{"id":"https://openalex.org/W2007609374","doi":"https://doi.org/10.1145/1456202.1456222","title":"INTERACTIONS CAFEOn marketing, words\u2026","display_name":"INTERACTIONS CAFEOn marketing, words\u2026","publication_year":2008,"publication_date":"2008-12-23","ids":{"openalex":"https://openalex.org/W2007609374","doi":"https://doi.org/10.1145/1456202.1456222","mag":"2007609374"},"language":"en","primary_location":{"id":"doi:10.1145/1456202.1456222","is_oa":false,"landing_page_url":"https://doi.org/10.1145/1456202.1456222","pdf_url":null,"source":{"id":"https://openalex.org/S71913804","display_name":"interactions","issn_l":"1072-5520","issn":["1072-5520","1558-3449"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319798","host_organization_name":"Association for Computing Machinery","host_organization_lineage":["https://openalex.org/P4310319798"],"host_organization_lineage_names":["Association for Computing Machinery"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Interactions","raw_type":"journal-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5102707042","display_name":"Richard G. Anderson","orcid":"https://orcid.org/0009-0006-4718-390X"},"institutions":[],"countries":[],"is_corresponding":true,"raw_author_name":"Richard Anderson","raw_affiliation_strings":[""],"affiliations":[{"raw_affiliation_string":"","institution_ids":[]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5023712532","display_name":"Jon Kolko","orcid":null},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Jon Kolko","raw_affiliation_strings":[""],"affiliations":[{"raw_affiliation_string":"","institution_ids":[]}]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":2,"corresponding_author_ids":["https://openalex.org/A5102707042"],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":{"value":0.25242935,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":"16","issue":"1","first_page":"80","last_page":"80"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T14180","display_name":"Law, logistics, and international trade","score":0.07119999825954437,"subfield":{"id":"https://openalex.org/subfields/1402","display_name":"Accounting"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T14180","display_name":"Law, logistics, and international trade","score":0.07119999825954437,"subfield":{"id":"https://openalex.org/subfields/1402","display_name":"Accounting"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.42962661385536194},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.4196772277355194},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.40069645643234253},{"id":"https://openalex.org/keywords/advertising","display_name":"Advertising","score":0.36463305354118347}],"concepts":[{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.42962661385536194},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.4196772277355194},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.40069645643234253},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.36463305354118347}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1145/1456202.1456222","is_oa":false,"landing_page_url":"https://doi.org/10.1145/1456202.1456222","pdf_url":null,"source":{"id":"https://openalex.org/S71913804","display_name":"interactions","issn_l":"1072-5520","issn":["1072-5520","1558-3449"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319798","host_organization_name":"Association for Computing Machinery","host_organization_lineage":["https://openalex.org/P4310319798"],"host_organization_lineage_names":["Association for Computing Machinery"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Interactions","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W2748952813","https://openalex.org/W2390279801","https://openalex.org/W2358668433","https://openalex.org/W2376932109","https://openalex.org/W2001405890","https://openalex.org/W2382290278","https://openalex.org/W2478288626","https://openalex.org/W3132716659","https://openalex.org/W1562991075","https://openalex.org/W2187644337"],"abstract_inverted_index":{"No":[0],"abstract":[1],"available.":[2]},"counts_by_year":[],"updated_date":"2025-11-06T03:46:38.306776","created_date":"2025-10-10T00:00:00"}