{"id":"https://openalex.org/W2008666059","doi":"https://doi.org/10.1145/1541948.1541971","title":"Subtle persuasion","display_name":"Subtle persuasion","publication_year":2009,"publication_date":"2009-04-26","ids":{"openalex":"https://openalex.org/W2008666059","doi":"https://doi.org/10.1145/1541948.1541971","mag":"2008666059"},"language":"en","primary_location":{"id":"doi:10.1145/1541948.1541971","is_oa":false,"landing_page_url":"https://doi.org/10.1145/1541948.1541971","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the 4th International Conference on Persuasive Technology","raw_type":"proceedings-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"green","oa_url":"https://ris.utwente.nl/ws/files/264274350/De_vries_2009_Subtle_persuasion.pdf","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5006772600","display_name":"Peter de Vries","orcid":"https://orcid.org/0000-0001-9710-8752"},"institutions":[{"id":"https://openalex.org/I94624287","display_name":"University of Twente","ror":"https://ror.org/006hf6230","country_code":"NL","type":"education","lineage":["https://openalex.org/I94624287"]}],"countries":["NL"],"is_corresponding":true,"raw_author_name":"Peter de Vries","raw_affiliation_strings":["University of Twente, AE Enschede, The Netherlands","University of Twente, AE Enschede, the Netherlands"],"affiliations":[{"raw_affiliation_string":"University of Twente, AE Enschede, The Netherlands","institution_ids":["https://openalex.org/I94624287"]},{"raw_affiliation_string":"University of Twente, AE Enschede, the Netherlands","institution_ids":["https://openalex.org/I94624287"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5060165648","display_name":"Thomas J. L. van Rompay","orcid":"https://orcid.org/0000-0002-6126-5462"},"institutions":[{"id":"https://openalex.org/I94624287","display_name":"University of Twente","ror":"https://ror.org/006hf6230","country_code":"NL","type":"education","lineage":["https://openalex.org/I94624287"]}],"countries":["NL"],"is_corresponding":false,"raw_author_name":"Thomas J. L. van Rompay","raw_affiliation_strings":["University of Twente, AE Enschede, The Netherlands","University of Twente, AE Enschede, the Netherlands"],"affiliations":[{"raw_affiliation_string":"University of Twente, AE Enschede, The Netherlands","institution_ids":["https://openalex.org/I94624287"]},{"raw_affiliation_string":"University of Twente, AE Enschede, the Netherlands","institution_ids":["https://openalex.org/I94624287"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":2,"corresponding_author_ids":["https://openalex.org/A5006772600"],"corresponding_institution_ids":["https://openalex.org/I94624287"],"apc_list":null,"apc_paid":null,"fwci":2.0521,"has_fulltext":true,"cited_by_count":5,"citation_normalized_percentile":{"value":0.90319514,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":89,"max":94},"biblio":{"volume":null,"issue":null,"first_page":"1","last_page":"6"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9987000226974487,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9987000226974487,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.998199999332428,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12214","display_name":"Media Influence and Health","score":0.9894999861717224,"subfield":{"id":"https://openalex.org/subfields/1208","display_name":"Literature and Literary Theory"},"field":{"id":"https://openalex.org/fields/12","display_name":"Arts and Humanities"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/persuasion","display_name":"Persuasion","score":0.8622204065322876},{"id":"https://openalex.org/keywords/processing-fluency","display_name":"Processing fluency","score":0.772119402885437},{"id":"https://openalex.org/keywords/congruence","display_name":"Congruence (geometry)","score":0.7410416603088379},{"id":"https://openalex.org/keywords/banner","display_name":"Banner","score":0.7282771468162537},{"id":"https://openalex.org/keywords/fluency","display_name":"Fluency","score":0.660445511341095},{"id":"https://openalex.org/keywords/psychology","display_name":"Psychology","score":0.5544650554656982},{"id":"https://openalex.org/keywords/social-psychology","display_name":"Social psychology","score":0.46017494797706604},{"id":"https://openalex.org/keywords/affect","display_name":"Affect (linguistics)","score":0.4409128427505493},{"id":"https://openalex.org/keywords/personalization","display_name":"Personalization","score":0.4359200596809387},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.41215187311172485},{"id":"https://openalex.org/keywords/advertising","display_name":"Advertising","score":0.39751946926116943},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.23484507203102112},{"id":"https://openalex.org/keywords/communication","display_name":"Communication","score":0.14764216542243958},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.10953623056411743},{"id":"https://openalex.org/keywords/linguistics","display_name":"Linguistics","score":0.08955979347229004}],"concepts":[{"id":"https://openalex.org/C2781310500","wikidata":"https://www.wikidata.org/wiki/Q1231428","display_name":"Persuasion","level":2,"score":0.8622204065322876},{"id":"https://openalex.org/C2779398256","wikidata":"https://www.wikidata.org/wiki/Q1530468","display_name":"Processing fluency","level":3,"score":0.772119402885437},{"id":"https://openalex.org/C132074034","wikidata":"https://www.wikidata.org/wiki/Q154210","display_name":"Congruence (geometry)","level":2,"score":0.7410416603088379},{"id":"https://openalex.org/C157572991","wikidata":"https://www.wikidata.org/wiki/Q806880","display_name":"Banner","level":2,"score":0.7282771468162537},{"id":"https://openalex.org/C2777413886","wikidata":"https://www.wikidata.org/wiki/Q3276013","display_name":"Fluency","level":2,"score":0.660445511341095},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.5544650554656982},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.46017494797706604},{"id":"https://openalex.org/C2776035688","wikidata":"https://www.wikidata.org/wiki/Q1606558","display_name":"Affect (linguistics)","level":2,"score":0.4409128427505493},{"id":"https://openalex.org/C183003079","wikidata":"https://www.wikidata.org/wiki/Q1000371","display_name":"Personalization","level":2,"score":0.4359200596809387},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.41215187311172485},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.39751946926116943},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.23484507203102112},{"id":"https://openalex.org/C46312422","wikidata":"https://www.wikidata.org/wiki/Q11024","display_name":"Communication","level":1,"score":0.14764216542243958},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.10953623056411743},{"id":"https://openalex.org/C41895202","wikidata":"https://www.wikidata.org/wiki/Q8162","display_name":"Linguistics","level":1,"score":0.08955979347229004},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.0},{"id":"https://openalex.org/C145420912","wikidata":"https://www.wikidata.org/wiki/Q853077","display_name":"Mathematics education","level":1,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.1145/1541948.1541971","is_oa":false,"landing_page_url":"https://doi.org/10.1145/1541948.1541971","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the 4th International Conference on Persuasive Technology","raw_type":"proceedings-article"},{"id":"pmh:oai:ris.utwente.nl:openaire/5ceba510-b9e3-4c72-bcb1-9f1f1e13b869","is_oa":true,"landing_page_url":"https://research.utwente.nl/en/publications/5ceba510-b9e3-4c72-bcb1-9f1f1e13b869","pdf_url":"https://ris.utwente.nl/ws/files/264274350/De_vries_2009_Subtle_persuasion.pdf","source":{"id":"https://openalex.org/S4406922991","display_name":"University of Twente Research Information","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":"other-oa","license_id":"https://openalex.org/licenses/other-oa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"de Vries, P W & van Rompay, T J L 2009, Subtle Persuasion: The unobtrusive effect of website-banner congruence on trust. in Proceedings of the 4th International Conference on Persuasive Technology. pp. -, 4th International Conference on Persuasive Technology, PERSUASIVE 2009, Claremont, California, United States, 26/04/09. https://doi.org/10.1145/1541948.1541971","raw_type":"info:eu-repo/semantics/publishedVersion"}],"best_oa_location":{"id":"pmh:oai:ris.utwente.nl:openaire/5ceba510-b9e3-4c72-bcb1-9f1f1e13b869","is_oa":true,"landing_page_url":"https://research.utwente.nl/en/publications/5ceba510-b9e3-4c72-bcb1-9f1f1e13b869","pdf_url":"https://ris.utwente.nl/ws/files/264274350/De_vries_2009_Subtle_persuasion.pdf","source":{"id":"https://openalex.org/S4406922991","display_name":"University of Twente Research Information","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":"other-oa","license_id":"https://openalex.org/licenses/other-oa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"de Vries, P W & van Rompay, T J L 2009, Subtle Persuasion: The unobtrusive effect of website-banner congruence on trust. in Proceedings of the 4th International Conference on Persuasive Technology. pp. -, 4th International Conference on Persuasive Technology, PERSUASIVE 2009, Claremont, California, United States, 26/04/09. https://doi.org/10.1145/1541948.1541971","raw_type":"info:eu-repo/semantics/publishedVersion"},"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W2008666059.pdf","grobid_xml":"https://content.openalex.org/works/W2008666059.grobid-xml"},"referenced_works_count":37,"referenced_works":["https://openalex.org/W1510070215","https://openalex.org/W1524719444","https://openalex.org/W1606517690","https://openalex.org/W1762468477","https://openalex.org/W1966629261","https://openalex.org/W1971440513","https://openalex.org/W1998354472","https://openalex.org/W2000557768","https://openalex.org/W2003106209","https://openalex.org/W2014169941","https://openalex.org/W2016603457","https://openalex.org/W2018246515","https://openalex.org/W2024415362","https://openalex.org/W2026576129","https://openalex.org/W2026924811","https://openalex.org/W2033713597","https://openalex.org/W2038184415","https://openalex.org/W2042664620","https://openalex.org/W2047937346","https://openalex.org/W2051866089","https://openalex.org/W2055951938","https://openalex.org/W2071998969","https://openalex.org/W2110361771","https://openalex.org/W2116146325","https://openalex.org/W2123534889","https://openalex.org/W2130344866","https://openalex.org/W2138921773","https://openalex.org/W2142625802","https://openalex.org/W2147792648","https://openalex.org/W2155252468","https://openalex.org/W2157180068","https://openalex.org/W2165490316","https://openalex.org/W2409658688","https://openalex.org/W3124786583","https://openalex.org/W3125369082","https://openalex.org/W4254647128","https://openalex.org/W4292811746"],"related_works":["https://openalex.org/W2114016974","https://openalex.org/W2064854060","https://openalex.org/W2019311326","https://openalex.org/W2111389312","https://openalex.org/W1966629261","https://openalex.org/W2158662668","https://openalex.org/W2211255583","https://openalex.org/W4232962452","https://openalex.org/W3123635459","https://openalex.org/W2112823838"],"abstract_inverted_index":{"This":[0],"paper":[1],"focuses":[2],"on":[3,15],"congruence":[4,84,117],"among":[5],"associations":[6],"with":[7,82,100],"banner":[8,66,107],"advertisements":[9],"and":[10,68,92,108],"their":[11],"host":[12,70],"websites.":[13],"Based":[14],"processing":[16,28,111],"fluency":[17],"theory":[18],"we":[19],"argued":[20],"that":[21],"congruence,":[22],"as":[23],"opposed":[24],"to":[25,54,74,86,105],"incongruence,":[26],"increases":[27],"fluency,":[29],"which":[30,50,60,101,116],"subsequently":[31],"influences":[32],"trust":[33,88,120],"in":[34,49,59,115],"the":[35,38,61,90,98],"organization":[36],"behind":[37,89],"banner.":[39],"To":[40],"test":[41],"this":[42,93],"prediction,":[43],"an":[44],"experimental":[45],"study":[46],"was":[47,95],"conducted":[48],"participants":[51],"were":[52,72,103],"asked":[53],"evaluate":[55],"a":[56,65],"mobile":[57],"website,":[58],"product":[62],"class":[63],"of":[64],"advertisement":[67],"its":[69],"website":[71,109],"manipulated":[73],"be":[75],"either":[76],"congruent":[77],"or":[78],"incongruent.":[79],"In":[80],"conformance":[81],"expectations,":[83],"proved":[85],"affect":[87,119],"banner,":[91],"effect":[94],"mediated":[96],"by":[97],"ease":[99],"they":[102],"able":[104],"reconcile":[106],"(i.e.,":[110],"fluency).":[112],"Alternative":[113],"ways":[114],"may":[118],"are":[121],"discussed.":[122]},"counts_by_year":[{"year":2018,"cited_by_count":1},{"year":2015,"cited_by_count":1},{"year":2013,"cited_by_count":1},{"year":2012,"cited_by_count":1}],"updated_date":"2026-03-17T17:19:04.345684","created_date":"2016-06-24T00:00:00"}
