{"id":"https://openalex.org/W2006106389","doi":"https://doi.org/10.1145/1571941.1571953","title":"Efficient query expansion for advertisement search","display_name":"Efficient query expansion for advertisement search","publication_year":2009,"publication_date":"2009-07-19","ids":{"openalex":"https://openalex.org/W2006106389","doi":"https://doi.org/10.1145/1571941.1571953","mag":"2006106389"},"language":"en","primary_location":{"id":"doi:10.1145/1571941.1571953","is_oa":false,"landing_page_url":"https://doi.org/10.1145/1571941.1571953","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the 32nd international ACM SIGIR conference on Research and development in information retrieval","raw_type":"proceedings-article"},"type":"conference-paper","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5039059501","display_name":"Haofen Wang","orcid":"https://orcid.org/0000-0003-3018-3824"},"institutions":[{"id":"https://openalex.org/I183067930","display_name":"Shanghai Jiao Tong University","ror":"https://ror.org/0220qvk04","country_code":"CN","type":"education","lineage":["https://openalex.org/I183067930"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Haofen Wang","raw_affiliation_strings":["Shanghai Jiao Tong University, Shanghai, China","[Shanghai Jiao Tong University, Shanghai, China]"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Shanghai Jiao Tong University, Shanghai, China","institution_ids":["https://openalex.org/I183067930"]},{"raw_affiliation_string":"[Shanghai Jiao Tong University, Shanghai, China]","institution_ids":["https://openalex.org/I183067930"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5101405777","display_name":"Liang Yan","orcid":"https://orcid.org/0000-0002-9831-5195"},"institutions":[{"id":"https://openalex.org/I183067930","display_name":"Shanghai Jiao Tong University","ror":"https://ror.org/0220qvk04","country_code":"CN","type":"education","lineage":["https://openalex.org/I183067930"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Yan Liang","raw_affiliation_strings":["Shanghai Jiao Tong University, Shanghai, China","[Shanghai Jiao Tong University, Shanghai, China]"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Shanghai Jiao Tong University, Shanghai, China","institution_ids":["https://openalex.org/I183067930"]},{"raw_affiliation_string":"[Shanghai Jiao Tong University, Shanghai, China]","institution_ids":["https://openalex.org/I183067930"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5102705436","display_name":"Linyun Fu","orcid":"https://orcid.org/0000-0002-8353-8134"},"institutions":[{"id":"https://openalex.org/I183067930","display_name":"Shanghai Jiao Tong University","ror":"https://ror.org/0220qvk04","country_code":"CN","type":"education","lineage":["https://openalex.org/I183067930"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Linyun Fu","raw_affiliation_strings":["Shanghai Jiao Tong University, Shanghai, China","[Shanghai Jiao Tong University, Shanghai, China]"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Shanghai Jiao Tong University, Shanghai, China","institution_ids":["https://openalex.org/I183067930"]},{"raw_affiliation_string":"[Shanghai Jiao Tong University, Shanghai, China]","institution_ids":["https://openalex.org/I183067930"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5109845737","display_name":"Gui-Rong Xue","orcid":null},"institutions":[{"id":"https://openalex.org/I183067930","display_name":"Shanghai Jiao Tong University","ror":"https://ror.org/0220qvk04","country_code":"CN","type":"education","lineage":["https://openalex.org/I183067930"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Gui-Rong Xue","raw_affiliation_strings":["Shanghai Jiao Tong University, Shanghai, China","[Shanghai Jiao Tong University, Shanghai, China]"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Shanghai Jiao Tong University, Shanghai, China","institution_ids":["https://openalex.org/I183067930"]},{"raw_affiliation_string":"[Shanghai Jiao Tong University, Shanghai, China]","institution_ids":["https://openalex.org/I183067930"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5001571390","display_name":"Yong Yu","orcid":"https://orcid.org/0000-0003-0281-8271"},"institutions":[{"id":"https://openalex.org/I183067930","display_name":"Shanghai Jiao Tong University","ror":"https://ror.org/0220qvk04","country_code":"CN","type":"education","lineage":["https://openalex.org/I183067930"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Yong Yu","raw_affiliation_strings":["Shanghai Jiao Tong University, Shanghai, China","[Shanghai Jiao Tong University, Shanghai, China]"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Shanghai Jiao Tong University, Shanghai, China","institution_ids":["https://openalex.org/I183067930"]},{"raw_affiliation_string":"[Shanghai Jiao Tong University, Shanghai, China]","institution_ids":["https://openalex.org/I183067930"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I183067930"],"apc_list":null,"apc_paid":null,"fwci":null,"has_fulltext":false,"cited_by_count":26,"citation_normalized_percentile":null,"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":"51","last_page":"58"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12016","display_name":"Web Data Mining and Analysis","score":0.9980000257492065,"subfield":{"id":"https://openalex.org/subfields/1710","display_name":"Information Systems"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},"topics":[{"id":"https://openalex.org/T12016","display_name":"Web Data Mining and Analysis","score":0.9980000257492065,"subfield":{"id":"https://openalex.org/subfields/1710","display_name":"Information Systems"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T10627","display_name":"Advanced Image and Video Retrieval Techniques","score":0.9976999759674072,"subfield":{"id":"https://openalex.org/subfields/1707","display_name":"Computer Vision and Pattern Recognition"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T11478","display_name":"Caching and Content Delivery","score":0.9973999857902527,"subfield":{"id":"https://openalex.org/subfields/1705","display_name":"Computer Networks and Communications"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.806136429309845},{"id":"https://openalex.org/keywords/revenue","display_name":"Revenue","score":0.5537570118904114},{"id":"https://openalex.org/keywords/online-advertising","display_name":"Online advertising","score":0.5387073755264282},{"id":"https://openalex.org/keywords/merge","display_name":"Merge (version control)","score":0.5139715075492859},{"id":"https://openalex.org/keywords/information-retrieval","display_name":"Information retrieval","score":0.5031470656394958},{"id":"https://openalex.org/keywords/inverted-index","display_name":"Inverted index","score":0.4815678596496582},{"id":"https://openalex.org/keywords/index","display_name":"Index (typography)","score":0.4760596454143524},{"id":"https://openalex.org/keywords/query-expansion","display_name":"Query expansion","score":0.45713719725608826},{"id":"https://openalex.org/keywords/cluster-analysis","display_name":"Cluster analysis","score":0.4443102180957794},{"id":"https://openalex.org/keywords/matching","display_name":"Matching (statistics)","score":0.43928712606430054},{"id":"https://openalex.org/keywords/the-internet","display_name":"The Internet","score":0.3819100260734558},{"id":"https://openalex.org/keywords/data-mining","display_name":"Data mining","score":0.36748969554901123},{"id":"https://openalex.org/keywords/search-engine-indexing","display_name":"Search engine indexing","score":0.3488680422306061},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.2049315869808197},{"id":"https://openalex.org/keywords/artificial-intelligence","display_name":"Artificial intelligence","score":0.15348610281944275},{"id":"https://openalex.org/keywords/mathematics","display_name":"Mathematics","score":0.0905815064907074}],"concepts":[{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.806136429309845},{"id":"https://openalex.org/C195487862","wikidata":"https://www.wikidata.org/wiki/Q850210","display_name":"Revenue","level":2,"score":0.5537570118904114},{"id":"https://openalex.org/C512338625","wikidata":"https://www.wikidata.org/wiki/Q624902","display_name":"Online advertising","level":3,"score":0.5387073755264282},{"id":"https://openalex.org/C197129107","wikidata":"https://www.wikidata.org/wiki/Q1921621","display_name":"Merge (version control)","level":2,"score":0.5139715075492859},{"id":"https://openalex.org/C23123220","wikidata":"https://www.wikidata.org/wiki/Q816826","display_name":"Information retrieval","level":1,"score":0.5031470656394958},{"id":"https://openalex.org/C130590232","wikidata":"https://www.wikidata.org/wiki/Q1671754","display_name":"Inverted index","level":3,"score":0.4815678596496582},{"id":"https://openalex.org/C2777382242","wikidata":"https://www.wikidata.org/wiki/Q6017816","display_name":"Index (typography)","level":2,"score":0.4760596454143524},{"id":"https://openalex.org/C99016210","wikidata":"https://www.wikidata.org/wiki/Q5488129","display_name":"Query expansion","level":2,"score":0.45713719725608826},{"id":"https://openalex.org/C73555534","wikidata":"https://www.wikidata.org/wiki/Q622825","display_name":"Cluster analysis","level":2,"score":0.4443102180957794},{"id":"https://openalex.org/C165064840","wikidata":"https://www.wikidata.org/wiki/Q1321061","display_name":"Matching (statistics)","level":2,"score":0.43928712606430054},{"id":"https://openalex.org/C110875604","wikidata":"https://www.wikidata.org/wiki/Q75","display_name":"The Internet","level":2,"score":0.3819100260734558},{"id":"https://openalex.org/C124101348","wikidata":"https://www.wikidata.org/wiki/Q172491","display_name":"Data mining","level":1,"score":0.36748969554901123},{"id":"https://openalex.org/C75165309","wikidata":"https://www.wikidata.org/wiki/Q2258979","display_name":"Search engine indexing","level":2,"score":0.3488680422306061},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.2049315869808197},{"id":"https://openalex.org/C154945302","wikidata":"https://www.wikidata.org/wiki/Q11660","display_name":"Artificial intelligence","level":1,"score":0.15348610281944275},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.0905815064907074},{"id":"https://openalex.org/C121955636","wikidata":"https://www.wikidata.org/wiki/Q4116214","display_name":"Accounting","level":1,"score":0.0},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.0},{"id":"https://openalex.org/C105795698","wikidata":"https://www.wikidata.org/wiki/Q12483","display_name":"Statistics","level":1,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.1145/1571941.1571953","is_oa":false,"landing_page_url":"https://doi.org/10.1145/1571941.1571953","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the 32nd international ACM SIGIR conference on Research and development in information retrieval","raw_type":"proceedings-article"},{"id":"pmh:oai:CiteSeerX.psu:10.1.1.455.7903","is_oa":false,"landing_page_url":"http://citeseerx.ist.psu.edu/viewdoc/summary?doi=10.1.1.455.7903","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"http://140.122.184.128/presentation/10-09-28/Efficient Query Expansion for Advertisement Search.pdf","raw_type":"text"}],"best_oa_location":null,"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":25,"referenced_works":["https://openalex.org/W1487737758","https://openalex.org/W1489022643","https://openalex.org/W1660390307","https://openalex.org/W1772070704","https://openalex.org/W1967766192","https://openalex.org/W1972645849","https://openalex.org/W1984349431","https://openalex.org/W1984681168","https://openalex.org/W2008022675","https://openalex.org/W2012852390","https://openalex.org/W2056705371","https://openalex.org/W2073448073","https://openalex.org/W2098876286","https://openalex.org/W2099269735","https://openalex.org/W2099664903","https://openalex.org/W2117423367","https://openalex.org/W2133576408","https://openalex.org/W2147896987","https://openalex.org/W2153987307","https://openalex.org/W2167547465","https://openalex.org/W2171743956","https://openalex.org/W2294062369","https://openalex.org/W2745750801","https://openalex.org/W4285719527","https://openalex.org/W6697367263"],"related_works":["https://openalex.org/W2058987221","https://openalex.org/W2145657320","https://openalex.org/W2102493899","https://openalex.org/W2388346754","https://openalex.org/W4282568653","https://openalex.org/W2187610212","https://openalex.org/W2123678380","https://openalex.org/W180545237","https://openalex.org/W1837234277","https://openalex.org/W2189581250"],"abstract_inverted_index":{"Online":[0],"advertising":[1],"represents":[2],"a":[3,48],"growing":[4],"part":[5],"of":[6,9,55,72,110,140],"the":[7,29,35,53,99,103,111,138],"revenues":[8,54],"ma-jor":[10],"Internet":[11],"service":[12],"providers":[13],"such":[14,118],"as":[15,119],"Google":[16],"and":[17,50,58,123],"Yahoo.":[18],"A":[19],"com-monly":[20],"used":[21,96],"strategy":[22],"is":[23,94],"to":[24,34,44,51,97,101,137],"place":[25],"advertisements":[26],"(ads)":[27],"on":[28,108],"search":[30],"result":[31],"pages":[32],"according":[33],"users":[36],"\u2019":[37],"submitted":[38],"queries.":[39],"Relevant":[40],"ads":[41],"are":[42,66],"likely":[43],"be":[45,131],"clicked":[46],"by":[47,64],"user":[49,76],"increase":[52,98],"both":[56],"advertisers":[57],"publishers.":[59],"However,":[60],"bid":[61,79],"phrases":[62,80],"defined":[63],"ad-owners":[65],"usually":[67],"contained":[68],"in":[69,83],"limited":[70],"number":[71],"ads.":[73,87,104],"Directly":[74],"matching":[75],"queries":[77],"with":[78],"often":[81,95],"results":[82],"finding":[84],"few":[85],"appropriate":[86],"To":[88],"address":[89],"this":[90],"shortcoming,":[91],"query":[92,106],"expansion":[93,107],"chances":[100],"match":[102],"Nevertheless,":[105],"top":[109],"traditional":[112],"inverted":[113],"index":[114],"faces":[115],"ef-ficiency":[116],"issues":[117],"high":[120],"time":[121],"complexity":[122],"heavy":[124],"I/O":[125],"costs.":[126],"Moreover,":[127],"precision":[128],"cannot":[129],"always":[130],"improved,":[132],"sometimes":[133],"even":[134],"hurt":[135],"due":[136],"involvement":[139],"additional":[141],"noise.":[142]},"counts_by_year":[{"year":2026,"cited_by_count":2},{"year":2024,"cited_by_count":1},{"year":2023,"cited_by_count":2},{"year":2021,"cited_by_count":2},{"year":2019,"cited_by_count":1},{"year":2018,"cited_by_count":1},{"year":2017,"cited_by_count":3},{"year":2016,"cited_by_count":2},{"year":2015,"cited_by_count":2},{"year":2014,"cited_by_count":3},{"year":2013,"cited_by_count":3},{"year":2012,"cited_by_count":2}],"updated_date":"2026-07-14T23:27:15.235271","created_date":"2025-10-10T00:00:00"}
