{"id":"https://openalex.org/W2131270985","doi":"https://doi.org/10.1145/1526709.1526851","title":"Competitive analysis from click-through log","display_name":"Competitive analysis from click-through log","publication_year":2009,"publication_date":"2009-04-20","ids":{"openalex":"https://openalex.org/W2131270985","doi":"https://doi.org/10.1145/1526709.1526851","mag":"2131270985"},"language":"en","primary_location":{"id":"doi:10.1145/1526709.1526851","is_oa":false,"landing_page_url":"https://doi.org/10.1145/1526709.1526851","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the 18th international conference on World wide web","raw_type":"proceedings-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5113677300","display_name":"Gang Wang","orcid":null},"institutions":[{"id":"https://openalex.org/I4210113369","display_name":"Microsoft Research Asia (China)","ror":"https://ror.org/0300m5276","country_code":"CN","type":"company","lineage":["https://openalex.org/I1290206253","https://openalex.org/I4210113369"]}],"countries":["CN"],"is_corresponding":true,"raw_author_name":"Gang Wang","raw_affiliation_strings":["Microsoft Research Asia, Beijing, China","Microsoft research Asia, Beijing, China"],"affiliations":[{"raw_affiliation_string":"Microsoft Research Asia, Beijing, China","institution_ids":["https://openalex.org/I4210113369"]},{"raw_affiliation_string":"Microsoft research Asia, Beijing, China","institution_ids":["https://openalex.org/I4210113369"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5088890329","display_name":"Jian Hu","orcid":"https://orcid.org/0000-0003-0946-9617"},"institutions":[{"id":"https://openalex.org/I4210113369","display_name":"Microsoft Research Asia (China)","ror":"https://ror.org/0300m5276","country_code":"CN","type":"company","lineage":["https://openalex.org/I1290206253","https://openalex.org/I4210113369"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Jian Hu","raw_affiliation_strings":["Microsoft Research Asia, Beijing, China","Microsoft research Asia, Beijing, China"],"affiliations":[{"raw_affiliation_string":"Microsoft Research Asia, Beijing, China","institution_ids":["https://openalex.org/I4210113369"]},{"raw_affiliation_string":"Microsoft research Asia, Beijing, China","institution_ids":["https://openalex.org/I4210113369"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5046180797","display_name":"Yunzhang Zhu","orcid":"https://orcid.org/0000-0003-4422-8739"},"institutions":[{"id":"https://openalex.org/I99065089","display_name":"Tsinghua University","ror":"https://ror.org/03cve4549","country_code":"CN","type":"education","lineage":["https://openalex.org/I99065089"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Yunzhang Zhu","raw_affiliation_strings":["Department of Fundamental Science, Tsinghua University, Beijing, China"],"affiliations":[{"raw_affiliation_string":"Department of Fundamental Science, Tsinghua University, Beijing, China","institution_ids":["https://openalex.org/I99065089"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5100344237","display_name":"Hua Li","orcid":"https://orcid.org/0000-0002-5204-7746"},"institutions":[{"id":"https://openalex.org/I1290206253","display_name":"Microsoft (United States)","ror":"https://ror.org/00d0nc645","country_code":"US","type":"company","lineage":["https://openalex.org/I1290206253"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Hua Li","raw_affiliation_strings":["Microsoft, Redmond, WA, USA","Microsoft Redmond, WA, USA#TAB#"],"affiliations":[{"raw_affiliation_string":"Microsoft, Redmond, WA, USA","institution_ids":["https://openalex.org/I1290206253"]},{"raw_affiliation_string":"Microsoft Redmond, WA, USA#TAB#","institution_ids":["https://openalex.org/I1290206253"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5100890078","display_name":"Zheng Chen","orcid":null},"institutions":[{"id":"https://openalex.org/I4210113369","display_name":"Microsoft Research Asia (China)","ror":"https://ror.org/0300m5276","country_code":"CN","type":"company","lineage":["https://openalex.org/I1290206253","https://openalex.org/I4210113369"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Zheng Chen","raw_affiliation_strings":["Microsoft Research Asia, Beijing, China","Microsoft research Asia, Beijing, China"],"affiliations":[{"raw_affiliation_string":"Microsoft Research Asia, Beijing, China","institution_ids":["https://openalex.org/I4210113369"]},{"raw_affiliation_string":"Microsoft research Asia, Beijing, China","institution_ids":["https://openalex.org/I4210113369"]}]}],"institutions":[],"countries_distinct_count":2,"institutions_distinct_count":5,"corresponding_author_ids":["https://openalex.org/A5113677300"],"corresponding_institution_ids":["https://openalex.org/I4210113369"],"apc_list":null,"apc_paid":null,"fwci":1.9498,"has_fulltext":false,"cited_by_count":4,"citation_normalized_percentile":{"value":0.89994312,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":89,"max":94},"biblio":{"volume":null,"issue":null,"first_page":"1051","last_page":"1052"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.9968000054359436,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.9968000054359436,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13083","display_name":"Advanced Text Analysis Techniques","score":0.9958999752998352,"subfield":{"id":"https://openalex.org/subfields/1702","display_name":"Artificial Intelligence"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T10286","display_name":"Information Retrieval and Search Behavior","score":0.9915000200271606,"subfield":{"id":"https://openalex.org/subfields/1710","display_name":"Information Systems"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/competitor-analysis","display_name":"Competitor analysis","score":0.7366768717765808},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.7152338624000549},{"id":"https://openalex.org/keywords/bidding","display_name":"Bidding","score":0.6611453890800476},{"id":"https://openalex.org/keywords/competition","display_name":"Competition (biology)","score":0.5786406993865967},{"id":"https://openalex.org/keywords/revenue","display_name":"Revenue","score":0.5724982619285583},{"id":"https://openalex.org/keywords/search-engine","display_name":"Search engine","score":0.5126282572746277},{"id":"https://openalex.org/keywords/product","display_name":"Product (mathematics)","score":0.5115143060684204},{"id":"https://openalex.org/keywords/selection","display_name":"Selection (genetic algorithm)","score":0.48874759674072266},{"id":"https://openalex.org/keywords/information-retrieval","display_name":"Information retrieval","score":0.4732915759086609},{"id":"https://openalex.org/keywords/competitive-analysis","display_name":"Competitive analysis","score":0.43040966987609863},{"id":"https://openalex.org/keywords/search-advertising","display_name":"Search advertising","score":0.4277627170085907},{"id":"https://openalex.org/keywords/advertising","display_name":"Advertising","score":0.3788636326789856},{"id":"https://openalex.org/keywords/online-advertising","display_name":"Online advertising","score":0.3443428874015808},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.259520024061203},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.1959032118320465},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.1637493371963501},{"id":"https://openalex.org/keywords/artificial-intelligence","display_name":"Artificial intelligence","score":0.14913472533226013},{"id":"https://openalex.org/keywords/mathematics","display_name":"Mathematics","score":0.11321157217025757},{"id":"https://openalex.org/keywords/the-internet","display_name":"The Internet","score":0.08497512340545654}],"concepts":[{"id":"https://openalex.org/C127576917","wikidata":"https://www.wikidata.org/wiki/Q624630","display_name":"Competitor analysis","level":2,"score":0.7366768717765808},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.7152338624000549},{"id":"https://openalex.org/C9233905","wikidata":"https://www.wikidata.org/wiki/Q3276328","display_name":"Bidding","level":2,"score":0.6611453890800476},{"id":"https://openalex.org/C91306197","wikidata":"https://www.wikidata.org/wiki/Q45767","display_name":"Competition (biology)","level":2,"score":0.5786406993865967},{"id":"https://openalex.org/C195487862","wikidata":"https://www.wikidata.org/wiki/Q850210","display_name":"Revenue","level":2,"score":0.5724982619285583},{"id":"https://openalex.org/C97854310","wikidata":"https://www.wikidata.org/wiki/Q19541","display_name":"Search engine","level":2,"score":0.5126282572746277},{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.5115143060684204},{"id":"https://openalex.org/C81917197","wikidata":"https://www.wikidata.org/wiki/Q628760","display_name":"Selection (genetic algorithm)","level":2,"score":0.48874759674072266},{"id":"https://openalex.org/C23123220","wikidata":"https://www.wikidata.org/wiki/Q816826","display_name":"Information retrieval","level":1,"score":0.4732915759086609},{"id":"https://openalex.org/C102408133","wikidata":"https://www.wikidata.org/wiki/Q5156350","display_name":"Competitive analysis","level":3,"score":0.43040966987609863},{"id":"https://openalex.org/C187687199","wikidata":"https://www.wikidata.org/wiki/Q844880","display_name":"Search advertising","level":4,"score":0.4277627170085907},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.3788636326789856},{"id":"https://openalex.org/C512338625","wikidata":"https://www.wikidata.org/wiki/Q624902","display_name":"Online advertising","level":3,"score":0.3443428874015808},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.259520024061203},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.1959032118320465},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.1637493371963501},{"id":"https://openalex.org/C154945302","wikidata":"https://www.wikidata.org/wiki/Q11660","display_name":"Artificial intelligence","level":1,"score":0.14913472533226013},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.11321157217025757},{"id":"https://openalex.org/C110875604","wikidata":"https://www.wikidata.org/wiki/Q75","display_name":"The Internet","level":2,"score":0.08497512340545654},{"id":"https://openalex.org/C18903297","wikidata":"https://www.wikidata.org/wiki/Q7150","display_name":"Ecology","level":1,"score":0.0},{"id":"https://openalex.org/C121955636","wikidata":"https://www.wikidata.org/wiki/Q4116214","display_name":"Accounting","level":1,"score":0.0},{"id":"https://openalex.org/C134306372","wikidata":"https://www.wikidata.org/wiki/Q7754","display_name":"Mathematical analysis","level":1,"score":0.0},{"id":"https://openalex.org/C86803240","wikidata":"https://www.wikidata.org/wiki/Q420","display_name":"Biology","level":0,"score":0.0},{"id":"https://openalex.org/C2524010","wikidata":"https://www.wikidata.org/wiki/Q8087","display_name":"Geometry","level":1,"score":0.0},{"id":"https://openalex.org/C77553402","wikidata":"https://www.wikidata.org/wiki/Q13222579","display_name":"Upper and lower bounds","level":2,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1145/1526709.1526851","is_oa":false,"landing_page_url":"https://doi.org/10.1145/1526709.1526851","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the 18th international conference on World wide web","raw_type":"proceedings-article"}],"best_oa_location":null,"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":9,"referenced_works":["https://openalex.org/W41834883","https://openalex.org/W1486865875","https://openalex.org/W1999817920","https://openalex.org/W2086378526","https://openalex.org/W2147152072","https://openalex.org/W2156577800","https://openalex.org/W2730215775","https://openalex.org/W4290864872","https://openalex.org/W6622243269"],"related_works":["https://openalex.org/W2913055349","https://openalex.org/W1551421219","https://openalex.org/W3150755883","https://openalex.org/W2462982227","https://openalex.org/W2067842160","https://openalex.org/W4300485171","https://openalex.org/W2569429894","https://openalex.org/W2334894004","https://openalex.org/W4235029407","https://openalex.org/W4244151194"],"abstract_inverted_index":{"Existing":[0],"keyword":[1,51,77,86],"suggestion":[2,78],"tools":[3],"from":[4],"various":[5],"search":[6,29,68,126],"engine":[7,127],"companies":[8],"could":[9],"automatically":[10],"suggest":[11],"keywords":[12],"related":[13],"to":[14,58,83,96,115,124],"the":[15,25,37,40,49,60,85,107,125],"advertisers'":[16],"products":[17],"or":[18],"services,":[19],"counting":[20],"in":[21],"simple":[22],"statistics":[23],"of":[24,39],"keywords,":[26],"such":[27],"as":[28],"volume,":[30],"cost":[31],"per":[32],"click":[33],"(CPC),":[34],"etc.":[35],"However,":[36],"nature":[38],"generalized":[41],"Second":[42],"Price":[43],"Auction":[44],"suggests":[45],"that":[46,106],"better":[47,56,100],"understanding":[48],"competitors'":[50],"selection":[52],"and":[53,92,120],"bidding":[54],"strategies":[55],"helps":[57],"win":[59],"auction,":[61],"other":[62],"than":[63],"only":[64],"relying":[65],"on":[66],"general":[67],"statistics.":[69],"In":[70],"this":[71],"paper,":[72],"we":[73],"propose":[74],"a":[75],"novel":[76],"strategy,":[79],"called":[80],"Competitive":[81,109],"Analysis,":[82],"explore":[84],"based":[87],"competition":[88],"relationships":[89],"among":[90],"advertisers":[91,95,114],"eventually":[93],"help":[94,113],"build":[97],"campaigns":[98],"with":[99],"performance.":[101],"The":[102],"experimental":[103],"results":[104],"demonstrate":[105],"proposed":[108],"Analysis":[110],"can":[111],"both":[112],"promote":[116],"their":[117],"product":[118],"selling":[119],"generate":[121],"more":[122],"revenue":[123],"companies.":[128]},"counts_by_year":[{"year":2013,"cited_by_count":1},{"year":2012,"cited_by_count":1}],"updated_date":"2025-11-06T03:46:38.306776","created_date":"2025-10-10T00:00:00"}
