{"id":"https://openalex.org/W2130557336","doi":"https://doi.org/10.1145/1772690.1772699","title":"AdHeat","display_name":"AdHeat","publication_year":2010,"publication_date":"2010-04-26","ids":{"openalex":"https://openalex.org/W2130557336","doi":"https://doi.org/10.1145/1772690.1772699","mag":"2130557336"},"language":"en","primary_location":{"id":"doi:10.1145/1772690.1772699","is_oa":false,"landing_page_url":"https://doi.org/10.1145/1772690.1772699","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the 19th international conference on World wide web","raw_type":"proceedings-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5051031446","display_name":"Hongji Bao","orcid":null},"institutions":[{"id":"https://openalex.org/I4210103986","display_name":"Jingdong (China)","ror":"https://ror.org/01dkjkq64","country_code":"CN","type":"company","lineage":["https://openalex.org/I4210103986"]}],"countries":["CN"],"is_corresponding":true,"raw_author_name":"Hongji Bao","raw_affiliation_strings":["Google Research, Beijing, China"],"affiliations":[{"raw_affiliation_string":"Google Research, Beijing, China","institution_ids":["https://openalex.org/I4210103986"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5013545831","display_name":"Edward Yi Chang","orcid":"https://orcid.org/0000-0003-1616-5240"},"institutions":[{"id":"https://openalex.org/I4210103986","display_name":"Jingdong (China)","ror":"https://ror.org/01dkjkq64","country_code":"CN","type":"company","lineage":["https://openalex.org/I4210103986"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Edward Y. Chang","raw_affiliation_strings":["Google Research, Beijing, China"],"affiliations":[{"raw_affiliation_string":"Google Research, Beijing, China","institution_ids":["https://openalex.org/I4210103986"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":2,"corresponding_author_ids":["https://openalex.org/A5051031446"],"corresponding_institution_ids":["https://openalex.org/I4210103986"],"apc_list":null,"apc_paid":null,"fwci":13.8741,"has_fulltext":false,"cited_by_count":48,"citation_normalized_percentile":{"value":0.98604569,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":89,"max":99},"biblio":{"volume":null,"issue":null,"first_page":"71","last_page":"80"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13274","display_name":"Expert finding and Q&A systems","score":0.9998000264167786,"subfield":{"id":"https://openalex.org/subfields/1710","display_name":"Information Systems"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},"topics":[{"id":"https://openalex.org/T13274","display_name":"Expert finding and Q&A systems","score":0.9998000264167786,"subfield":{"id":"https://openalex.org/subfields/1710","display_name":"Information Systems"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T11704","display_name":"Mobile Crowdsensing and Crowdsourcing","score":0.9994999766349792,"subfield":{"id":"https://openalex.org/subfields/1706","display_name":"Computer Science Applications"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T10203","display_name":"Recommender Systems and Techniques","score":0.9976999759674072,"subfield":{"id":"https://openalex.org/subfields/1710","display_name":"Information Systems"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/relevance","display_name":"Relevance (law)","score":0.8855070471763611},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.7699283361434937},{"id":"https://openalex.org/keywords/matching","display_name":"Matching (statistics)","score":0.6296216249465942},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.5847777128219604},{"id":"https://openalex.org/keywords/information-retrieval","display_name":"Information retrieval","score":0.4523516595363617},{"id":"https://openalex.org/keywords/online-community","display_name":"Online community","score":0.4263966977596283},{"id":"https://openalex.org/keywords/mathematics","display_name":"Mathematics","score":0.08484706282615662}],"concepts":[{"id":"https://openalex.org/C158154518","wikidata":"https://www.wikidata.org/wiki/Q7310970","display_name":"Relevance (law)","level":2,"score":0.8855070471763611},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.7699283361434937},{"id":"https://openalex.org/C165064840","wikidata":"https://www.wikidata.org/wiki/Q1321061","display_name":"Matching (statistics)","level":2,"score":0.6296216249465942},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.5847777128219604},{"id":"https://openalex.org/C23123220","wikidata":"https://www.wikidata.org/wiki/Q816826","display_name":"Information retrieval","level":1,"score":0.4523516595363617},{"id":"https://openalex.org/C2778165684","wikidata":"https://www.wikidata.org/wiki/Q6576792","display_name":"Online community","level":2,"score":0.4263966977596283},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.08484706282615662},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.0},{"id":"https://openalex.org/C105795698","wikidata":"https://www.wikidata.org/wiki/Q12483","display_name":"Statistics","level":1,"score":0.0},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1145/1772690.1772699","is_oa":false,"landing_page_url":"https://doi.org/10.1145/1772690.1772699","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the 19th international conference on World wide web","raw_type":"proceedings-article"}],"best_oa_location":null,"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":30,"referenced_works":["https://openalex.org/W1564543196","https://openalex.org/W1880262756","https://openalex.org/W1964869462","https://openalex.org/W1967766192","https://openalex.org/W1984349431","https://openalex.org/W1986048029","https://openalex.org/W1994473607","https://openalex.org/W2015370254","https://openalex.org/W2021314079","https://openalex.org/W2025895610","https://openalex.org/W2043252224","https://openalex.org/W2063339671","https://openalex.org/W2073448073","https://openalex.org/W2099664903","https://openalex.org/W2105535951","https://openalex.org/W2106728444","https://openalex.org/W2107666336","https://openalex.org/W2113889316","https://openalex.org/W2117423367","https://openalex.org/W2118034653","https://openalex.org/W2121861737","https://openalex.org/W2125045187","https://openalex.org/W2125349172","https://openalex.org/W2132613313","https://openalex.org/W2138621811","https://openalex.org/W2156577800","https://openalex.org/W2158307368","https://openalex.org/W2164620755","https://openalex.org/W2953351249","https://openalex.org/W3122458291"],"related_works":["https://openalex.org/W2748952813","https://openalex.org/W2085384747","https://openalex.org/W2088166309","https://openalex.org/W1891216533","https://openalex.org/W4312133475","https://openalex.org/W1967370444","https://openalex.org/W2157408137","https://openalex.org/W2150136235","https://openalex.org/W2085215424","https://openalex.org/W4312252109"],"abstract_inverted_index":{"In":[0],"this":[1],"paper,":[2],"we":[3,96],"present":[4],"AdHeat,":[5,98],"a":[6,28,122,129],"social":[7,45],"ad":[8,21],"model":[9,29,50,141],"considering":[10],"user":[11,36,114],"influence":[12],"in":[13],"addition":[14],"to":[15,69,81,106],"relevance":[16,25,49,140],"for":[17,112],"matching":[18],"ads.":[19],"Traditionally,":[20],"placement":[22],"employs":[23],"the":[24,48,139],"model.":[26],"Such":[27],"matches":[30,110],"ads":[31,64,111],"with":[32,115,127],"Web":[33],"page":[34],"content,":[35],"interests,":[37],"or":[38],"both.":[39],"We":[40,118],"have":[41],"observed,":[42],"however,":[43],"on":[44,121,142],"networks":[46],"that":[47,65,136],"suffers":[51],"from":[52],"two":[53],"shortcomings.":[54],"First,":[55],"influential":[56,74,104],"users":[57,105],"(users":[58],"who":[59],"contribute":[60],"opinions)":[61],"seldom":[62],"click":[63],"are":[66,79],"highly":[67],"relevant":[68],"their":[70,87],"expertise.":[71],"Second,":[72],"because":[73],"users'":[75],"contents":[76],"and":[77,89,108],"activities":[78,90],"attractive":[80],"other":[82],"users,":[83],"hint":[84,101],"words":[85,102],"summarizing":[86],"expertise":[88],"may":[91],"be":[92],"widely":[93],"preferred.":[94],"Therefore,":[95],"propose":[97],"which":[99],"diffuses":[100],"of":[103],"others":[107],"then":[109],"each":[113],"aggregated":[116],"hints.":[117],"performed":[119],"experiments":[120],"large":[123],"online":[124],"Q&A":[125],"community":[126],"half":[128],"million":[130],"users.":[131],"The":[132],"experimental":[133],"results":[134],"show":[135],"AdHeat":[137],"outperforms":[138],"CTR":[143],"(click":[144],"through":[145],"rate)":[146],"by":[147],"significant":[148],"margins.":[149]},"counts_by_year":[{"year":2025,"cited_by_count":3},{"year":2023,"cited_by_count":1},{"year":2020,"cited_by_count":2},{"year":2018,"cited_by_count":1},{"year":2017,"cited_by_count":2},{"year":2016,"cited_by_count":6},{"year":2015,"cited_by_count":6},{"year":2014,"cited_by_count":7},{"year":2013,"cited_by_count":4},{"year":2012,"cited_by_count":8}],"updated_date":"2025-11-06T03:46:38.306776","created_date":"2016-06-24T00:00:00"}