{"id":"https://openalex.org/W2339826081","doi":"https://doi.org/10.1145/2129230.2129232","title":"Going Mainstream","display_name":"Going Mainstream","publication_year":2012,"publication_date":"2012-02-01","ids":{"openalex":"https://openalex.org/W2339826081","doi":"https://doi.org/10.1145/2129230.2129232","mag":"2339826081"},"language":"en","primary_location":{"id":"doi:10.1145/2129230.2129232","is_oa":false,"landing_page_url":"https://doi.org/10.1145/2129230.2129232","pdf_url":null,"source":{"id":"https://openalex.org/S4210224258","display_name":"eLearn","issn_l":"1535-394X","issn":["1535-394X"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319798","host_organization_name":"Association for Computing Machinery","host_organization_lineage":["https://openalex.org/P4310319798"],"host_organization_lineage_names":["Association for Computing Machinery"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"eLearn","raw_type":"journal-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5055901136","display_name":"Reuben Tozman","orcid":null},"institutions":[],"countries":[],"is_corresponding":true,"raw_author_name":"Reuben Tozman","raw_affiliation_strings":[""],"affiliations":[{"raw_affiliation_string":"","institution_ids":[]}]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5055901136"],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":1.5278,"has_fulltext":false,"cited_by_count":3,"citation_normalized_percentile":{"value":0.86033839,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":90,"max":96},"biblio":{"volume":"2012","issue":"2","first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10703","display_name":"Business Process Modeling and Analysis","score":0.3158999979496002,"subfield":{"id":"https://openalex.org/subfields/1404","display_name":"Management Information Systems"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10703","display_name":"Business Process Modeling and Analysis","score":0.3158999979496002,"subfield":{"id":"https://openalex.org/subfields/1404","display_name":"Management Information Systems"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/mainstream","display_name":"Mainstream","score":0.7611786127090454},{"id":"https://openalex.org/keywords/value","display_name":"Value (mathematics)","score":0.6155833005905151},{"id":"https://openalex.org/keywords/core","display_name":"Core (optical fiber)","score":0.539985179901123},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.43326103687286377},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.3897513449192047},{"id":"https://openalex.org/keywords/public-relations","display_name":"Public relations","score":0.3697190284729004},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.3458162546157837},{"id":"https://openalex.org/keywords/management","display_name":"Management","score":0.33554261922836304},{"id":"https://openalex.org/keywords/political-science","display_name":"Political science","score":0.3197352886199951},{"id":"https://openalex.org/keywords/economics","display_name":"Economics","score":0.2084115445613861},{"id":"https://openalex.org/keywords/law","display_name":"Law","score":0.09111559391021729},{"id":"https://openalex.org/keywords/telecommunications","display_name":"Telecommunications","score":0.08849063515663147}],"concepts":[{"id":"https://openalex.org/C2777617010","wikidata":"https://www.wikidata.org/wiki/Q18957","display_name":"Mainstream","level":2,"score":0.7611786127090454},{"id":"https://openalex.org/C2776291640","wikidata":"https://www.wikidata.org/wiki/Q2912517","display_name":"Value (mathematics)","level":2,"score":0.6155833005905151},{"id":"https://openalex.org/C2164484","wikidata":"https://www.wikidata.org/wiki/Q5170150","display_name":"Core (optical fiber)","level":2,"score":0.539985179901123},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.43326103687286377},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.3897513449192047},{"id":"https://openalex.org/C39549134","wikidata":"https://www.wikidata.org/wiki/Q133080","display_name":"Public relations","level":1,"score":0.3697190284729004},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.3458162546157837},{"id":"https://openalex.org/C187736073","wikidata":"https://www.wikidata.org/wiki/Q2920921","display_name":"Management","level":1,"score":0.33554261922836304},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.3197352886199951},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.2084115445613861},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.09111559391021729},{"id":"https://openalex.org/C76155785","wikidata":"https://www.wikidata.org/wiki/Q418","display_name":"Telecommunications","level":1,"score":0.08849063515663147},{"id":"https://openalex.org/C119857082","wikidata":"https://www.wikidata.org/wiki/Q2539","display_name":"Machine learning","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1145/2129230.2129232","is_oa":false,"landing_page_url":"https://doi.org/10.1145/2129230.2129232","pdf_url":null,"source":{"id":"https://openalex.org/S4210224258","display_name":"eLearn","issn_l":"1535-394X","issn":["1535-394X"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319798","host_organization_name":"Association for Computing Machinery","host_organization_lineage":["https://openalex.org/P4310319798"],"host_organization_lineage_names":["Association for Computing Machinery"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"eLearn","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[{"score":0.5799999833106995,"display_name":"Industry, innovation and infrastructure","id":"https://metadata.un.org/sdg/9"}],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W2377237701","https://openalex.org/W2360099860","https://openalex.org/W4323893170","https://openalex.org/W1583826057","https://openalex.org/W2352463596","https://openalex.org/W2380850119","https://openalex.org/W2101450440","https://openalex.org/W2383675217","https://openalex.org/W2376151201","https://openalex.org/W2393898889"],"abstract_inverted_index":{"L":[0],"&amp;":[1],"D":[2],"professionals":[3],"bemoan":[4],"the":[5,12,25,93,97],"unenvious":[6],"position":[7],"of":[8,36,81],"being":[9],"first":[10],"on":[11,40,64],"budget":[13],"slashing":[14],"table":[15],"when":[16,55],"businesses":[17],"need":[18,89,106],"to":[19,30,41,48,51,53,58,70,72,90,107],"cut":[20],"back.":[21],"We":[22],"believe":[23],"in":[24],"value":[26,44],"we":[27,45,77,88,95,99,105],"can":[28],"offer":[29],"our":[31,43,65],"organizations":[32],"and":[33,74,101,109],"yet,":[34],"regardless":[35],"everything":[37],"we've":[38],"worked":[39],"prove":[42],"still":[46],"seem":[47],"be":[49],"relegated":[50],"\"nice":[52],"have\"":[54],"push":[56],"comes":[57],"shove.":[59],"The":[60],"problem":[61],"lies":[62],"squarely":[63],"shoulders.":[66],"It":[67],"is":[68],"up":[69],"us":[71],"remodel":[73],"re-engineer":[75],"what":[76],"do":[78,86],"as":[79],"part":[80],"core":[82],"business":[83],"operations.":[84],"To":[85],"this,":[87],"look":[91],"at":[92],"tools":[94],"use,":[96],"assumptions":[98],"make":[100],"above":[102],"all":[103],"else":[104],"disperse":[108],"integrate.":[110]},"counts_by_year":[{"year":2015,"cited_by_count":1},{"year":2013,"cited_by_count":2}],"updated_date":"2025-11-06T03:46:38.306776","created_date":"2016-06-24T00:00:00"}
