{"id":"https://openalex.org/W2080124030","doi":"https://doi.org/10.1145/1941487.1941515","title":"Challenges and business models for mobile location-based services and advertising","display_name":"Challenges and business models for mobile location-based services and advertising","publication_year":2011,"publication_date":"2011-04-26","ids":{"openalex":"https://openalex.org/W2080124030","doi":"https://doi.org/10.1145/1941487.1941515","mag":"2080124030"},"language":"en","primary_location":{"id":"doi:10.1145/1941487.1941515","is_oa":false,"landing_page_url":"https://doi.org/10.1145/1941487.1941515","pdf_url":null,"source":{"id":"https://openalex.org/S103482838","display_name":"Communications of the ACM","issn_l":"0001-0782","issn":["0001-0782","1557-7317"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319798","host_organization_name":"Association for Computing Machinery","host_organization_lineage":["https://openalex.org/P4310319798"],"host_organization_lineage_names":["Association for Computing Machinery"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Communications of the ACM","raw_type":"journal-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5004732630","display_name":"Subhankar Dhar","orcid":"https://orcid.org/0000-0003-1493-451X"},"institutions":[{"id":"https://openalex.org/I51504820","display_name":"San Jose State University","ror":"https://ror.org/04qyvz380","country_code":"US","type":"education","lineage":["https://openalex.org/I51504820"]}],"countries":["US"],"is_corresponding":true,"raw_author_name":"Subhankar Dhar","raw_affiliation_strings":["San Jose State University, San Jose, CA"],"affiliations":[{"raw_affiliation_string":"San Jose State University, San Jose, CA","institution_ids":["https://openalex.org/I51504820"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5034173984","display_name":"Upkar Varshney","orcid":"https://orcid.org/0000-0001-8174-3903"},"institutions":[{"id":"https://openalex.org/I181565077","display_name":"Georgia State University","ror":"https://ror.org/03qt6ba18","country_code":"US","type":"education","lineage":["https://openalex.org/I181565077"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Upkar Varshney","raw_affiliation_strings":["Georgia State University, Atlanta, GA","Georgia State University , Atlanta , GA"],"affiliations":[{"raw_affiliation_string":"Georgia State University, Atlanta, GA","institution_ids":["https://openalex.org/I181565077"]},{"raw_affiliation_string":"Georgia State University , Atlanta , GA","institution_ids":["https://openalex.org/I181565077"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":2,"corresponding_author_ids":["https://openalex.org/A5004732630"],"corresponding_institution_ids":["https://openalex.org/I51504820"],"apc_list":null,"apc_paid":null,"fwci":23.9543,"has_fulltext":false,"cited_by_count":336,"citation_normalized_percentile":{"value":0.99702964,"is_in_top_1_percent":true,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":95,"max":100},"biblio":{"volume":"54","issue":"5","first_page":"121","last_page":"128"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10444","display_name":"Context-Aware Activity Recognition Systems","score":0.9944000244140625,"subfield":{"id":"https://openalex.org/subfields/1707","display_name":"Computer Vision and Pattern Recognition"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},"topics":[{"id":"https://openalex.org/T10444","display_name":"Context-Aware Activity Recognition Systems","score":0.9944000244140625,"subfield":{"id":"https://openalex.org/subfields/1707","display_name":"Computer Vision and Pattern Recognition"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T10326","display_name":"Indoor and Outdoor Localization Technologies","score":0.9919000267982483,"subfield":{"id":"https://openalex.org/subfields/2208","display_name":"Electrical and Electronic Engineering"},"field":{"id":"https://openalex.org/fields/22","display_name":"Engineering"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T11704","display_name":"Mobile Crowdsensing and Crowdsourcing","score":0.9879999756813049,"subfield":{"id":"https://openalex.org/subfields/1706","display_name":"Computer Science Applications"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/key","display_name":"Key (lock)","score":0.6650683879852295},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.556006669998169},{"id":"https://openalex.org/keywords/mobile-business-development","display_name":"Mobile business development","score":0.5373941659927368},{"id":"https://openalex.org/keywords/business-model","display_name":"Business model","score":0.5002701282501221},{"id":"https://openalex.org/keywords/advertising","display_name":"Advertising","score":0.4302988350391388},{"id":"https://openalex.org/keywords/online-advertising","display_name":"Online advertising","score":0.4231565594673157},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.36891868710517883},{"id":"https://openalex.org/keywords/mobile-technology","display_name":"Mobile technology","score":0.31561899185180664},{"id":"https://openalex.org/keywords/mobile-computing","display_name":"Mobile computing","score":0.31089478731155396},{"id":"https://openalex.org/keywords/telecommunications","display_name":"Telecommunications","score":0.27200040221214294},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.259155809879303},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.2576543092727661},{"id":"https://openalex.org/keywords/computer-security","display_name":"Computer security","score":0.25060588121414185},{"id":"https://openalex.org/keywords/mobile-web","display_name":"Mobile Web","score":0.2021275758743286},{"id":"https://openalex.org/keywords/the-internet","display_name":"The Internet","score":0.1052420437335968}],"concepts":[{"id":"https://openalex.org/C26517878","wikidata":"https://www.wikidata.org/wiki/Q228039","display_name":"Key (lock)","level":2,"score":0.6650683879852295},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.556006669998169},{"id":"https://openalex.org/C97023534","wikidata":"https://www.wikidata.org/wiki/Q6887067","display_name":"Mobile business development","level":5,"score":0.5373941659927368},{"id":"https://openalex.org/C4216890","wikidata":"https://www.wikidata.org/wiki/Q815823","display_name":"Business model","level":2,"score":0.5002701282501221},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.4302988350391388},{"id":"https://openalex.org/C512338625","wikidata":"https://www.wikidata.org/wiki/Q624902","display_name":"Online advertising","level":3,"score":0.4231565594673157},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.36891868710517883},{"id":"https://openalex.org/C60952562","wikidata":"https://www.wikidata.org/wiki/Q6887246","display_name":"Mobile technology","level":3,"score":0.31561899185180664},{"id":"https://openalex.org/C144543869","wikidata":"https://www.wikidata.org/wiki/Q2738570","display_name":"Mobile computing","level":2,"score":0.31089478731155396},{"id":"https://openalex.org/C76155785","wikidata":"https://www.wikidata.org/wiki/Q418","display_name":"Telecommunications","level":1,"score":0.27200040221214294},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.259155809879303},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.2576543092727661},{"id":"https://openalex.org/C38652104","wikidata":"https://www.wikidata.org/wiki/Q3510521","display_name":"Computer security","level":1,"score":0.25060588121414185},{"id":"https://openalex.org/C516764902","wikidata":"https://www.wikidata.org/wiki/Q1043805","display_name":"Mobile Web","level":4,"score":0.2021275758743286},{"id":"https://openalex.org/C110875604","wikidata":"https://www.wikidata.org/wiki/Q75","display_name":"The Internet","level":2,"score":0.1052420437335968}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1145/1941487.1941515","is_oa":false,"landing_page_url":"https://doi.org/10.1145/1941487.1941515","pdf_url":null,"source":{"id":"https://openalex.org/S103482838","display_name":"Communications of the ACM","issn_l":"0001-0782","issn":["0001-0782","1557-7317"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319798","host_organization_name":"Association for Computing Machinery","host_organization_lineage":["https://openalex.org/P4310319798"],"host_organization_lineage_names":["Association for Computing Machinery"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Communications of the ACM","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":25,"referenced_works":["https://openalex.org/W1542963724","https://openalex.org/W1581748095","https://openalex.org/W1592769463","https://openalex.org/W1746665946","https://openalex.org/W1866598436","https://openalex.org/W1872667345","https://openalex.org/W1975246472","https://openalex.org/W1980335318","https://openalex.org/W2015007620","https://openalex.org/W2031352156","https://openalex.org/W2051335532","https://openalex.org/W2065535994","https://openalex.org/W2069840316","https://openalex.org/W2070580791","https://openalex.org/W2099950150","https://openalex.org/W2107300377","https://openalex.org/W2128109733","https://openalex.org/W2145805818","https://openalex.org/W2153045228","https://openalex.org/W2153216209","https://openalex.org/W2159511581","https://openalex.org/W2160001016","https://openalex.org/W2486602880","https://openalex.org/W4249912782","https://openalex.org/W6722118126"],"related_works":["https://openalex.org/W2170180570","https://openalex.org/W2154498492","https://openalex.org/W197067357","https://openalex.org/W2047117180","https://openalex.org/W2231721668","https://openalex.org/W2498559926","https://openalex.org/W1536959725","https://openalex.org/W1983698493","https://openalex.org/W2794009187","https://openalex.org/W2483846221"],"abstract_inverted_index":{"Mobile":[0],"advertising":[1],"will":[2],"become":[3],"more":[4],"pervasive":[5],"and":[6,14],"profitable,":[7],"but":[8],"not":[9],"before":[10],"addressing":[11],"key":[12],"technical":[13],"business":[15],"challenges.":[16]},"counts_by_year":[{"year":2025,"cited_by_count":2},{"year":2024,"cited_by_count":10},{"year":2023,"cited_by_count":8},{"year":2022,"cited_by_count":16},{"year":2021,"cited_by_count":14},{"year":2020,"cited_by_count":15},{"year":2019,"cited_by_count":20},{"year":2018,"cited_by_count":35},{"year":2017,"cited_by_count":40},{"year":2016,"cited_by_count":44},{"year":2015,"cited_by_count":39},{"year":2014,"cited_by_count":28},{"year":2013,"cited_by_count":32},{"year":2012,"cited_by_count":19}],"updated_date":"2025-11-06T03:46:38.306776","created_date":"2025-10-10T00:00:00"}