{"id":"https://openalex.org/W2137865506","doi":"https://doi.org/10.1145/1835449.1835544","title":"Estimating advertisability of tail queries for sponsored search","display_name":"Estimating advertisability of tail queries for sponsored search","publication_year":2010,"publication_date":"2010-07-19","ids":{"openalex":"https://openalex.org/W2137865506","doi":"https://doi.org/10.1145/1835449.1835544","mag":"2137865506"},"language":"en","primary_location":{"id":"doi:10.1145/1835449.1835544","is_oa":false,"landing_page_url":"https://doi.org/10.1145/1835449.1835544","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the 33rd international ACM SIGIR conference on Research and development in information retrieval","raw_type":"proceedings-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5042339206","display_name":"Sandeep Pandey","orcid":"https://orcid.org/0000-0003-1995-6515"},"institutions":[{"id":"https://openalex.org/I4210134091","display_name":"Yahoo (United States)","ror":"https://ror.org/040dkzz12","country_code":"US","type":"company","lineage":["https://openalex.org/I4210134091"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Sandeep Pandey","raw_affiliation_strings":["Yahoo! Research, Sunnyvale, CA, USA"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Yahoo! Research, Sunnyvale, CA, USA","institution_ids":["https://openalex.org/I4210134091"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5089487172","display_name":"Kunal Punera","orcid":null},"institutions":[{"id":"https://openalex.org/I4210134091","display_name":"Yahoo (United States)","ror":"https://ror.org/040dkzz12","country_code":"US","type":"company","lineage":["https://openalex.org/I4210134091"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Kunal Punera","raw_affiliation_strings":["Yahoo! Research, Sunnyvale, CA, USA"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Yahoo! Research, Sunnyvale, CA, USA","institution_ids":["https://openalex.org/I4210134091"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5073768909","display_name":"Marcus Fontoura","orcid":null},"institutions":[{"id":"https://openalex.org/I4210134091","display_name":"Yahoo (United States)","ror":"https://ror.org/040dkzz12","country_code":"US","type":"company","lineage":["https://openalex.org/I4210134091"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Marcus Fontoura","raw_affiliation_strings":["Yahoo! Research, Sunnyvale, CA, USA"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Yahoo! Research, Sunnyvale, CA, USA","institution_ids":["https://openalex.org/I4210134091"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5037908462","display_name":"Vanja Josifovski","orcid":null},"institutions":[{"id":"https://openalex.org/I4210134091","display_name":"Yahoo (United States)","ror":"https://ror.org/040dkzz12","country_code":"US","type":"company","lineage":["https://openalex.org/I4210134091"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Vanja Josifovski","raw_affiliation_strings":["Yahoo! Research, Sunnyvale, CA, USA"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Yahoo! Research, Sunnyvale, CA, USA","institution_ids":["https://openalex.org/I4210134091"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":4,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":6.0726,"has_fulltext":false,"cited_by_count":21,"citation_normalized_percentile":{"value":0.95649632,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":89,"max":98},"biblio":{"volume":null,"issue":null,"first_page":"563","last_page":"570"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.9997000098228455,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.9997000098228455,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12016","display_name":"Web Data Mining and Analysis","score":0.9771000146865845,"subfield":{"id":"https://openalex.org/subfields/1710","display_name":"Information Systems"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T11031","display_name":"Game Theory and Applications","score":0.972599983215332,"subfield":{"id":"https://openalex.org/subfields/1803","display_name":"Management Science and Operations Research"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/revenue","display_name":"Revenue","score":0.7109227776527405},{"id":"https://openalex.org/keywords/search-engine","display_name":"Search engine","score":0.6832007169723511},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.6769353151321411},{"id":"https://openalex.org/keywords/web-search-query","display_name":"Web search query","score":0.6466293334960938},{"id":"https://openalex.org/keywords/information-retrieval","display_name":"Information retrieval","score":0.6454248428344727},{"id":"https://openalex.org/keywords/term","display_name":"Term (time)","score":0.5236544609069824},{"id":"https://openalex.org/keywords/web-query-classification","display_name":"Web query classification","score":0.5108239650726318},{"id":"https://openalex.org/keywords/fraction","display_name":"Fraction (chemistry)","score":0.4668327867984772},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.3593531548976898},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.11380386352539062}],"concepts":[{"id":"https://openalex.org/C195487862","wikidata":"https://www.wikidata.org/wiki/Q850210","display_name":"Revenue","level":2,"score":0.7109227776527405},{"id":"https://openalex.org/C97854310","wikidata":"https://www.wikidata.org/wiki/Q19541","display_name":"Search engine","level":2,"score":0.6832007169723511},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.6769353151321411},{"id":"https://openalex.org/C164120249","wikidata":"https://www.wikidata.org/wiki/Q995982","display_name":"Web search query","level":3,"score":0.6466293334960938},{"id":"https://openalex.org/C23123220","wikidata":"https://www.wikidata.org/wiki/Q816826","display_name":"Information retrieval","level":1,"score":0.6454248428344727},{"id":"https://openalex.org/C61797465","wikidata":"https://www.wikidata.org/wiki/Q1188986","display_name":"Term (time)","level":2,"score":0.5236544609069824},{"id":"https://openalex.org/C118689300","wikidata":"https://www.wikidata.org/wiki/Q7978614","display_name":"Web query classification","level":4,"score":0.5108239650726318},{"id":"https://openalex.org/C149629883","wikidata":"https://www.wikidata.org/wiki/Q660926","display_name":"Fraction (chemistry)","level":2,"score":0.4668327867984772},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.3593531548976898},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.11380386352539062},{"id":"https://openalex.org/C62520636","wikidata":"https://www.wikidata.org/wiki/Q944","display_name":"Quantum mechanics","level":1,"score":0.0},{"id":"https://openalex.org/C121332964","wikidata":"https://www.wikidata.org/wiki/Q413","display_name":"Physics","level":0,"score":0.0},{"id":"https://openalex.org/C178790620","wikidata":"https://www.wikidata.org/wiki/Q11351","display_name":"Organic chemistry","level":1,"score":0.0},{"id":"https://openalex.org/C121955636","wikidata":"https://www.wikidata.org/wiki/Q4116214","display_name":"Accounting","level":1,"score":0.0},{"id":"https://openalex.org/C185592680","wikidata":"https://www.wikidata.org/wiki/Q2329","display_name":"Chemistry","level":0,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.1145/1835449.1835544","is_oa":false,"landing_page_url":"https://doi.org/10.1145/1835449.1835544","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the 33rd international ACM SIGIR conference on Research and development in information retrieval","raw_type":"proceedings-article"},{"id":"pmh:oai:CiteSeerX.psu:10.1.1.364.6042","is_oa":false,"landing_page_url":"http://citeseerx.ist.psu.edu/viewdoc/summary?doi=10.1.1.364.6042","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"http://www.ideal.ece.utexas.edu/~kunal/papers/sigir2010-tailads.pdf","raw_type":"text"}],"best_oa_location":null,"sustainable_development_goals":[{"id":"https://metadata.un.org/sdg/1","score":0.41999998688697815,"display_name":"No poverty"}],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":32,"referenced_works":["https://openalex.org/W93480304","https://openalex.org/W1546346892","https://openalex.org/W1772070704","https://openalex.org/W1880262756","https://openalex.org/W1967766192","https://openalex.org/W1969048569","https://openalex.org/W1982887398","https://openalex.org/W1984349431","https://openalex.org/W2001082470","https://openalex.org/W2054676729","https://openalex.org/W2056360726","https://openalex.org/W2056705371","https://openalex.org/W2063978378","https://openalex.org/W2090883204","https://openalex.org/W2093990026","https://openalex.org/W2107743791","https://openalex.org/W2113455164","https://openalex.org/W2116163449","https://openalex.org/W2117423367","https://openalex.org/W2135046866","https://openalex.org/W2139273454","https://openalex.org/W2148694408","https://openalex.org/W2151172507","https://openalex.org/W2163676312","https://openalex.org/W2797532987","https://openalex.org/W4230452299","https://openalex.org/W4233135949","https://openalex.org/W4285719527","https://openalex.org/W4292023222","https://openalex.org/W6650793866","https://openalex.org/W6666708836","https://openalex.org/W7020031218"],"related_works":["https://openalex.org/W2026738364","https://openalex.org/W2096359267","https://openalex.org/W2901901036","https://openalex.org/W2093300859","https://openalex.org/W2330073594","https://openalex.org/W2124814993","https://openalex.org/W3114052401","https://openalex.org/W2163573236","https://openalex.org/W2533706070","https://openalex.org/W2105258824"],"abstract_inverted_index":{"Sponsored":[0],"search":[1,11,49,94],"is":[2,47],"one":[3],"of":[4,8,75,109],"the":[5,14,43,85,110],"major":[6],"sources":[7],"revenue":[9,41],"for":[10,26,56,66,81],"engines":[12],"on":[13,84,93],"World":[15],"Wide":[16],"Web.":[17],"It":[18],"has":[19],"been":[20,79],"observed":[21],"that":[22,58],"while":[23],"showing":[24],"ads":[25,33,54],"every":[27],"query":[28,68,91],"maximizes":[29],"short-term":[30],"revenue,":[31],"irrelevant":[32],"lead":[34],"to":[35,52,61,98],"poor":[36],"user":[37],"experience":[38],"and":[39,82],"less":[40],"in":[42,48,71],"long-term.":[44],"Hence,":[45],"it":[46],"engines'":[50],"interest":[51],"place":[53],"only":[55],"queries":[57,111],"are":[59,96],"likely":[60],"attract":[62],"ad-clicks.":[63],"Many":[64],"algorithms":[65],"estimating":[67],"advertisability":[69],"exist":[70],"literature,":[72],"but":[73],"most":[74],"these":[76],"methods":[77],"have":[78],"proposed":[80],"tested":[83],"frequent":[86],"or":[87],"\"head\"":[88],"queries.":[89],"Since":[90],"frequencies":[92],"engine":[95],"known":[97],"be":[99],"distributed":[100],"as":[101],"a":[102,106],"power-law,":[103],"this":[104],"leaves":[105],"huge":[107],"fraction":[108],"uncovered.":[112]},"counts_by_year":[{"year":2021,"cited_by_count":1},{"year":2019,"cited_by_count":2},{"year":2017,"cited_by_count":1},{"year":2016,"cited_by_count":2},{"year":2015,"cited_by_count":1},{"year":2014,"cited_by_count":5},{"year":2013,"cited_by_count":2},{"year":2012,"cited_by_count":3}],"updated_date":"2026-06-11T09:08:48.828518","created_date":"2025-10-10T00:00:00"}
