{"id":"https://openalex.org/W2104251446","doi":"https://doi.org/10.1145/1367497.1367684","title":"How to influence my customers?","display_name":"How to influence my customers?","publication_year":2008,"publication_date":"2008-04-21","ids":{"openalex":"https://openalex.org/W2104251446","doi":"https://doi.org/10.1145/1367497.1367684","mag":"2104251446"},"language":"en","primary_location":{"id":"doi:10.1145/1367497.1367684","is_oa":false,"landing_page_url":"https://doi.org/10.1145/1367497.1367684","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the 17th international conference on World Wide Web","raw_type":"proceedings-article"},"type":"conference-paper","indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"green","oa_url":"https://ink.library.smu.edu.sg/sis_research/335","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5069882613","display_name":"Nan Hu","orcid":"https://orcid.org/0000-0001-6522-9277"},"institutions":[{"id":"https://openalex.org/I79891267","display_name":"Singapore Management University","ror":"https://ror.org/050qmg959","country_code":"SG","type":"education","lineage":["https://openalex.org/I79891267"]}],"countries":["SG"],"is_corresponding":false,"raw_author_name":"Nan Hu","raw_affiliation_strings":["Singapore Management University, Singapore","Singapore Management University, SINGAPORE"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Singapore Management University, Singapore","institution_ids":["https://openalex.org/I79891267"]},{"raw_affiliation_string":"Singapore Management University, SINGAPORE","institution_ids":["https://openalex.org/I79891267"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5011281106","display_name":"Ling Liu","orcid":"https://orcid.org/0000-0002-9093-3941"},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Ling Liu","raw_affiliation_strings":["University of Texas at Dallas, Dallas, USA","University of Texas At Dallas, Dallas, USA"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"University of Texas at Dallas, Dallas, USA","institution_ids":[]},{"raw_affiliation_string":"University of Texas At Dallas, Dallas, USA","institution_ids":[]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5100785631","display_name":"Bin Chen","orcid":"https://orcid.org/0000-0002-8839-4029"},"institutions":[{"id":"https://openalex.org/I79891267","display_name":"Singapore Management University","ror":"https://ror.org/050qmg959","country_code":"SG","type":"education","lineage":["https://openalex.org/I79891267"]}],"countries":["SG"],"is_corresponding":false,"raw_author_name":"Bin Chen","raw_affiliation_strings":["Singapore Management University, Singapore","Singapore Management University, SINGAPORE"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Singapore Management University, Singapore","institution_ids":["https://openalex.org/I79891267"]},{"raw_affiliation_string":"Singapore Management University, SINGAPORE","institution_ids":["https://openalex.org/I79891267"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5026951130","display_name":"Jialie Shen","orcid":"https://orcid.org/0000-0002-4560-8509"},"institutions":[{"id":"https://openalex.org/I79891267","display_name":"Singapore Management University","ror":"https://ror.org/050qmg959","country_code":"SG","type":"education","lineage":["https://openalex.org/I79891267"]}],"countries":["SG"],"is_corresponding":false,"raw_author_name":"Jialie Shen","raw_affiliation_strings":["Singapore Management University, Singapore","Singapore Management University, SINGAPORE"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Singapore Management University, Singapore","institution_ids":["https://openalex.org/I79891267"]},{"raw_affiliation_string":"Singapore Management University, SINGAPORE","institution_ids":["https://openalex.org/I79891267"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":null,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":null,"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":"1117","last_page":"1118"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.9993000030517578,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.9993000030517578,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9991000294685364,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12659","display_name":"Innovation Diffusion and Forecasting","score":0.9909999966621399,"subfield":{"id":"https://openalex.org/subfields/1803","display_name":"Management Science and Operations Research"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/sampling","display_name":"Sampling (signal processing)","score":0.7601491808891296},{"id":"https://openalex.org/keywords/quality","display_name":"Quality (philosophy)","score":0.5676616430282593},{"id":"https://openalex.org/keywords/active-listening","display_name":"Active listening","score":0.5198879241943359},{"id":"https://openalex.org/keywords/product","display_name":"Product (mathematics)","score":0.5177554488182068},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.5043357610702515},{"id":"https://openalex.org/keywords/experience-sampling-method","display_name":"Experience sampling method","score":0.43323129415512085},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.367251455783844},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.3420279324054718},{"id":"https://openalex.org/keywords/telecommunications","display_name":"Telecommunications","score":0.1908664107322693},{"id":"https://openalex.org/keywords/mathematics","display_name":"Mathematics","score":0.0915340781211853}],"concepts":[{"id":"https://openalex.org/C140779682","wikidata":"https://www.wikidata.org/wiki/Q210868","display_name":"Sampling (signal processing)","level":3,"score":0.7601491808891296},{"id":"https://openalex.org/C2779530757","wikidata":"https://www.wikidata.org/wiki/Q1207505","display_name":"Quality (philosophy)","level":2,"score":0.5676616430282593},{"id":"https://openalex.org/C177291462","wikidata":"https://www.wikidata.org/wiki/Q423038","display_name":"Active listening","level":2,"score":0.5198879241943359},{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.5177554488182068},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.5043357610702515},{"id":"https://openalex.org/C65499552","wikidata":"https://www.wikidata.org/wiki/Q5421061","display_name":"Experience sampling method","level":2,"score":0.43323129415512085},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.367251455783844},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.3420279324054718},{"id":"https://openalex.org/C76155785","wikidata":"https://www.wikidata.org/wiki/Q418","display_name":"Telecommunications","level":1,"score":0.1908664107322693},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.0915340781211853},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.0},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.0},{"id":"https://openalex.org/C46312422","wikidata":"https://www.wikidata.org/wiki/Q11024","display_name":"Communication","level":1,"score":0.0},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.0},{"id":"https://openalex.org/C2524010","wikidata":"https://www.wikidata.org/wiki/Q8087","display_name":"Geometry","level":1,"score":0.0},{"id":"https://openalex.org/C94915269","wikidata":"https://www.wikidata.org/wiki/Q1834857","display_name":"Detector","level":2,"score":0.0},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.0},{"id":"https://openalex.org/C111472728","wikidata":"https://www.wikidata.org/wiki/Q9471","display_name":"Epistemology","level":1,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.1145/1367497.1367684","is_oa":false,"landing_page_url":"https://doi.org/10.1145/1367497.1367684","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the 17th international conference on World Wide Web","raw_type":"proceedings-article"},{"id":"pmh:oai:ink.library.smu.edu.sg:sis_research-1334","is_oa":true,"landing_page_url":"https://ink.library.smu.edu.sg/sis_research/335","pdf_url":null,"source":{"id":"https://openalex.org/S4306401925","display_name":"Singapore Management University Institutional Knowledge (InK) (Singapore Management University)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I79891267","host_organization_name":"Singapore Management University","host_organization_lineage":["https://openalex.org/I79891267"],"host_organization_lineage_names":[],"type":"repository"},"license":"other-oa","license_id":"https://openalex.org/licenses/other-oa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"http://dx.doi.org/10.1145/1367497.1367684","raw_type":"Conference Proceeding Article"}],"best_oa_location":{"id":"pmh:oai:ink.library.smu.edu.sg:sis_research-1334","is_oa":true,"landing_page_url":"https://ink.library.smu.edu.sg/sis_research/335","pdf_url":null,"source":{"id":"https://openalex.org/S4306401925","display_name":"Singapore Management University Institutional Knowledge (InK) (Singapore Management University)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I79891267","host_organization_name":"Singapore Management University","host_organization_lineage":["https://openalex.org/I79891267"],"host_organization_lineage_names":[],"type":"repository"},"license":"other-oa","license_id":"https://openalex.org/licenses/other-oa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"http://dx.doi.org/10.1145/1367497.1367684","raw_type":"Conference Proceeding Article"},"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":3,"referenced_works":["https://openalex.org/W1550784417","https://openalex.org/W2115948289","https://openalex.org/W3123091093"],"related_works":["https://openalex.org/W2317723112","https://openalex.org/W2475724061","https://openalex.org/W2773393136","https://openalex.org/W2174706483","https://openalex.org/W2997121352","https://openalex.org/W2084978036","https://openalex.org/W2390631662","https://openalex.org/W4240703725","https://openalex.org/W381496026","https://openalex.org/W4399634508"],"abstract_inverted_index":{"This":[0],"paper":[1],"investigates":[2],"the":[3,30,88,119,126,149,152],"strategic":[4],"decisions":[5],"of":[6,19,32,121,128,151],"online":[7,17,25,45,60,129,170],"vendors":[8],"for":[9,93,137],"offering":[10],"different":[11],"mechanism,":[12],"such":[13,166],"as":[14,48],"sampling":[15,78,100,115,117,142,157],"and":[16,51,62],"reviews":[18,130,154],"information":[20,56],"products,":[21],"to":[22,67,109],"increase":[23],"their":[24],"sales.":[26],"Focusing":[27],"on":[28,131],"measuring":[29],"effectiveness":[31],"electronic":[33],"market":[34],"design":[35],"(offering":[36],"reviews,":[37],"sampling,":[38],"or":[39],"both),":[40],"our":[41],"study":[42],"shows":[43],"that":[44,77,86],"markets":[46],"behavior":[47],"communication":[49],"markets,":[50],"consumers":[52],"learn":[53],"product":[54,83,89],"quality":[55,84],"both":[57],"passively":[58],"(reading":[59],"reviews)":[61],"actively":[63],"but":[64],"subjectively":[65],"(listening":[66],"music":[68],"sampling).":[69],"Using":[70],"data":[71],"from":[72],"Amazon,":[73],"first":[74],"we":[75],"show":[76],"along":[79],"is":[80,135,155],"a":[81,103,141,159],"strong":[82],"signal":[85],"reduces":[87],"uncertainty":[90,120,150,167],"after":[91],"controlling":[92],"halo":[94],"effect.":[95],"In":[96],"general,":[97],"products":[98],"with":[99,140],"option":[101,143],"enjoy":[102],"higher":[104],"conversion":[105,133],"rate":[106,134],"(which":[107],"leads":[108],"better":[110],"sales)":[111],"than":[112,144],"those":[113,145],"without":[114],"because":[116,163],"decreases":[118],"consuming":[122],"experience":[123,138],"goods.":[124],"Second,":[125],"impact":[127],"sales":[132],"lower":[136],"goods":[139],"without.":[146],"Third,":[147],"when":[148],"societal":[153],"higher,":[156],"plays":[158],"more":[160],"important":[161],"role":[162],"it":[164],"mitigates":[165],"introduced":[168],"by":[169],"reviews.":[171]},"counts_by_year":[],"updated_date":"2026-07-14T23:27:15.235271","created_date":"2016-06-24T00:00:00"}
