{"id":"https://openalex.org/W1991336681","doi":"https://doi.org/10.1145/2063576.2064037","title":"Information retrieval challenges in computational advertising","display_name":"Information retrieval challenges in computational advertising","publication_year":2011,"publication_date":"2011-10-24","ids":{"openalex":"https://openalex.org/W1991336681","doi":"https://doi.org/10.1145/2063576.2064037","mag":"1991336681"},"language":"en","primary_location":{"id":"doi:10.1145/2063576.2064037","is_oa":false,"landing_page_url":"https://doi.org/10.1145/2063576.2064037","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the 20th ACM international conference on Information and knowledge management","raw_type":"proceedings-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5108541542","display_name":"Andrei Broder","orcid":null},"institutions":[{"id":"https://openalex.org/I4210134091","display_name":"Yahoo (United States)","ror":"https://ror.org/040dkzz12","country_code":"US","type":"company","lineage":["https://openalex.org/I4210134091"]},{"id":"https://openalex.org/I1325784139","display_name":"Yahoo (United Kingdom)","ror":"https://ror.org/038p3gq39","country_code":"GB","type":"company","lineage":["https://openalex.org/I1325784139","https://openalex.org/I4210134091"]}],"countries":["GB","US"],"is_corresponding":true,"raw_author_name":"Andrei Broder","raw_affiliation_strings":["Yahoo! Inc, Santa Clara, CA, USA","[Yahoo, Inc., Santa Clara, CA, USA]"],"affiliations":[{"raw_affiliation_string":"Yahoo! Inc, Santa Clara, CA, USA","institution_ids":["https://openalex.org/I4210134091"]},{"raw_affiliation_string":"[Yahoo, Inc., Santa Clara, CA, USA]","institution_ids":["https://openalex.org/I1325784139"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5013932834","display_name":"Evgeniy Gabrilovich","orcid":"https://orcid.org/0000-0001-7933-1926"},"institutions":[{"id":"https://openalex.org/I4210134091","display_name":"Yahoo (United States)","ror":"https://ror.org/040dkzz12","country_code":"US","type":"company","lineage":["https://openalex.org/I4210134091"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Evgeniy Gabrilovich","raw_affiliation_strings":["Yahoo! Research, Santa Clara, CA, USA","Yahoo! Research, Santa Clara , CA, USA"],"affiliations":[{"raw_affiliation_string":"Yahoo! Research, Santa Clara, CA, USA","institution_ids":["https://openalex.org/I4210134091"]},{"raw_affiliation_string":"Yahoo! Research, Santa Clara , CA, USA","institution_ids":["https://openalex.org/I4210134091"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5037908462","display_name":"Vanja Josifovski","orcid":null},"institutions":[{"id":"https://openalex.org/I4210134091","display_name":"Yahoo (United States)","ror":"https://ror.org/040dkzz12","country_code":"US","type":"company","lineage":["https://openalex.org/I4210134091"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Vanja Josifovski","raw_affiliation_strings":["Yahoo! Research, Santa Clara , CA, USA"],"affiliations":[{"raw_affiliation_string":"Yahoo! Research, Santa Clara , CA, USA","institution_ids":["https://openalex.org/I4210134091"]}]}],"institutions":[],"countries_distinct_count":2,"institutions_distinct_count":3,"corresponding_author_ids":["https://openalex.org/A5108541542"],"corresponding_institution_ids":["https://openalex.org/I1325784139","https://openalex.org/I4210134091"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":{"value":0.18967337,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":"2611","last_page":"2612"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9854999780654907,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9854999780654907,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.9595999717712402,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10203","display_name":"Recommender Systems and Techniques","score":0.9107000231742859,"subfield":{"id":"https://openalex.org/subfields/1710","display_name":"Information Systems"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.7408796548843384},{"id":"https://openalex.org/keywords/information-retrieval","display_name":"Information retrieval","score":0.5279772877693176}],"concepts":[{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.7408796548843384},{"id":"https://openalex.org/C23123220","wikidata":"https://www.wikidata.org/wiki/Q816826","display_name":"Information retrieval","level":1,"score":0.5279772877693176}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1145/2063576.2064037","is_oa":false,"landing_page_url":"https://doi.org/10.1145/2063576.2064037","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the 20th ACM international conference on Information and knowledge management","raw_type":"proceedings-article"}],"best_oa_location":null,"sustainable_development_goals":[{"display_name":"Quality Education","score":0.6600000262260437,"id":"https://metadata.un.org/sdg/4"}],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W4391375266","https://openalex.org/W2748952813","https://openalex.org/W2390279801","https://openalex.org/W2358668433","https://openalex.org/W4396701345","https://openalex.org/W2376932109","https://openalex.org/W2001405890","https://openalex.org/W4396696052","https://openalex.org/W4402327032","https://openalex.org/W2382290278"],"abstract_inverted_index":{"No":[0],"abstract":[1],"available.":[2]},"counts_by_year":[],"updated_date":"2025-11-06T03:46:38.306776","created_date":"2025-10-10T00:00:00"}