{"id":"https://openalex.org/W2033440442","doi":"https://doi.org/10.1145/1878450.1878464","title":"Advertising network formation based on stochastic diffusion search and market equilibria","display_name":"Advertising network formation based on stochastic diffusion search and market equilibria","publication_year":2010,"publication_date":"2010-09-27","ids":{"openalex":"https://openalex.org/W2033440442","doi":"https://doi.org/10.1145/1878450.1878464","mag":"2033440442"},"language":"en","primary_location":{"id":"doi:10.1145/1878450.1878464","is_oa":false,"landing_page_url":"https://doi.org/10.1145/1878450.1878464","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the 28th ACM International Conference on Design of Communication","raw_type":"proceedings-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5010795586","display_name":"Nikos Salamanos","orcid":"https://orcid.org/0000-0003-0643-3424"},"institutions":[{"id":"https://openalex.org/I73142707","display_name":"Athens University of Economics and Business","ror":"https://ror.org/03s262162","country_code":"GR","type":"education","lineage":["https://openalex.org/I73142707"]}],"countries":["GR"],"is_corresponding":true,"raw_author_name":"Nikos Salamanos","raw_affiliation_strings":["Athens University of Economics and Business","Athens Univ. of Economics and Business#TAB#"],"affiliations":[{"raw_affiliation_string":"Athens University of Economics and Business","institution_ids":["https://openalex.org/I73142707"]},{"raw_affiliation_string":"Athens Univ. of Economics and Business#TAB#","institution_ids":["https://openalex.org/I73142707"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5000449911","display_name":"Stavros Lopatatzidis","orcid":null},"institutions":[{"id":"https://openalex.org/I73142707","display_name":"Athens University of Economics and Business","ror":"https://ror.org/03s262162","country_code":"GR","type":"education","lineage":["https://openalex.org/I73142707"]}],"countries":["GR"],"is_corresponding":false,"raw_author_name":"Stavros Lopatatzidis","raw_affiliation_strings":["Athens University of Economics and Business","Athens Univ. of Economics and Business#TAB#"],"affiliations":[{"raw_affiliation_string":"Athens University of Economics and Business","institution_ids":["https://openalex.org/I73142707"]},{"raw_affiliation_string":"Athens Univ. of Economics and Business#TAB#","institution_ids":["https://openalex.org/I73142707"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5057695979","display_name":"Michalis Vazirgiannis","orcid":"https://orcid.org/0000-0001-5923-4440"},"institutions":[{"id":"https://openalex.org/I142476485","display_name":"\u00c9cole Polytechnique","ror":"https://ror.org/05hy3tk52","country_code":"FR","type":"education","lineage":["https://openalex.org/I142476485","https://openalex.org/I4210145102"]},{"id":"https://openalex.org/I73142707","display_name":"Athens University of Economics and Business","ror":"https://ror.org/03s262162","country_code":"GR","type":"education","lineage":["https://openalex.org/I73142707"]},{"id":"https://openalex.org/I4210139461","display_name":"Laboratoire d'Informatique de l'\u00c9cole Polytechnique","ror":"https://ror.org/04afed728","country_code":"FR","type":"facility","lineage":["https://openalex.org/I1294671590","https://openalex.org/I1294671590","https://openalex.org/I1326498283","https://openalex.org/I142476485","https://openalex.org/I4210139461","https://openalex.org/I4210145102","https://openalex.org/I4210159245"]}],"countries":["FR","GR"],"is_corresponding":false,"raw_author_name":"Michalis Vazirgiannis","raw_affiliation_strings":["Athens University of Economics and Business, LIX, Ecole Polytechnique, France","Athens University of Economics and Business, LIX, Ecole Polytechnique, France#TAB#"],"affiliations":[{"raw_affiliation_string":"Athens University of Economics and Business, LIX, Ecole Polytechnique, France","institution_ids":["https://openalex.org/I4210139461","https://openalex.org/I142476485"]},{"raw_affiliation_string":"Athens University of Economics and Business, LIX, Ecole Polytechnique, France#TAB#","institution_ids":["https://openalex.org/I73142707"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5081210453","display_name":"Antonis Thomas","orcid":null},"institutions":[{"id":"https://openalex.org/I73142707","display_name":"Athens University of Economics and Business","ror":"https://ror.org/03s262162","country_code":"GR","type":"education","lineage":["https://openalex.org/I73142707"]}],"countries":["GR"],"is_corresponding":false,"raw_author_name":"Antonis Thomas","raw_affiliation_strings":["Athens University of Economics and Business","Athens Univ. of Economics and Business#TAB#"],"affiliations":[{"raw_affiliation_string":"Athens University of Economics and Business","institution_ids":["https://openalex.org/I73142707"]},{"raw_affiliation_string":"Athens Univ. of Economics and Business#TAB#","institution_ids":["https://openalex.org/I73142707"]}]}],"institutions":[],"countries_distinct_count":2,"institutions_distinct_count":4,"corresponding_author_ids":["https://openalex.org/A5010795586"],"corresponding_institution_ids":["https://openalex.org/I73142707"],"apc_list":null,"apc_paid":null,"fwci":0.37744842,"has_fulltext":false,"cited_by_count":2,"citation_normalized_percentile":{"value":0.67884578,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":89,"max":94},"biblio":{"volume":null,"issue":null,"first_page":"81","last_page":"87"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11031","display_name":"Game Theory and Applications","score":0.9980000257492065,"subfield":{"id":"https://openalex.org/subfields/1803","display_name":"Management Science and Operations Research"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11031","display_name":"Game Theory and Applications","score":0.9980000257492065,"subfield":{"id":"https://openalex.org/subfields/1803","display_name":"Management Science and Operations Research"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10064","display_name":"Complex Network Analysis Techniques","score":0.9973999857902527,"subfield":{"id":"https://openalex.org/subfields/3109","display_name":"Statistical and Nonlinear Physics"},"field":{"id":"https://openalex.org/fields/31","display_name":"Physics and Astronomy"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T12592","display_name":"Opinion Dynamics and Social Influence","score":0.9973000288009644,"subfield":{"id":"https://openalex.org/subfields/3109","display_name":"Statistical and Nonlinear Physics"},"field":{"id":"https://openalex.org/fields/31","display_name":"Physics and Astronomy"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.6165228486061096},{"id":"https://openalex.org/keywords/online-advertising","display_name":"Online advertising","score":0.5528141260147095},{"id":"https://openalex.org/keywords/social-network","display_name":"Social network (sociolinguistics)","score":0.5088134407997131},{"id":"https://openalex.org/keywords/diffusion","display_name":"Diffusion","score":0.4915960729122162},{"id":"https://openalex.org/keywords/the-internet","display_name":"The Internet","score":0.4695860743522644},{"id":"https://openalex.org/keywords/swarm-intelligence","display_name":"Swarm intelligence","score":0.46789658069610596},{"id":"https://openalex.org/keywords/swarm-behaviour","display_name":"Swarm behaviour","score":0.4447614252567291},{"id":"https://openalex.org/keywords/mathematical-optimization","display_name":"Mathematical optimization","score":0.3877999186515808},{"id":"https://openalex.org/keywords/social-media","display_name":"Social media","score":0.2666015028953552},{"id":"https://openalex.org/keywords/particle-swarm-optimization","display_name":"Particle swarm optimization","score":0.2246764898300171},{"id":"https://openalex.org/keywords/artificial-intelligence","display_name":"Artificial intelligence","score":0.18347328901290894},{"id":"https://openalex.org/keywords/mathematics","display_name":"Mathematics","score":0.1574331521987915},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.15405356884002686},{"id":"https://openalex.org/keywords/algorithm","display_name":"Algorithm","score":0.14322754740715027}],"concepts":[{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.6165228486061096},{"id":"https://openalex.org/C512338625","wikidata":"https://www.wikidata.org/wiki/Q624902","display_name":"Online advertising","level":3,"score":0.5528141260147095},{"id":"https://openalex.org/C4727928","wikidata":"https://www.wikidata.org/wiki/Q17164759","display_name":"Social network (sociolinguistics)","level":3,"score":0.5088134407997131},{"id":"https://openalex.org/C69357855","wikidata":"https://www.wikidata.org/wiki/Q163214","display_name":"Diffusion","level":2,"score":0.4915960729122162},{"id":"https://openalex.org/C110875604","wikidata":"https://www.wikidata.org/wiki/Q75","display_name":"The Internet","level":2,"score":0.4695860743522644},{"id":"https://openalex.org/C119487961","wikidata":"https://www.wikidata.org/wiki/Q863960","display_name":"Swarm intelligence","level":3,"score":0.46789658069610596},{"id":"https://openalex.org/C181335050","wikidata":"https://www.wikidata.org/wiki/Q14915018","display_name":"Swarm behaviour","level":2,"score":0.4447614252567291},{"id":"https://openalex.org/C126255220","wikidata":"https://www.wikidata.org/wiki/Q141495","display_name":"Mathematical optimization","level":1,"score":0.3877999186515808},{"id":"https://openalex.org/C518677369","wikidata":"https://www.wikidata.org/wiki/Q202833","display_name":"Social media","level":2,"score":0.2666015028953552},{"id":"https://openalex.org/C85617194","wikidata":"https://www.wikidata.org/wiki/Q2072794","display_name":"Particle swarm optimization","level":2,"score":0.2246764898300171},{"id":"https://openalex.org/C154945302","wikidata":"https://www.wikidata.org/wiki/Q11660","display_name":"Artificial intelligence","level":1,"score":0.18347328901290894},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.1574331521987915},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.15405356884002686},{"id":"https://openalex.org/C11413529","wikidata":"https://www.wikidata.org/wiki/Q8366","display_name":"Algorithm","level":1,"score":0.14322754740715027},{"id":"https://openalex.org/C97355855","wikidata":"https://www.wikidata.org/wiki/Q11473","display_name":"Thermodynamics","level":1,"score":0.0},{"id":"https://openalex.org/C121332964","wikidata":"https://www.wikidata.org/wiki/Q413","display_name":"Physics","level":0,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1145/1878450.1878464","is_oa":false,"landing_page_url":"https://doi.org/10.1145/1878450.1878464","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the 28th ACM International Conference on Design of Communication","raw_type":"proceedings-article"}],"best_oa_location":null,"sustainable_development_goals":[{"display_name":"Peace, Justice and strong institutions","score":0.7799999713897705,"id":"https://metadata.un.org/sdg/16"}],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":21,"referenced_works":["https://openalex.org/W1481080069","https://openalex.org/W1494989671","https://openalex.org/W1551911640","https://openalex.org/W1605188341","https://openalex.org/W1946111099","https://openalex.org/W1979922451","https://openalex.org/W1996883999","https://openalex.org/W2112878949","https://openalex.org/W2113630189","https://openalex.org/W2118008360","https://openalex.org/W2118027708","https://openalex.org/W2126554879","https://openalex.org/W2165807407","https://openalex.org/W3122305203","https://openalex.org/W3122376306","https://openalex.org/W4234277722","https://openalex.org/W4254299531","https://openalex.org/W6635846226","https://openalex.org/W6640634548","https://openalex.org/W6645185860","https://openalex.org/W6703967216"],"related_works":["https://openalex.org/W4308079021","https://openalex.org/W1527337688","https://openalex.org/W2399799070","https://openalex.org/W2746377055","https://openalex.org/W4386001959","https://openalex.org/W2594296178","https://openalex.org/W3089846858","https://openalex.org/W3012322385","https://openalex.org/W4304182880","https://openalex.org/W2159541481"],"abstract_inverted_index":{"The":[0],"concept":[1],"of":[2,86,89,107,127],"social":[3,79],"networks":[4],"in":[5,15],"conjunction":[6],"with":[7],"concepts":[8],"from":[9,74],"economics":[10],"has":[11],"attracted":[12],"considerable":[13],"attention":[14],"recent":[16],"years.":[17],"In":[18,47,59],"this":[19],"paper":[20],"we":[21],"propose":[22],"the":[23,48,60,63,71,82,108,111,116,125],"Stochastic":[24,90],"Diffusion":[25,91],"Market":[26],"Search":[27],"(SDMS),":[28],"a":[29,44,87,93,121],"novel":[30],"contextual":[31],"advertising":[32,57,64],"method":[33,62],"for":[34,100],"mutual":[35],"advertisement":[36],"hosting":[37],"among":[38],"participating":[39,52],"entities,":[40],"where":[41],"each":[42,51],"owns":[43],"web":[45],"site.":[46],"scenario":[49],"considered":[50],"agent/web-site":[53],"buys":[54],"or":[55],"sells":[56],"links.":[58],"proposed":[61],"market":[65,101,128],"and":[66,77,97,110,124],"network":[67,117],"that":[68,115],"formed":[69],"into":[70,81],"system":[72],"emerge":[73],"agents":[75],"preferences":[76],"their":[78],"behavior":[80],"network.":[83],"SDMS":[84],"consists":[85],"variation":[88],"Search,":[92],"swarm":[94],"intelligence":[95],"metaheuristic,":[96],"an":[98,105],"algorithm":[99],"equilibria.":[102],"We":[103],"present":[104],"evaluation":[106],"model":[109],"experimental":[112],"results":[113],"show":[114],"potentially":[118],"converges":[119],"to":[120,131],"stable":[122],"stage":[123],"distribution":[126],"prices":[129],"adheres":[130],"power":[132],"law":[133],"properties.":[134]},"counts_by_year":[{"year":2015,"cited_by_count":1},{"year":2013,"cited_by_count":1}],"updated_date":"2025-11-06T03:46:38.306776","created_date":"2025-10-10T00:00:00"}
