{"id":"https://openalex.org/W2147236364","doi":"https://doi.org/10.1145/1963192.1963342","title":"Computational advertising","display_name":"Computational advertising","publication_year":2011,"publication_date":"2011-03-28","ids":{"openalex":"https://openalex.org/W2147236364","doi":"https://doi.org/10.1145/1963192.1963342","mag":"2147236364"},"language":"en","primary_location":{"id":"doi:10.1145/1963192.1963342","is_oa":false,"landing_page_url":"https://doi.org/10.1145/1963192.1963342","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the 20th international conference companion on World wide web","raw_type":"proceedings-article"},"type":"conference-paper","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5004283227","display_name":"Kushal Dave","orcid":"https://orcid.org/0000-0001-5963-1470"},"institutions":[{"id":"https://openalex.org/I64189192","display_name":"International Institute of Information Technology, Hyderabad","ror":"https://ror.org/05f11g639","country_code":"IN","type":"education","lineage":["https://openalex.org/I64189192"]}],"countries":["IN"],"is_corresponding":true,"raw_author_name":"Kushal S. Dave","raw_affiliation_strings":["International Institute of Information Technology, Hyderabad, India","[International Institute of Information Technology Hyderabad, India]"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"International Institute of Information Technology, Hyderabad, India","institution_ids":["https://openalex.org/I64189192"]},{"raw_affiliation_string":"[International Institute of Information Technology Hyderabad, India]","institution_ids":["https://openalex.org/I64189192"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5004283227"],"corresponding_institution_ids":["https://openalex.org/I64189192"],"apc_list":null,"apc_paid":null,"fwci":3.3104,"has_fulltext":false,"cited_by_count":3,"citation_normalized_percentile":{"value":0.9269437,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":96,"max":97},"biblio":{"volume":null,"issue":null,"first_page":"349","last_page":"354"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.9986000061035156,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.9986000061035156,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10064","display_name":"Complex Network Analysis Techniques","score":0.9944999814033508,"subfield":{"id":"https://openalex.org/subfields/3109","display_name":"Statistical and Nonlinear Physics"},"field":{"id":"https://openalex.org/fields/31","display_name":"Physics and Astronomy"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9940000176429749,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/contextual-advertising","display_name":"Contextual advertising","score":0.8760521411895752},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.7685950994491577},{"id":"https://openalex.org/keywords/online-advertising","display_name":"Online advertising","score":0.7531689405441284},{"id":"https://openalex.org/keywords/search-advertising","display_name":"Search advertising","score":0.7514740228652954},{"id":"https://openalex.org/keywords/context","display_name":"Context (archaeology)","score":0.6128347516059875},{"id":"https://openalex.org/keywords/matching","display_name":"Matching (statistics)","score":0.6025874614715576},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.5617379546165466},{"id":"https://openalex.org/keywords/information-retrieval","display_name":"Information retrieval","score":0.5539711713790894},{"id":"https://openalex.org/keywords/advertising","display_name":"Advertising","score":0.5354376435279846},{"id":"https://openalex.org/keywords/web-page","display_name":"Web page","score":0.5180956721305847},{"id":"https://openalex.org/keywords/advertising-campaign","display_name":"Advertising campaign","score":0.471251517534256},{"id":"https://openalex.org/keywords/intersection","display_name":"Intersection (aeronautics)","score":0.46385762095451355},{"id":"https://openalex.org/keywords/social-media","display_name":"Social media","score":0.4515804052352905},{"id":"https://openalex.org/keywords/targeted-advertising","display_name":"Targeted advertising","score":0.42667311429977417},{"id":"https://openalex.org/keywords/native-advertising","display_name":"Native advertising","score":0.41528090834617615},{"id":"https://openalex.org/keywords/the-internet","display_name":"The Internet","score":0.27842825651168823},{"id":"https://openalex.org/keywords/engineering","display_name":"Engineering","score":0.11111986637115479}],"concepts":[{"id":"https://openalex.org/C70133500","wikidata":"https://www.wikidata.org/wiki/Q1815904","display_name":"Contextual advertising","level":4,"score":0.8760521411895752},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.7685950994491577},{"id":"https://openalex.org/C512338625","wikidata":"https://www.wikidata.org/wiki/Q624902","display_name":"Online advertising","level":3,"score":0.7531689405441284},{"id":"https://openalex.org/C187687199","wikidata":"https://www.wikidata.org/wiki/Q844880","display_name":"Search advertising","level":4,"score":0.7514740228652954},{"id":"https://openalex.org/C2779343474","wikidata":"https://www.wikidata.org/wiki/Q3109175","display_name":"Context (archaeology)","level":2,"score":0.6128347516059875},{"id":"https://openalex.org/C165064840","wikidata":"https://www.wikidata.org/wiki/Q1321061","display_name":"Matching (statistics)","level":2,"score":0.6025874614715576},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.5617379546165466},{"id":"https://openalex.org/C23123220","wikidata":"https://www.wikidata.org/wiki/Q816826","display_name":"Information retrieval","level":1,"score":0.5539711713790894},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.5354376435279846},{"id":"https://openalex.org/C21959979","wikidata":"https://www.wikidata.org/wiki/Q36774","display_name":"Web page","level":2,"score":0.5180956721305847},{"id":"https://openalex.org/C110350745","wikidata":"https://www.wikidata.org/wiki/Q1761818","display_name":"Advertising campaign","level":2,"score":0.471251517534256},{"id":"https://openalex.org/C64543145","wikidata":"https://www.wikidata.org/wiki/Q162942","display_name":"Intersection (aeronautics)","level":2,"score":0.46385762095451355},{"id":"https://openalex.org/C518677369","wikidata":"https://www.wikidata.org/wiki/Q202833","display_name":"Social media","level":2,"score":0.4515804052352905},{"id":"https://openalex.org/C2777459780","wikidata":"https://www.wikidata.org/wiki/Q1628411","display_name":"Targeted advertising","level":2,"score":0.42667311429977417},{"id":"https://openalex.org/C56408696","wikidata":"https://www.wikidata.org/wiki/Q6980087","display_name":"Native advertising","level":4,"score":0.41528090834617615},{"id":"https://openalex.org/C110875604","wikidata":"https://www.wikidata.org/wiki/Q75","display_name":"The Internet","level":2,"score":0.27842825651168823},{"id":"https://openalex.org/C127413603","wikidata":"https://www.wikidata.org/wiki/Q11023","display_name":"Engineering","level":0,"score":0.11111986637115479},{"id":"https://openalex.org/C146978453","wikidata":"https://www.wikidata.org/wiki/Q3798668","display_name":"Aerospace engineering","level":1,"score":0.0},{"id":"https://openalex.org/C105795698","wikidata":"https://www.wikidata.org/wiki/Q12483","display_name":"Statistics","level":1,"score":0.0},{"id":"https://openalex.org/C86803240","wikidata":"https://www.wikidata.org/wiki/Q420","display_name":"Biology","level":0,"score":0.0},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.0},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.0},{"id":"https://openalex.org/C151730666","wikidata":"https://www.wikidata.org/wiki/Q7205","display_name":"Paleontology","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1145/1963192.1963342","is_oa":false,"landing_page_url":"https://doi.org/10.1145/1963192.1963342","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the 20th international conference companion on World wide web","raw_type":"proceedings-article"}],"best_oa_location":null,"sustainable_development_goals":[{"score":0.5699999928474426,"display_name":"Quality Education","id":"https://metadata.un.org/sdg/4"}],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":8,"referenced_works":["https://openalex.org/W93480304","https://openalex.org/W2011720192","https://openalex.org/W2042123098","https://openalex.org/W2061820396","https://openalex.org/W2090883204","https://openalex.org/W2107635568","https://openalex.org/W2129662277","https://openalex.org/W2156577800"],"related_works":["https://openalex.org/W2913055349","https://openalex.org/W3150755883","https://openalex.org/W2913109148","https://openalex.org/W3126656022","https://openalex.org/W2346030802","https://openalex.org/W324811437","https://openalex.org/W3137508948","https://openalex.org/W4399704436","https://openalex.org/W4398141229","https://openalex.org/W2371012911"],"abstract_inverted_index":{"Computational":[0],"advertising,":[1,9],"popularly":[2],"known":[3],"as":[4,124],"Online":[5],"advertising":[6,52,81,98],"or":[7],"Web":[8],"refers":[10,87],"to":[11,88,103],"finding":[12],"the":[13,22,30,56,60,63,67,89,104,111],"most":[14],"relevant":[15],"ads":[16,61,92,114],"matching":[17,101],"a":[18,26,116],"particular":[19],"context":[20],"on":[21,66,93,115],"web.":[23],"It":[24],"is":[25,54],"scientific":[27],"sub-discipline":[28],"at":[29],"intersection":[31],"of":[32,55,91,113],"information":[33],"retrieval,":[34],"statistical":[35],"modeling,":[36],"machine":[37],"learning,":[38],"optimization,":[39],"large":[40],"scale":[41],"search":[42,86,94],"and":[43,62,82],"text":[44],"analysis.":[45],"The":[46],"core":[47],"problem":[48],"attacked":[49],"in":[50],"computational":[51],"(CA)":[53],"match":[57],"making":[58],"between":[59],"context.":[64],"Based":[65],"context,":[68],"CA":[69],"can":[70],"be":[71],"broadly":[72],"compartmentalized":[73],"into":[74],"following":[75],"three":[76],"areas:":[77],"Sponsored":[78,85],"search,":[79],"Contextual":[80,97],"Social":[83],"advertising.":[84,126],"placement":[90],"results":[95],"page.":[96],"deals":[99],"with":[100],"advertisements":[102],"third":[105],"party":[106],"web":[107],"pages.":[108],"We":[109],"refer":[110],"placements":[112],"social":[117,122,125],"networking":[118],"page,":[119],"leveraging":[120],"user's":[121],"contacts":[123]},"counts_by_year":[{"year":2013,"cited_by_count":3}],"updated_date":"2026-07-29T14:22:42.915294","created_date":"2025-10-10T00:00:00"}