{"id":"https://openalex.org/W2051000573","doi":"https://doi.org/10.1145/1566374.1566406","title":"Managing the quality of CPC traffic","display_name":"Managing the quality of CPC traffic","publication_year":2009,"publication_date":"2009-07-06","ids":{"openalex":"https://openalex.org/W2051000573","doi":"https://doi.org/10.1145/1566374.1566406","mag":"2051000573"},"language":"en","primary_location":{"id":"doi:10.1145/1566374.1566406","is_oa":false,"landing_page_url":"https://doi.org/10.1145/1566374.1566406","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the 10th ACM conference on Electronic commerce","raw_type":"proceedings-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5011916235","display_name":"Bobji Mungamuru","orcid":null},"institutions":[{"id":"https://openalex.org/I97018004","display_name":"Stanford University","ror":"https://ror.org/00f54p054","country_code":"US","type":"education","lineage":["https://openalex.org/I97018004"]}],"countries":["US"],"is_corresponding":true,"raw_author_name":"Bobji Mungamuru","raw_affiliation_strings":["Stanford University, Stanford, CA, USA"],"affiliations":[{"raw_affiliation_string":"Stanford University, Stanford, CA, USA","institution_ids":["https://openalex.org/I97018004"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5055883336","display_name":"H\u00e9ctor Garc\u00eda-Molina","orcid":null},"institutions":[{"id":"https://openalex.org/I97018004","display_name":"Stanford University","ror":"https://ror.org/00f54p054","country_code":"US","type":"education","lineage":["https://openalex.org/I97018004"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Hector Garcia-Molina","raw_affiliation_strings":["Stanford University, Stanford, CA, USA"],"affiliations":[{"raw_affiliation_string":"Stanford University, Stanford, CA, USA","institution_ids":["https://openalex.org/I97018004"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":2,"corresponding_author_ids":["https://openalex.org/A5011916235"],"corresponding_institution_ids":["https://openalex.org/I97018004"],"apc_list":null,"apc_paid":null,"fwci":0.7243,"has_fulltext":false,"cited_by_count":5,"citation_normalized_percentile":{"value":0.73153109,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":89,"max":94},"biblio":{"volume":null,"issue":null,"first_page":"215","last_page":"224"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11478","display_name":"Caching and Content Delivery","score":0.996999979019165,"subfield":{"id":"https://openalex.org/subfields/1705","display_name":"Computer Networks and Communications"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},"topics":[{"id":"https://openalex.org/T11478","display_name":"Caching and Content Delivery","score":0.996999979019165,"subfield":{"id":"https://openalex.org/subfields/1705","display_name":"Computer Networks and Communications"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T10138","display_name":"Network Traffic and Congestion Control","score":0.9965000152587891,"subfield":{"id":"https://openalex.org/subfields/1705","display_name":"Computer Networks and Communications"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T11165","display_name":"Image and Video Quality Assessment","score":0.9936000108718872,"subfield":{"id":"https://openalex.org/subfields/1707","display_name":"Computer Vision and Pattern Recognition"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.6457901000976562},{"id":"https://openalex.org/keywords/quality","display_name":"Quality (philosophy)","score":0.6431920528411865},{"id":"https://openalex.org/keywords/revenue","display_name":"Revenue","score":0.5979605317115784},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.22391918301582336}],"concepts":[{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.6457901000976562},{"id":"https://openalex.org/C2779530757","wikidata":"https://www.wikidata.org/wiki/Q1207505","display_name":"Quality (philosophy)","level":2,"score":0.6431920528411865},{"id":"https://openalex.org/C195487862","wikidata":"https://www.wikidata.org/wiki/Q850210","display_name":"Revenue","level":2,"score":0.5979605317115784},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.22391918301582336},{"id":"https://openalex.org/C111472728","wikidata":"https://www.wikidata.org/wiki/Q9471","display_name":"Epistemology","level":1,"score":0.0},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.0},{"id":"https://openalex.org/C121955636","wikidata":"https://www.wikidata.org/wiki/Q4116214","display_name":"Accounting","level":1,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.1145/1566374.1566406","is_oa":false,"landing_page_url":"https://doi.org/10.1145/1566374.1566406","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the 10th ACM conference on Electronic commerce","raw_type":"proceedings-article"},{"id":"pmh:oai:CiteSeerX.psu:10.1.1.564.6056","is_oa":false,"landing_page_url":"http://citeseerx.ist.psu.edu/viewdoc/summary?doi=10.1.1.564.6056","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"http://ilpubs.stanford.edu:8090/873/1/2008-20.pdf","raw_type":"text"}],"best_oa_location":null,"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":14,"referenced_works":["https://openalex.org/W41981323","https://openalex.org/W99502526","https://openalex.org/W123401891","https://openalex.org/W1494700845","https://openalex.org/W1524921264","https://openalex.org/W2024070203","https://openalex.org/W2029543306","https://openalex.org/W2047423141","https://openalex.org/W2080091103","https://openalex.org/W2127347613","https://openalex.org/W2156109180","https://openalex.org/W2171048418","https://openalex.org/W2171613954","https://openalex.org/W6812656446"],"related_works":["https://openalex.org/W2116911522","https://openalex.org/W2383295639","https://openalex.org/W2735260018","https://openalex.org/W2263821542","https://openalex.org/W80317841","https://openalex.org/W3046549096","https://openalex.org/W3189430615","https://openalex.org/W2001395945","https://openalex.org/W2593666783","https://openalex.org/W2104469052"],"abstract_inverted_index":{"We":[0],"show":[1],"how":[2],"an":[3],"online":[4],"advertising":[5],"network":[6],"can":[7,31,47],"use":[8],"filtering,":[9],"predictive":[10,28],"pricing":[11,29],"and":[12,32],"revenue":[13],"sharing":[14],"together":[15],"to":[16,39,50],"manage":[17,40],"the":[18],"quality":[19],"of":[20,37],"cost-per-click":[21],"(CPC)":[22],"traffic.":[23],"Our":[24],"results":[25],"suggest":[26],"that":[27],"alone":[30],"should":[33],"be":[34,48],"used":[35,49],"instead":[36],"filtering":[38],"organic":[41],"traffic":[42],"quality,":[43],"whereas":[44],"either":[45],"method":[46],"deter":[51],"click":[52],"inflation.":[53]},"counts_by_year":[{"year":2022,"cited_by_count":1},{"year":2021,"cited_by_count":1},{"year":2014,"cited_by_count":1},{"year":2012,"cited_by_count":1}],"updated_date":"2026-04-04T16:13:02.066488","created_date":"2025-10-10T00:00:00"}
