{"id":"https://openalex.org/W2059068852","doi":"https://doi.org/10.1145/1963192.1963259","title":"Coverage patterns for efficient banner advertisement placement","display_name":"Coverage patterns for efficient banner advertisement placement","publication_year":2011,"publication_date":"2011-03-28","ids":{"openalex":"https://openalex.org/W2059068852","doi":"https://doi.org/10.1145/1963192.1963259","mag":"2059068852"},"language":"en","primary_location":{"id":"doi:10.1145/1963192.1963259","is_oa":false,"landing_page_url":"https://doi.org/10.1145/1963192.1963259","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the 20th international conference companion on World wide web","raw_type":"proceedings-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5016636318","display_name":"Bhargav Sripada","orcid":null},"institutions":[{"id":"https://openalex.org/I64189192","display_name":"International Institute of Information Technology, Hyderabad","ror":"https://ror.org/05f11g639","country_code":"IN","type":"education","lineage":["https://openalex.org/I64189192"]}],"countries":["IN"],"is_corresponding":true,"raw_author_name":"Bhargav Sripada","raw_affiliation_strings":["International Institute of Information Technology, Hyderabad, India","[International Institute of Information Technology Hyderabad, India]"],"affiliations":[{"raw_affiliation_string":"International Institute of Information Technology, Hyderabad, India","institution_ids":["https://openalex.org/I64189192"]},{"raw_affiliation_string":"[International Institute of Information Technology Hyderabad, India]","institution_ids":["https://openalex.org/I64189192"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5078111818","display_name":"Krishna Reddy Polepalli","orcid":null},"institutions":[{"id":"https://openalex.org/I64189192","display_name":"International Institute of Information Technology, Hyderabad","ror":"https://ror.org/05f11g639","country_code":"IN","type":"education","lineage":["https://openalex.org/I64189192"]}],"countries":["IN"],"is_corresponding":false,"raw_author_name":"Krishna Reddy Polepalli","raw_affiliation_strings":["International Institute of Information Technology, Hyderabad, India","[International Institute of Information Technology Hyderabad, India]"],"affiliations":[{"raw_affiliation_string":"International Institute of Information Technology, Hyderabad, India","institution_ids":["https://openalex.org/I64189192"]},{"raw_affiliation_string":"[International Institute of Information Technology Hyderabad, India]","institution_ids":["https://openalex.org/I64189192"]}]},{"author_position":"last","author":{"id":null,"display_name":"Uday Kiran Rage","orcid":null},"institutions":[{"id":"https://openalex.org/I64189192","display_name":"International Institute of Information Technology, Hyderabad","ror":"https://ror.org/05f11g639","country_code":"IN","type":"education","lineage":["https://openalex.org/I64189192"]}],"countries":["IN"],"is_corresponding":false,"raw_author_name":"Uday Kiran Rage","raw_affiliation_strings":["International Institute of Information Technology, Hyderabad, India","[International Institute of Information Technology Hyderabad, India]"],"affiliations":[{"raw_affiliation_string":"International Institute of Information Technology, Hyderabad, India","institution_ids":["https://openalex.org/I64189192"]},{"raw_affiliation_string":"[International Institute of Information Technology Hyderabad, India]","institution_ids":["https://openalex.org/I64189192"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":3,"corresponding_author_ids":["https://openalex.org/A5016636318"],"corresponding_institution_ids":["https://openalex.org/I64189192"],"apc_list":null,"apc_paid":null,"fwci":4.5867,"has_fulltext":false,"cited_by_count":10,"citation_normalized_percentile":{"value":0.94806049,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":90,"max":97},"biblio":{"volume":null,"issue":null,"first_page":"131","last_page":"132"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10538","display_name":"Data Mining Algorithms and Applications","score":0.9984999895095825,"subfield":{"id":"https://openalex.org/subfields/1710","display_name":"Information Systems"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},"topics":[{"id":"https://openalex.org/T10538","display_name":"Data Mining Algorithms and Applications","score":0.9984999895095825,"subfield":{"id":"https://openalex.org/subfields/1710","display_name":"Information Systems"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T11106","display_name":"Data Management and Algorithms","score":0.9973999857902527,"subfield":{"id":"https://openalex.org/subfields/1711","display_name":"Signal Processing"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.9973999857902527,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/banner","display_name":"Banner","score":0.8103458881378174},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.7418411374092102},{"id":"https://openalex.org/keywords/click-through-rate","display_name":"Click-through rate","score":0.7410672903060913},{"id":"https://openalex.org/keywords/contextual-advertising","display_name":"Contextual advertising","score":0.7177354097366333},{"id":"https://openalex.org/keywords/online-advertising","display_name":"Online advertising","score":0.6589033603668213},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.5986657738685608},{"id":"https://openalex.org/keywords/context","display_name":"Context (archaeology)","score":0.5799290537834167},{"id":"https://openalex.org/keywords/web-page","display_name":"Web page","score":0.5623818635940552},{"id":"https://openalex.org/keywords/set","display_name":"Set (abstract data type)","score":0.48340001702308655},{"id":"https://openalex.org/keywords/revenue","display_name":"Revenue","score":0.47496744990348816},{"id":"https://openalex.org/keywords/advertising","display_name":"Advertising","score":0.4193089008331299},{"id":"https://openalex.org/keywords/page-view","display_name":"Page view","score":0.4182884395122528},{"id":"https://openalex.org/keywords/information-retrieval","display_name":"Information retrieval","score":0.3555283844470978},{"id":"https://openalex.org/keywords/web-navigation","display_name":"Web navigation","score":0.286397248506546},{"id":"https://openalex.org/keywords/the-internet","display_name":"The Internet","score":0.2718055844306946},{"id":"https://openalex.org/keywords/static-web-page","display_name":"Static web page","score":0.1976723074913025},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.10655930638313293},{"id":"https://openalex.org/keywords/geography","display_name":"Geography","score":0.06725156307220459}],"concepts":[{"id":"https://openalex.org/C157572991","wikidata":"https://www.wikidata.org/wiki/Q806880","display_name":"Banner","level":2,"score":0.8103458881378174},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.7418411374092102},{"id":"https://openalex.org/C115174607","wikidata":"https://www.wikidata.org/wiki/Q1100934","display_name":"Click-through rate","level":2,"score":0.7410672903060913},{"id":"https://openalex.org/C70133500","wikidata":"https://www.wikidata.org/wiki/Q1815904","display_name":"Contextual advertising","level":4,"score":0.7177354097366333},{"id":"https://openalex.org/C512338625","wikidata":"https://www.wikidata.org/wiki/Q624902","display_name":"Online advertising","level":3,"score":0.6589033603668213},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.5986657738685608},{"id":"https://openalex.org/C2779343474","wikidata":"https://www.wikidata.org/wiki/Q3109175","display_name":"Context (archaeology)","level":2,"score":0.5799290537834167},{"id":"https://openalex.org/C21959979","wikidata":"https://www.wikidata.org/wiki/Q36774","display_name":"Web page","level":2,"score":0.5623818635940552},{"id":"https://openalex.org/C177264268","wikidata":"https://www.wikidata.org/wiki/Q1514741","display_name":"Set (abstract data type)","level":2,"score":0.48340001702308655},{"id":"https://openalex.org/C195487862","wikidata":"https://www.wikidata.org/wiki/Q850210","display_name":"Revenue","level":2,"score":0.47496744990348816},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.4193089008331299},{"id":"https://openalex.org/C103645729","wikidata":"https://www.wikidata.org/wiki/Q911187","display_name":"Page view","level":5,"score":0.4182884395122528},{"id":"https://openalex.org/C23123220","wikidata":"https://www.wikidata.org/wiki/Q816826","display_name":"Information retrieval","level":1,"score":0.3555283844470978},{"id":"https://openalex.org/C61096286","wikidata":"https://www.wikidata.org/wiki/Q7978592","display_name":"Web navigation","level":3,"score":0.286397248506546},{"id":"https://openalex.org/C110875604","wikidata":"https://www.wikidata.org/wiki/Q75","display_name":"The Internet","level":2,"score":0.2718055844306946},{"id":"https://openalex.org/C173576120","wikidata":"https://www.wikidata.org/wiki/Q2641220","display_name":"Static web page","level":4,"score":0.1976723074913025},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.10655930638313293},{"id":"https://openalex.org/C205649164","wikidata":"https://www.wikidata.org/wiki/Q1071","display_name":"Geography","level":0,"score":0.06725156307220459},{"id":"https://openalex.org/C121955636","wikidata":"https://www.wikidata.org/wiki/Q4116214","display_name":"Accounting","level":1,"score":0.0},{"id":"https://openalex.org/C166957645","wikidata":"https://www.wikidata.org/wiki/Q23498","display_name":"Archaeology","level":1,"score":0.0},{"id":"https://openalex.org/C199360897","wikidata":"https://www.wikidata.org/wiki/Q9143","display_name":"Programming language","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1145/1963192.1963259","is_oa":false,"landing_page_url":"https://doi.org/10.1145/1963192.1963259","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the 20th international conference companion on World wide web","raw_type":"proceedings-article"}],"best_oa_location":null,"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":4,"referenced_works":["https://openalex.org/W2000106226","https://openalex.org/W2015324401","https://openalex.org/W2023612196","https://openalex.org/W2158635658"],"related_works":["https://openalex.org/W2334894004","https://openalex.org/W2566484711","https://openalex.org/W4286419063","https://openalex.org/W2162862818","https://openalex.org/W2118537986","https://openalex.org/W2923842438","https://openalex.org/W2106728444","https://openalex.org/W2182236941","https://openalex.org/W2121589321","https://openalex.org/W2039277092"],"abstract_inverted_index":{"In":[0,23],"an":[1,6],"online":[2],"banner":[3,11],"advertising":[4],"scenario,":[5],"advertiser":[7],"expects":[8],"that":[9],"the":[10,35,40,54,107,111,115,125],"advertisement":[12],"should":[13],"be":[14],"displayed":[15],"to":[16,26,38,71,109],"certain":[17,99],"percentage":[18,100],"of":[19,42,49,65,84,93,101,117,124],"web":[20,33,50,82,94],"site":[21],"visitors.":[22,102],"this":[24,59],"context,":[25],"generate":[27],"more":[28],"revenue":[29],"for":[30],"a":[31,63,69,85,87,91,98],"given":[32],"site,":[34,86],"publisher":[36,112],"has":[37,106],"meet":[39],"demands":[41,116],"several":[43,118],"advertisers":[44],"by":[45,76,97,130],"providing":[46],"appropriate":[47],"sets":[48],"pages.":[51],"To":[52],"help":[53],"publishers":[55],"and":[56,68,122],"advertisers,":[57],"in":[58,113],"paper,":[60],"we":[61],"propose":[62],"model":[64],"coverage":[66,74,88],"patterns":[67,75],"methodology":[70],"extract":[72],"potential":[73,108],"analyzing":[77],"click":[78],"stream":[79],"data.":[80],"Given":[81],"pages":[83,95],"pattern":[89],"is":[90,128],"set":[92],"visited":[96],"The":[103,120],"proposed":[104,126],"approach":[105,127],"enable":[110],"meeting":[114],"advertisers.":[119],"efficiency":[121],"advantages":[123],"shown":[129],"conducting":[131],"experiments":[132],"on":[133],"real":[134],"world":[135],"data":[136],"sets.":[137]},"counts_by_year":[{"year":2019,"cited_by_count":1},{"year":2018,"cited_by_count":1},{"year":2016,"cited_by_count":1},{"year":2015,"cited_by_count":1},{"year":2014,"cited_by_count":3},{"year":2013,"cited_by_count":2},{"year":2012,"cited_by_count":1}],"updated_date":"2026-04-16T08:26:57.006410","created_date":"2025-10-10T00:00:00"}