{"id":"https://openalex.org/W2038361209","doi":"https://doi.org/10.1145/1978942.1979056","title":"What drives customization?","display_name":"What drives customization?","publication_year":2011,"publication_date":"2011-05-07","ids":{"openalex":"https://openalex.org/W2038361209","doi":"https://doi.org/10.1145/1978942.1979056","mag":"2038361209"},"language":"en","primary_location":{"id":"doi:10.1145/1978942.1979056","is_oa":false,"landing_page_url":"https://doi.org/10.1145/1978942.1979056","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the SIGCHI Conference on Human Factors in Computing Systems","raw_type":"proceedings-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5081867776","display_name":"Sampada Sameer Marathe","orcid":null},"institutions":[{"id":"https://openalex.org/I130769515","display_name":"Pennsylvania State University","ror":"https://ror.org/04p491231","country_code":"US","type":"education","lineage":["https://openalex.org/I130769515"]}],"countries":["US"],"is_corresponding":true,"raw_author_name":"Sampada Marathe","raw_affiliation_strings":["The Pennsylvania State University, University Park, Pennsylvania, USA","The Pennsylvania State University , University Park, Pennsylvania , USA"],"affiliations":[{"raw_affiliation_string":"The Pennsylvania State University, University Park, Pennsylvania, USA","institution_ids":["https://openalex.org/I130769515"]},{"raw_affiliation_string":"The Pennsylvania State University , University Park, Pennsylvania , USA","institution_ids":["https://openalex.org/I130769515"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5009893200","display_name":"S. Shyam Sundar","orcid":"https://orcid.org/0000-0002-5779-8864"},"institutions":[{"id":"https://openalex.org/I130769515","display_name":"Pennsylvania State University","ror":"https://ror.org/04p491231","country_code":"US","type":"education","lineage":["https://openalex.org/I130769515"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"S. Shyam Sundar","raw_affiliation_strings":["The Pennsylvania State University, University Park, Pennsylvania, USA","The Pennsylvania State University , University Park, Pennsylvania , USA"],"affiliations":[{"raw_affiliation_string":"The Pennsylvania State University, University Park, Pennsylvania, USA","institution_ids":["https://openalex.org/I130769515"]},{"raw_affiliation_string":"The Pennsylvania State University , University Park, Pennsylvania , USA","institution_ids":["https://openalex.org/I130769515"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":2,"corresponding_author_ids":["https://openalex.org/A5081867776"],"corresponding_institution_ids":["https://openalex.org/I130769515"],"apc_list":null,"apc_paid":null,"fwci":6.6209,"has_fulltext":false,"cited_by_count":151,"citation_normalized_percentile":{"value":0.96262033,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":94,"max":100},"biblio":{"volume":null,"issue":null,"first_page":"781","last_page":"790"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12496","display_name":"Color perception and design","score":0.9642000198364258,"subfield":{"id":"https://openalex.org/subfields/3207","display_name":"Social Psychology"},"field":{"id":"https://openalex.org/fields/32","display_name":"Psychology"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T12496","display_name":"Color perception and design","score":0.9642000198364258,"subfield":{"id":"https://openalex.org/subfields/3207","display_name":"Social Psychology"},"field":{"id":"https://openalex.org/fields/32","display_name":"Psychology"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11536","display_name":"Consumer Retail Behavior Studies","score":0.9603000283241272,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.9485999941825867,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/personalization","display_name":"Personalization","score":0.86690354347229},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.7128916382789612},{"id":"https://openalex.org/keywords/interface","display_name":"Interface (matter)","score":0.6735824346542358},{"id":"https://openalex.org/keywords/human\u2013computer-interaction","display_name":"Human\u2013computer interaction","score":0.6476957201957703},{"id":"https://openalex.org/keywords/reflection","display_name":"Reflection (computer programming)","score":0.5362405776977539},{"id":"https://openalex.org/keywords/control","display_name":"Control (management)","score":0.5312715768814087},{"id":"https://openalex.org/keywords/identity","display_name":"Identity (music)","score":0.5199176669120789},{"id":"https://openalex.org/keywords/presentation","display_name":"Presentation (obstetrics)","score":0.5168171525001526},{"id":"https://openalex.org/keywords/feeling","display_name":"Feeling","score":0.5009119510650635},{"id":"https://openalex.org/keywords/user-interface","display_name":"User interface","score":0.4869571626186371},{"id":"https://openalex.org/keywords/multimedia","display_name":"Multimedia","score":0.4330926537513733},{"id":"https://openalex.org/keywords/software","display_name":"Software","score":0.4244233965873718},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.396057665348053},{"id":"https://openalex.org/keywords/psychology","display_name":"Psychology","score":0.09145519137382507},{"id":"https://openalex.org/keywords/artificial-intelligence","display_name":"Artificial intelligence","score":0.07176733016967773}],"concepts":[{"id":"https://openalex.org/C183003079","wikidata":"https://www.wikidata.org/wiki/Q1000371","display_name":"Personalization","level":2,"score":0.86690354347229},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.7128916382789612},{"id":"https://openalex.org/C113843644","wikidata":"https://www.wikidata.org/wiki/Q901882","display_name":"Interface (matter)","level":4,"score":0.6735824346542358},{"id":"https://openalex.org/C107457646","wikidata":"https://www.wikidata.org/wiki/Q207434","display_name":"Human\u2013computer interaction","level":1,"score":0.6476957201957703},{"id":"https://openalex.org/C65682993","wikidata":"https://www.wikidata.org/wiki/Q1056451","display_name":"Reflection (computer programming)","level":2,"score":0.5362405776977539},{"id":"https://openalex.org/C2775924081","wikidata":"https://www.wikidata.org/wiki/Q55608371","display_name":"Control (management)","level":2,"score":0.5312715768814087},{"id":"https://openalex.org/C2778355321","wikidata":"https://www.wikidata.org/wiki/Q17079427","display_name":"Identity (music)","level":2,"score":0.5199176669120789},{"id":"https://openalex.org/C2777601897","wikidata":"https://www.wikidata.org/wiki/Q3409113","display_name":"Presentation (obstetrics)","level":2,"score":0.5168171525001526},{"id":"https://openalex.org/C122980154","wikidata":"https://www.wikidata.org/wiki/Q205555","display_name":"Feeling","level":2,"score":0.5009119510650635},{"id":"https://openalex.org/C89505385","wikidata":"https://www.wikidata.org/wiki/Q47146","display_name":"User interface","level":2,"score":0.4869571626186371},{"id":"https://openalex.org/C49774154","wikidata":"https://www.wikidata.org/wiki/Q131765","display_name":"Multimedia","level":1,"score":0.4330926537513733},{"id":"https://openalex.org/C2777904410","wikidata":"https://www.wikidata.org/wiki/Q7397","display_name":"Software","level":2,"score":0.4244233965873718},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.396057665348053},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.09145519137382507},{"id":"https://openalex.org/C154945302","wikidata":"https://www.wikidata.org/wiki/Q11660","display_name":"Artificial intelligence","level":1,"score":0.07176733016967773},{"id":"https://openalex.org/C111919701","wikidata":"https://www.wikidata.org/wiki/Q9135","display_name":"Operating system","level":1,"score":0.0},{"id":"https://openalex.org/C24890656","wikidata":"https://www.wikidata.org/wiki/Q82811","display_name":"Acoustics","level":1,"score":0.0},{"id":"https://openalex.org/C199360897","wikidata":"https://www.wikidata.org/wiki/Q9143","display_name":"Programming language","level":1,"score":0.0},{"id":"https://openalex.org/C173608175","wikidata":"https://www.wikidata.org/wiki/Q232661","display_name":"Parallel computing","level":1,"score":0.0},{"id":"https://openalex.org/C71924100","wikidata":"https://www.wikidata.org/wiki/Q11190","display_name":"Medicine","level":0,"score":0.0},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.0},{"id":"https://openalex.org/C157915830","wikidata":"https://www.wikidata.org/wiki/Q2928001","display_name":"Bubble","level":2,"score":0.0},{"id":"https://openalex.org/C126838900","wikidata":"https://www.wikidata.org/wiki/Q77604","display_name":"Radiology","level":1,"score":0.0},{"id":"https://openalex.org/C121332964","wikidata":"https://www.wikidata.org/wiki/Q413","display_name":"Physics","level":0,"score":0.0},{"id":"https://openalex.org/C129307140","wikidata":"https://www.wikidata.org/wiki/Q6795880","display_name":"Maximum bubble pressure method","level":3,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1145/1978942.1979056","is_oa":false,"landing_page_url":"https://doi.org/10.1145/1978942.1979056","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the SIGCHI Conference on Human Factors in Computing Systems","raw_type":"proceedings-article"}],"best_oa_location":null,"sustainable_development_goals":[],"awards":[],"funders":[{"id":"https://openalex.org/F4320322348","display_name":"Korea Science and Engineering Foundation","ror":"https://ror.org/013aysd81"}],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":34,"referenced_works":["https://openalex.org/W76826465","https://openalex.org/W100351541","https://openalex.org/W125148691","https://openalex.org/W1970369045","https://openalex.org/W1972642309","https://openalex.org/W1993302775","https://openalex.org/W2000491693","https://openalex.org/W2011190737","https://openalex.org/W2016464921","https://openalex.org/W2029337986","https://openalex.org/W2031159455","https://openalex.org/W2042616792","https://openalex.org/W2042659035","https://openalex.org/W2054852806","https://openalex.org/W2066912131","https://openalex.org/W2066930153","https://openalex.org/W2073270049","https://openalex.org/W2103397022","https://openalex.org/W2110763597","https://openalex.org/W2114622107","https://openalex.org/W2124405828","https://openalex.org/W2125057497","https://openalex.org/W2127639440","https://openalex.org/W2136757566","https://openalex.org/W2152710862","https://openalex.org/W2166982098","https://openalex.org/W2277207292","https://openalex.org/W2335204083","https://openalex.org/W2419226854","https://openalex.org/W2538306984","https://openalex.org/W2899607863","https://openalex.org/W2902225836","https://openalex.org/W4246333527","https://openalex.org/W4361804497"],"related_works":["https://openalex.org/W2291261743","https://openalex.org/W1540119434","https://openalex.org/W4229598134","https://openalex.org/W2335262298","https://openalex.org/W2765982327","https://openalex.org/W2071657884","https://openalex.org/W213396585","https://openalex.org/W2352402227","https://openalex.org/W1649706580","https://openalex.org/W3195608031"],"abstract_inverted_index":{"Customization":[0],"-":[1,20,98,105],"an":[2,117],"attribute":[3],"that":[4],"lets":[5],"users":[6,32],"take":[7],"control":[8,87],"and":[9,15,41,55,131,135],"make":[10],"changes":[11],"to":[12,122],"the":[13,18,69,82,103,112,124,145],"presentation":[14],"functionality":[16],"of":[17,25,75,84,91,96,114,129,133,140],"interface":[19,37,71,104],"is":[21,81],"becoming":[22],"a":[23,73,88,99],"hallmark":[24],"today's":[26],"interactive":[27],"media":[28],"devices.":[29],"What":[30],"do":[31],"experience":[33],"when":[34],"they":[35,62,67,77],"change":[36],"aspects":[38],"like":[39],"fonts":[40],"colors,":[42],"skins":[43],"on":[44,52,144],"mobile":[45],"phones,":[46],"speed":[47],"dial":[48],"numbers,":[49],"privacy":[50],"settings":[51],"social":[53],"networks":[54],"different":[56],"command":[57],"menus":[58],"in":[59,64,86],"software?":[60],"Do":[61,66],"feel":[63],"control?":[65],"see":[68],"customized":[70],"as":[72],"reflection":[74],"who":[76],"are?":[78],"More":[79],"importantly,":[80],"feeling":[83],"being":[85],"major":[89],"driver":[90],"usage,":[92],"or":[93],"does":[94],"sense":[95,128,132],"identity":[97],"personal":[100],"connection":[101],"with":[102],"prove":[106],"more":[107],"vital?":[108],"This":[109],"paper":[110],"discusses":[111],"psychology":[113],"customization,":[115,127],"reports":[116],"empirical":[118],"user":[119],"study":[120],"designed":[121],"explore":[123],"relationship":[125],"between":[126],"control,":[130],"identity,":[134],"outlines":[136],"implications":[137],"for":[138],"design":[139],"customizable":[141],"interfaces":[142],"based":[143],"findings.":[146]},"counts_by_year":[{"year":2026,"cited_by_count":4},{"year":2025,"cited_by_count":8},{"year":2024,"cited_by_count":15},{"year":2023,"cited_by_count":23},{"year":2022,"cited_by_count":12},{"year":2021,"cited_by_count":11},{"year":2020,"cited_by_count":18},{"year":2019,"cited_by_count":13},{"year":2018,"cited_by_count":6},{"year":2017,"cited_by_count":5},{"year":2016,"cited_by_count":11},{"year":2015,"cited_by_count":7},{"year":2014,"cited_by_count":2},{"year":2013,"cited_by_count":10},{"year":2012,"cited_by_count":4}],"updated_date":"2026-04-14T08:04:32.555800","created_date":"2025-10-10T00:00:00"}
