{"id":"https://openalex.org/W2008328400","doi":"https://doi.org/10.1145/1718487.1718529","title":"Adaptive weighing designs for keyword value computation","display_name":"Adaptive weighing designs for keyword value computation","publication_year":2010,"publication_date":"2010-02-04","ids":{"openalex":"https://openalex.org/W2008328400","doi":"https://doi.org/10.1145/1718487.1718529","mag":"2008328400"},"language":"en","primary_location":{"id":"doi:10.1145/1718487.1718529","is_oa":false,"landing_page_url":"https://doi.org/10.1145/1718487.1718529","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the third ACM international conference on Web search and data mining","raw_type":"proceedings-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5103066327","display_name":"John W. Byers","orcid":"https://orcid.org/0009-0006-2720-4515"},"institutions":[{"id":"https://openalex.org/I111088046","display_name":"Boston University","ror":"https://ror.org/05qwgg493","country_code":"US","type":"education","lineage":["https://openalex.org/I111088046"]}],"countries":["US"],"is_corresponding":true,"raw_author_name":"John W. Byers","raw_affiliation_strings":["Boston University, Boston, MA, USA","Boston University , Boston , MA , USA"],"affiliations":[{"raw_affiliation_string":"Boston University, Boston, MA, USA","institution_ids":[]},{"raw_affiliation_string":"Boston University , Boston , MA , USA","institution_ids":["https://openalex.org/I111088046"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5062318856","display_name":"Michael Mitzenmacher","orcid":"https://orcid.org/0000-0001-5430-5457"},"institutions":[{"id":"https://openalex.org/I2801851002","display_name":"Harvard University Press","ror":"https://ror.org/006v7bf86","country_code":"US","type":"other","lineage":["https://openalex.org/I136199984","https://openalex.org/I2801851002"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Michael Mitzenmacher","raw_affiliation_strings":["Harvard University, Cambridge, MA, USA"],"affiliations":[{"raw_affiliation_string":"Harvard University, Cambridge, MA, USA","institution_ids":["https://openalex.org/I2801851002"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5102989133","display_name":"Georgios Zervas","orcid":"https://orcid.org/0000-0002-9558-244X"},"institutions":[{"id":"https://openalex.org/I111088046","display_name":"Boston University","ror":"https://ror.org/05qwgg493","country_code":"US","type":"education","lineage":["https://openalex.org/I111088046"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Georgios Zervas","raw_affiliation_strings":["Boston University, Boston, MA, USA","Boston University , Boston , MA , USA"],"affiliations":[{"raw_affiliation_string":"Boston University, Boston, MA, USA","institution_ids":[]},{"raw_affiliation_string":"Boston University , Boston , MA , USA","institution_ids":["https://openalex.org/I111088046"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":3,"corresponding_author_ids":["https://openalex.org/A5103066327"],"corresponding_institution_ids":["https://openalex.org/I111088046"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":2,"citation_normalized_percentile":{"value":0.20595981,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":90,"max":94},"biblio":{"volume":null,"issue":null,"first_page":"331","last_page":"340"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.9998999834060669,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.9998999834060669,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11182","display_name":"Auction Theory and Applications","score":0.9912999868392944,"subfield":{"id":"https://openalex.org/subfields/1803","display_name":"Management Science and Operations Research"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11437","display_name":"Digital Platforms and Economics","score":0.9725000262260437,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/monetization","display_name":"Monetization","score":0.9940232038497925},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.7215930223464966},{"id":"https://openalex.org/keywords/revenue","display_name":"Revenue","score":0.6543903946876526},{"id":"https://openalex.org/keywords/liberian-dollar","display_name":"Liberian dollar","score":0.6154434084892273},{"id":"https://openalex.org/keywords/value","display_name":"Value (mathematics)","score":0.532835841178894},{"id":"https://openalex.org/keywords/channel","display_name":"Channel (broadcasting)","score":0.477373331785202},{"id":"https://openalex.org/keywords/term","display_name":"Term (time)","score":0.4507475197315216},{"id":"https://openalex.org/keywords/advertising","display_name":"Advertising","score":0.39736276865005493},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.2531284689903259},{"id":"https://openalex.org/keywords/finance","display_name":"Finance","score":0.14664894342422485},{"id":"https://openalex.org/keywords/telecommunications","display_name":"Telecommunications","score":0.12421464920043945},{"id":"https://openalex.org/keywords/economics","display_name":"Economics","score":0.11030715703964233}],"concepts":[{"id":"https://openalex.org/C2780602052","wikidata":"https://www.wikidata.org/wiki/Q289845","display_name":"Monetization","level":2,"score":0.9940232038497925},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.7215930223464966},{"id":"https://openalex.org/C195487862","wikidata":"https://www.wikidata.org/wiki/Q850210","display_name":"Revenue","level":2,"score":0.6543903946876526},{"id":"https://openalex.org/C109168655","wikidata":"https://www.wikidata.org/wiki/Q242988","display_name":"Liberian dollar","level":2,"score":0.6154434084892273},{"id":"https://openalex.org/C2776291640","wikidata":"https://www.wikidata.org/wiki/Q2912517","display_name":"Value (mathematics)","level":2,"score":0.532835841178894},{"id":"https://openalex.org/C127162648","wikidata":"https://www.wikidata.org/wiki/Q16858953","display_name":"Channel (broadcasting)","level":2,"score":0.477373331785202},{"id":"https://openalex.org/C61797465","wikidata":"https://www.wikidata.org/wiki/Q1188986","display_name":"Term (time)","level":2,"score":0.4507475197315216},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.39736276865005493},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.2531284689903259},{"id":"https://openalex.org/C10138342","wikidata":"https://www.wikidata.org/wiki/Q43015","display_name":"Finance","level":1,"score":0.14664894342422485},{"id":"https://openalex.org/C76155785","wikidata":"https://www.wikidata.org/wiki/Q418","display_name":"Telecommunications","level":1,"score":0.12421464920043945},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.11030715703964233},{"id":"https://openalex.org/C119857082","wikidata":"https://www.wikidata.org/wiki/Q2539","display_name":"Machine learning","level":1,"score":0.0},{"id":"https://openalex.org/C121332964","wikidata":"https://www.wikidata.org/wiki/Q413","display_name":"Physics","level":0,"score":0.0},{"id":"https://openalex.org/C62520636","wikidata":"https://www.wikidata.org/wiki/Q944","display_name":"Quantum mechanics","level":1,"score":0.0},{"id":"https://openalex.org/C139719470","wikidata":"https://www.wikidata.org/wiki/Q39680","display_name":"Macroeconomics","level":1,"score":0.0}],"mesh":[],"locations_count":6,"locations":[{"id":"doi:10.1145/1718487.1718529","is_oa":false,"landing_page_url":"https://doi.org/10.1145/1718487.1718529","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the third ACM international conference on Web search and data mining","raw_type":"proceedings-article"},{"id":"pmh:oai:CiteSeerX.psu:10.1.1.150.1393","is_oa":false,"landing_page_url":"http://citeseerx.ist.psu.edu/viewdoc/summary?doi=10.1.1.150.1393","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"http://www.cs.bu.edu/techreports/pdf/2009-031-channelization.pdf","raw_type":"text"},{"id":"pmh:oai:CiteSeerX.psu:10.1.1.205.9523","is_oa":false,"landing_page_url":"http://citeseerx.ist.psu.edu/viewdoc/summary?doi=10.1.1.205.9523","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"http://cs-people.bu.edu/zg/publications/BMZ10a.pdf","raw_type":"text"},{"id":"pmh:oai:CiteSeerX.psu:10.1.1.298.4484","is_oa":false,"landing_page_url":"http://citeseerx.ist.psu.edu/viewdoc/summary?doi=10.1.1.298.4484","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"http://www.cs.bu.edu/fac/byers/pubs/BMZ10a-weighing.pdf","raw_type":"text"},{"id":"pmh:oai:eprints.ucl.ac.uk.OAI2:1533914","is_oa":false,"landing_page_url":"http://discovery.ucl.ac.uk/1533914/","pdf_url":null,"source":{"id":"https://openalex.org/S4306400024","display_name":"UCL Discovery (University College London)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I45129253","host_organization_name":"University College London","host_organization_lineage":["https://openalex.org/I45129253"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"     In:    (pp. pp. 331-340).   (2010)     ","raw_type":"Proceedings paper"},{"id":"pmh:oai:open.bu.edu:2144/1755","is_oa":false,"landing_page_url":"https://hdl.handle.net/2144/1755","pdf_url":null,"source":{"id":"https://openalex.org/S4306402183","display_name":"OpenBU/Boston University Institutional Repository (Boston University)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I111088046","host_organization_name":"Boston University","host_organization_lineage":["https://openalex.org/I111088046"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"","raw_type":"Technical Report"}],"best_oa_location":null,"sustainable_development_goals":[{"score":0.46000000834465027,"id":"https://metadata.un.org/sdg/8","display_name":"Decent work and economic growth"}],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":15,"referenced_works":["https://openalex.org/W1543921836","https://openalex.org/W1992047397","https://openalex.org/W2009237207","https://openalex.org/W2036794320","https://openalex.org/W2056705371","https://openalex.org/W2073448073","https://openalex.org/W2083094282","https://openalex.org/W2127347613","https://openalex.org/W2141230344","https://openalex.org/W2146096504","https://openalex.org/W2201228956","https://openalex.org/W3122305203","https://openalex.org/W4231144620","https://openalex.org/W6833117332","https://openalex.org/W7037411764"],"related_works":["https://openalex.org/W4296873905","https://openalex.org/W4312342191","https://openalex.org/W2990215692","https://openalex.org/W2520281795","https://openalex.org/W2956015248","https://openalex.org/W4323565542","https://openalex.org/W4297808986","https://openalex.org/W72090","https://openalex.org/W20878794","https://openalex.org/W4287025668"],"abstract_inverted_index":{"Attributing":[0],"a":[1,5,36],"dollar":[2],"value":[3,40],"to":[4,74],"keyword":[6],"is":[7,68],"an":[8,20],"essential":[9],"part":[10],"of":[11,31,41,107],"running":[12],"any":[13],"profitable":[14],"search":[15],"engine":[16],"advertising":[17],"campaign.":[18],"When":[19],"advertiser":[21,53],"has":[22],"complete":[23],"control":[24],"over":[25],"the":[26,39,52,71,92],"interaction":[27],"with":[28],"and":[29,91,115],"monetization":[30,83],"each":[32,82,104],"user":[33],"arriving":[34],"on":[35],"given":[37],"keyword,":[38],"that":[42,110],"term":[43],"can":[44],"be":[45],"accurately":[46],"tracked.":[47],"However,":[48],"in":[49],"many":[50],"instances,":[51],"may":[54],"monetize":[55],"arrivals":[56],"indirectly":[57],"through":[58],"one":[59],"or":[60],"more":[61],"third":[62,72,93,108],"parties.":[63],"In":[64],"such":[65,98],"cases,":[66],"it":[67],"typical":[69],"for":[70,103],"party":[73,94],"provide":[75],"only":[76],"coarse-grained":[77],"reporting:":[78],"rather":[79],"than":[80],"report":[81],"event,":[84],"users":[85],"are":[86],"aggregated":[87],"into":[88],"larger":[89],"channels":[90,112],"reports":[95],"aggregate":[96],"information":[97],"as":[99],"total":[100],"daily":[101],"revenue":[102],"channel.":[105],"Examples":[106],"parties":[109],"use":[111],"include":[113],"Amazon":[114],"Google":[116],"AdSense.":[117]},"counts_by_year":[{"year":2015,"cited_by_count":1},{"year":2014,"cited_by_count":1}],"updated_date":"2026-04-05T17:49:38.594831","created_date":"2025-10-10T00:00:00"}