{"id":"https://openalex.org/W1993971593","doi":"https://doi.org/10.1145/1963192.1963236","title":"A feature-pair-based associative classification approach to look-alike modeling for conversion-oriented user-targeting in tail campaigns","display_name":"A feature-pair-based associative classification approach to look-alike modeling for conversion-oriented user-targeting in tail campaigns","publication_year":2011,"publication_date":"2011-03-28","ids":{"openalex":"https://openalex.org/W1993971593","doi":"https://doi.org/10.1145/1963192.1963236","mag":"1993971593"},"language":"en","primary_location":{"id":"doi:10.1145/1963192.1963236","is_oa":false,"landing_page_url":"https://doi.org/10.1145/1963192.1963236","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the 20th international conference companion on World wide web","raw_type":"proceedings-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5034558513","display_name":"Ashish Mangalampalli","orcid":null},"institutions":[{"id":"https://openalex.org/I65181880","display_name":"Indian Institute of Technology Hyderabad","ror":"https://ror.org/01j4v3x97","country_code":"IN","type":"education","lineage":["https://openalex.org/I65181880"]}],"countries":["IN"],"is_corresponding":true,"raw_author_name":"Ashish Mangalampalli","raw_affiliation_strings":["IIIT, Hyderabad, India"],"affiliations":[{"raw_affiliation_string":"IIIT, Hyderabad, India","institution_ids":["https://openalex.org/I65181880"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5057069732","display_name":"Adwait Ratnaparkhi","orcid":null},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Adwait Ratnaparkhi","raw_affiliation_strings":["33Across Inc., Sunnyvale, CA, USA"],"affiliations":[{"raw_affiliation_string":"33Across Inc., Sunnyvale, CA, USA","institution_ids":[]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5050339058","display_name":"Andrew Hatch","orcid":null},"institutions":[{"id":"https://openalex.org/I4210134091","display_name":"Yahoo (United States)","ror":"https://ror.org/040dkzz12","country_code":"US","type":"company","lineage":["https://openalex.org/I4210134091"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Andrew O. Hatch","raw_affiliation_strings":["Yahoo! Labs, Sunnyvale, CA, USA","Yahoo! Labs., Sunnyvale, CA, USA"],"affiliations":[{"raw_affiliation_string":"Yahoo! Labs, Sunnyvale, CA, USA","institution_ids":["https://openalex.org/I4210134091"]},{"raw_affiliation_string":"Yahoo! Labs., Sunnyvale, CA, USA","institution_ids":["https://openalex.org/I4210134091"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5025092213","display_name":"Abraham Bagherjeiran","orcid":"https://orcid.org/0000-0001-5901-3269"},"institutions":[{"id":"https://openalex.org/I4210134091","display_name":"Yahoo (United States)","ror":"https://ror.org/040dkzz12","country_code":"US","type":"company","lineage":["https://openalex.org/I4210134091"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Abraham Bagherjeiran","raw_affiliation_strings":["Yahoo! Labs, Sunnyvale, CA, USA","Yahoo! Labs., Sunnyvale, CA, USA"],"affiliations":[{"raw_affiliation_string":"Yahoo! Labs, Sunnyvale, CA, USA","institution_ids":["https://openalex.org/I4210134091"]},{"raw_affiliation_string":"Yahoo! Labs., Sunnyvale, CA, USA","institution_ids":["https://openalex.org/I4210134091"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5109211424","display_name":"Rajesh Parekh","orcid":null},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Rajesh Parekh","raw_affiliation_strings":["Groupon Inc., Palo Alto, CA, USA"],"affiliations":[{"raw_affiliation_string":"Groupon Inc., Palo Alto, CA, USA","institution_ids":[]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5040098950","display_name":"Vikram Pudi","orcid":"https://orcid.org/0000-0002-0589-6366"},"institutions":[{"id":"https://openalex.org/I65181880","display_name":"Indian Institute of Technology Hyderabad","ror":"https://ror.org/01j4v3x97","country_code":"IN","type":"education","lineage":["https://openalex.org/I65181880"]}],"countries":["IN"],"is_corresponding":false,"raw_author_name":"Vikram Pudi","raw_affiliation_strings":["IIIT, Hyderabad, India"],"affiliations":[{"raw_affiliation_string":"IIIT, Hyderabad, India","institution_ids":["https://openalex.org/I65181880"]}]}],"institutions":[],"countries_distinct_count":2,"institutions_distinct_count":6,"corresponding_author_ids":["https://openalex.org/A5034558513"],"corresponding_institution_ids":["https://openalex.org/I65181880"],"apc_list":null,"apc_paid":null,"fwci":1.761,"has_fulltext":false,"cited_by_count":26,"citation_normalized_percentile":{"value":0.86521229,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":89,"max":98},"biblio":{"volume":null,"issue":null,"first_page":"85","last_page":"86"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11550","display_name":"Text and Document Classification Technologies","score":0.9965999722480774,"subfield":{"id":"https://openalex.org/subfields/1702","display_name":"Artificial Intelligence"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},"topics":[{"id":"https://openalex.org/T11550","display_name":"Text and Document Classification Technologies","score":0.9965999722480774,"subfield":{"id":"https://openalex.org/subfields/1702","display_name":"Artificial Intelligence"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T12016","display_name":"Web Data Mining and Analysis","score":0.9918000102043152,"subfield":{"id":"https://openalex.org/subfields/1710","display_name":"Information Systems"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T11644","display_name":"Spam and Phishing Detection","score":0.9865999817848206,"subfield":{"id":"https://openalex.org/subfields/1710","display_name":"Information Systems"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.7746976017951965},{"id":"https://openalex.org/keywords/granularity","display_name":"Granularity","score":0.7141676545143127},{"id":"https://openalex.org/keywords/converters","display_name":"Converters","score":0.602630615234375},{"id":"https://openalex.org/keywords/set","display_name":"Set (abstract data type)","score":0.5525050163269043},{"id":"https://openalex.org/keywords/feature","display_name":"Feature (linguistics)","score":0.520305871963501},{"id":"https://openalex.org/keywords/associative-property","display_name":"Associative property","score":0.45924901962280273},{"id":"https://openalex.org/keywords/online-advertising","display_name":"Online advertising","score":0.43472352623939514},{"id":"https://openalex.org/keywords/display-advertising","display_name":"Display advertising","score":0.41654980182647705},{"id":"https://openalex.org/keywords/data-mining","display_name":"Data mining","score":0.3971214294433594},{"id":"https://openalex.org/keywords/machine-learning","display_name":"Machine learning","score":0.37822985649108887},{"id":"https://openalex.org/keywords/artificial-intelligence","display_name":"Artificial intelligence","score":0.35403385758399963},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.21350142359733582},{"id":"https://openalex.org/keywords/engineering","display_name":"Engineering","score":0.184390127658844},{"id":"https://openalex.org/keywords/the-internet","display_name":"The Internet","score":0.15021926164627075},{"id":"https://openalex.org/keywords/programming-language","display_name":"Programming language","score":0.07382440567016602}],"concepts":[{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.7746976017951965},{"id":"https://openalex.org/C177774035","wikidata":"https://www.wikidata.org/wiki/Q1246948","display_name":"Granularity","level":2,"score":0.7141676545143127},{"id":"https://openalex.org/C2778422915","wikidata":"https://www.wikidata.org/wiki/Q10302051","display_name":"Converters","level":3,"score":0.602630615234375},{"id":"https://openalex.org/C177264268","wikidata":"https://www.wikidata.org/wiki/Q1514741","display_name":"Set (abstract data type)","level":2,"score":0.5525050163269043},{"id":"https://openalex.org/C2776401178","wikidata":"https://www.wikidata.org/wiki/Q12050496","display_name":"Feature (linguistics)","level":2,"score":0.520305871963501},{"id":"https://openalex.org/C159423971","wikidata":"https://www.wikidata.org/wiki/Q177251","display_name":"Associative property","level":2,"score":0.45924901962280273},{"id":"https://openalex.org/C512338625","wikidata":"https://www.wikidata.org/wiki/Q624902","display_name":"Online advertising","level":3,"score":0.43472352623939514},{"id":"https://openalex.org/C2777999536","wikidata":"https://www.wikidata.org/wiki/Q2399498","display_name":"Display advertising","level":4,"score":0.41654980182647705},{"id":"https://openalex.org/C124101348","wikidata":"https://www.wikidata.org/wiki/Q172491","display_name":"Data mining","level":1,"score":0.3971214294433594},{"id":"https://openalex.org/C119857082","wikidata":"https://www.wikidata.org/wiki/Q2539","display_name":"Machine learning","level":1,"score":0.37822985649108887},{"id":"https://openalex.org/C154945302","wikidata":"https://www.wikidata.org/wiki/Q11660","display_name":"Artificial intelligence","level":1,"score":0.35403385758399963},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.21350142359733582},{"id":"https://openalex.org/C127413603","wikidata":"https://www.wikidata.org/wiki/Q11023","display_name":"Engineering","level":0,"score":0.184390127658844},{"id":"https://openalex.org/C110875604","wikidata":"https://www.wikidata.org/wiki/Q75","display_name":"The Internet","level":2,"score":0.15021926164627075},{"id":"https://openalex.org/C199360897","wikidata":"https://www.wikidata.org/wiki/Q9143","display_name":"Programming language","level":1,"score":0.07382440567016602},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.0},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.0},{"id":"https://openalex.org/C41895202","wikidata":"https://www.wikidata.org/wiki/Q8162","display_name":"Linguistics","level":1,"score":0.0},{"id":"https://openalex.org/C119599485","wikidata":"https://www.wikidata.org/wiki/Q43035","display_name":"Electrical engineering","level":1,"score":0.0},{"id":"https://openalex.org/C165801399","wikidata":"https://www.wikidata.org/wiki/Q25428","display_name":"Voltage","level":2,"score":0.0},{"id":"https://openalex.org/C202444582","wikidata":"https://www.wikidata.org/wiki/Q837863","display_name":"Pure mathematics","level":1,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.1145/1963192.1963236","is_oa":false,"landing_page_url":"https://doi.org/10.1145/1963192.1963236","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the 20th international conference companion on World wide web","raw_type":"proceedings-article"},{"id":"pmh:oai:CiteSeerX.psu:10.1.1.301.7365","is_oa":false,"landing_page_url":"http://citeseerx.ist.psu.edu/viewdoc/summary?doi=10.1.1.301.7365","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"http://www.www2011india.com/proceeding/companion/p85.pdf","raw_type":"text"}],"best_oa_location":null,"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":2,"referenced_works":["https://openalex.org/W2138061404","https://openalex.org/W2138236359"],"related_works":["https://openalex.org/W1959333116","https://openalex.org/W2765325217","https://openalex.org/W2019140366","https://openalex.org/W2100597815","https://openalex.org/W2134194808","https://openalex.org/W2952316437","https://openalex.org/W2096914158","https://openalex.org/W1551421219","https://openalex.org/W2951754014","https://openalex.org/W2371012911"],"abstract_inverted_index":{"Online":[0],"advertising":[1],"offers":[2],"significantly":[3],"finer":[4],"granularity,":[5],"which":[6,31,36,49,120],"has":[7],"been":[8,21],"leveraged":[9],"in":[10,27,33],"state-of-the-art":[11],"targeting":[12,130],"methods,":[13],"like":[14,80],"Behavioral":[15],"Targeting":[16],"(BT).":[17],"Such":[18,89],"methods":[19],"have":[20],"further":[22],"complemented":[23],"by":[24],"recent":[25],"work":[26],"Look-alike":[28,67],"Modeling":[29,68],"(LAM)":[30],"helps":[32],"creating":[34],"models":[35,83,91],"are":[37,55,98],"customized":[38],"according":[39],"to":[40,52,58,81,100,113,127],"each":[41,45,86],"advertiser's":[42],"requirements":[43],"and":[44,48,73],"campaign's":[46],"characteristics,":[47],"show":[50],"ads":[51],"users":[53,96,119],"who":[54,97],"most":[56],"likely":[57],"convert":[59],"on":[60],"them,":[61],"not":[62],"just":[63],"click":[64],"them.":[65],"In":[66],"given":[69],"data":[70],"about":[71],"converters":[72,104],"nonconverters,":[74],"obtained":[75],"from":[76],"advertisers,":[77],"we":[78],"would":[79,92],"train":[82],"automatically":[84],"for":[85],"ad":[87],"campaign.":[88],"custom":[90,129],"help":[93],"target":[94],"more":[95,111],"similar":[99],"the":[101,105],"set":[102],"of":[103,118],"advertiser":[106],"provides.":[107],"The":[108],"advertisers":[109],"get":[110],"freedom":[112],"define":[114],"their":[115],"preferred":[116],"sets":[117],"should":[121],"be":[122],"used":[123],"as":[124],"a":[125],"basis":[126],"build":[128],"models.":[131]},"counts_by_year":[{"year":2024,"cited_by_count":3},{"year":2023,"cited_by_count":3},{"year":2021,"cited_by_count":3},{"year":2020,"cited_by_count":1},{"year":2019,"cited_by_count":3},{"year":2018,"cited_by_count":4},{"year":2017,"cited_by_count":1},{"year":2016,"cited_by_count":4},{"year":2013,"cited_by_count":2},{"year":2012,"cited_by_count":2}],"updated_date":"2026-04-05T17:49:38.594831","created_date":"2025-10-10T00:00:00"}