{"id":"https://openalex.org/W1987951168","doi":"https://doi.org/10.1145/2166966.2167036","title":"Seamless online/offline shopping experience design for in-store customers","display_name":"Seamless online/offline shopping experience design for in-store customers","publication_year":2012,"publication_date":"2012-02-14","ids":{"openalex":"https://openalex.org/W1987951168","doi":"https://doi.org/10.1145/2166966.2167036","mag":"1987951168"},"language":"en","primary_location":{"id":"doi:10.1145/2166966.2167036","is_oa":false,"landing_page_url":"https://doi.org/10.1145/2166966.2167036","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the 2012 ACM international conference on Intelligent User Interfaces","raw_type":"proceedings-article"},"type":"conference-paper","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5001282236","display_name":"Udana Bandara","orcid":null},"institutions":[{"id":"https://openalex.org/I1301041018","display_name":"Rakuten (Japan)","ror":"https://ror.org/0098kke80","country_code":"JP","type":"company","lineage":["https://openalex.org/I1301041018"]}],"countries":["JP"],"is_corresponding":true,"raw_author_name":"Udana Bandara","raw_affiliation_strings":["Rakuten Institute of Technology, Rakuten, Inc., Tokyo, Japan","[Rakuten Institute of Technology, Rakuten Inc., Tokyo, Japan]"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Rakuten Institute of Technology, Rakuten, Inc., Tokyo, Japan","institution_ids":["https://openalex.org/I1301041018"]},{"raw_affiliation_string":"[Rakuten Institute of Technology, Rakuten Inc., Tokyo, Japan]","institution_ids":["https://openalex.org/I1301041018"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5001282236"],"corresponding_institution_ids":["https://openalex.org/I1301041018"],"apc_list":null,"apc_paid":null,"fwci":null,"has_fulltext":false,"cited_by_count":2,"citation_normalized_percentile":null,"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":"327","last_page":"328"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10803","display_name":"Innovative Human-Technology Interaction","score":0.9983999729156494,"subfield":{"id":"https://openalex.org/subfields/1709","display_name":"Human-Computer Interaction"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},"topics":[{"id":"https://openalex.org/T10803","display_name":"Innovative Human-Technology Interaction","score":0.9983999729156494,"subfield":{"id":"https://openalex.org/subfields/1709","display_name":"Human-Computer Interaction"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T10789","display_name":"Interactive and Immersive Displays","score":0.9817000031471252,"subfield":{"id":"https://openalex.org/subfields/1709","display_name":"Human-Computer Interaction"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9702000021934509,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/serendipity","display_name":"Serendipity","score":0.8000451326370239},{"id":"https://openalex.org/keywords/context","display_name":"Context (archaeology)","score":0.6703718900680542},{"id":"https://openalex.org/keywords/brick-and-mortar","display_name":"Brick and mortar","score":0.6596798896789551},{"id":"https://openalex.org/keywords/exploit","display_name":"Exploit","score":0.6332054138183594},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.5848471522331238},{"id":"https://openalex.org/keywords/competition","display_name":"Competition (biology)","score":0.552343487739563},{"id":"https://openalex.org/keywords/business-model","display_name":"Business model","score":0.5520032048225403},{"id":"https://openalex.org/keywords/general-partnership","display_name":"General partnership","score":0.48960644006729126},{"id":"https://openalex.org/keywords/service","display_name":"Service (business)","score":0.45621198415756226},{"id":"https://openalex.org/keywords/online-and-offline","display_name":"Online and offline","score":0.45320039987564087},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.41154778003692627},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.39878207445144653},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.31245851516723633},{"id":"https://openalex.org/keywords/the-internet","display_name":"The Internet","score":0.15537485480308533},{"id":"https://openalex.org/keywords/computer-security","display_name":"Computer security","score":0.14773330092430115}],"concepts":[{"id":"https://openalex.org/C2779119418","wikidata":"https://www.wikidata.org/wiki/Q166039","display_name":"Serendipity","level":2,"score":0.8000451326370239},{"id":"https://openalex.org/C2779343474","wikidata":"https://www.wikidata.org/wiki/Q3109175","display_name":"Context (archaeology)","level":2,"score":0.6703718900680542},{"id":"https://openalex.org/C2780319250","wikidata":"https://www.wikidata.org/wiki/Q726870","display_name":"Brick and mortar","level":3,"score":0.6596798896789551},{"id":"https://openalex.org/C165696696","wikidata":"https://www.wikidata.org/wiki/Q11287","display_name":"Exploit","level":2,"score":0.6332054138183594},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.5848471522331238},{"id":"https://openalex.org/C91306197","wikidata":"https://www.wikidata.org/wiki/Q45767","display_name":"Competition (biology)","level":2,"score":0.552343487739563},{"id":"https://openalex.org/C4216890","wikidata":"https://www.wikidata.org/wiki/Q815823","display_name":"Business model","level":2,"score":0.5520032048225403},{"id":"https://openalex.org/C71750763","wikidata":"https://www.wikidata.org/wiki/Q646164","display_name":"General partnership","level":2,"score":0.48960644006729126},{"id":"https://openalex.org/C2780378061","wikidata":"https://www.wikidata.org/wiki/Q25351891","display_name":"Service (business)","level":2,"score":0.45621198415756226},{"id":"https://openalex.org/C2780102126","wikidata":"https://www.wikidata.org/wiki/Q10928179","display_name":"Online and offline","level":2,"score":0.45320039987564087},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.41154778003692627},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.39878207445144653},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.31245851516723633},{"id":"https://openalex.org/C110875604","wikidata":"https://www.wikidata.org/wiki/Q75","display_name":"The Internet","level":2,"score":0.15537485480308533},{"id":"https://openalex.org/C38652104","wikidata":"https://www.wikidata.org/wiki/Q3510521","display_name":"Computer security","level":1,"score":0.14773330092430115},{"id":"https://openalex.org/C86803240","wikidata":"https://www.wikidata.org/wiki/Q420","display_name":"Biology","level":0,"score":0.0},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.0},{"id":"https://openalex.org/C10138342","wikidata":"https://www.wikidata.org/wiki/Q43015","display_name":"Finance","level":1,"score":0.0},{"id":"https://openalex.org/C111472728","wikidata":"https://www.wikidata.org/wiki/Q9471","display_name":"Epistemology","level":1,"score":0.0},{"id":"https://openalex.org/C151730666","wikidata":"https://www.wikidata.org/wiki/Q7205","display_name":"Paleontology","level":1,"score":0.0},{"id":"https://openalex.org/C18903297","wikidata":"https://www.wikidata.org/wiki/Q7150","display_name":"Ecology","level":1,"score":0.0},{"id":"https://openalex.org/C111919701","wikidata":"https://www.wikidata.org/wiki/Q9135","display_name":"Operating system","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1145/2166966.2167036","is_oa":false,"landing_page_url":"https://doi.org/10.1145/2166966.2167036","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the 2012 ACM international conference on Intelligent User Interfaces","raw_type":"proceedings-article"}],"best_oa_location":null,"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":3,"referenced_works":["https://openalex.org/W2032992498","https://openalex.org/W2099001635","https://openalex.org/W4231791726"],"related_works":["https://openalex.org/W4205615116","https://openalex.org/W2154428221","https://openalex.org/W2531086667","https://openalex.org/W4392612085","https://openalex.org/W35325473","https://openalex.org/W1876349746","https://openalex.org/W2350178196","https://openalex.org/W4298108650","https://openalex.org/W4310251651","https://openalex.org/W4387417387"],"abstract_inverted_index":{"Over":[0],"the":[1,5,16,24,54,105,115],"last":[2],"few":[3],"years,":[4],"conventional":[6,28],"brick":[7,60,110],"and":[8,61,103,111,132],"mortar":[9,62,112],"business":[10,57],"model":[11,58],"has":[12,92],"been":[13,93],"challenged":[14],"by":[15],"proliferation":[17],"of":[18,26,109],"smartphone-based":[19],"shopping":[20,76,98],"apps,":[21,35],"which":[22],"exploit":[23],"weaknesses":[25],"this":[27],"model.":[29],"As":[30],"an":[31,83],"alternative":[32],"to":[33,67,94],"these":[34,119],"we":[36,121],"have":[37,122],"developed":[38],"Ubira":[39,91],"[1],":[40],"a":[41,64,74],"patent-pending":[42],"service":[43],"platform":[44],"that":[45],"allows":[46],"healthy":[47],"online/offline":[48,84],"competition":[49],"rather":[50,99],"than":[51,100],"merely":[52],"exploiting":[53],"weaknesses.":[55],"This":[56],"provides":[59],"shops":[63],"fair":[65],"chance":[66],"compete":[68],"with":[69],"online":[70],"stores":[71],"while":[72],"creating":[73],"seamless":[75],"experience":[77],"for":[78],"in-store":[79],"customers":[80],"based":[81,128],"on":[82,129],"partnership.":[85],"The":[86],"main":[87],"design":[88,126,134],"challenge":[89],"in":[90,97],"promote":[95],"serendipity":[96],"bargain":[101],"hunting,":[102],"integrate":[104],"legacy":[106],"inventory":[107],"systems":[108],"businesses":[113],"into":[114],"platform.":[116],"To":[117],"overcome":[118],"challenges,":[120],"made":[123],"some":[124],"critical":[125],"choices":[127],"context":[130],"awareness":[131],"seamful":[133],"methods.":[135]},"counts_by_year":[{"year":2022,"cited_by_count":1},{"year":2015,"cited_by_count":1}],"updated_date":"2026-07-14T23:27:15.235271","created_date":"2025-10-10T00:00:00"}