{"id":"https://openalex.org/W2011720192","doi":"https://doi.org/10.1145/1835449.1835671","title":"Learning the click-through rate for rare/new ads from similar ads","display_name":"Learning the click-through rate for rare/new ads from similar ads","publication_year":2010,"publication_date":"2010-07-19","ids":{"openalex":"https://openalex.org/W2011720192","doi":"https://doi.org/10.1145/1835449.1835671","mag":"2011720192"},"language":"en","primary_location":{"id":"doi:10.1145/1835449.1835671","is_oa":false,"landing_page_url":"https://doi.org/10.1145/1835449.1835671","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the 33rd international ACM SIGIR conference on Research and development in information retrieval","raw_type":"proceedings-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5004283227","display_name":"Kushal Dave","orcid":"https://orcid.org/0000-0001-5963-1470"},"institutions":[{"id":"https://openalex.org/I64189192","display_name":"International Institute of Information Technology, Hyderabad","ror":"https://ror.org/05f11g639","country_code":"IN","type":"education","lineage":["https://openalex.org/I64189192"]}],"countries":["IN"],"is_corresponding":true,"raw_author_name":"Kushal S. Dave","raw_affiliation_strings":["International Institute of Information Technology, Hyderabad, India","[International Institute of Information Technology Hyderabad, India]"],"affiliations":[{"raw_affiliation_string":"International Institute of Information Technology, Hyderabad, India","institution_ids":["https://openalex.org/I64189192"]},{"raw_affiliation_string":"[International Institute of Information Technology Hyderabad, India]","institution_ids":["https://openalex.org/I64189192"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5073786634","display_name":"Vasudeva Varma","orcid":"https://orcid.org/0000-0003-1923-1725"},"institutions":[{"id":"https://openalex.org/I64189192","display_name":"International Institute of Information Technology, Hyderabad","ror":"https://ror.org/05f11g639","country_code":"IN","type":"education","lineage":["https://openalex.org/I64189192"]}],"countries":["IN"],"is_corresponding":false,"raw_author_name":"Vasudeva Varma","raw_affiliation_strings":["International Institute of Information Technology, Hyderabad, India","[International Institute of Information Technology Hyderabad, India]"],"affiliations":[{"raw_affiliation_string":"International Institute of Information Technology, Hyderabad, India","institution_ids":["https://openalex.org/I64189192"]},{"raw_affiliation_string":"[International Institute of Information Technology Hyderabad, India]","institution_ids":["https://openalex.org/I64189192"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":2,"corresponding_author_ids":["https://openalex.org/A5004283227"],"corresponding_institution_ids":["https://openalex.org/I64189192"],"apc_list":null,"apc_paid":null,"fwci":6.937,"has_fulltext":false,"cited_by_count":60,"citation_normalized_percentile":{"value":0.96675977,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":89,"max":99},"biblio":{"volume":null,"issue":null,"first_page":"897","last_page":"898"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12016","display_name":"Web Data Mining and Analysis","score":0.9970999956130981,"subfield":{"id":"https://openalex.org/subfields/1710","display_name":"Information Systems"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},"topics":[{"id":"https://openalex.org/T12016","display_name":"Web Data Mining and Analysis","score":0.9970999956130981,"subfield":{"id":"https://openalex.org/subfields/1710","display_name":"Information Systems"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.996399998664856,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10203","display_name":"Recommender Systems and Techniques","score":0.9933000206947327,"subfield":{"id":"https://openalex.org/subfields/1710","display_name":"Information Systems"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/click-through-rate","display_name":"Click-through rate","score":0.9325140714645386},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.7185216546058655},{"id":"https://openalex.org/keywords/search-engine","display_name":"Search engine","score":0.5523281693458557},{"id":"https://openalex.org/keywords/information-retrieval","display_name":"Information retrieval","score":0.4933377802371979},{"id":"https://openalex.org/keywords/online-advertising","display_name":"Online advertising","score":0.4630131423473358},{"id":"https://openalex.org/keywords/artificial-intelligence","display_name":"Artificial intelligence","score":0.3785369396209717},{"id":"https://openalex.org/keywords/natural-language-processing","display_name":"Natural language processing","score":0.3676772713661194},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.30822765827178955},{"id":"https://openalex.org/keywords/the-internet","display_name":"The Internet","score":0.11308616399765015}],"concepts":[{"id":"https://openalex.org/C115174607","wikidata":"https://www.wikidata.org/wiki/Q1100934","display_name":"Click-through rate","level":2,"score":0.9325140714645386},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.7185216546058655},{"id":"https://openalex.org/C97854310","wikidata":"https://www.wikidata.org/wiki/Q19541","display_name":"Search engine","level":2,"score":0.5523281693458557},{"id":"https://openalex.org/C23123220","wikidata":"https://www.wikidata.org/wiki/Q816826","display_name":"Information retrieval","level":1,"score":0.4933377802371979},{"id":"https://openalex.org/C512338625","wikidata":"https://www.wikidata.org/wiki/Q624902","display_name":"Online advertising","level":3,"score":0.4630131423473358},{"id":"https://openalex.org/C154945302","wikidata":"https://www.wikidata.org/wiki/Q11660","display_name":"Artificial intelligence","level":1,"score":0.3785369396209717},{"id":"https://openalex.org/C204321447","wikidata":"https://www.wikidata.org/wiki/Q30642","display_name":"Natural language processing","level":1,"score":0.3676772713661194},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.30822765827178955},{"id":"https://openalex.org/C110875604","wikidata":"https://www.wikidata.org/wiki/Q75","display_name":"The Internet","level":2,"score":0.11308616399765015}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1145/1835449.1835671","is_oa":false,"landing_page_url":"https://doi.org/10.1145/1835449.1835671","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the 33rd international ACM SIGIR conference on Research and development in information retrieval","raw_type":"proceedings-article"}],"best_oa_location":null,"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":4,"referenced_works":["https://openalex.org/W93480304","https://openalex.org/W2070493638","https://openalex.org/W2090883204","https://openalex.org/W2116030947"],"related_works":["https://openalex.org/W3121555120","https://openalex.org/W4286419063","https://openalex.org/W167737004","https://openalex.org/W1964038241","https://openalex.org/W2185038817","https://openalex.org/W2004064649","https://openalex.org/W2385957133","https://openalex.org/W3590553","https://openalex.org/W1988452794","https://openalex.org/W2153030345"],"abstract_inverted_index":{"Ads":[0],"on":[1,10],"the":[2,18,29,38,55,67,79],"search":[3],"engine":[4],"(SE)":[5],"are":[6,52],"generally":[7],"ranked":[8],"based":[9],"their":[11],"Click-through":[12],"rates":[13],"(CTR).":[14],"Hence,":[15],"accurately":[16],"predicting":[17],"CTR":[19,80],"of":[20,24,41],"an":[21],"ad":[22,57],"is":[23],"paramount":[25],"importance":[26],"for":[27,78],"maximizing":[28],"SE's":[30],"revenue.":[31],"We":[32,64],"present":[33],"a":[34,74],"model":[35,68],"that":[36,66],"inherits":[37],"click":[39],"information":[40],"rare/new":[42],"ads":[43],"from":[44,54],"other":[45],"semantically":[46],"related":[47],"ads.":[48],"The":[49],"semantic":[50],"features":[51,72],"derived":[53],"query":[56],"click-through":[58],"graphs":[59],"and":[60],"advertisers":[61],"account":[62],"information.":[63],"show":[65],"learned":[69],"using":[70],"these":[71],"give":[73],"very":[75],"good":[76],"prediction":[77],"values.":[81]},"counts_by_year":[{"year":2025,"cited_by_count":1},{"year":2024,"cited_by_count":1},{"year":2023,"cited_by_count":1},{"year":2022,"cited_by_count":5},{"year":2021,"cited_by_count":3},{"year":2020,"cited_by_count":3},{"year":2019,"cited_by_count":10},{"year":2018,"cited_by_count":5},{"year":2017,"cited_by_count":6},{"year":2016,"cited_by_count":6},{"year":2015,"cited_by_count":4},{"year":2014,"cited_by_count":5},{"year":2013,"cited_by_count":7},{"year":2012,"cited_by_count":2}],"updated_date":"2025-11-06T03:46:38.306776","created_date":"2025-10-10T00:00:00"}
