{"id":"https://openalex.org/W2011375897","doi":"https://doi.org/10.1145/1980522.1980531","title":"AdX","display_name":"AdX","publication_year":2009,"publication_date":"2009-12-01","ids":{"openalex":"https://openalex.org/W2011375897","doi":"https://doi.org/10.1145/1980522.1980531","mag":"2011375897"},"language":"en","primary_location":{"id":"doi:10.1145/1980522.1980531","is_oa":false,"landing_page_url":"https://doi.org/10.1145/1980522.1980531","pdf_url":null,"source":{"id":"https://openalex.org/S4210233839","display_name":"ACM SIGecom Exchanges","issn_l":"1551-9031","issn":["1551-9031"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319798","host_organization_name":"Association for Computing Machinery","host_organization_lineage":["https://openalex.org/P4310319798"],"host_organization_lineage_names":["Association for Computing Machinery"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"ACM SIGecom Exchanges","raw_type":"journal-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5045502987","display_name":"S. Muthukrishnan","orcid":null},"institutions":[{"id":"https://openalex.org/I1291425158","display_name":"Google (United States)","ror":"https://ror.org/00njsd438","country_code":"US","type":"company","lineage":["https://openalex.org/I1291425158","https://openalex.org/I4210128969"]}],"countries":["US"],"is_corresponding":true,"raw_author_name":"S. Muthukrishnan","raw_affiliation_strings":["Google Inc","GOOGLE INC "],"affiliations":[{"raw_affiliation_string":"Google Inc","institution_ids":["https://openalex.org/I1291425158"]},{"raw_affiliation_string":"GOOGLE INC ","institution_ids":[]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5045502987"],"corresponding_institution_ids":["https://openalex.org/I1291425158"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":12,"citation_normalized_percentile":{"value":0.20984073,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":89,"max":97},"biblio":{"volume":"8","issue":"2","first_page":"1","last_page":"2"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.9961000084877014,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.9961000084877014,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11197","display_name":"Digital Games and Media","score":0.9891999959945679,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10799","display_name":"Data Visualization and Analytics","score":0.9850999712944031,"subfield":{"id":"https://openalex.org/subfields/1707","display_name":"Computer Vision and Pattern Recognition"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/advertising","display_name":"Advertising","score":0.6927404403686523},{"id":"https://openalex.org/keywords/the-internet","display_name":"The Internet","score":0.5326169729232788},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.5010316371917725},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.4620792865753174},{"id":"https://openalex.org/keywords/internet-privacy","display_name":"Internet privacy","score":0.3418693542480469},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.3323330581188202}],"concepts":[{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.6927404403686523},{"id":"https://openalex.org/C110875604","wikidata":"https://www.wikidata.org/wiki/Q75","display_name":"The Internet","level":2,"score":0.5326169729232788},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.5010316371917725},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.4620792865753174},{"id":"https://openalex.org/C108827166","wikidata":"https://www.wikidata.org/wiki/Q175975","display_name":"Internet privacy","level":1,"score":0.3418693542480469},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.3323330581188202}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1145/1980522.1980531","is_oa":false,"landing_page_url":"https://doi.org/10.1145/1980522.1980531","pdf_url":null,"source":{"id":"https://openalex.org/S4210233839","display_name":"ACM SIGecom Exchanges","issn_l":"1551-9031","issn":["1551-9031"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319798","host_organization_name":"Association for Computing Machinery","host_organization_lineage":["https://openalex.org/P4310319798"],"host_organization_lineage_names":["Association for Computing Machinery"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"ACM SIGecom Exchanges","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":1,"referenced_works":["https://openalex.org/W1554763265"],"related_works":["https://openalex.org/W2748952813","https://openalex.org/W2065457896","https://openalex.org/W3173234801","https://openalex.org/W2167984027","https://openalex.org/W3021302227","https://openalex.org/W10630519","https://openalex.org/W1919377569","https://openalex.org/W3144288563","https://openalex.org/W3123907821","https://openalex.org/W2908364646"],"abstract_inverted_index":{"Increasingly,":[0],"display":[1],"advertisements":[2],"(ads)":[3],"on":[4],"the":[5,36],"Internet":[6],"are":[7],"sold":[8],"via":[9],"marketplaces":[10],"that":[11],"bring":[12],"publishers":[13],"and":[14],"advertisers":[15],"together":[16],"in":[17],"real":[18],"time":[19],"when":[20],"an":[21,26],"opportunity":[22],"arises":[23],"to":[24,28],"present":[25,35],"ad":[27],"a":[29],"viewer.":[30],"In":[31],"this":[32],"note,":[33],"we":[34],"AdX":[37],"Model":[38],"for":[39],"such":[40],"marketplaces.":[41]},"counts_by_year":[{"year":2022,"cited_by_count":2},{"year":2020,"cited_by_count":1},{"year":2018,"cited_by_count":1},{"year":2017,"cited_by_count":1},{"year":2016,"cited_by_count":1},{"year":2015,"cited_by_count":1},{"year":2014,"cited_by_count":2},{"year":2013,"cited_by_count":3}],"updated_date":"2025-11-06T03:46:38.306776","created_date":"2016-06-24T00:00:00"}