{"id":"https://openalex.org/W2164787658","doi":"https://doi.org/10.1145/2212776.2212819","title":"Designing for a billion users","display_name":"Designing for a billion users","publication_year":2012,"publication_date":"2012-05-05","ids":{"openalex":"https://openalex.org/W2164787658","doi":"https://doi.org/10.1145/2212776.2212819","mag":"2164787658"},"language":"en","primary_location":{"id":"doi:10.1145/2212776.2212819","is_oa":false,"landing_page_url":"https://doi.org/10.1145/2212776.2212819","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"CHI '12 Extended Abstracts on Human Factors in Computing Systems","raw_type":"proceedings-article"},"type":"conference-paper","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5051092148","display_name":"Parmit K. Chilana","orcid":"https://orcid.org/0009-0007-0173-1752"},"institutions":[{"id":"https://openalex.org/I201448701","display_name":"University of Washington","ror":"https://ror.org/00cvxb145","country_code":"US","type":"education","lineage":["https://openalex.org/I201448701"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Parmit Chilana","raw_affiliation_strings":["University of Washington, Seattle, Washington, USA"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"University of Washington, Seattle, Washington, USA","institution_ids":["https://openalex.org/I201448701"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5081541450","display_name":"Christina Holsberry","orcid":null},"institutions":[{"id":"https://openalex.org/I4210114444","display_name":"Meta (United States)","ror":"https://ror.org/01zbnvs85","country_code":"US","type":"company","lineage":["https://openalex.org/I4210114444"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Christina Holsberry","raw_affiliation_strings":["Facebook, Inc, Palo Alto, California, USA"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Facebook, Inc, Palo Alto, California, USA","institution_ids":["https://openalex.org/I4210114444"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5055404991","display_name":"Fl\u00e1vio Moreira de Oliveira","orcid":"https://orcid.org/0000-0001-5353-5330"},"institutions":[{"id":"https://openalex.org/I4210114444","display_name":"Meta (United States)","ror":"https://ror.org/01zbnvs85","country_code":"US","type":"company","lineage":["https://openalex.org/I4210114444"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Flavio Oliveira","raw_affiliation_strings":["Facebook, Palo Alto, California, USA"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Facebook, Palo Alto, California, USA","institution_ids":["https://openalex.org/I4210114444"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5037160778","display_name":"Amy J. Ko","orcid":"https://orcid.org/0000-0001-7461-4783"},"institutions":[{"id":"https://openalex.org/I201448701","display_name":"University of Washington","ror":"https://ror.org/00cvxb145","country_code":"US","type":"education","lineage":["https://openalex.org/I201448701"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Amy J. Ko","raw_affiliation_strings":["University of Washington, Seattle, Washington, USA"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"University of Washington, Seattle, Washington, USA","institution_ids":["https://openalex.org/I201448701"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":2,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":null,"has_fulltext":false,"cited_by_count":26,"citation_normalized_percentile":null,"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":"419","last_page":"432"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10470","display_name":"Usability and User Interface Design","score":0.998199999332428,"subfield":{"id":"https://openalex.org/subfields/1709","display_name":"Human-Computer Interaction"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},"topics":[{"id":"https://openalex.org/T10470","display_name":"Usability and User Interface Design","score":0.998199999332428,"subfield":{"id":"https://openalex.org/subfields/1709","display_name":"Human-Computer Interaction"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T10803","display_name":"Innovative Human-Technology Interaction","score":0.9972000122070312,"subfield":{"id":"https://openalex.org/subfields/1709","display_name":"Human-Computer Interaction"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T14074","display_name":"Persona Design and Applications","score":0.9937000274658203,"subfield":{"id":"https://openalex.org/subfields/1709","display_name":"Human-Computer Interaction"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/perspective","display_name":"Perspective (graphical)","score":0.6432058811187744},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.5528577566146851},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.5026042461395264},{"id":"https://openalex.org/keywords/social-network","display_name":"Social network (sociolinguistics)","score":0.4466542899608612},{"id":"https://openalex.org/keywords/social-media","display_name":"Social media","score":0.3907357454299927},{"id":"https://openalex.org/keywords/internet-privacy","display_name":"Internet privacy","score":0.3248075842857361}],"concepts":[{"id":"https://openalex.org/C12713177","wikidata":"https://www.wikidata.org/wiki/Q1900281","display_name":"Perspective (graphical)","level":2,"score":0.6432058811187744},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.5528577566146851},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.5026042461395264},{"id":"https://openalex.org/C4727928","wikidata":"https://www.wikidata.org/wiki/Q17164759","display_name":"Social network (sociolinguistics)","level":3,"score":0.4466542899608612},{"id":"https://openalex.org/C518677369","wikidata":"https://www.wikidata.org/wiki/Q202833","display_name":"Social media","level":2,"score":0.3907357454299927},{"id":"https://openalex.org/C108827166","wikidata":"https://www.wikidata.org/wiki/Q175975","display_name":"Internet privacy","level":1,"score":0.3248075842857361},{"id":"https://openalex.org/C154945302","wikidata":"https://www.wikidata.org/wiki/Q11660","display_name":"Artificial intelligence","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1145/2212776.2212819","is_oa":false,"landing_page_url":"https://doi.org/10.1145/2212776.2212819","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"CHI '12 Extended Abstracts on Human Factors in Computing Systems","raw_type":"proceedings-article"}],"best_oa_location":null,"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":23,"referenced_works":["https://openalex.org/W119259191","https://openalex.org/W1499730430","https://openalex.org/W1589029596","https://openalex.org/W1615506555","https://openalex.org/W1658908529","https://openalex.org/W1967984346","https://openalex.org/W1988410705","https://openalex.org/W2006063291","https://openalex.org/W2015806676","https://openalex.org/W2032544156","https://openalex.org/W2045571829","https://openalex.org/W2094949216","https://openalex.org/W2095262154","https://openalex.org/W2111337396","https://openalex.org/W2115072199","https://openalex.org/W2139394124","https://openalex.org/W2140972344","https://openalex.org/W2278152755","https://openalex.org/W2333291448","https://openalex.org/W3004447934","https://openalex.org/W3087523659","https://openalex.org/W4285719527","https://openalex.org/W6674356139"],"related_works":["https://openalex.org/W2899084033","https://openalex.org/W2748952813","https://openalex.org/W2018871932","https://openalex.org/W641279757","https://openalex.org/W370975646","https://openalex.org/W1670566515","https://openalex.org/W4242022592","https://openalex.org/W596972243","https://openalex.org/W2120116197","https://openalex.org/W159653547"],"abstract_inverted_index":{"Facebook":[0,20,33,75],"is":[1,25,66],"the":[2,32,37,47,53,56,77,90,113],"world's":[3],"largest":[4],"social":[5,50],"network,":[6],"connecting":[7],"over":[8],"800":[9],"million":[10],"users":[11,73],"worldwide.":[12],"The":[13],"type":[14],"of":[15,43,49,55,63,79],"phenomenal":[16],"growth":[17],"experienced":[18],"by":[19],"in":[21,100],"a":[22,41,60,71,103],"short":[23],"time":[24],"rare":[26],"for":[27,70,111],"any":[28],"technology":[29],"company.":[30,91],"As":[31],"user":[34,83],"base":[35],"approaches":[36],"1":[38],"billion":[39,72],"mark,":[40],"number":[42],"exciting":[44],"opportunities":[45],"await":[46],"world":[48],"networking":[51],"and":[52,86,98,108,117],"future":[54],"web.":[57],"We":[58],"present":[59],"case":[61,93],"study":[62,94],"what":[64],"it":[65],"like":[67],"to":[68],"design":[69,101],"at":[74,89],"from":[76],"perspective":[78],"designers,":[80],"engineers,":[81],"managers,":[82],"experience":[84],"researchers,":[85],"other":[87],"stakeholders":[88],"Our":[92],"illustrates":[95],"various":[96],"complexities":[97],"tradeoffs":[99],"through":[102,115],"Human-Computer":[104],"Interaction":[105],"(HCI)":[106],"lens":[107],"highlights":[109],"implications":[110],"tackling":[112],"challenges":[114],"research":[116],"practice.":[118]},"counts_by_year":[{"year":2025,"cited_by_count":1},{"year":2024,"cited_by_count":1},{"year":2023,"cited_by_count":1},{"year":2022,"cited_by_count":1},{"year":2020,"cited_by_count":14},{"year":2017,"cited_by_count":2},{"year":2016,"cited_by_count":1},{"year":2014,"cited_by_count":2},{"year":2013,"cited_by_count":2},{"year":2012,"cited_by_count":1}],"updated_date":"2026-07-14T23:27:15.235271","created_date":"2025-10-10T00:00:00"}
