{"id":"https://openalex.org/W2164295002","doi":"https://doi.org/10.1145/1772690.1772717","title":"Using landing pages for sponsored search ad selection","display_name":"Using landing pages for sponsored search ad selection","publication_year":2010,"publication_date":"2010-04-26","ids":{"openalex":"https://openalex.org/W2164295002","doi":"https://doi.org/10.1145/1772690.1772717","mag":"2164295002"},"language":"en","primary_location":{"id":"doi:10.1145/1772690.1772717","is_oa":false,"landing_page_url":"https://doi.org/10.1145/1772690.1772717","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the 19th international conference on World wide web","raw_type":"proceedings-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5102992157","display_name":"Yejin Choi","orcid":"https://orcid.org/0000-0003-3032-5378"},"institutions":[{"id":"https://openalex.org/I205783295","display_name":"Cornell University","ror":"https://ror.org/05bnh6r87","country_code":"US","type":"education","lineage":["https://openalex.org/I205783295"]}],"countries":["US"],"is_corresponding":true,"raw_author_name":"Yejin Choi","raw_affiliation_strings":["Cornell University, Ithaca, NY, USA"],"affiliations":[{"raw_affiliation_string":"Cornell University, Ithaca, NY, USA","institution_ids":["https://openalex.org/I205783295"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5073768909","display_name":"Marcus Fontoura","orcid":null},"institutions":[{"id":"https://openalex.org/I4210134091","display_name":"Yahoo (United States)","ror":"https://ror.org/040dkzz12","country_code":"US","type":"company","lineage":["https://openalex.org/I4210134091"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Marcus Fontoura","raw_affiliation_strings":["Yahoo! Research, Santa Clara, CA, USA"],"affiliations":[{"raw_affiliation_string":"Yahoo! Research, Santa Clara, CA, USA","institution_ids":["https://openalex.org/I4210134091"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5013932834","display_name":"Evgeniy Gabrilovich","orcid":"https://orcid.org/0000-0001-7933-1926"},"institutions":[{"id":"https://openalex.org/I4210134091","display_name":"Yahoo (United States)","ror":"https://ror.org/040dkzz12","country_code":"US","type":"company","lineage":["https://openalex.org/I4210134091"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Evgeniy Gabrilovich","raw_affiliation_strings":["Yahoo! Research, Santa Clara, CA, USA"],"affiliations":[{"raw_affiliation_string":"Yahoo! Research, Santa Clara, CA, USA","institution_ids":["https://openalex.org/I4210134091"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5037908462","display_name":"Vanja Josifovski","orcid":null},"institutions":[{"id":"https://openalex.org/I4210134091","display_name":"Yahoo (United States)","ror":"https://ror.org/040dkzz12","country_code":"US","type":"company","lineage":["https://openalex.org/I4210134091"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Vanja Josifovski","raw_affiliation_strings":["Yahoo! Research, Santa Clara, CA, USA"],"affiliations":[{"raw_affiliation_string":"Yahoo! Research, Santa Clara, CA, USA","institution_ids":["https://openalex.org/I4210134091"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5044852256","display_name":"Maur\u00eccio R. Mediano","orcid":null},"institutions":[{"id":"https://openalex.org/I4210134091","display_name":"Yahoo (United States)","ror":"https://ror.org/040dkzz12","country_code":"US","type":"company","lineage":["https://openalex.org/I4210134091"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Mauricio Mediano","raw_affiliation_strings":["Yahoo! Research, Santa Clara, CA, USA"],"affiliations":[{"raw_affiliation_string":"Yahoo! Research, Santa Clara, CA, USA","institution_ids":["https://openalex.org/I4210134091"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5058655480","display_name":"Bo Pang","orcid":"https://orcid.org/0000-0002-4359-2937"},"institutions":[{"id":"https://openalex.org/I4210134091","display_name":"Yahoo (United States)","ror":"https://ror.org/040dkzz12","country_code":"US","type":"company","lineage":["https://openalex.org/I4210134091"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Bo Pang","raw_affiliation_strings":["Yahoo! Research, Santa Clara, CA, USA"],"affiliations":[{"raw_affiliation_string":"Yahoo! Research, Santa Clara, CA, USA","institution_ids":["https://openalex.org/I4210134091"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":6,"corresponding_author_ids":["https://openalex.org/A5102992157"],"corresponding_institution_ids":["https://openalex.org/I205783295"],"apc_list":null,"apc_paid":null,"fwci":9.2928,"has_fulltext":false,"cited_by_count":51,"citation_normalized_percentile":{"value":0.97780232,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":89,"max":99},"biblio":{"volume":null,"issue":null,"first_page":"251","last_page":"260"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12016","display_name":"Web Data Mining and Analysis","score":0.9988999962806702,"subfield":{"id":"https://openalex.org/subfields/1710","display_name":"Information Systems"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},"topics":[{"id":"https://openalex.org/T12016","display_name":"Web Data Mining and Analysis","score":0.9988999962806702,"subfield":{"id":"https://openalex.org/subfields/1710","display_name":"Information Systems"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T10627","display_name":"Advanced Image and Video Retrieval Techniques","score":0.9922000169754028,"subfield":{"id":"https://openalex.org/subfields/1707","display_name":"Computer Vision and Pattern Recognition"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T10203","display_name":"Recommender Systems and Techniques","score":0.989799976348877,"subfield":{"id":"https://openalex.org/subfields/1710","display_name":"Information Systems"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/automatic-summarization","display_name":"Automatic summarization","score":0.9053020477294922},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.7785907983779907},{"id":"https://openalex.org/keywords/context","display_name":"Context (archaeology)","score":0.7283033132553101},{"id":"https://openalex.org/keywords/information-retrieval","display_name":"Information retrieval","score":0.6759156584739685},{"id":"https://openalex.org/keywords/selection","display_name":"Selection (genetic algorithm)","score":0.6751390695571899},{"id":"https://openalex.org/keywords/web-page","display_name":"Web page","score":0.41418367624282837},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.3798554241657257},{"id":"https://openalex.org/keywords/artificial-intelligence","display_name":"Artificial intelligence","score":0.23077839612960815},{"id":"https://openalex.org/keywords/geography","display_name":"Geography","score":0.05396375060081482}],"concepts":[{"id":"https://openalex.org/C170858558","wikidata":"https://www.wikidata.org/wiki/Q1394144","display_name":"Automatic summarization","level":2,"score":0.9053020477294922},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.7785907983779907},{"id":"https://openalex.org/C2779343474","wikidata":"https://www.wikidata.org/wiki/Q3109175","display_name":"Context (archaeology)","level":2,"score":0.7283033132553101},{"id":"https://openalex.org/C23123220","wikidata":"https://www.wikidata.org/wiki/Q816826","display_name":"Information retrieval","level":1,"score":0.6759156584739685},{"id":"https://openalex.org/C81917197","wikidata":"https://www.wikidata.org/wiki/Q628760","display_name":"Selection (genetic algorithm)","level":2,"score":0.6751390695571899},{"id":"https://openalex.org/C21959979","wikidata":"https://www.wikidata.org/wiki/Q36774","display_name":"Web page","level":2,"score":0.41418367624282837},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.3798554241657257},{"id":"https://openalex.org/C154945302","wikidata":"https://www.wikidata.org/wiki/Q11660","display_name":"Artificial intelligence","level":1,"score":0.23077839612960815},{"id":"https://openalex.org/C205649164","wikidata":"https://www.wikidata.org/wiki/Q1071","display_name":"Geography","level":0,"score":0.05396375060081482},{"id":"https://openalex.org/C166957645","wikidata":"https://www.wikidata.org/wiki/Q23498","display_name":"Archaeology","level":1,"score":0.0}],"mesh":[],"locations_count":4,"locations":[{"id":"doi:10.1145/1772690.1772717","is_oa":false,"landing_page_url":"https://doi.org/10.1145/1772690.1772717","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the 19th international conference on World wide web","raw_type":"proceedings-article"},{"id":"pmh:oai:CiteSeerX.psu:10.1.1.233.467","is_oa":false,"landing_page_url":"http://citeseerx.ist.psu.edu/viewdoc/summary?doi=10.1.1.233.467","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"http://www.cs.stonybrook.edu/%7Eychoi/Papers/www10_choi.pdf","raw_type":"text"},{"id":"pmh:oai:CiteSeerX.psu:10.1.1.298.5190","is_oa":false,"landing_page_url":"http://citeseerx.ist.psu.edu/viewdoc/summary?doi=10.1.1.298.5190","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"http://www.cs.technion.ac.il/~gabr/publications/papers/Choi2010ULP.pdf","raw_type":"text"},{"id":"pmh:oai:CiteSeerX.psu:10.1.1.671.5266","is_oa":false,"landing_page_url":"http://citeseerx.ist.psu.edu/viewdoc/summary?doi=10.1.1.671.5266","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"http://fontoura.org/papers/www2010.pdf","raw_type":"text"}],"best_oa_location":null,"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":35,"referenced_works":["https://openalex.org/W42510783","https://openalex.org/W204849900","https://openalex.org/W1510718138","https://openalex.org/W1592612112","https://openalex.org/W1876049612","https://openalex.org/W1967766192","https://openalex.org/W1983578042","https://openalex.org/W2005679862","https://openalex.org/W2009892466","https://openalex.org/W2013494846","https://openalex.org/W2027445772","https://openalex.org/W2051514640","https://openalex.org/W2054045793","https://openalex.org/W2064987260","https://openalex.org/W2067879405","https://openalex.org/W2075322664","https://openalex.org/W2089150068","https://openalex.org/W2113639991","https://openalex.org/W2123198781","https://openalex.org/W2130395434","https://openalex.org/W2137607259","https://openalex.org/W2147152072","https://openalex.org/W2147896987","https://openalex.org/W2152893555","https://openalex.org/W2158291389","https://openalex.org/W2167547465","https://openalex.org/W2170741935","https://openalex.org/W2318520416","https://openalex.org/W2404602200","https://openalex.org/W2568082647","https://openalex.org/W2799147727","https://openalex.org/W2950110558","https://openalex.org/W3122305203","https://openalex.org/W6680585821","https://openalex.org/W6750712074"],"related_works":["https://openalex.org/W2366403280","https://openalex.org/W1495108544","https://openalex.org/W2091301346","https://openalex.org/W3148229873","https://openalex.org/W4389760904","https://openalex.org/W2150160875","https://openalex.org/W4242223894","https://openalex.org/W4306886878","https://openalex.org/W2973759123","https://openalex.org/W2000745862"],"abstract_inverted_index":{"We":[0,37,150],"explore":[1,38],"the":[2,5,17,20,26,29,34,50,63,68,75,79,85,100,108,124,130,137,145,159,170,176,180],"use":[3,18,84,138],"of":[4,19,33,41,99,139,147,161,172],"landing":[6,35,51,64,80,101,140,162,182],"page":[7,65,102],"content":[8,23,69],"in":[9],"sponsored":[10],"search":[11],"ad":[12,27,76,86,109,125,131,148,173],"selection.":[13,132,149],"Specifically,":[14],"we":[15,114],"compare":[16],"ad's":[21],"intrinsic":[22],"to":[24,45,95,122,127],"augmenting":[25],"with":[28,78],"whole,":[30],"or":[31,167],"parts,":[32],"page.":[36,81,183],"two":[39],"types":[40],"extractive":[42,155],"summarization":[43,156],"techniques":[44,157],"select":[46,59],"useful":[47],"regions":[48,61,98],"from":[49,62],"pages:":[52],"out-of-context":[53],"and":[54,92],"in-context":[55],"methods.":[56],"Out-of-context":[57],"methods":[58,83],"salient":[60],"by":[66,107],"analyzing":[67],"alone,":[70],"without":[71],"taking":[72],"into":[73],"account":[74],"associated":[77],"In-context":[82],"context":[87,126],"(including":[88],"its":[89],"title,":[90],"creative,":[91],"bid":[93],"phrases)":[94],"help":[96],"identify":[97],"that":[103,136,153,178],"should":[104],"be":[105],"used":[106],"selection":[110],"engine.":[111],"In":[112],"addition,":[113],"introduce":[115],"a":[116],"simple":[117],"yet":[118],"effective":[119],"unsupervised":[120],"algorithm":[121],"enrich":[123],"further":[128],"improve":[129,144],"Experimental":[133],"evaluation":[134],"confirms":[135],"pages":[141,163],"can":[142],"significantly":[143],"quality":[146],"also":[151],"find":[152],"our":[154],"reduce":[158],"size":[160],"substantially,":[164],"while":[165],"retaining":[166],"even":[168],"improving":[169],"performance":[171],"retrieval":[174],"over":[175],"method":[177],"utilize":[179],"entire":[181]},"counts_by_year":[{"year":2023,"cited_by_count":2},{"year":2022,"cited_by_count":1},{"year":2021,"cited_by_count":3},{"year":2020,"cited_by_count":1},{"year":2019,"cited_by_count":5},{"year":2018,"cited_by_count":6},{"year":2017,"cited_by_count":5},{"year":2016,"cited_by_count":4},{"year":2015,"cited_by_count":8},{"year":2014,"cited_by_count":3},{"year":2013,"cited_by_count":3},{"year":2012,"cited_by_count":3}],"updated_date":"2026-04-04T16:13:02.066488","created_date":"2025-10-10T00:00:00"}
