765","https://openalex.org/W6604917381","https://openalex.org/W6683911988"],"related_works":["https://openalex.org/W2018000323","https://openalex.org/W2095720311","https://openalex.org/W2403960249","https://openalex.org/W2898345088","https://openalex.org/W2080521416","https://openalex.org/W1937320931","https://openalex.org/W1502194589","https://openalex.org/W1965586806","https://openalex.org/W4293384513","https://openalex.org/W2247971863"],"abstract_inverted_index":{"Advertising":[0],"plays":[1],"a":[2],"vital":[3],"role":[4],"in":[5,28,33],"supporting":[6],"free":[7],"websites":[8],"and":[9,60],"smartphone":[10],"apps.":[11],"Click-spam,":[12],"i.e.,":[13],"fraudulent":[14],"or":[15,69],"invalid":[16],"clicks":[17],"on":[18],"online":[19],"ads":[20],"where":[21],"the":[22,29,50],"user":[23],"has":[24],"no":[25,64],"actual":[26],"interest":[27],"advertiser's":[30],"site,":[31],"results":[32],"advertising":[34],"revenue":[35],"being":[36],"misappropriated":[37],"by":[38],"click-spammers.":[39],"While":[40],"ad":[41],"networks":[42],"take":[43],"active":[44],"measures":[45,54],"to":[46],"block":[47],"click-spam":[48],"today,":[49],"effectiveness":[51],"of":[52,66],"these":[53],"is":[55],"largely":[56],"unknown.":[57],"Moreover,":[58],"advertisers":[59],"third":[61],"parties":[62],"have":[63],"way":[65],"independently":[67],"estimating":[68],"defending":[70],"against":[71],"click-spam.":[72]},"counts_by_year":[{"year":2026,"cited_by_count":2},{"year":2025,"cited_by_count":3},{"year":2024,"cited_by_count":3},{"year":2022,"cited_by_count":2},{"year":2021,"cited_by_count":11},{"year":2020,"cited_by_count":8},{"year":2019,"cited_by_count":16},{"year":2018,"cited_by_count":13},{"year":2017,"cited_by_count":10},{"year":2016,"cited_by_count":8},{"year":2015,"cited_by_count":12},{"year":2014,"cited_by_count":19},{"year":2013,"cited_by_count":10},{"year":2012,"cited_by_count":1}],"updated_date":"2026-05-10T08:33:47.465468","created_date":"2025-10-10T00:00:00"}