{"id":"https://openalex.org/W2109816759","doi":"https://doi.org/10.1145/1993574.1993598","title":"The role of social networks in online shopping","display_name":"The role of social networks in online shopping","publication_year":2011,"publication_date":"2011-06-05","ids":{"openalex":"https://openalex.org/W2109816759","doi":"https://doi.org/10.1145/1993574.1993598","mag":"2109816759"},"language":"en","primary_location":{"id":"doi:10.1145/1993574.1993598","is_oa":false,"landing_page_url":"https://doi.org/10.1145/1993574.1993598","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the 12th ACM conference on Electronic commerce","raw_type":"proceedings-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5079118288","display_name":"Stephen Guo","orcid":"https://orcid.org/0000-0001-5054-2850"},"institutions":[{"id":"https://openalex.org/I97018004","display_name":"Stanford University","ror":"https://ror.org/00f54p054","country_code":"US","type":"education","lineage":["https://openalex.org/I97018004"]}],"countries":["US"],"is_corresponding":true,"raw_author_name":"Stephen Guo","raw_affiliation_strings":["Stanford University, Stanford, CA, USA"],"affiliations":[{"raw_affiliation_string":"Stanford University, Stanford, CA, USA","institution_ids":["https://openalex.org/I97018004"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5102792404","display_name":"Mengqiu Wang","orcid":"https://orcid.org/0009-0002-6923-7615"},"institutions":[{"id":"https://openalex.org/I97018004","display_name":"Stanford University","ror":"https://ror.org/00f54p054","country_code":"US","type":"education","lineage":["https://openalex.org/I97018004"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Mengqiu Wang","raw_affiliation_strings":["Stanford University, Stanford, CA, USA"],"affiliations":[{"raw_affiliation_string":"Stanford University, Stanford, CA, USA","institution_ids":["https://openalex.org/I97018004"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5091272738","display_name":"Jure Leskovec","orcid":"https://orcid.org/0000-0002-5411-923X"},"institutions":[{"id":"https://openalex.org/I97018004","display_name":"Stanford University","ror":"https://ror.org/00f54p054","country_code":"US","type":"education","lineage":["https://openalex.org/I97018004"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Jure Leskovec","raw_affiliation_strings":["Stanford University, Stanford, CA, USA"],"affiliations":[{"raw_affiliation_string":"Stanford University, Stanford, CA, USA","institution_ids":["https://openalex.org/I97018004"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":3,"corresponding_author_ids":["https://openalex.org/A5079118288"],"corresponding_institution_ids":["https://openalex.org/I97018004"],"apc_list":null,"apc_paid":null,"fwci":53.1967,"has_fulltext":false,"cited_by_count":147,"citation_normalized_percentile":{"value":0.99846619,"is_in_top_1_percent":true,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":90,"max":100},"biblio":{"volume":null,"issue":null,"first_page":"157","last_page":"166"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9994999766349792,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9994999766349792,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10064","display_name":"Complex Network Analysis Techniques","score":0.9988999962806702,"subfield":{"id":"https://openalex.org/subfields/3109","display_name":"Statistical and Nonlinear Physics"},"field":{"id":"https://openalex.org/fields/31","display_name":"Physics and Astronomy"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T11644","display_name":"Spam and Phishing Detection","score":0.991599977016449,"subfield":{"id":"https://openalex.org/subfields/1710","display_name":"Information Systems"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/competitor-analysis","display_name":"Competitor analysis","score":0.8542475700378418},{"id":"https://openalex.org/keywords/focus","display_name":"Focus (optics)","score":0.6245520710945129},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.6039162874221802},{"id":"https://openalex.org/keywords/ask-price","display_name":"Ask price","score":0.5826313495635986},{"id":"https://openalex.org/keywords/social-network","display_name":"Social network (sociolinguistics)","score":0.5812710523605347},{"id":"https://openalex.org/keywords/social-media","display_name":"Social media","score":0.5603487491607666},{"id":"https://openalex.org/keywords/process","display_name":"Process (computing)","score":0.5262138843536377},{"id":"https://openalex.org/keywords/instant-messaging","display_name":"Instant messaging","score":0.5130202174186707},{"id":"https://openalex.org/keywords/social-commerce","display_name":"Social commerce","score":0.4839199185371399},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.4189053773880005},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.40522393584251404},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.28658849000930786}],"concepts":[{"id":"https://openalex.org/C127576917","wikidata":"https://www.wikidata.org/wiki/Q624630","display_name":"Competitor analysis","level":2,"score":0.8542475700378418},{"id":"https://openalex.org/C192209626","wikidata":"https://www.wikidata.org/wiki/Q190909","display_name":"Focus (optics)","level":2,"score":0.6245520710945129},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.6039162874221802},{"id":"https://openalex.org/C90329073","wikidata":"https://www.wikidata.org/wiki/Q914232","display_name":"Ask price","level":2,"score":0.5826313495635986},{"id":"https://openalex.org/C4727928","wikidata":"https://www.wikidata.org/wiki/Q17164759","display_name":"Social network (sociolinguistics)","level":3,"score":0.5812710523605347},{"id":"https://openalex.org/C518677369","wikidata":"https://www.wikidata.org/wiki/Q202833","display_name":"Social media","level":2,"score":0.5603487491607666},{"id":"https://openalex.org/C98045186","wikidata":"https://www.wikidata.org/wiki/Q205663","display_name":"Process (computing)","level":2,"score":0.5262138843536377},{"id":"https://openalex.org/C2985487447","wikidata":"https://www.wikidata.org/wiki/Q58199","display_name":"Instant messaging","level":2,"score":0.5130202174186707},{"id":"https://openalex.org/C2987325470","wikidata":"https://www.wikidata.org/wiki/Q327627","display_name":"Social commerce","level":3,"score":0.4839199185371399},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.4189053773880005},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.40522393584251404},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.28658849000930786},{"id":"https://openalex.org/C10138342","wikidata":"https://www.wikidata.org/wiki/Q43015","display_name":"Finance","level":1,"score":0.0},{"id":"https://openalex.org/C111919701","wikidata":"https://www.wikidata.org/wiki/Q9135","display_name":"Operating system","level":1,"score":0.0},{"id":"https://openalex.org/C121332964","wikidata":"https://www.wikidata.org/wiki/Q413","display_name":"Physics","level":0,"score":0.0},{"id":"https://openalex.org/C120665830","wikidata":"https://www.wikidata.org/wiki/Q14620","display_name":"Optics","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1145/1993574.1993598","is_oa":false,"landing_page_url":"https://doi.org/10.1145/1993574.1993598","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the 12th ACM conference on Electronic commerce","raw_type":"proceedings-article"}],"best_oa_location":null,"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":32,"referenced_works":["https://openalex.org/W1967959545","https://openalex.org/W1970874697","https://openalex.org/W1975569759","https://openalex.org/W1994473607","https://openalex.org/W1996283866","https://openalex.org/W1997136459","https://openalex.org/W2026030034","https://openalex.org/W2030483771","https://openalex.org/W2035720976","https://openalex.org/W2042842336","https://openalex.org/W2057516773","https://openalex.org/W2073415627","https://openalex.org/W2090513801","https://openalex.org/W2100877345","https://openalex.org/W2108365287","https://openalex.org/W2109469951","https://openalex.org/W2128380493","https://openalex.org/W2142517301","https://openalex.org/W2142609574","https://openalex.org/W2145071407","https://openalex.org/W2149152592","https://openalex.org/W2150203336","https://openalex.org/W2151078464","https://openalex.org/W2166531833","https://openalex.org/W2167325287","https://openalex.org/W2420733993","https://openalex.org/W2432978112","https://openalex.org/W2950583867","https://openalex.org/W3022339544","https://openalex.org/W3099386891","https://openalex.org/W3123091093","https://openalex.org/W3124261657"],"related_works":["https://openalex.org/W2358804928","https://openalex.org/W4225710828","https://openalex.org/W1998528887","https://openalex.org/W2168627904","https://openalex.org/W2965538880","https://openalex.org/W2515552481","https://openalex.org/W2143282039","https://openalex.org/W2528370785","https://openalex.org/W4207004861","https://openalex.org/W2397911478"],"abstract_inverted_index":{"While":[0],"social":[1,12,81],"interactions":[2],"are":[3,77],"critical":[4],"to":[5,55],"understanding":[6],"consumer":[7,29],"behavior,":[8],"the":[9,33,87,93,109],"relationship":[10],"between":[11],"and":[13,86,98],"commerce":[14],"networks":[15],"has":[16],"not":[17],"been":[18],"explored":[19],"on":[20,71],"a":[21,27],"large":[22],"scale.":[23],"We":[24],"analyze":[25],"Taobao,":[26],"Chinese":[28],"marketplace":[30],"that":[31],"is":[32,45],"world's":[34],"largest":[35],"e-commerce":[36],"website.":[37],"What":[38],"sets":[39],"Taobao":[40],"apart":[41],"from":[42],"its":[43,46],"competitors":[44],"integrated":[47],"instant":[48],"messaging":[49],"tool,":[50],"which":[51],"buyers":[52,63],"can":[53],"use":[54],"ask":[56,61],"sellers":[57],"about":[58],"products":[59],"or":[60],"other":[62],"for":[64],"advice.":[65],"In":[66],"our":[67],"study,":[68],"we":[69,91],"focus":[70],"how":[72],"an":[73],"individual's":[74],"commercial":[75],"transactions":[76],"embedded":[78],"in":[79,108],"their":[80],"graphs.":[82],"By":[83],"studying":[84],"triads":[85],"directed":[88],"closure":[89],"process,":[90],"quantify":[92],"presence":[94],"of":[95,105],"information":[96],"passing":[97],"gain":[99],"insights":[100],"into":[101],"when":[102],"different":[103],"types":[104],"links":[106],"form":[107],"network.":[110]},"counts_by_year":[{"year":2026,"cited_by_count":2},{"year":2025,"cited_by_count":3},{"year":2024,"cited_by_count":1},{"year":2023,"cited_by_count":2},{"year":2022,"cited_by_count":3},{"year":2021,"cited_by_count":8},{"year":2020,"cited_by_count":7},{"year":2019,"cited_by_count":12},{"year":2018,"cited_by_count":9},{"year":2017,"cited_by_count":12},{"year":2016,"cited_by_count":13},{"year":2015,"cited_by_count":20},{"year":2014,"cited_by_count":18},{"year":2013,"cited_by_count":16},{"year":2012,"cited_by_count":14}],"updated_date":"2026-04-02T15:55:50.835912","created_date":"2025-10-10T00:00:00"}
