{"id":"https://openalex.org/W1972169135","doi":"https://doi.org/10.1145/2229012.2229038","title":"Ad serving using a compact allocation plan","display_name":"Ad serving using a compact allocation plan","publication_year":2012,"publication_date":"2012-06-04","ids":{"openalex":"https://openalex.org/W1972169135","doi":"https://doi.org/10.1145/2229012.2229038","mag":"1972169135"},"language":"en","primary_location":{"id":"doi:10.1145/2229012.2229038","is_oa":false,"landing_page_url":"https://doi.org/10.1145/2229012.2229038","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the 13th ACM Conference on Electronic Commerce","raw_type":"proceedings-article"},"type":"conference-paper","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5088709625","display_name":"Peiji Chen","orcid":"https://orcid.org/0000-0002-8213-5245"},"institutions":[{"id":"https://openalex.org/I1325784139","display_name":"Yahoo (United Kingdom)","ror":"https://ror.org/038p3gq39","country_code":"GB","type":"company","lineage":["https://openalex.org/I1325784139","https://openalex.org/I4210134091"]},{"id":"https://openalex.org/I4210134091","display_name":"Yahoo (United States)","ror":"https://ror.org/040dkzz12","country_code":"US","type":"company","lineage":["https://openalex.org/I4210134091"]}],"countries":["GB","US"],"is_corresponding":false,"raw_author_name":"Peiji Chen","raw_affiliation_strings":["Yahoo Labs, Santa Clara, USA","Yahoo Labs, Santa Clara, USA#TAB#"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Yahoo Labs, Santa Clara, USA","institution_ids":["https://openalex.org/I4210134091"]},{"raw_affiliation_string":"Yahoo Labs, Santa Clara, USA#TAB#","institution_ids":["https://openalex.org/I1325784139"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5085801402","display_name":"Wenjing Ma","orcid":"https://orcid.org/0000-0001-8757-651X"},"institutions":[{"id":"https://openalex.org/I1325784139","display_name":"Yahoo (United Kingdom)","ror":"https://ror.org/038p3gq39","country_code":"GB","type":"company","lineage":["https://openalex.org/I1325784139","https://openalex.org/I4210134091"]},{"id":"https://openalex.org/I4210134091","display_name":"Yahoo (United States)","ror":"https://ror.org/040dkzz12","country_code":"US","type":"company","lineage":["https://openalex.org/I4210134091"]}],"countries":["GB","US"],"is_corresponding":false,"raw_author_name":"Wenjing Ma","raw_affiliation_strings":["Yahoo Labs, Santa Clara, USA","Yahoo Labs, Santa Clara, USA#TAB#"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Yahoo Labs, Santa Clara, USA","institution_ids":["https://openalex.org/I4210134091"]},{"raw_affiliation_string":"Yahoo Labs, Santa Clara, USA#TAB#","institution_ids":["https://openalex.org/I1325784139"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5061324923","display_name":"Srinath Mandalapu","orcid":null},"institutions":[{"id":"https://openalex.org/I1325784139","display_name":"Yahoo (United Kingdom)","ror":"https://ror.org/038p3gq39","country_code":"GB","type":"company","lineage":["https://openalex.org/I1325784139","https://openalex.org/I4210134091"]},{"id":"https://openalex.org/I4210134091","display_name":"Yahoo (United States)","ror":"https://ror.org/040dkzz12","country_code":"US","type":"company","lineage":["https://openalex.org/I4210134091"]}],"countries":["GB","US"],"is_corresponding":false,"raw_author_name":"Srinath Mandalapu","raw_affiliation_strings":["Yahoo Labs, Santa Clara, USA","Yahoo Labs, Santa Clara, USA#TAB#"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Yahoo Labs, Santa Clara, USA","institution_ids":["https://openalex.org/I4210134091"]},{"raw_affiliation_string":"Yahoo Labs, Santa Clara, USA#TAB#","institution_ids":["https://openalex.org/I1325784139"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5065583740","display_name":"Chandrashekhar Nagarjan","orcid":null},"institutions":[{"id":"https://openalex.org/I1325784139","display_name":"Yahoo (United Kingdom)","ror":"https://ror.org/038p3gq39","country_code":"GB","type":"company","lineage":["https://openalex.org/I1325784139","https://openalex.org/I4210134091"]},{"id":"https://openalex.org/I4210134091","display_name":"Yahoo (United States)","ror":"https://ror.org/040dkzz12","country_code":"US","type":"company","lineage":["https://openalex.org/I4210134091"]}],"countries":["GB","US"],"is_corresponding":false,"raw_author_name":"Chandrashekhar Nagarjan","raw_affiliation_strings":["Yahoo Labs, Santa Clara, USA","Yahoo Labs, Santa Clara, USA#TAB#"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Yahoo Labs, Santa Clara, USA","institution_ids":["https://openalex.org/I4210134091"]},{"raw_affiliation_string":"Yahoo Labs, Santa Clara, USA#TAB#","institution_ids":["https://openalex.org/I1325784139"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5075946653","display_name":"Jayavel Shanmugasundaram","orcid":"https://orcid.org/0009-0000-3176-1556"},"institutions":[{"id":"https://openalex.org/I1291425158","display_name":"Google (United States)","ror":"https://ror.org/00njsd438","country_code":"US","type":"company","lineage":["https://openalex.org/I1291425158","https://openalex.org/I4210128969"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Jayavel Shanmugasundaram","raw_affiliation_strings":["Google, Mountain View, USA"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Google, Mountain View, USA","institution_ids":["https://openalex.org/I1291425158"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5070795618","display_name":"Sergei Vassilvitskii","orcid":"https://orcid.org/0000-0003-0235-1624"},"institutions":[{"id":"https://openalex.org/I1325784139","display_name":"Yahoo (United Kingdom)","ror":"https://ror.org/038p3gq39","country_code":"GB","type":"company","lineage":["https://openalex.org/I1325784139","https://openalex.org/I4210134091"]},{"id":"https://openalex.org/I4210134091","display_name":"Yahoo (United States)","ror":"https://ror.org/040dkzz12","country_code":"US","type":"company","lineage":["https://openalex.org/I4210134091"]}],"countries":["GB","US"],"is_corresponding":false,"raw_author_name":"Sergei Vassilvitskii","raw_affiliation_strings":["Yahoo Labs, Santa Clara, USA","Yahoo Labs, Santa Clara, USA#TAB#"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Yahoo Labs, Santa Clara, USA","institution_ids":["https://openalex.org/I4210134091"]},{"raw_affiliation_string":"Yahoo Labs, Santa Clara, USA#TAB#","institution_ids":["https://openalex.org/I1325784139"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5049077665","display_name":"Erik Vee","orcid":null},"institutions":[{"id":"https://openalex.org/I1325784139","display_name":"Yahoo (United Kingdom)","ror":"https://ror.org/038p3gq39","country_code":"GB","type":"company","lineage":["https://openalex.org/I1325784139","https://openalex.org/I4210134091"]},{"id":"https://openalex.org/I4210134091","display_name":"Yahoo (United States)","ror":"https://ror.org/040dkzz12","country_code":"US","type":"company","lineage":["https://openalex.org/I4210134091"]}],"countries":["GB","US"],"is_corresponding":false,"raw_author_name":"Erik Vee","raw_affiliation_strings":["Yahoo Labs, Santa Clara, USA","Yahoo Labs, Santa Clara, USA#TAB#"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Yahoo Labs, Santa Clara, USA","institution_ids":["https://openalex.org/I4210134091"]},{"raw_affiliation_string":"Yahoo Labs, Santa Clara, USA#TAB#","institution_ids":["https://openalex.org/I1325784139"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5023296637","display_name":"Manfai Yu","orcid":null},"institutions":[{"id":"https://openalex.org/I1325784139","display_name":"Yahoo (United Kingdom)","ror":"https://ror.org/038p3gq39","country_code":"GB","type":"company","lineage":["https://openalex.org/I1325784139","https://openalex.org/I4210134091"]},{"id":"https://openalex.org/I4210134091","display_name":"Yahoo (United States)","ror":"https://ror.org/040dkzz12","country_code":"US","type":"company","lineage":["https://openalex.org/I4210134091"]}],"countries":["GB","US"],"is_corresponding":false,"raw_author_name":"Manfai Yu","raw_affiliation_strings":["Yahoo Labs, Santa Clara, USA","Yahoo Labs, Santa Clara, USA#TAB#"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Yahoo Labs, Santa Clara, USA","institution_ids":["https://openalex.org/I4210134091"]},{"raw_affiliation_string":"Yahoo Labs, Santa Clara, USA#TAB#","institution_ids":["https://openalex.org/I1325784139"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5076089598","display_name":"Jason Y. Zien","orcid":null},"institutions":[{"id":"https://openalex.org/I1325784139","display_name":"Yahoo (United Kingdom)","ror":"https://ror.org/038p3gq39","country_code":"GB","type":"company","lineage":["https://openalex.org/I1325784139","https://openalex.org/I4210134091"]},{"id":"https://openalex.org/I4210134091","display_name":"Yahoo (United States)","ror":"https://ror.org/040dkzz12","country_code":"US","type":"company","lineage":["https://openalex.org/I4210134091"]}],"countries":["GB","US"],"is_corresponding":false,"raw_author_name":"Jason Zien","raw_affiliation_strings":["Yahoo Labs, Santa Clara, USA","Yahoo Labs, Santa Clara, USA#TAB#"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Yahoo Labs, Santa Clara, USA","institution_ids":["https://openalex.org/I4210134091"]},{"raw_affiliation_string":"Yahoo Labs, Santa Clara, USA#TAB#","institution_ids":["https://openalex.org/I1325784139"]}]}],"institutions":[],"countries_distinct_count":2,"institutions_distinct_count":3,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.8489,"has_fulltext":false,"cited_by_count":26,"citation_normalized_percentile":{"value":0.66535967,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":89,"max":98},"biblio":{"volume":null,"issue":null,"first_page":"319","last_page":"336"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12288","display_name":"Optimization and Search Problems","score":0.9991000294685364,"subfield":{"id":"https://openalex.org/subfields/1705","display_name":"Computer Networks and Communications"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},"topics":[{"id":"https://openalex.org/T12288","display_name":"Optimization and Search Problems","score":0.9991000294685364,"subfield":{"id":"https://openalex.org/subfields/1705","display_name":"Computer Networks and Communications"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.9986000061035156,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10328","display_name":"Supply Chain and Inventory Management","score":0.9927999973297119,"subfield":{"id":"https://openalex.org/subfields/1404","display_name":"Management Information Systems"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/fraction","display_name":"Fraction (chemistry)","score":0.7295290231704712},{"id":"https://openalex.org/keywords/matching","display_name":"Matching (statistics)","score":0.7180245518684387},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.6518967151641846},{"id":"https://openalex.org/keywords/plan","display_name":"Plan (archaeology)","score":0.6147933602333069},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.35120588541030884},{"id":"https://openalex.org/keywords/mathematics","display_name":"Mathematics","score":0.0934516191482544}],"concepts":[{"id":"https://openalex.org/C149629883","wikidata":"https://www.wikidata.org/wiki/Q660926","display_name":"Fraction (chemistry)","level":2,"score":0.7295290231704712},{"id":"https://openalex.org/C165064840","wikidata":"https://www.wikidata.org/wiki/Q1321061","display_name":"Matching (statistics)","level":2,"score":0.7180245518684387},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.6518967151641846},{"id":"https://openalex.org/C2776505523","wikidata":"https://www.wikidata.org/wiki/Q4785468","display_name":"Plan (archaeology)","level":2,"score":0.6147933602333069},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.35120588541030884},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.0934516191482544},{"id":"https://openalex.org/C166957645","wikidata":"https://www.wikidata.org/wiki/Q23498","display_name":"Archaeology","level":1,"score":0.0},{"id":"https://openalex.org/C178790620","wikidata":"https://www.wikidata.org/wiki/Q11351","display_name":"Organic chemistry","level":1,"score":0.0},{"id":"https://openalex.org/C185592680","wikidata":"https://www.wikidata.org/wiki/Q2329","display_name":"Chemistry","level":0,"score":0.0},{"id":"https://openalex.org/C95457728","wikidata":"https://www.wikidata.org/wiki/Q309","display_name":"History","level":0,"score":0.0},{"id":"https://openalex.org/C105795698","wikidata":"https://www.wikidata.org/wiki/Q12483","display_name":"Statistics","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1145/2229012.2229038","is_oa":false,"landing_page_url":"https://doi.org/10.1145/2229012.2229038","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the 13th ACM Conference on Electronic Commerce","raw_type":"proceedings-article"}],"best_oa_location":null,"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":15,"referenced_works":["https://openalex.org/W239034278","https://openalex.org/W1855012927","https://openalex.org/W2020360633","https://openalex.org/W2030281080","https://openalex.org/W2056156243","https://openalex.org/W2073358075","https://openalex.org/W2101552063","https://openalex.org/W2112741516","https://openalex.org/W2118962121","https://openalex.org/W2137619005","https://openalex.org/W2158268067","https://openalex.org/W2162656786","https://openalex.org/W2170675255","https://openalex.org/W2179141848","https://openalex.org/W2188273680"],"related_works":["https://openalex.org/W2748952813","https://openalex.org/W2390279801","https://openalex.org/W2358668433","https://openalex.org/W2376932109","https://openalex.org/W2001405890","https://openalex.org/W2382290278","https://openalex.org/W2478288626","https://openalex.org/W2350741829","https://openalex.org/W2530322880","https://openalex.org/W1596801655"],"abstract_inverted_index":{"A":[0],"large":[1],"fraction":[2,144],"of":[3,21,28,47,50,69,74,83,90,92,96,102,112,118,128,145],"online":[4],"display":[5],"advertising":[6],"is":[7,33,121],"sold":[8,109],"via":[9],"guaranteed":[10],"contracts:":[11],"a":[12,18,43,116,139,143,146],"publisher":[13,32],"guarantees":[14],"to":[15],"the":[16,25,29,38,48,59,66,75,80,84,100,125],"advertiser":[17],"certain":[19],"number":[20,68],"user":[22,44,70,97,103,119],"visits":[23,120],"satisfying":[24],"targeting":[26],"predicates":[27],"contract.":[30],"The":[31,72],"then":[34],"tasked":[35],"with":[36,88,138],"solving":[37],"ad":[39,134],"serving":[40],"problem":[41,76,85],"---given":[42],"visit,":[45],"which":[46],"thousands":[49,91],"matching":[51,140],"contracts":[52,93,107],"should":[53],"be":[54],"displayed,":[55],"so":[56],"that":[57],"by":[58],"expiration":[60],"time":[61],"every":[62],"contract":[63,141],"has":[64],"obtained":[65],"requisite":[67],"visits.":[71],"challenges":[73],"come":[77],"from":[78],"(1)":[79],"sheer":[81],"size":[82],"being":[86],"solved,":[87],"tens":[89],"and":[94,123],"billions":[95],"visits,":[98],"(2)":[99],"unpredictability":[101],"behavior,":[104],"since":[105],"these":[106],"are":[108],"months":[110],"ahead":[111],"time,":[113],"when":[114],"only":[115],"forecast":[117],"available":[122,130],"(3)":[124],"minute":[126],"amount":[127],"resources":[129],"online,":[131],"as":[132],"an":[133],"server":[135],"must":[136],"respond":[137],"in":[142],"second.":[147]},"counts_by_year":[{"year":2024,"cited_by_count":6},{"year":2023,"cited_by_count":2},{"year":2022,"cited_by_count":4},{"year":2021,"cited_by_count":1},{"year":2020,"cited_by_count":2},{"year":2019,"cited_by_count":5},{"year":2017,"cited_by_count":2},{"year":2016,"cited_by_count":1},{"year":2015,"cited_by_count":1},{"year":2014,"cited_by_count":1},{"year":2012,"cited_by_count":1}],"updated_date":"2026-07-29T14:22:42.915294","created_date":"2025-10-10T00:00:00"}