{"id":"https://openalex.org/W2156442116","doi":"https://doi.org/10.1145/1963192.1963335","title":"The computer is the new sewing machine","display_name":"The computer is the new sewing machine","publication_year":2011,"publication_date":"2011-03-28","ids":{"openalex":"https://openalex.org/W2156442116","doi":"https://doi.org/10.1145/1963192.1963335","mag":"2156442116"},"language":"en","primary_location":{"id":"doi:10.1145/1963192.1963335","is_oa":false,"landing_page_url":"https://doi.org/10.1145/1963192.1963335","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the 20th international conference companion on World wide web","raw_type":"proceedings-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5076601570","display_name":"Praveen Paritosh","orcid":null},"institutions":[{"id":"https://openalex.org/I1291425158","display_name":"Google (United States)","ror":"https://ror.org/00njsd438","country_code":"US","type":"company","lineage":["https://openalex.org/I1291425158","https://openalex.org/I4210128969"]},{"id":"https://openalex.org/I111979921","display_name":"Northwestern University","ror":"https://ror.org/000e0be47","country_code":"US","type":"education","lineage":["https://openalex.org/I111979921"]}],"countries":["US"],"is_corresponding":true,"raw_author_name":"Praveen Paritosh","raw_affiliation_strings":["Google &amp; Northwestern University, Evanston, IL, USA"],"affiliations":[{"raw_affiliation_string":"Google &amp; Northwestern University, Evanston, IL, USA","institution_ids":["https://openalex.org/I1291425158","https://openalex.org/I111979921"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5010731709","display_name":"Panagiotis G. Ipeirotis","orcid":"https://orcid.org/0000-0002-2966-7402"},"institutions":[{"id":"https://openalex.org/I57206974","display_name":"New York University","ror":"https://ror.org/0190ak572","country_code":"US","type":"education","lineage":["https://openalex.org/I57206974"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Panos Ipeirotis","raw_affiliation_strings":["New York University, New York, NY, USA"],"affiliations":[{"raw_affiliation_string":"New York University, New York, NY, USA","institution_ids":["https://openalex.org/I57206974"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5058433246","display_name":"Matt Cooper","orcid":null},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Matt Cooper","raw_affiliation_strings":["oDesk Corporation, Redwood City, CA, USA"],"affiliations":[{"raw_affiliation_string":"oDesk Corporation, Redwood City, CA, USA","institution_ids":[]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5051257652","display_name":"Siddharth Suri","orcid":"https://orcid.org/0000-0002-1318-8140"},"institutions":[{"id":"https://openalex.org/I4210134091","display_name":"Yahoo (United States)","ror":"https://ror.org/040dkzz12","country_code":"US","type":"company","lineage":["https://openalex.org/I4210134091"]},{"id":"https://openalex.org/I4210133173","display_name":"Research!America (United States)","ror":"https://ror.org/044pgyv50","country_code":"US","type":"company","lineage":["https://openalex.org/I4210133173"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Siddharth Suri","raw_affiliation_strings":["Yahoo! Research, New York, NY, USA"],"affiliations":[{"raw_affiliation_string":"Yahoo! Research, New York, NY, USA","institution_ids":["https://openalex.org/I4210133173","https://openalex.org/I4210134091"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":4,"corresponding_author_ids":["https://openalex.org/A5076601570"],"corresponding_institution_ids":["https://openalex.org/I111979921","https://openalex.org/I1291425158"],"apc_list":null,"apc_paid":null,"fwci":6.4271,"has_fulltext":false,"cited_by_count":17,"citation_normalized_percentile":{"value":0.96282814,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":89,"max":97},"biblio":{"volume":null,"issue":null,"first_page":"325","last_page":"326"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12501","display_name":"Digital Economy and Work Transformation","score":0.9217000007629395,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T12501","display_name":"Digital Economy and Work Transformation","score":0.9217000007629395,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/outsourcing","display_name":"Outsourcing","score":0.6971452236175537},{"id":"https://openalex.org/keywords/cognition","display_name":"Cognition","score":0.6345731616020203},{"id":"https://openalex.org/keywords/competence","display_name":"Competence (human resources)","score":0.573920488357544},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.5465251803398132},{"id":"https://openalex.org/keywords/machine-translation","display_name":"Machine translation","score":0.5314043760299683},{"id":"https://openalex.org/keywords/crowdsourcing","display_name":"Crowdsourcing","score":0.527470052242279},{"id":"https://openalex.org/keywords/data-science","display_name":"Data science","score":0.37760499119758606},{"id":"https://openalex.org/keywords/artificial-intelligence","display_name":"Artificial intelligence","score":0.3577412962913513},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.33810853958129883},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.33097782731056213},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.2853233516216278},{"id":"https://openalex.org/keywords/psychology","display_name":"Psychology","score":0.24858924746513367},{"id":"https://openalex.org/keywords/management","display_name":"Management","score":0.19790500402450562},{"id":"https://openalex.org/keywords/economics","display_name":"Economics","score":0.19554740190505981}],"concepts":[{"id":"https://openalex.org/C46934059","wikidata":"https://www.wikidata.org/wiki/Q61515","display_name":"Outsourcing","level":2,"score":0.6971452236175537},{"id":"https://openalex.org/C169900460","wikidata":"https://www.wikidata.org/wiki/Q2200417","display_name":"Cognition","level":2,"score":0.6345731616020203},{"id":"https://openalex.org/C100521375","wikidata":"https://www.wikidata.org/wiki/Q2015382","display_name":"Competence (human resources)","level":2,"score":0.573920488357544},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.5465251803398132},{"id":"https://openalex.org/C203005215","wikidata":"https://www.wikidata.org/wiki/Q79798","display_name":"Machine translation","level":2,"score":0.5314043760299683},{"id":"https://openalex.org/C62230096","wikidata":"https://www.wikidata.org/wiki/Q275969","display_name":"Crowdsourcing","level":2,"score":0.527470052242279},{"id":"https://openalex.org/C2522767166","wikidata":"https://www.wikidata.org/wiki/Q2374463","display_name":"Data science","level":1,"score":0.37760499119758606},{"id":"https://openalex.org/C154945302","wikidata":"https://www.wikidata.org/wiki/Q11660","display_name":"Artificial intelligence","level":1,"score":0.3577412962913513},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.33810853958129883},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.33097782731056213},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.2853233516216278},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.24858924746513367},{"id":"https://openalex.org/C187736073","wikidata":"https://www.wikidata.org/wiki/Q2920921","display_name":"Management","level":1,"score":0.19790500402450562},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.19554740190505981},{"id":"https://openalex.org/C169760540","wikidata":"https://www.wikidata.org/wiki/Q207011","display_name":"Neuroscience","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1145/1963192.1963335","is_oa":false,"landing_page_url":"https://doi.org/10.1145/1963192.1963335","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the 20th international conference companion on World wide web","raw_type":"proceedings-article"}],"best_oa_location":null,"sustainable_development_goals":[{"id":"https://metadata.un.org/sdg/9","display_name":"Industry, innovation and infrastructure","score":0.47999998927116394}],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W3032998312","https://openalex.org/W135177976","https://openalex.org/W4384486036","https://openalex.org/W1503094549","https://openalex.org/W2337920774","https://openalex.org/W4286908577","https://openalex.org/W2886410948","https://openalex.org/W2025875869","https://openalex.org/W4318823662","https://openalex.org/W2737596577"],"abstract_inverted_index":{"There":[0],"is":[1,46,57],"increased":[2],"participation":[3],"by":[4,43],"the":[5,9,13,54,58,66,77,80,109,181],"developing":[6],"world":[7],"in":[8,16,63,76,93,104],"global":[10,81,191],"manufacturing":[11],"marketplace:":[12,83],"sewing":[14,114],"machine":[15],"Bangladesh":[17],"can":[18,171],"be":[19,146,159],"a":[20,112,132,147,160,164,190],"means":[21],"to":[22,41,129,173],"support":[23],"an":[24,73,88],"entire":[25],"family.":[26],"Crowdsourcing":[27],"for":[28,35,60,163],"cognitive":[29,82,117,192],"tasks":[30,144],"consists":[31],"of":[32,79,101,119,122,152],"asking":[33],"humans":[34],"questions":[36,186],"that":[37,189],"are":[38,50,99],"otherwise":[39],"impossible":[40],"answer":[42],"algorithms,":[44],"e.g.,":[45],"this":[47,61,105,157,170,177],"image":[48],"pornographic,":[49],"these":[51,143],"two":[52],"addresses":[53],"same,":[55],"what":[56],"translation":[59],"text":[62],"French?":[64],"In":[65,176],"last":[67],"five":[68],"years,":[69],"there":[70,98],"has":[71,87],"been":[72],"exponential":[74],"growth":[75],"size":[78],"Amazon.com's":[84],"Mechanical":[85],"Turk":[86],"estimated":[89],"500,000":[90],"active":[91],"workers":[92],"over":[94],"100":[95],"countries,":[96],"and":[97,184,187],"dozens":[100],"other":[102],"companies":[103],"space.":[106],"This":[107],"turns":[108],"computer":[110],"into":[111],"modern-day":[113],"machine,":[115],"where":[116],"work":[118],"various":[120],"levels":[121],"difficulty":[123],"will":[124],"pay":[125],"anywhere":[126],"from":[127],"5":[128],"50":[130],"dollars":[131],"day.":[133],"Unlike":[134],"outsourcing,":[135],"which":[136],"usually":[137],"requires":[138],"college":[139],"education,":[140],"competence":[141],"at":[142],"might":[145],"month":[148],"or":[149],"even":[150],"less":[151],"training.":[153],"At":[154,167],"its":[155,168],"best,":[156],"could":[158],"powerful":[161],"bootstrap":[162],"billion":[165],"people.":[166],"worst,":[169],"lead":[172],"unprecedented":[174],"exploitation.":[175],"panel,":[178],"we":[179],"discuss":[180],"technical,":[182],"social":[183],"economic":[185],"implications":[188],"marketplace":[193],"raises.":[194]},"counts_by_year":[{"year":2023,"cited_by_count":1},{"year":2021,"cited_by_count":1},{"year":2020,"cited_by_count":1},{"year":2019,"cited_by_count":2},{"year":2018,"cited_by_count":1},{"year":2017,"cited_by_count":2},{"year":2016,"cited_by_count":1},{"year":2015,"cited_by_count":1},{"year":2014,"cited_by_count":2},{"year":2013,"cited_by_count":3},{"year":2012,"cited_by_count":1}],"updated_date":"2025-11-06T03:46:38.306776","created_date":"2025-10-10T00:00:00"}
