{"id":"https://openalex.org/W2160252066","doi":"https://doi.org/10.1145/2046707.2046782","title":"Auctions in do-not-track compliant internet advertising","display_name":"Auctions in do-not-track compliant internet advertising","publication_year":2011,"publication_date":"2011-10-17","ids":{"openalex":"https://openalex.org/W2160252066","doi":"https://doi.org/10.1145/2046707.2046782","mag":"2160252066"},"language":"en","primary_location":{"id":"doi:10.1145/2046707.2046782","is_oa":false,"landing_page_url":"https://doi.org/10.1145/2046707.2046782","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the 18th ACM conference on Computer and communications security","raw_type":"proceedings-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5087428745","display_name":"Alexey Reznichenko","orcid":null},"institutions":[{"id":"https://openalex.org/I4210121786","display_name":"Max Planck Institute for Software Systems","ror":"https://ror.org/02pe2kf23","country_code":"DE","type":"facility","lineage":["https://openalex.org/I149899117","https://openalex.org/I4210121786"]}],"countries":["DE"],"is_corresponding":true,"raw_author_name":"Alexey Reznichenko","raw_affiliation_strings":["MPI-SWS, Kaiserslautern, Germany"],"affiliations":[{"raw_affiliation_string":"MPI-SWS, Kaiserslautern, Germany","institution_ids":["https://openalex.org/I4210121786"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5049404285","display_name":"Saikat Guha","orcid":"https://orcid.org/0000-0002-2581-4380"},"institutions":[{"id":"https://openalex.org/I4210124949","display_name":"Microsoft Research (India)","ror":"https://ror.org/02w7f3w92","country_code":"IN","type":"company","lineage":["https://openalex.org/I1290206253","https://openalex.org/I4210124949"]}],"countries":["IN"],"is_corresponding":false,"raw_author_name":"Saikat Guha","raw_affiliation_strings":["Microsoft Research India, Bangalore, India"],"affiliations":[{"raw_affiliation_string":"Microsoft Research India, Bangalore, India","institution_ids":["https://openalex.org/I4210124949"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5029526597","display_name":"Paul Francis","orcid":"https://orcid.org/0000-0002-8781-8678"},"institutions":[{"id":"https://openalex.org/I4210121786","display_name":"Max Planck Institute for Software Systems","ror":"https://ror.org/02pe2kf23","country_code":"DE","type":"facility","lineage":["https://openalex.org/I149899117","https://openalex.org/I4210121786"]}],"countries":["DE"],"is_corresponding":false,"raw_author_name":"Paul Francis","raw_affiliation_strings":["MPI-SWS, Kaiserslautern, Germany"],"affiliations":[{"raw_affiliation_string":"MPI-SWS, Kaiserslautern, Germany","institution_ids":["https://openalex.org/I4210121786"]}]}],"institutions":[],"countries_distinct_count":2,"institutions_distinct_count":3,"corresponding_author_ids":["https://openalex.org/A5087428745"],"corresponding_institution_ids":["https://openalex.org/I4210121786"],"apc_list":null,"apc_paid":null,"fwci":6.7715,"has_fulltext":false,"cited_by_count":27,"citation_normalized_percentile":{"value":0.96878998,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":89,"max":99},"biblio":{"volume":null,"issue":null,"first_page":"667","last_page":"676"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11182","display_name":"Auction Theory and Applications","score":0.9995999932289124,"subfield":{"id":"https://openalex.org/subfields/1803","display_name":"Management Science and Operations Research"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11182","display_name":"Auction Theory and Applications","score":0.9995999932289124,"subfield":{"id":"https://openalex.org/subfields/1803","display_name":"Management Science and Operations Research"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.9991999864578247,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11437","display_name":"Digital Platforms and Economics","score":0.9905999898910522,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/common-value-auction","display_name":"Common value auction","score":0.8432697057723999},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.6940453052520752},{"id":"https://openalex.org/keywords/online-advertising","display_name":"Online advertising","score":0.6784247756004333},{"id":"https://openalex.org/keywords/leverage","display_name":"Leverage (statistics)","score":0.6042951345443726},{"id":"https://openalex.org/keywords/advertising","display_name":"Advertising","score":0.5152766704559326},{"id":"https://openalex.org/keywords/the-internet","display_name":"The Internet","score":0.5033721327781677},{"id":"https://openalex.org/keywords/track","display_name":"Track (disk drive)","score":0.4170326590538025},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.3635813593864441},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.20821082592010498},{"id":"https://openalex.org/keywords/artificial-intelligence","display_name":"Artificial intelligence","score":0.16819652915000916},{"id":"https://openalex.org/keywords/microeconomics","display_name":"Microeconomics","score":0.0853830873966217}],"concepts":[{"id":"https://openalex.org/C163239763","wikidata":"https://www.wikidata.org/wiki/Q5153637","display_name":"Common value auction","level":2,"score":0.8432697057723999},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.6940453052520752},{"id":"https://openalex.org/C512338625","wikidata":"https://www.wikidata.org/wiki/Q624902","display_name":"Online advertising","level":3,"score":0.6784247756004333},{"id":"https://openalex.org/C153083717","wikidata":"https://www.wikidata.org/wiki/Q6535263","display_name":"Leverage (statistics)","level":2,"score":0.6042951345443726},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.5152766704559326},{"id":"https://openalex.org/C110875604","wikidata":"https://www.wikidata.org/wiki/Q75","display_name":"The Internet","level":2,"score":0.5033721327781677},{"id":"https://openalex.org/C89992363","wikidata":"https://www.wikidata.org/wiki/Q5961558","display_name":"Track (disk drive)","level":2,"score":0.4170326590538025},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.3635813593864441},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.20821082592010498},{"id":"https://openalex.org/C154945302","wikidata":"https://www.wikidata.org/wiki/Q11660","display_name":"Artificial intelligence","level":1,"score":0.16819652915000916},{"id":"https://openalex.org/C175444787","wikidata":"https://www.wikidata.org/wiki/Q39072","display_name":"Microeconomics","level":1,"score":0.0853830873966217},{"id":"https://openalex.org/C111919701","wikidata":"https://www.wikidata.org/wiki/Q9135","display_name":"Operating system","level":1,"score":0.0},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.0}],"mesh":[],"locations_count":3,"locations":[{"id":"doi:10.1145/2046707.2046782","is_oa":false,"landing_page_url":"https://doi.org/10.1145/2046707.2046782","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the 18th ACM conference on Computer and communications security","raw_type":"proceedings-article"},{"id":"pmh:oai:CiteSeerX.psu:10.1.1.224.9909","is_oa":false,"landing_page_url":"http://citeseerx.ist.psu.edu/viewdoc/summary?doi=10.1.1.224.9909","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"http://www.guha.cc/%7Esaikat/pub/ccs11-dntauctions.pdf","raw_type":"text"},{"id":"pmh:oai:escidoc.org:escidoc:2173335","is_oa":false,"landing_page_url":"http://hdl.handle.net/11858/00-001M-0000-0028-8B65-5","pdf_url":null,"source":{"id":"https://openalex.org/S7407052962","display_name":"Max Planck Digital Library","issn_l":null,"issn":[],"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"","raw_type":"info:eu-repo/semantics/conferenceObject"}],"best_oa_location":null,"sustainable_development_goals":[{"display_name":"Partnerships for the goals","score":0.4699999988079071,"id":"https://metadata.un.org/sdg/17"}],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":20,"referenced_works":["https://openalex.org/W1493082487","https://openalex.org/W1509765132","https://openalex.org/W1536311772","https://openalex.org/W1551531415","https://openalex.org/W1557366654","https://openalex.org/W1606631098","https://openalex.org/W1795861175","https://openalex.org/W1858229664","https://openalex.org/W2025636081","https://openalex.org/W2038228603","https://openalex.org/W2040168265","https://openalex.org/W2098877894","https://openalex.org/W2108834246","https://openalex.org/W2123539383","https://openalex.org/W2146707221","https://openalex.org/W2912126900","https://openalex.org/W3122305203","https://openalex.org/W3125094476","https://openalex.org/W3125518450","https://openalex.org/W6681435262"],"related_works":["https://openalex.org/W3125419042","https://openalex.org/W1565528629","https://openalex.org/W203077648","https://openalex.org/W995038129","https://openalex.org/W4388211099","https://openalex.org/W1569465204","https://openalex.org/W2100192999","https://openalex.org/W2561443874","https://openalex.org/W3123623930","https://openalex.org/W2116814789"],"abstract_inverted_index":{"Online":[0],"tracking":[1],"of":[2,6,25,40,71,77,88,98,129,136,151],"users":[3],"in":[4,156],"support":[5],"behavioral":[7],"advertising":[8,17,49,90,144],"is":[9,43],"widespread.":[10],"Several":[11],"researchers":[12],"have":[13],"proposed":[14],"non-tracking":[15],"online":[16,89],"systems":[18,42],"that":[19,101],"go":[20],"well":[21],"beyond":[22],"the":[23,26,31,59,75,78,86,96,110,116,120,125,134],"requirements":[24],"Do-Not-Track":[27],"initiative":[28],"launched":[29],"by":[30],"US":[32],"Federal":[33],"Trace":[34],"Commission":[35],"(FTC).":[36],"The":[37],"primary":[38],"goal":[39],"these":[41,63,130],"to":[44,58,66,85],"allow":[45],"for":[46,105],"behaviorally":[47],"targeted":[48],"without":[50],"revealing":[51],"user":[52,56,103,111],"behavior":[53],"(clickstreams)":[54],"or":[55],"profiles":[57,104],"ad":[60,79,106],"network.":[61],"Although":[62],"designs":[64],"purport":[65],"be":[67],"practical":[68,163],"solutions,":[69],"none":[70,150],"them":[72],"adequately":[73],"consider":[74],"role":[76],"auctions,":[80],"which":[81],"today":[82],"are":[83,154,160],"central":[84],"operation":[87],"systems.":[91],"This":[92],"paper":[93],"looks":[94],"at":[95],"problem":[97],"running":[99],"auctions":[100,153],"leverage":[102],"ranking":[107],"while":[108,149],"keeping":[109],"profile":[112],"private.":[113],"We":[114,132,146],"define":[115],"problem,":[117],"broadly":[118],"explore":[119],"solution":[121],"space,":[122],"and":[123,127,162],"discuss":[124],"pros":[126],"cons":[128],"solutions.":[131,164],"analyze":[133],"performance":[135],"our":[137,152],"solutions":[138],"using":[139],"data":[140],"from":[141],"Microsoft":[142],"Bing":[143],"auctions.":[145],"conclude":[147],"that,":[148],"ideal":[155],"all":[157],"respects,":[158],"they":[159],"adequate":[161]},"counts_by_year":[{"year":2021,"cited_by_count":2},{"year":2020,"cited_by_count":1},{"year":2017,"cited_by_count":2},{"year":2016,"cited_by_count":1},{"year":2015,"cited_by_count":5},{"year":2014,"cited_by_count":6},{"year":2013,"cited_by_count":4},{"year":2012,"cited_by_count":5}],"updated_date":"2026-04-04T16:13:02.066488","created_date":"2025-10-10T00:00:00"}
