{"id":"https://openalex.org/W2135979242","doi":"https://doi.org/10.1145/2213836.2213950","title":"Anatomy of a gift recommendation engine powered by social media","display_name":"Anatomy of a gift recommendation engine powered by social media","publication_year":2012,"publication_date":"2012-05-20","ids":{"openalex":"https://openalex.org/W2135979242","doi":"https://doi.org/10.1145/2213836.2213950","mag":"2135979242"},"language":"en","primary_location":{"id":"doi:10.1145/2213836.2213950","is_oa":false,"landing_page_url":"https://doi.org/10.1145/2213836.2213950","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the 2012 ACM SIGMOD International Conference on Management of Data","raw_type":"proceedings-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5046760746","display_name":"Yannis Pavlidis","orcid":null},"institutions":[{"id":"https://openalex.org/I1330693074","display_name":"Walmart (United States)","ror":"https://ror.org/04j0gge90","country_code":"US","type":"company","lineage":["https://openalex.org/I1330693074"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Yannis Pavlidis","raw_affiliation_strings":["@WalmartLabs, San Bruno, CA, USA"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"@WalmartLabs, San Bruno, CA, USA","institution_ids":["https://openalex.org/I1330693074"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5050774797","display_name":"Madhusudan Mathihalli","orcid":null},"institutions":[{"id":"https://openalex.org/I1330693074","display_name":"Walmart (United States)","ror":"https://ror.org/04j0gge90","country_code":"US","type":"company","lineage":["https://openalex.org/I1330693074"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Madhusudan Mathihalli","raw_affiliation_strings":["@WalmartLabs, San Bruno, CA, USA"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"@WalmartLabs, San Bruno, CA, USA","institution_ids":["https://openalex.org/I1330693074"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5053790031","display_name":"Indrani Chakravarty","orcid":null},"institutions":[{"id":"https://openalex.org/I1330693074","display_name":"Walmart (United States)","ror":"https://ror.org/04j0gge90","country_code":"US","type":"company","lineage":["https://openalex.org/I1330693074"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Indrani Chakravarty","raw_affiliation_strings":["@WalmartLabs, San Bruno, CA, USA"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"@WalmartLabs, San Bruno, CA, USA","institution_ids":["https://openalex.org/I1330693074"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5109035216","display_name":"Arvind Batra","orcid":null},"institutions":[{"id":"https://openalex.org/I1330693074","display_name":"Walmart (United States)","ror":"https://ror.org/04j0gge90","country_code":"US","type":"company","lineage":["https://openalex.org/I1330693074"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Arvind Batra","raw_affiliation_strings":["@WalmartLabs, San Bruno, CA, USA"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"@WalmartLabs, San Bruno, CA, USA","institution_ids":["https://openalex.org/I1330693074"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5089442187","display_name":"Ron Benson","orcid":null},"institutions":[{"id":"https://openalex.org/I1330693074","display_name":"Walmart (United States)","ror":"https://ror.org/04j0gge90","country_code":"US","type":"company","lineage":["https://openalex.org/I1330693074"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Ron Benson","raw_affiliation_strings":["@WalmartLabs, San Bruno, CA, USA"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"@WalmartLabs, San Bruno, CA, USA","institution_ids":["https://openalex.org/I1330693074"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5032213540","display_name":"Ravi Raj","orcid":null},"institutions":[{"id":"https://openalex.org/I1330693074","display_name":"Walmart (United States)","ror":"https://ror.org/04j0gge90","country_code":"US","type":"company","lineage":["https://openalex.org/I1330693074"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Ravi Raj","raw_affiliation_strings":["@WalmartLabs, San Bruno, CA, USA"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"@WalmartLabs, San Bruno, CA, USA","institution_ids":["https://openalex.org/I1330693074"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5046756828","display_name":"Robert Yau","orcid":null},"institutions":[{"id":"https://openalex.org/I1330693074","display_name":"Walmart (United States)","ror":"https://ror.org/04j0gge90","country_code":"US","type":"company","lineage":["https://openalex.org/I1330693074"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Robert Yau","raw_affiliation_strings":["@WalmartLabs, San Bruno, CA, USA"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"@WalmartLabs, San Bruno, CA, USA","institution_ids":["https://openalex.org/I1330693074"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5110338005","display_name":"Mike McKiernan","orcid":null},"institutions":[{"id":"https://openalex.org/I1330693074","display_name":"Walmart (United States)","ror":"https://ror.org/04j0gge90","country_code":"US","type":"company","lineage":["https://openalex.org/I1330693074"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Mike McKiernan","raw_affiliation_strings":["@WalmartLabs, San Bruno, CA, USA"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"@WalmartLabs, San Bruno, CA, USA","institution_ids":["https://openalex.org/I1330693074"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5061800788","display_name":"Venky Harinarayan","orcid":null},"institutions":[{"id":"https://openalex.org/I1330693074","display_name":"Walmart (United States)","ror":"https://ror.org/04j0gge90","country_code":"US","type":"company","lineage":["https://openalex.org/I1330693074"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Venky Harinarayan","raw_affiliation_strings":["@WalmartLabs, San Bruno, CA, USA"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"@WalmartLabs, San Bruno, CA, USA","institution_ids":["https://openalex.org/I1330693074"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5004857788","display_name":"Anand Rajaraman","orcid":null},"institutions":[{"id":"https://openalex.org/I1330693074","display_name":"Walmart (United States)","ror":"https://ror.org/04j0gge90","country_code":"US","type":"company","lineage":["https://openalex.org/I1330693074"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Anand Rajaraman","raw_affiliation_strings":["@WalmartLabs, San Bruno, CA, USA"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"@WalmartLabs, San Bruno, CA, USA","institution_ids":["https://openalex.org/I1330693074"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I1330693074"],"apc_list":null,"apc_paid":null,"fwci":1.8808,"has_fulltext":false,"cited_by_count":5,"citation_normalized_percentile":{"value":0.90283091,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":89,"max":96},"biblio":{"volume":null,"issue":null,"first_page":"757","last_page":"764"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9965999722480774,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9965999722480774,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10068","display_name":"Technology Adoption and User Behaviour","score":0.9700000286102295,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10064","display_name":"Complex Network Analysis Techniques","score":0.9085999727249146,"subfield":{"id":"https://openalex.org/subfields/3109","display_name":"Statistical and Nonlinear Physics"},"field":{"id":"https://openalex.org/fields/31","display_name":"Physics and Astronomy"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/social-media","display_name":"Social media","score":0.6688960790634155},{"id":"https://openalex.org/keywords/advertising","display_name":"Advertising","score":0.5645744204521179},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.49262744188308716},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.4361477792263031},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.4268714487552643},{"id":"https://openalex.org/keywords/internet-privacy","display_name":"Internet privacy","score":0.3447350859642029},{"id":"https://openalex.org/keywords/multimedia","display_name":"Multimedia","score":0.33806174993515015}],"concepts":[{"id":"https://openalex.org/C518677369","wikidata":"https://www.wikidata.org/wiki/Q202833","display_name":"Social media","level":2,"score":0.6688960790634155},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.5645744204521179},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.49262744188308716},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.4361477792263031},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.4268714487552643},{"id":"https://openalex.org/C108827166","wikidata":"https://www.wikidata.org/wiki/Q175975","display_name":"Internet privacy","level":1,"score":0.3447350859642029},{"id":"https://openalex.org/C49774154","wikidata":"https://www.wikidata.org/wiki/Q131765","display_name":"Multimedia","level":1,"score":0.33806174993515015}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1145/2213836.2213950","is_oa":false,"landing_page_url":"https://doi.org/10.1145/2213836.2213950","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the 2012 ACM SIGMOD International Conference on Management of Data","raw_type":"proceedings-article"}],"best_oa_location":null,"sustainable_development_goals":[{"id":"https://metadata.un.org/sdg/8","display_name":"Decent work and economic growth","score":0.6000000238418579}],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W2748952813","https://openalex.org/W2908364646","https://openalex.org/W2275271759","https://openalex.org/W2014532210","https://openalex.org/W4312622923","https://openalex.org/W1977056376","https://openalex.org/W2728430307","https://openalex.org/W1990545028","https://openalex.org/W1992760298","https://openalex.org/W2767629806"],"abstract_inverted_index":{"More":[0],"and":[1,35],"more":[2],"people":[3],"conduct":[4],"their":[5],"shopping":[6,26],"online":[7,16],"[1],":[8],"especially":[9],"during":[10],"the":[11,23,29],"holiday":[12],"season":[13],"[2].":[14],"Shopping":[15],"offers":[17],"a":[18],"lot":[19],"of":[20,25,31],"convenience,":[21],"including":[22],"luxury":[24],"from":[27],"home,":[28],"ease":[30],"research,":[32],"better":[33],"prices,":[34],"in":[36,45],"many":[37],"cases":[38],"access":[39],"to":[40],"unique":[41],"products":[42],"not":[43],"available":[44],"stores.":[46]},"counts_by_year":[{"year":2023,"cited_by_count":1},{"year":2022,"cited_by_count":1},{"year":2016,"cited_by_count":1},{"year":2013,"cited_by_count":2}],"updated_date":"2025-11-06T03:46:38.306776","created_date":"2025-10-10T00:00:00"}