{"id":"https://openalex.org/W2024112587","doi":"https://doi.org/10.1145/1738826.1738889","title":"Experimenting with the use of persona in a focus group discussion with older adults in Malaysia","display_name":"Experimenting with the use of persona in a focus group discussion with older adults in Malaysia","publication_year":2009,"publication_date":"2009-11-23","ids":{"openalex":"https://openalex.org/W2024112587","doi":"https://doi.org/10.1145/1738826.1738889","mag":"2024112587"},"language":"en","primary_location":{"id":"doi:10.1145/1738826.1738889","is_oa":false,"landing_page_url":"https://doi.org/10.1145/1738826.1738889","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the 21st Annual Conference of the Australian Computer-Human Interaction Special Interest Group: Design: Open 24/7","raw_type":"proceedings-article"},"type":"conference-paper","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5036216974","display_name":"Syariffanor Hisham","orcid":null},"institutions":[{"id":"https://openalex.org/I32589535","display_name":"Technical University of Malaysia Malacca","ror":"https://ror.org/01xb6rs26","country_code":"MY","type":"education","lineage":["https://openalex.org/I32589535"]}],"countries":["MY"],"is_corresponding":true,"raw_author_name":"Syariffanor Hisham","raw_affiliation_strings":["Universiti Teknikal Malaysia Melaka, Durian Tunggal, Melaka, Malaysia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universiti Teknikal Malaysia Melaka, Durian Tunggal, Melaka, Malaysia","institution_ids":["https://openalex.org/I32589535"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5036216974"],"corresponding_institution_ids":["https://openalex.org/I32589535"],"apc_list":null,"apc_paid":null,"fwci":2.5806,"has_fulltext":false,"cited_by_count":26,"citation_normalized_percentile":{"value":0.90513834,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":89,"max":98},"biblio":{"volume":null,"issue":null,"first_page":"333","last_page":"336"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11977","display_name":"Technology Use by Older Adults","score":0.9993000030517578,"subfield":{"id":"https://openalex.org/subfields/3317","display_name":"Demography"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11977","display_name":"Technology Use by Older Adults","score":0.9993000030517578,"subfield":{"id":"https://openalex.org/subfields/3317","display_name":"Demography"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14074","display_name":"Persona Design and Applications","score":0.9977999925613403,"subfield":{"id":"https://openalex.org/subfields/1709","display_name":"Human-Computer Interaction"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T14147","display_name":"Innovative Approaches in Technology and Social Development","score":0.9819999933242798,"subfield":{"id":"https://openalex.org/subfields/1405","display_name":"Management of Technology and Innovation"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/persona","display_name":"Persona","score":0.9813833236694336},{"id":"https://openalex.org/keywords/focus-group","display_name":"Focus group","score":0.7645101547241211},{"id":"https://openalex.org/keywords/storytelling","display_name":"Storytelling","score":0.7022367715835571},{"id":"https://openalex.org/keywords/narrative","display_name":"Narrative","score":0.6766459941864014},{"id":"https://openalex.org/keywords/focus","display_name":"Focus (optics)","score":0.5744796395301819},{"id":"https://openalex.org/keywords/user-group","display_name":"User group","score":0.5480437874794006},{"id":"https://openalex.org/keywords/psychology","display_name":"Psychology","score":0.4971604645252228},{"id":"https://openalex.org/keywords/older-people","display_name":"Older people","score":0.42374491691589355},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.33756813406944275},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.3081880211830139},{"id":"https://openalex.org/keywords/human\u2013computer-interaction","display_name":"Human\u2013computer interaction","score":0.2140350341796875},{"id":"https://openalex.org/keywords/gerontology","display_name":"Gerontology","score":0.2103918492794037},{"id":"https://openalex.org/keywords/sociology","display_name":"Sociology","score":0.17230167984962463},{"id":"https://openalex.org/keywords/medicine","display_name":"Medicine","score":0.13545629382133484},{"id":"https://openalex.org/keywords/linguistics","display_name":"Linguistics","score":0.07858487963676453}],"concepts":[{"id":"https://openalex.org/C313442","wikidata":"https://www.wikidata.org/wiki/Q778556","display_name":"Persona","level":2,"score":0.9813833236694336},{"id":"https://openalex.org/C56995899","wikidata":"https://www.wikidata.org/wiki/Q1126687","display_name":"Focus group","level":2,"score":0.7645101547241211},{"id":"https://openalex.org/C2776538412","wikidata":"https://www.wikidata.org/wiki/Q989963","display_name":"Storytelling","level":3,"score":0.7022367715835571},{"id":"https://openalex.org/C199033989","wikidata":"https://www.wikidata.org/wiki/Q1318295","display_name":"Narrative","level":2,"score":0.6766459941864014},{"id":"https://openalex.org/C192209626","wikidata":"https://www.wikidata.org/wiki/Q190909","display_name":"Focus (optics)","level":2,"score":0.5744796395301819},{"id":"https://openalex.org/C3017738328","wikidata":"https://www.wikidata.org/wiki/Q613366","display_name":"User group","level":2,"score":0.5480437874794006},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.4971604645252228},{"id":"https://openalex.org/C3019887659","wikidata":"https://www.wikidata.org/wiki/Q191089","display_name":"Older people","level":2,"score":0.42374491691589355},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.33756813406944275},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.3081880211830139},{"id":"https://openalex.org/C107457646","wikidata":"https://www.wikidata.org/wiki/Q207434","display_name":"Human\u2013computer interaction","level":1,"score":0.2140350341796875},{"id":"https://openalex.org/C74909509","wikidata":"https://www.wikidata.org/wiki/Q10387","display_name":"Gerontology","level":1,"score":0.2103918492794037},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.17230167984962463},{"id":"https://openalex.org/C71924100","wikidata":"https://www.wikidata.org/wiki/Q11190","display_name":"Medicine","level":0,"score":0.13545629382133484},{"id":"https://openalex.org/C41895202","wikidata":"https://www.wikidata.org/wiki/Q8162","display_name":"Linguistics","level":1,"score":0.07858487963676453},{"id":"https://openalex.org/C120665830","wikidata":"https://www.wikidata.org/wiki/Q14620","display_name":"Optics","level":1,"score":0.0},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.0},{"id":"https://openalex.org/C121332964","wikidata":"https://www.wikidata.org/wiki/Q413","display_name":"Physics","level":0,"score":0.0},{"id":"https://openalex.org/C19165224","wikidata":"https://www.wikidata.org/wiki/Q23404","display_name":"Anthropology","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1145/1738826.1738889","is_oa":false,"landing_page_url":"https://doi.org/10.1145/1738826.1738889","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the 21st Annual Conference of the Australian Computer-Human Interaction Special Interest Group: Design: Open 24/7","raw_type":"proceedings-article"}],"best_oa_location":null,"sustainable_development_goals":[{"display_name":"Quality Education","id":"https://metadata.un.org/sdg/4","score":0.8600000143051147}],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":11,"referenced_works":["https://openalex.org/W19763176","https://openalex.org/W1543761991","https://openalex.org/W1566953645","https://openalex.org/W1877093828","https://openalex.org/W1966159232","https://openalex.org/W2011981538","https://openalex.org/W2096138083","https://openalex.org/W2119405670","https://openalex.org/W2407625780","https://openalex.org/W4229885913","https://openalex.org/W7018284515"],"related_works":["https://openalex.org/W2795366572","https://openalex.org/W2886588594","https://openalex.org/W4200187107","https://openalex.org/W1527140224","https://openalex.org/W2024112587","https://openalex.org/W2140586157","https://openalex.org/W2493559373","https://openalex.org/W4307137119","https://openalex.org/W2404056341","https://openalex.org/W2096138083"],"abstract_inverted_index":{"Eliciting":[0],"user-requirements":[1],"from":[2,115],"older":[3,20,53,87,99,132],"adults":[4,21,88],"--":[5,9,155],"especially":[6],"amongst":[7],"non-users":[8,161],"can":[10,121],"be":[11,49,122,127],"challenging.":[12],"This":[13],"is":[14],"due":[15],"to":[16,48,96,126,162],"the":[17,57,69,105,116,147,153],"fact":[18],"that":[19,119],"are":[22],"varied":[23],"in":[24,61,72,81,89,129,138,157],"term":[25],"of":[26,59,107,136],"their":[27],"functional":[28],"abilities":[29],"and":[30,44,67,102,113,149],"experience":[31],"with":[32,52,86,131],"technology.":[33],"The":[34,91,134],"common":[35],"User-centered":[36],"design":[37],"(UCD)":[38],"techniques":[39],"such":[40],"as":[41,77],"focus":[42,83,140],"group":[43,84,141],"interviews":[45],"were":[46],"found":[47],"less":[50],"effective":[51],"adults.":[54,133],"Inspired":[55],"by":[56],"benefits":[58],"persona":[60,76,120,137],"enhancing":[62],"designer's":[63],"attention":[64],"through":[65],"narrative":[66],"storytelling,":[68],"study":[70,92,117],"reported":[71],"this":[73],"paper":[74],"tested":[75],"a":[78,82,108,123,139],"communication":[79],"tool":[80],"discussion":[85,142],"Malaysia.":[90],"was":[93],"carried":[94],"out":[95],"gather":[97],"Malaysian":[98],"adults'":[100],"needs":[101],"requirements":[103],"for":[104],"development":[106],"prototype":[109],"email":[110],"application.":[111],"Findings":[112],"feedbacks":[114],"shows":[118],"potential":[124],"technique":[125],"applied":[128],"working":[130],"use":[135],"does":[143],"not":[144],"only":[145],"benefit":[146],"researchers":[148],"designers":[150],"but":[151],"also":[152],"participants":[154],"particularly":[156],"building":[158],"interest":[159],"among":[160],"embrace":[163],"computers.":[164]},"counts_by_year":[{"year":2026,"cited_by_count":2},{"year":2025,"cited_by_count":3},{"year":2024,"cited_by_count":2},{"year":2023,"cited_by_count":2},{"year":2022,"cited_by_count":2},{"year":2021,"cited_by_count":2},{"year":2020,"cited_by_count":2},{"year":2016,"cited_by_count":2},{"year":2015,"cited_by_count":3},{"year":2014,"cited_by_count":1},{"year":2013,"cited_by_count":3},{"year":2012,"cited_by_count":2}],"updated_date":"2026-07-29T14:22:42.915294","created_date":"2025-10-10T00:00:00"}