{"id":"https://openalex.org/W2148062154","doi":"https://doi.org/10.1145/1592748.1592754","title":"Inferring local synonyms for improving keyword suggestion in an on-line advertisement system","display_name":"Inferring local synonyms for improving keyword suggestion in an on-line advertisement system","publication_year":2009,"publication_date":"2009-06-28","ids":{"openalex":"https://openalex.org/W2148062154","doi":"https://doi.org/10.1145/1592748.1592754","mag":"2148062154"},"language":"en","primary_location":{"id":"doi:10.1145/1592748.1592754","is_oa":false,"landing_page_url":"https://doi.org/10.1145/1592748.1592754","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the Third International Workshop on Data Mining and Audience Intelligence for Advertising","raw_type":"proceedings-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5109802741","display_name":"Lu\u00eds Sarmento","orcid":null},"institutions":[{"id":"https://openalex.org/I182534213","display_name":"Universidade do Porto","ror":"https://ror.org/043pwc612","country_code":"PT","type":"education","lineage":["https://openalex.org/I182534213"]}],"countries":["PT"],"is_corresponding":true,"raw_author_name":"Lu\u00eds Sarmento","raw_affiliation_strings":["F. Eng. U. Porto - DEI - LIACC, Porto Portugal"],"affiliations":[{"raw_affiliation_string":"F. Eng. U. Porto - DEI - LIACC, Porto Portugal","institution_ids":["https://openalex.org/I182534213"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5053051873","display_name":"Paulo Trezentos","orcid":null},"institutions":[{"id":"https://openalex.org/I4210137687","display_name":"Caixa M\u00e1gica Software (Portugal)","ror":"https://ror.org/04aecpw50","country_code":"PT","type":"company","lineage":["https://openalex.org/I4210137687"]}],"countries":["PT"],"is_corresponding":false,"raw_author_name":"Paulo Trezentos","raw_affiliation_strings":["ISCTE/ADETTI/Caixa Magica, Lisboa"],"affiliations":[{"raw_affiliation_string":"ISCTE/ADETTI/Caixa Magica, Lisboa","institution_ids":["https://openalex.org/I4210137687"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5100800298","display_name":"Jo\u00e3o Pedro Gon\u00e7alves","orcid":null},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Jo\u00e3o Pedro Gon\u00e7alves","raw_affiliation_strings":["Portugal Telecom - SAPO, Lisboa, Portugal"],"affiliations":[{"raw_affiliation_string":"Portugal Telecom - SAPO, Lisboa, Portugal","institution_ids":[]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5100614188","display_name":"Eug\u00e9nio Oliveira","orcid":"https://orcid.org/0000-0001-9271-610X"},"institutions":[{"id":"https://openalex.org/I182534213","display_name":"Universidade do Porto","ror":"https://ror.org/043pwc612","country_code":"PT","type":"education","lineage":["https://openalex.org/I182534213"]}],"countries":["PT"],"is_corresponding":false,"raw_author_name":"Eug\u00e9nio Oliveira","raw_affiliation_strings":["F. Eng. U. Porto - DEI - LIACC, Porto Portugal"],"affiliations":[{"raw_affiliation_string":"F. Eng. U. Porto - DEI - LIACC, Porto Portugal","institution_ids":["https://openalex.org/I182534213"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":4,"corresponding_author_ids":["https://openalex.org/A5109802741"],"corresponding_institution_ids":["https://openalex.org/I182534213"],"apc_list":null,"apc_paid":null,"fwci":0.6796,"has_fulltext":false,"cited_by_count":6,"citation_normalized_percentile":{"value":0.83326094,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":89,"max":96},"biblio":{"volume":null,"issue":null,"first_page":"37","last_page":"45"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.996999979019165,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.996999979019165,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12016","display_name":"Web Data Mining and Analysis","score":0.9950000047683716,"subfield":{"id":"https://openalex.org/subfields/1710","display_name":"Information Systems"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T13083","display_name":"Advanced Text Analysis Techniques","score":0.9897000193595886,"subfield":{"id":"https://openalex.org/subfields/1702","display_name":"Artificial Intelligence"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.8067858815193176},{"id":"https://openalex.org/keywords/ranking","display_name":"Ranking (information retrieval)","score":0.6858444213867188},{"id":"https://openalex.org/keywords/publication","display_name":"Publication","score":0.645447313785553},{"id":"https://openalex.org/keywords/keyword-extraction","display_name":"Keyword extraction","score":0.6372307538986206},{"id":"https://openalex.org/keywords/information-retrieval","display_name":"Information retrieval","score":0.6049129962921143},{"id":"https://openalex.org/keywords/set","display_name":"Set (abstract data type)","score":0.5746775269508362},{"id":"https://openalex.org/keywords/revenue","display_name":"Revenue","score":0.4909994900226593},{"id":"https://openalex.org/keywords/portuguese","display_name":"Portuguese","score":0.4854017198085785},{"id":"https://openalex.org/keywords/line","display_name":"Line (geometry)","score":0.48509132862091064},{"id":"https://openalex.org/keywords/keyword-density","display_name":"Keyword density","score":0.4387560784816742},{"id":"https://openalex.org/keywords/word","display_name":"Word (group theory)","score":0.4272725582122803},{"id":"https://openalex.org/keywords/web-page","display_name":"Web page","score":0.4100264012813568},{"id":"https://openalex.org/keywords/keyword-search","display_name":"Keyword search","score":0.40322259068489075},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.3807353377342224},{"id":"https://openalex.org/keywords/advertising","display_name":"Advertising","score":0.28811293840408325},{"id":"https://openalex.org/keywords/mathematics","display_name":"Mathematics","score":0.06231182813644409},{"id":"https://openalex.org/keywords/linguistics","display_name":"Linguistics","score":0.062075525522232056}],"concepts":[{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.8067858815193176},{"id":"https://openalex.org/C189430467","wikidata":"https://www.wikidata.org/wiki/Q7293293","display_name":"Ranking (information retrieval)","level":2,"score":0.6858444213867188},{"id":"https://openalex.org/C41458344","wikidata":"https://www.wikidata.org/wiki/Q732577","display_name":"Publication","level":2,"score":0.645447313785553},{"id":"https://openalex.org/C2780288562","wikidata":"https://www.wikidata.org/wiki/Q25053353","display_name":"Keyword extraction","level":2,"score":0.6372307538986206},{"id":"https://openalex.org/C23123220","wikidata":"https://www.wikidata.org/wiki/Q816826","display_name":"Information retrieval","level":1,"score":0.6049129962921143},{"id":"https://openalex.org/C177264268","wikidata":"https://www.wikidata.org/wiki/Q1514741","display_name":"Set (abstract data type)","level":2,"score":0.5746775269508362},{"id":"https://openalex.org/C195487862","wikidata":"https://www.wikidata.org/wiki/Q850210","display_name":"Revenue","level":2,"score":0.4909994900226593},{"id":"https://openalex.org/C35219183","wikidata":"https://www.wikidata.org/wiki/Q5146","display_name":"Portuguese","level":2,"score":0.4854017198085785},{"id":"https://openalex.org/C198352243","wikidata":"https://www.wikidata.org/wiki/Q37105","display_name":"Line (geometry)","level":2,"score":0.48509132862091064},{"id":"https://openalex.org/C57560718","wikidata":"https://www.wikidata.org/wiki/Q125627","display_name":"Keyword density","level":3,"score":0.4387560784816742},{"id":"https://openalex.org/C90805587","wikidata":"https://www.wikidata.org/wiki/Q10944557","display_name":"Word (group theory)","level":2,"score":0.4272725582122803},{"id":"https://openalex.org/C21959979","wikidata":"https://www.wikidata.org/wiki/Q36774","display_name":"Web page","level":2,"score":0.4100264012813568},{"id":"https://openalex.org/C2988412617","wikidata":"https://www.wikidata.org/wiki/Q7441656","display_name":"Keyword search","level":2,"score":0.40322259068489075},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.3807353377342224},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.28811293840408325},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.06231182813644409},{"id":"https://openalex.org/C41895202","wikidata":"https://www.wikidata.org/wiki/Q8162","display_name":"Linguistics","level":1,"score":0.062075525522232056},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.0},{"id":"https://openalex.org/C2524010","wikidata":"https://www.wikidata.org/wiki/Q8087","display_name":"Geometry","level":1,"score":0.0},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.0},{"id":"https://openalex.org/C199360897","wikidata":"https://www.wikidata.org/wiki/Q9143","display_name":"Programming language","level":1,"score":0.0},{"id":"https://openalex.org/C121955636","wikidata":"https://www.wikidata.org/wiki/Q4116214","display_name":"Accounting","level":1,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.1145/1592748.1592754","is_oa":false,"landing_page_url":"https://doi.org/10.1145/1592748.1592754","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the Third International Workshop on Data Mining and Audience Intelligence for Advertising","raw_type":"proceedings-article"},{"id":"pmh:oai:CiteSeerX.psu:10.1.1.331.6231","is_oa":false,"landing_page_url":"http://citeseerx.ist.psu.edu/viewdoc/summary?doi=10.1.1.331.6231","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"http://paginas.fe.up.pt/~las/conteudo/pub/pln/adkdd_2009/sarmento_et_al_sapo_ads_adkdd_2009.pdf","raw_type":"text"}],"best_oa_location":null,"sustainable_development_goals":[{"score":0.5099999904632568,"display_name":"Partnerships for the goals","id":"https://metadata.un.org/sdg/17"}],"awards":[{"id":"https://openalex.org/G8064364642","display_name":null,"funder_award_id":"SFRH/BD/23590/2005","funder_id":"https://openalex.org/F4320334779","funder_display_name":"Funda\u00e7\u00e3o para a Ci\u00eancia e a Tecnologia"}],"funders":[{"id":"https://openalex.org/F4320334779","display_name":"Funda\u00e7\u00e3o para a Ci\u00eancia e a Tecnologia","ror":"https://ror.org/00snfqn58"}],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":11,"referenced_works":["https://openalex.org/W1500117362","https://openalex.org/W1593045043","https://openalex.org/W1956559956","https://openalex.org/W2045729350","https://openalex.org/W2111748568","https://openalex.org/W2116780029","https://openalex.org/W2146950091","https://openalex.org/W2154463588","https://openalex.org/W2998237634","https://openalex.org/W4285719527","https://openalex.org/W6640862754"],"related_works":["https://openalex.org/W2795900462","https://openalex.org/W2197440050","https://openalex.org/W2614415116","https://openalex.org/W2265184183","https://openalex.org/W2785037737","https://openalex.org/W2314592662","https://openalex.org/W2124529648","https://openalex.org/W2606928473","https://openalex.org/W3093477062","https://openalex.org/W348400776"],"abstract_inverted_index":{"In":[0],"this":[1],"paper":[2],"we":[3,128],"present":[4],"a":[5,28,100,147],"keyword":[6,54,66,89,111],"suggestion":[7,67,90,112],"mechanism":[8],"for":[9,38,132,152],"supporting":[10],"advertisers":[11],"wishing":[12],"to":[13,44,92,106],"publish":[14],"ads":[15,121],"in":[16,72,81,114,146],"content-targeted":[17],"advertisement":[18,77],"systems.":[19,97],"The":[20],"method":[21,63,127],"infers":[22],"\"synonymy\"":[23],"between":[24],"keywords":[25,43,123],"by":[26,52,85,125],"mining":[27],"database":[29],"of":[30,61,88,94,103,110],"previously":[31],"submitted":[32],"ads,":[33],"and":[34,41],"uses":[35],"such":[36,115],"information":[37],"suggesting":[39],"relevant":[40],"non-obvious":[42],"advertisers.":[45],"Automatic":[46],"word-sense":[47],"disambiguation":[48],"is":[49],"provided":[50],"implicitly":[51],"our":[53,62],"ranking":[55],"procedure.":[56],"We":[57,98],"perform":[58],"on-line":[59],"comparison":[60],"with":[64,79],"another":[65],"system":[68],"being":[69,133],"currently":[70],"used":[71],"the":[73,95,108,126,153],"largest":[74],"Portuguese":[75],"web":[76],"broker":[78],"presence":[80],"four":[82],"different":[83],"countries,":[84],"redirecting":[86],"50%":[87],"requests":[91],"each":[93],"two":[96],"propose":[99,129],"novel":[101],"set":[102],"evaluation":[104],"measures":[105],"compare":[107],"performance":[109],"systems":[113],"experimental":[116],"setting.":[117],"Results":[118],"show":[119],"that":[120],"containing":[122],"suggested":[124],"are":[130],"selected":[131],"printed":[134],"more":[135],"frequently":[136],"at":[137],"similar,":[138],"or":[139],"often":[140],"superior,":[141],"click-through":[142],"rates.":[143],"This":[144],"results":[145],"potential":[148],"global":[149],"revenue":[150],"increase":[151],"ad":[154],"broker.":[155]},"counts_by_year":[{"year":2022,"cited_by_count":1},{"year":2016,"cited_by_count":1},{"year":2015,"cited_by_count":2},{"year":2013,"cited_by_count":1}],"updated_date":"2026-04-05T17:49:38.594831","created_date":"2025-10-10T00:00:00"}