{"id":"https://openalex.org/W1980443310","doi":"https://doi.org/10.1145/2162081.2162083","title":"Mitigating the true cost of advertisement-supported \"free\" mobile applications","display_name":"Mitigating the true cost of advertisement-supported \"free\" mobile applications","publication_year":2012,"publication_date":"2012-01-01","ids":{"openalex":"https://openalex.org/W1980443310","doi":"https://doi.org/10.1145/2162081.2162083","mag":"1980443310"},"language":"en","primary_location":{"id":"doi:10.1145/2162081.2162083","is_oa":false,"landing_page_url":"https://doi.org/10.1145/2162081.2162083","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the Twelfth Workshop on Mobile Computing Systems &amp; Applications - HotMobile '12","raw_type":"proceedings-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5091218216","display_name":"Azeem Khan","orcid":null},"institutions":[{"id":"https://openalex.org/I79891267","display_name":"Singapore Management University","ror":"https://ror.org/050qmg959","country_code":"SG","type":"education","lineage":["https://openalex.org/I79891267"]}],"countries":["SG"],"is_corresponding":true,"raw_author_name":"Azeem J. Khan","raw_affiliation_strings":["Singapore Management University"],"affiliations":[{"raw_affiliation_string":"Singapore Management University","institution_ids":["https://openalex.org/I79891267"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5045309067","display_name":"Vigneshwaran Subbaraju","orcid":"https://orcid.org/0000-0002-4276-5939"},"institutions":[{"id":"https://openalex.org/I79891267","display_name":"Singapore Management University","ror":"https://ror.org/050qmg959","country_code":"SG","type":"education","lineage":["https://openalex.org/I79891267"]}],"countries":["SG"],"is_corresponding":false,"raw_author_name":"V. Subbaraju","raw_affiliation_strings":["Singapore Management University"],"affiliations":[{"raw_affiliation_string":"Singapore Management University","institution_ids":["https://openalex.org/I79891267"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5054849647","display_name":"Archan Misra","orcid":"https://orcid.org/0000-0003-1212-1769"},"institutions":[{"id":"https://openalex.org/I79891267","display_name":"Singapore Management University","ror":"https://ror.org/050qmg959","country_code":"SG","type":"education","lineage":["https://openalex.org/I79891267"]}],"countries":["SG"],"is_corresponding":false,"raw_author_name":"Archan Misra","raw_affiliation_strings":["Singapore Management University"],"affiliations":[{"raw_affiliation_string":"Singapore Management University","institution_ids":["https://openalex.org/I79891267"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5088871947","display_name":"Srinivasan Seshan","orcid":"https://orcid.org/0000-0002-9508-2066"},"institutions":[{"id":"https://openalex.org/I74973139","display_name":"Carnegie Mellon University","ror":"https://ror.org/05x2bcf33","country_code":"US","type":"education","lineage":["https://openalex.org/I74973139"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Srinivasan Seshan","raw_affiliation_strings":["Carnegie Mellon University"],"affiliations":[{"raw_affiliation_string":"Carnegie Mellon University","institution_ids":["https://openalex.org/I74973139"]}]}],"institutions":[],"countries_distinct_count":2,"institutions_distinct_count":4,"corresponding_author_ids":["https://openalex.org/A5091218216"],"corresponding_institution_ids":["https://openalex.org/I79891267"],"apc_list":null,"apc_paid":null,"fwci":5.6977,"has_fulltext":false,"cited_by_count":35,"citation_normalized_percentile":{"value":0.9737823,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":89,"max":99},"biblio":{"volume":null,"issue":null,"first_page":"1","last_page":"1"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11241","display_name":"Advanced Malware Detection Techniques","score":0.9990000128746033,"subfield":{"id":"https://openalex.org/subfields/1711","display_name":"Signal Processing"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},"topics":[{"id":"https://openalex.org/T11241","display_name":"Advanced Malware Detection Techniques","score":0.9990000128746033,"subfield":{"id":"https://openalex.org/subfields/1711","display_name":"Signal Processing"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T11478","display_name":"Caching and Content Delivery","score":0.9990000128746033,"subfield":{"id":"https://openalex.org/subfields/1705","display_name":"Computer Networks and Communications"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T12238","display_name":"Green IT and Sustainability","score":0.9966999888420105,"subfield":{"id":"https://openalex.org/subfields/2208","display_name":"Electrical and Electronic Engineering"},"field":{"id":"https://openalex.org/fields/22","display_name":"Engineering"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.7280145287513733},{"id":"https://openalex.org/keywords/profiling","display_name":"Profiling (computer programming)","score":0.621173620223999},{"id":"https://openalex.org/keywords/key","display_name":"Key (lock)","score":0.5259715914726257},{"id":"https://openalex.org/keywords/mobile-device","display_name":"Mobile device","score":0.5065406560897827},{"id":"https://openalex.org/keywords/femtocell","display_name":"Femtocell","score":0.4940052628517151},{"id":"https://openalex.org/keywords/mobile-computing","display_name":"Mobile computing","score":0.4809762239456177},{"id":"https://openalex.org/keywords/context","display_name":"Context (archaeology)","score":0.4565157890319824},{"id":"https://openalex.org/keywords/wireless","display_name":"Wireless","score":0.4247955083847046},{"id":"https://openalex.org/keywords/targeted-advertising","display_name":"Targeted advertising","score":0.4243071675300598},{"id":"https://openalex.org/keywords/computer-network","display_name":"Computer network","score":0.3258405923843384},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.28422510623931885},{"id":"https://openalex.org/keywords/telecommunications","display_name":"Telecommunications","score":0.28266799449920654},{"id":"https://openalex.org/keywords/computer-security","display_name":"Computer security","score":0.23622843623161316}],"concepts":[{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.7280145287513733},{"id":"https://openalex.org/C187191949","wikidata":"https://www.wikidata.org/wiki/Q1138496","display_name":"Profiling (computer programming)","level":2,"score":0.621173620223999},{"id":"https://openalex.org/C26517878","wikidata":"https://www.wikidata.org/wiki/Q228039","display_name":"Key (lock)","level":2,"score":0.5259715914726257},{"id":"https://openalex.org/C186967261","wikidata":"https://www.wikidata.org/wiki/Q5082128","display_name":"Mobile device","level":2,"score":0.5065406560897827},{"id":"https://openalex.org/C152504517","wikidata":"https://www.wikidata.org/wiki/Q572455","display_name":"Femtocell","level":3,"score":0.4940052628517151},{"id":"https://openalex.org/C144543869","wikidata":"https://www.wikidata.org/wiki/Q2738570","display_name":"Mobile computing","level":2,"score":0.4809762239456177},{"id":"https://openalex.org/C2779343474","wikidata":"https://www.wikidata.org/wiki/Q3109175","display_name":"Context (archaeology)","level":2,"score":0.4565157890319824},{"id":"https://openalex.org/C555944384","wikidata":"https://www.wikidata.org/wiki/Q249","display_name":"Wireless","level":2,"score":0.4247955083847046},{"id":"https://openalex.org/C2777459780","wikidata":"https://www.wikidata.org/wiki/Q1628411","display_name":"Targeted advertising","level":2,"score":0.4243071675300598},{"id":"https://openalex.org/C31258907","wikidata":"https://www.wikidata.org/wiki/Q1301371","display_name":"Computer network","level":1,"score":0.3258405923843384},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.28422510623931885},{"id":"https://openalex.org/C76155785","wikidata":"https://www.wikidata.org/wiki/Q418","display_name":"Telecommunications","level":1,"score":0.28266799449920654},{"id":"https://openalex.org/C38652104","wikidata":"https://www.wikidata.org/wiki/Q3510521","display_name":"Computer security","level":1,"score":0.23622843623161316},{"id":"https://openalex.org/C111919701","wikidata":"https://www.wikidata.org/wiki/Q9135","display_name":"Operating system","level":1,"score":0.0},{"id":"https://openalex.org/C86803240","wikidata":"https://www.wikidata.org/wiki/Q420","display_name":"Biology","level":0,"score":0.0},{"id":"https://openalex.org/C68649174","wikidata":"https://www.wikidata.org/wiki/Q1379116","display_name":"Base station","level":2,"score":0.0},{"id":"https://openalex.org/C151730666","wikidata":"https://www.wikidata.org/wiki/Q7205","display_name":"Paleontology","level":1,"score":0.0}],"mesh":[],"locations_count":3,"locations":[{"id":"doi:10.1145/2162081.2162083","is_oa":false,"landing_page_url":"https://doi.org/10.1145/2162081.2162083","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the Twelfth Workshop on Mobile Computing Systems &amp; Applications - HotMobile '12","raw_type":"proceedings-article"},{"id":"pmh:oai:CiteSeerX.psu:10.1.1.306.4750","is_oa":false,"landing_page_url":"http://citeseerx.ist.psu.edu/viewdoc/summary?doi=10.1.1.306.4750","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"http://www.hotmobile.org/2012/papers/HotMobile12-final29.pdf","raw_type":"text"},{"id":"pmh:oai:ink.library.smu.edu.sg:sis_research-4508","is_oa":false,"landing_page_url":"https://ink.library.smu.edu.sg/sis_research/3507","pdf_url":null,"source":{"id":"https://openalex.org/S4306401925","display_name":"Singapore Management University Institutional Knowledge (InK) (Singapore Management University)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I79891267","host_organization_name":"Singapore Management University","host_organization_lineage":["https://openalex.org/I79891267"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"https://doi.org/10.1145/2162081.2162083","raw_type":"Conference Proceeding Article"}],"best_oa_location":null,"sustainable_development_goals":[{"id":"https://metadata.un.org/sdg/7","score":0.75,"display_name":"Affordable and clean energy"}],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":7,"referenced_works":["https://openalex.org/W1521312127","https://openalex.org/W1963766033","https://openalex.org/W1963971515","https://openalex.org/W2136394462","https://openalex.org/W2144093215","https://openalex.org/W2146707221","https://openalex.org/W2174999175"],"related_works":["https://openalex.org/W2130966263","https://openalex.org/W1887895966","https://openalex.org/W2379839683","https://openalex.org/W2989908039","https://openalex.org/W2112755493","https://openalex.org/W1521667528","https://openalex.org/W1602935914","https://openalex.org/W1565435685","https://openalex.org/W2487510170","https://openalex.org/W2163685360"],"abstract_inverted_index":{"The":[0],"dominant,":[1],"\"ad-supported":[2],"free":[3],"application\"":[4],"model":[5],"for":[6,33,74,91],"consumer-oriented":[7],"mobile":[8,24,46,107,149],"computing":[9],"is":[10,52],"seemingly":[11],"imperiled":[12],"by":[13,23,38],"the":[14,31,54,80,87,94,103,113,133],"growing":[15],"global":[16],"adoption":[17],"of":[18,57,93,106,115,123],"metered":[19],"data":[20,76],"pricing":[21],"plans":[22],"operators.":[25],"In":[26],"this":[27,35],"paper,":[28],"we":[29,84],"explore":[30],"opportunities":[32],"addressing":[34],"emerging":[36],"conflict":[37],"enabling":[39],"more":[40,70],"intelligent":[41],"ad":[42],"delivery":[43,144],"to":[44,131,137,146],"such":[45,75],"devices.":[47],"One":[48],"especially":[49],"promising":[50],"path":[51],"leveraging":[53],"increasing":[55],"availability":[56],"heterogeneous":[58],"wireless":[59],"access":[60],"technologies":[61],"(e.g.,":[62],"WiFi,":[63],"femtocells)":[64],"that":[65,82,119,135],"offer":[66],"less":[67],"restrictive":[68],"and":[69,100,128,140],"energy-efficient":[71],"transport":[72],"substrates":[73],"traffic.":[77],"To":[78],"understand":[79],"possibilities":[81],"exist,":[83],"first":[85],"profile":[86],"advertisement":[88,108],"traffic":[89],"characteristics":[90],"some":[92],"most":[95],"popular":[96],"advertisement-supported":[97],"consumer":[98],"applications,":[99],"then":[101,111,141],"analyze":[102],"key":[104],"features":[105],"delivery.":[109],"We":[110],"outline":[112],"principles":[114],"CAMEO,":[116],"a":[117,124],"middleware":[118],"uses":[120],"predictive":[121],"profiling":[122],"user's":[125],"{device,":[126],"network":[127],"usage}":[129],"context":[130],"anticipate":[132],"advertisements":[134],"need":[136],"be":[138],"served,":[139],"modulates":[142],"their":[143],"mechanism":[145],"enable":[147],"effective":[148],"advertising,":[150],"but":[151],"at":[152],"considerably":[153],"lower":[154],"costs.":[155]},"counts_by_year":[{"year":2024,"cited_by_count":1},{"year":2022,"cited_by_count":1},{"year":2020,"cited_by_count":1},{"year":2019,"cited_by_count":1},{"year":2018,"cited_by_count":1},{"year":2017,"cited_by_count":1},{"year":2016,"cited_by_count":6},{"year":2015,"cited_by_count":3},{"year":2014,"cited_by_count":7},{"year":2013,"cited_by_count":8},{"year":2012,"cited_by_count":5}],"updated_date":"2026-04-05T17:49:38.594831","created_date":"2025-10-10T00:00:00"}
