{"id":"https://openalex.org/W2101225510","doi":"https://doi.org/10.1145/1753846.1754142","title":"Modeling the effect of habituation on banner blindness as a function of repetition and search type","display_name":"Modeling the effect of habituation on banner blindness as a function of repetition and search type","publication_year":2010,"publication_date":"2010-04-10","ids":{"openalex":"https://openalex.org/W2101225510","doi":"https://doi.org/10.1145/1753846.1754142","mag":"2101225510"},"language":"en","primary_location":{"id":"doi:10.1145/1753846.1754142","is_oa":false,"landing_page_url":"https://doi.org/10.1145/1753846.1754142","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"CHI '10 Extended Abstracts on Human Factors in Computing Systems","raw_type":"proceedings-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5111777654","display_name":"Felix Portnoy","orcid":null},"institutions":[{"id":"https://openalex.org/I114027177","display_name":"University of North Carolina at Chapel Hill","ror":"https://ror.org/0130frc33","country_code":"US","type":"education","lineage":["https://openalex.org/I114027177"]}],"countries":["US"],"is_corresponding":true,"raw_author_name":"Felix Portnoy","raw_affiliation_strings":["University of North Carolina at Chapel Hill, Chapel Hill, NC, USA","University of North Carolina at Chapel Hill , Chapel Hill, NC, USA"],"affiliations":[{"raw_affiliation_string":"University of North Carolina at Chapel Hill, Chapel Hill, NC, USA","institution_ids":["https://openalex.org/I114027177"]},{"raw_affiliation_string":"University of North Carolina at Chapel Hill , Chapel Hill, NC, USA","institution_ids":["https://openalex.org/I114027177"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5055800528","display_name":"Gary Marchionini","orcid":"https://orcid.org/0000-0002-4233-4952"},"institutions":[{"id":"https://openalex.org/I114027177","display_name":"University of North Carolina at Chapel Hill","ror":"https://ror.org/0130frc33","country_code":"US","type":"education","lineage":["https://openalex.org/I114027177"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Gary Marchionini","raw_affiliation_strings":["University of North Carolina at Chapel Hill, Chapel Hill, NC, USA","University of North Carolina at Chapel Hill , Chapel Hill, NC, USA"],"affiliations":[{"raw_affiliation_string":"University of North Carolina at Chapel Hill, Chapel Hill, NC, USA","institution_ids":["https://openalex.org/I114027177"]},{"raw_affiliation_string":"University of North Carolina at Chapel Hill , Chapel Hill, NC, USA","institution_ids":["https://openalex.org/I114027177"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":2,"corresponding_author_ids":["https://openalex.org/A5111777654"],"corresponding_institution_ids":["https://openalex.org/I114027177"],"apc_list":null,"apc_paid":null,"fwci":0.647,"has_fulltext":false,"cited_by_count":15,"citation_normalized_percentile":{"value":0.81212957,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":89,"max":97},"biblio":{"volume":null,"issue":null,"first_page":"4297","last_page":"4302"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.9987000226974487,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.9987000226974487,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.9983000159263611,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9929999709129333,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/banner","display_name":"Banner","score":0.733086109161377},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.5538137555122375},{"id":"https://openalex.org/keywords/blindness","display_name":"Blindness","score":0.5503250956535339},{"id":"https://openalex.org/keywords/function","display_name":"Function (biology)","score":0.5133194327354431},{"id":"https://openalex.org/keywords/phenomenon","display_name":"Phenomenon","score":0.4872545301914215},{"id":"https://openalex.org/keywords/click-through-rate","display_name":"Click-through rate","score":0.4540154039859772},{"id":"https://openalex.org/keywords/revenue","display_name":"Revenue","score":0.45022130012512207},{"id":"https://openalex.org/keywords/service","display_name":"Service (business)","score":0.4435025155544281},{"id":"https://openalex.org/keywords/online-advertising","display_name":"Online advertising","score":0.4279894232749939},{"id":"https://openalex.org/keywords/repetition","display_name":"Repetition (rhetorical device)","score":0.42419999837875366},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.3185994327068329},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.2900371551513672},{"id":"https://openalex.org/keywords/the-internet","display_name":"The Internet","score":0.2778865396976471},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.24546563625335693},{"id":"https://openalex.org/keywords/optometry","display_name":"Optometry","score":0.10383868217468262},{"id":"https://openalex.org/keywords/medicine","display_name":"Medicine","score":0.09260246157646179}],"concepts":[{"id":"https://openalex.org/C157572991","wikidata":"https://www.wikidata.org/wiki/Q806880","display_name":"Banner","level":2,"score":0.733086109161377},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.5538137555122375},{"id":"https://openalex.org/C2780929884","wikidata":"https://www.wikidata.org/wiki/Q737460","display_name":"Blindness","level":2,"score":0.5503250956535339},{"id":"https://openalex.org/C14036430","wikidata":"https://www.wikidata.org/wiki/Q3736076","display_name":"Function (biology)","level":2,"score":0.5133194327354431},{"id":"https://openalex.org/C50335755","wikidata":"https://www.wikidata.org/wiki/Q483247","display_name":"Phenomenon","level":2,"score":0.4872545301914215},{"id":"https://openalex.org/C115174607","wikidata":"https://www.wikidata.org/wiki/Q1100934","display_name":"Click-through rate","level":2,"score":0.4540154039859772},{"id":"https://openalex.org/C195487862","wikidata":"https://www.wikidata.org/wiki/Q850210","display_name":"Revenue","level":2,"score":0.45022130012512207},{"id":"https://openalex.org/C2780378061","wikidata":"https://www.wikidata.org/wiki/Q25351891","display_name":"Service (business)","level":2,"score":0.4435025155544281},{"id":"https://openalex.org/C512338625","wikidata":"https://www.wikidata.org/wiki/Q624902","display_name":"Online advertising","level":3,"score":0.4279894232749939},{"id":"https://openalex.org/C2776141515","wikidata":"https://www.wikidata.org/wiki/Q1274479","display_name":"Repetition (rhetorical device)","level":2,"score":0.42419999837875366},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.3185994327068329},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.2900371551513672},{"id":"https://openalex.org/C110875604","wikidata":"https://www.wikidata.org/wiki/Q75","display_name":"The Internet","level":2,"score":0.2778865396976471},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.24546563625335693},{"id":"https://openalex.org/C119767625","wikidata":"https://www.wikidata.org/wiki/Q618211","display_name":"Optometry","level":1,"score":0.10383868217468262},{"id":"https://openalex.org/C71924100","wikidata":"https://www.wikidata.org/wiki/Q11190","display_name":"Medicine","level":0,"score":0.09260246157646179},{"id":"https://openalex.org/C121955636","wikidata":"https://www.wikidata.org/wiki/Q4116214","display_name":"Accounting","level":1,"score":0.0},{"id":"https://openalex.org/C95457728","wikidata":"https://www.wikidata.org/wiki/Q309","display_name":"History","level":0,"score":0.0},{"id":"https://openalex.org/C78458016","wikidata":"https://www.wikidata.org/wiki/Q840400","display_name":"Evolutionary biology","level":1,"score":0.0},{"id":"https://openalex.org/C121332964","wikidata":"https://www.wikidata.org/wiki/Q413","display_name":"Physics","level":0,"score":0.0},{"id":"https://openalex.org/C86803240","wikidata":"https://www.wikidata.org/wiki/Q420","display_name":"Biology","level":0,"score":0.0},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.0},{"id":"https://openalex.org/C41895202","wikidata":"https://www.wikidata.org/wiki/Q8162","display_name":"Linguistics","level":1,"score":0.0},{"id":"https://openalex.org/C166957645","wikidata":"https://www.wikidata.org/wiki/Q23498","display_name":"Archaeology","level":1,"score":0.0},{"id":"https://openalex.org/C62520636","wikidata":"https://www.wikidata.org/wiki/Q944","display_name":"Quantum mechanics","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1145/1753846.1754142","is_oa":false,"landing_page_url":"https://doi.org/10.1145/1753846.1754142","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"CHI '10 Extended Abstracts on Human Factors in Computing Systems","raw_type":"proceedings-article"}],"best_oa_location":null,"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":28,"referenced_works":["https://openalex.org/W589007082","https://openalex.org/W625454987","https://openalex.org/W1542310863","https://openalex.org/W1547726827","https://openalex.org/W1989383496","https://openalex.org/W1997566826","https://openalex.org/W1997843800","https://openalex.org/W2008155748","https://openalex.org/W2015762759","https://openalex.org/W2037802158","https://openalex.org/W2040295053","https://openalex.org/W2077631627","https://openalex.org/W2084976085","https://openalex.org/W2093163898","https://openalex.org/W2093353037","https://openalex.org/W2125045187","https://openalex.org/W2131069089","https://openalex.org/W2144375251","https://openalex.org/W2158815540","https://openalex.org/W2315785670","https://openalex.org/W2331159680","https://openalex.org/W2333192876","https://openalex.org/W2967860386","https://openalex.org/W3036361035","https://openalex.org/W4229724810","https://openalex.org/W4234987680","https://openalex.org/W4252721514","https://openalex.org/W6632752543"],"related_works":["https://openalex.org/W561088734","https://openalex.org/W2370536314","https://openalex.org/W1975987926","https://openalex.org/W2566484711","https://openalex.org/W1698992669","https://openalex.org/W2765439571","https://openalex.org/W2479317915","https://openalex.org/W3121555120","https://openalex.org/W4286419063","https://openalex.org/W2118537986"],"abstract_inverted_index":{"This":[0],"paper":[1],"provides":[2],"a":[3,32],"theoretical":[4],"foundation":[5],"to":[6,31],"guide":[7],"future":[8],"work":[9],"in":[10,35],"online":[11,27,38],"marketing":[12],"research.":[13],"Specifically,":[14],"we":[15],"target":[16],"the":[17],"phenomenon":[18],"of":[19],"banner":[20],"blindness":[21],"that":[22],"prevents":[23],"users":[24],"from":[25],"noticing":[26],"advertisements;":[28],"thus,":[29],"leading":[30],"steady":[33],"decline":[34],"revenues":[36],"for":[37],"publishers":[39],"and":[40],"service":[41],"providers.":[42]},"counts_by_year":[{"year":2023,"cited_by_count":1},{"year":2021,"cited_by_count":4},{"year":2020,"cited_by_count":4},{"year":2019,"cited_by_count":1},{"year":2017,"cited_by_count":1},{"year":2016,"cited_by_count":2},{"year":2014,"cited_by_count":1},{"year":2013,"cited_by_count":1}],"updated_date":"2025-11-06T03:46:38.306776","created_date":"2025-10-10T00:00:00"}
