{"id":"https://openalex.org/W2097476382","doi":"https://doi.org/10.1145/1772690.1772874","title":"Analyzing content-level properties of the web adversphere","display_name":"Analyzing content-level properties of the web adversphere","publication_year":2010,"publication_date":"2010-04-26","ids":{"openalex":"https://openalex.org/W2097476382","doi":"https://doi.org/10.1145/1772690.1772874","mag":"2097476382"},"language":"en","primary_location":{"id":"doi:10.1145/1772690.1772874","is_oa":false,"landing_page_url":"https://doi.org/10.1145/1772690.1772874","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the 19th international conference on World wide web","raw_type":"proceedings-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5100424542","display_name":"Yong Wang","orcid":"https://orcid.org/0000-0003-3366-3137"},"institutions":[{"id":"https://openalex.org/I150229711","display_name":"University of Electronic Science and Technology of China","ror":"https://ror.org/04qr3zq92","country_code":"CN","type":"education","lineage":["https://openalex.org/I150229711"]}],"countries":["CN"],"is_corresponding":true,"raw_author_name":"Yong Wang","raw_affiliation_strings":["University of Electronic Science and Technology of China, Chengdu, China","University of Electronic Science & Technology of China, ChengDu, China#TAB#"],"affiliations":[{"raw_affiliation_string":"University of Electronic Science and Technology of China, Chengdu, China","institution_ids":["https://openalex.org/I150229711"]},{"raw_affiliation_string":"University of Electronic Science & Technology of China, ChengDu, China#TAB#","institution_ids":["https://openalex.org/I150229711"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5064704857","display_name":"Daniel Burgener","orcid":null},"institutions":[{"id":"https://openalex.org/I111979921","display_name":"Northwestern University","ror":"https://ror.org/000e0be47","country_code":"US","type":"education","lineage":["https://openalex.org/I111979921"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Daniel Burgener","raw_affiliation_strings":["Northwestern University, Evanston, IL, USA"],"affiliations":[{"raw_affiliation_string":"Northwestern University, Evanston, IL, USA","institution_ids":["https://openalex.org/I111979921"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5045865983","display_name":"Aleksandar Kuzmanovic","orcid":"https://orcid.org/0000-0003-2622-6019"},"institutions":[{"id":"https://openalex.org/I111979921","display_name":"Northwestern University","ror":"https://ror.org/000e0be47","country_code":"US","type":"education","lineage":["https://openalex.org/I111979921"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Aleksandar Kuzmanovic","raw_affiliation_strings":["Northwestern University, Northwestern University, IL, USA","Northwestern University, Northwestern University, IL, USA#TAB#"],"affiliations":[{"raw_affiliation_string":"Northwestern University, Northwestern University, IL, USA","institution_ids":["https://openalex.org/I111979921"]},{"raw_affiliation_string":"Northwestern University, Northwestern University, IL, USA#TAB#","institution_ids":["https://openalex.org/I111979921"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5070751422","display_name":"Gabriel Maci\u00e1\u2010Fern\u00e1ndez","orcid":"https://orcid.org/0000-0001-9256-453X"},"institutions":[{"id":"https://openalex.org/I173304897","display_name":"Universidad de Granada","ror":"https://ror.org/04njjy449","country_code":"ES","type":"education","lineage":["https://openalex.org/I173304897"]}],"countries":["ES"],"is_corresponding":false,"raw_author_name":"Gabriel Maci\u00e1-Fern\u00e1ndez","raw_affiliation_strings":["University of Granada, Granada, Spain","University of Granada. Granada, Spain"],"affiliations":[{"raw_affiliation_string":"University of Granada, Granada, Spain","institution_ids":["https://openalex.org/I173304897"]},{"raw_affiliation_string":"University of Granada. Granada, Spain","institution_ids":["https://openalex.org/I173304897"]}]}],"institutions":[],"countries_distinct_count":3,"institutions_distinct_count":4,"corresponding_author_ids":["https://openalex.org/A5100424542"],"corresponding_institution_ids":["https://openalex.org/I150229711"],"apc_list":null,"apc_paid":null,"fwci":1.3874,"has_fulltext":false,"cited_by_count":2,"citation_normalized_percentile":{"value":0.88461922,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":89,"max":94},"biblio":{"volume":null,"issue":null,"first_page":"1201","last_page":"1202"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11644","display_name":"Spam and Phishing Detection","score":0.9987999796867371,"subfield":{"id":"https://openalex.org/subfields/1710","display_name":"Information Systems"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},"topics":[{"id":"https://openalex.org/T11644","display_name":"Spam and Phishing Detection","score":0.9987999796867371,"subfield":{"id":"https://openalex.org/subfields/1710","display_name":"Information Systems"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T12016","display_name":"Web Data Mining and Analysis","score":0.994700014591217,"subfield":{"id":"https://openalex.org/subfields/1710","display_name":"Information Systems"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9930999875068665,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/audit","display_name":"Audit","score":0.7833672761917114},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.6695771217346191},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.49316853284835815},{"id":"https://openalex.org/keywords/service","display_name":"Service (business)","score":0.4547743499279022},{"id":"https://openalex.org/keywords/web-analytics","display_name":"Web analytics","score":0.44589921832084656},{"id":"https://openalex.org/keywords/content-management","display_name":"Content management","score":0.44388291239738464},{"id":"https://openalex.org/keywords/affect","display_name":"Affect (linguistics)","score":0.414222776889801},{"id":"https://openalex.org/keywords/web-content","display_name":"Web content","score":0.41400620341300964},{"id":"https://openalex.org/keywords/web-service","display_name":"Web service","score":0.3914656937122345},{"id":"https://openalex.org/keywords/the-internet","display_name":"The Internet","score":0.3300866484642029},{"id":"https://openalex.org/keywords/web-development","display_name":"Web development","score":0.22042995691299438},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.1891096532344818},{"id":"https://openalex.org/keywords/web-application-security","display_name":"Web application security","score":0.1821228563785553},{"id":"https://openalex.org/keywords/accounting","display_name":"Accounting","score":0.12796005606651306},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.08907568454742432}],"concepts":[{"id":"https://openalex.org/C199521495","wikidata":"https://www.wikidata.org/wiki/Q181487","display_name":"Audit","level":2,"score":0.7833672761917114},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.6695771217346191},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.49316853284835815},{"id":"https://openalex.org/C2780378061","wikidata":"https://www.wikidata.org/wiki/Q25351891","display_name":"Service (business)","level":2,"score":0.4547743499279022},{"id":"https://openalex.org/C516187249","wikidata":"https://www.wikidata.org/wiki/Q10719477","display_name":"Web analytics","level":5,"score":0.44589921832084656},{"id":"https://openalex.org/C33039251","wikidata":"https://www.wikidata.org/wiki/Q173373","display_name":"Content management","level":2,"score":0.44388291239738464},{"id":"https://openalex.org/C2776035688","wikidata":"https://www.wikidata.org/wiki/Q1606558","display_name":"Affect (linguistics)","level":2,"score":0.414222776889801},{"id":"https://openalex.org/C2776324614","wikidata":"https://www.wikidata.org/wiki/Q3948731","display_name":"Web content","level":3,"score":0.41400620341300964},{"id":"https://openalex.org/C35578498","wikidata":"https://www.wikidata.org/wiki/Q193424","display_name":"Web service","level":2,"score":0.3914656937122345},{"id":"https://openalex.org/C110875604","wikidata":"https://www.wikidata.org/wiki/Q75","display_name":"The Internet","level":2,"score":0.3300866484642029},{"id":"https://openalex.org/C79373723","wikidata":"https://www.wikidata.org/wiki/Q386275","display_name":"Web development","level":3,"score":0.22042995691299438},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.1891096532344818},{"id":"https://openalex.org/C59241245","wikidata":"https://www.wikidata.org/wiki/Q4781497","display_name":"Web application security","level":4,"score":0.1821228563785553},{"id":"https://openalex.org/C121955636","wikidata":"https://www.wikidata.org/wiki/Q4116214","display_name":"Accounting","level":1,"score":0.12796005606651306},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.08907568454742432},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.0},{"id":"https://openalex.org/C41895202","wikidata":"https://www.wikidata.org/wiki/Q8162","display_name":"Linguistics","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1145/1772690.1772874","is_oa":false,"landing_page_url":"https://doi.org/10.1145/1772690.1772874","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the 19th international conference on World wide web","raw_type":"proceedings-article"}],"best_oa_location":null,"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":2,"referenced_works":["https://openalex.org/W2106728444","https://openalex.org/W2136511435"],"related_works":["https://openalex.org/W2928320532","https://openalex.org/W4385976368","https://openalex.org/W1565188533","https://openalex.org/W1974171623","https://openalex.org/W2011639276","https://openalex.org/W2312221657","https://openalex.org/W3021840248","https://openalex.org/W2521513802","https://openalex.org/W2010023555","https://openalex.org/W2044420435"],"abstract_inverted_index":{"Advertising":[0],"has":[1],"become":[2],"an":[3],"integral":[4],"and":[5,53,56,79,83],"inseparable":[6],"part":[7],"of":[8],"the":[9,49,70,95],"World":[10],"Wide":[11],"Web.":[12],"However,":[13],"neither":[14],"public":[15],"auditing":[16,38,63],"nor":[17],"monitoring":[18],"mechanisms":[19,52],"still":[20],"exist":[21],"in":[22,69],"this":[23,27],"emerging":[24],"area.":[25],"In":[26],"paper,":[28],"we":[29],"present":[30],"our":[31],"initial":[32],"efforts":[33],"on":[34],"building":[35],"a":[36],"content-level":[37,45],"service":[39],"for":[40],"web-based":[41],"ad":[42,50,81],"networks.":[43],"Our":[44],"measurements":[46],"-":[47,60],"understanding":[48],"distribution":[51],"evaluating":[54],"location-based":[55],"behavioral":[57],"targeting":[58],"approaches":[59],"bring":[61],"useful":[62],"information":[64],"to":[65],"all":[66],"entities":[67],"involved":[68],"online":[71],"advertising":[72],"business.":[73],"We":[74],"extensively":[75],"evaluate":[76],"Google's,":[77],"AOL's,":[78],"Adblade's":[80],"networks":[82],"demonstrate":[84],"how":[85],"their":[86,92],"different":[87],"design":[88],"philosophies":[89],"dominantly":[90],"affect":[91],"performance":[93],"at":[94],"content":[96],"level.":[97]},"counts_by_year":[{"year":2013,"cited_by_count":1}],"updated_date":"2025-11-06T03:46:38.306776","created_date":"2025-10-10T00:00:00"}
