{"id":"https://openalex.org/W1990343129","doi":"https://doi.org/10.1145/1328057.1328118","title":"Healthcare internet marketing","display_name":"Healthcare internet marketing","publication_year":2007,"publication_date":"2007-12-10","ids":{"openalex":"https://openalex.org/W1990343129","doi":"https://doi.org/10.1145/1328057.1328118","mag":"1990343129"},"language":"en","primary_location":{"id":"doi:10.1145/1328057.1328118","is_oa":false,"landing_page_url":"https://doi.org/10.1145/1328057.1328118","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the 1st international conference on Theory and practice of electronic governance","raw_type":"proceedings-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5044516893","display_name":"Lu\u00eds Velez Lap\u00e3o","orcid":"https://orcid.org/0000-0003-0506-1294"},"institutions":[{"id":"https://openalex.org/I182534213","display_name":"Universidade do Porto","ror":"https://ror.org/043pwc612","country_code":"PT","type":"education","lineage":["https://openalex.org/I182534213"]}],"countries":["PT"],"is_corresponding":true,"raw_author_name":"Lu\u00eds Velez Lap\u00e3o","raw_affiliation_strings":["Medicina da Universidade do Porto, Pal\u00e1cio dos Marqueses de Pombal, Oeiras, Portugal"],"affiliations":[{"raw_affiliation_string":"Medicina da Universidade do Porto, Pal\u00e1cio dos Marqueses de Pombal, Oeiras, Portugal","institution_ids":["https://openalex.org/I182534213"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5041865401","display_name":"Rui Sousa Santos","orcid":null},"institutions":[{"id":"https://openalex.org/I4210166095","display_name":"Centro Hospitalar do Baixo Vouga","ror":"https://ror.org/05rtpzn26","country_code":"PT","type":"healthcare","lineage":["https://openalex.org/I4210166095"]}],"countries":["PT"],"is_corresponding":false,"raw_author_name":"Rui Sousa Santos","raw_affiliation_strings":["Centro Hospitalar do Baixo Alentejo, Beja, Portugal"],"affiliations":[{"raw_affiliation_string":"Centro Hospitalar do Baixo Alentejo, Beja, Portugal","institution_ids":["https://openalex.org/I4210166095"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5029696664","display_name":"Miguel G\u00f3is","orcid":null},"institutions":[{"id":"https://openalex.org/I4210166095","display_name":"Centro Hospitalar do Baixo Vouga","ror":"https://ror.org/05rtpzn26","country_code":"PT","type":"healthcare","lineage":["https://openalex.org/I4210166095"]}],"countries":["PT"],"is_corresponding":false,"raw_author_name":"Miguel G\u00f3is","raw_affiliation_strings":["Centro Hospitalar do Baixo Alentejo, Beja, Portugal"],"affiliations":[{"raw_affiliation_string":"Centro Hospitalar do Baixo Alentejo, Beja, Portugal","institution_ids":["https://openalex.org/I4210166095"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5031424802","display_name":"Paulo Duarte Silva","orcid":null},"institutions":[{"id":"https://openalex.org/I182534213","display_name":"Universidade do Porto","ror":"https://ror.org/043pwc612","country_code":"PT","type":"education","lineage":["https://openalex.org/I182534213"]}],"countries":["PT"],"is_corresponding":false,"raw_author_name":"Paulo Duarte Silva","raw_affiliation_strings":["Medicina da Universidade do Porto, Pal\u00e1cio dos Marqueses de Pombal, Oeiras, Portugal"],"affiliations":[{"raw_affiliation_string":"Medicina da Universidade do Porto, Pal\u00e1cio dos Marqueses de Pombal, Oeiras, Portugal","institution_ids":["https://openalex.org/I182534213"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":4,"corresponding_author_ids":["https://openalex.org/A5044516893"],"corresponding_institution_ids":["https://openalex.org/I182534213"],"apc_list":null,"apc_paid":null,"fwci":1.3902,"has_fulltext":false,"cited_by_count":5,"citation_normalized_percentile":{"value":0.8857601,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":89,"max":94},"biblio":{"volume":null,"issue":null,"first_page":"291","last_page":"295"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11437","display_name":"Digital Platforms and Economics","score":0.9896000027656555,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11437","display_name":"Digital Platforms and Economics","score":0.9896000027656555,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13402","display_name":"Business Strategy and Innovation","score":0.9846000075340271,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.9708999991416931,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/interactivity","display_name":"Interactivity","score":0.8131521940231323},{"id":"https://openalex.org/keywords/health-care","display_name":"Health care","score":0.6754696369171143},{"id":"https://openalex.org/keywords/the-internet","display_name":"The Internet","score":0.6546187400817871},{"id":"https://openalex.org/keywords/government","display_name":"Government (linguistics)","score":0.6336307525634766},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.5693312883377075},{"id":"https://openalex.org/keywords/quality","display_name":"Quality (philosophy)","score":0.5660176277160645},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.416969358921051},{"id":"https://openalex.org/keywords/knowledge-management","display_name":"Knowledge management","score":0.36075448989868164},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.3214071989059448},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.15144044160842896},{"id":"https://openalex.org/keywords/political-science","display_name":"Political science","score":0.11065781116485596}],"concepts":[{"id":"https://openalex.org/C144430266","wikidata":"https://www.wikidata.org/wiki/Q839721","display_name":"Interactivity","level":2,"score":0.8131521940231323},{"id":"https://openalex.org/C160735492","wikidata":"https://www.wikidata.org/wiki/Q31207","display_name":"Health care","level":2,"score":0.6754696369171143},{"id":"https://openalex.org/C110875604","wikidata":"https://www.wikidata.org/wiki/Q75","display_name":"The Internet","level":2,"score":0.6546187400817871},{"id":"https://openalex.org/C2778137410","wikidata":"https://www.wikidata.org/wiki/Q2732820","display_name":"Government (linguistics)","level":2,"score":0.6336307525634766},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.5693312883377075},{"id":"https://openalex.org/C2779530757","wikidata":"https://www.wikidata.org/wiki/Q1207505","display_name":"Quality (philosophy)","level":2,"score":0.5660176277160645},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.416969358921051},{"id":"https://openalex.org/C56739046","wikidata":"https://www.wikidata.org/wiki/Q192060","display_name":"Knowledge management","level":1,"score":0.36075448989868164},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.3214071989059448},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.15144044160842896},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.11065781116485596},{"id":"https://openalex.org/C111472728","wikidata":"https://www.wikidata.org/wiki/Q9471","display_name":"Epistemology","level":1,"score":0.0},{"id":"https://openalex.org/C41895202","wikidata":"https://www.wikidata.org/wiki/Q8162","display_name":"Linguistics","level":1,"score":0.0},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.0},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1145/1328057.1328118","is_oa":false,"landing_page_url":"https://doi.org/10.1145/1328057.1328118","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the 1st international conference on Theory and practice of electronic governance","raw_type":"proceedings-article"}],"best_oa_location":null,"sustainable_development_goals":[{"id":"https://metadata.un.org/sdg/17","display_name":"Partnerships for the goals","score":0.4399999976158142}],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":5,"referenced_works":["https://openalex.org/W1971236506","https://openalex.org/W2024641550","https://openalex.org/W2038007461","https://openalex.org/W2095958374","https://openalex.org/W4255411484"],"related_works":["https://openalex.org/W2319020389","https://openalex.org/W2001821990","https://openalex.org/W2272707781","https://openalex.org/W2747851897","https://openalex.org/W1975913006","https://openalex.org/W1513662110","https://openalex.org/W2063506784","https://openalex.org/W4240086805","https://openalex.org/W2521348551","https://openalex.org/W2013411520"],"abstract_inverted_index":{"In":[0],"this":[1],"paper,":[2],"the":[3,6,10,19,34,39,45,60,64,73,88],"authors":[4],"present":[5],"first":[7],"results":[8],"in":[9,48],"application":[11],"of":[12,33,44,55,62,66,87,90],"a":[13,25,52],"new":[14,53],"methodology":[15,47],"to":[16,36,84],"strategically":[17],"develop":[18],"marketing":[20],"and":[21,68,77,79],"communication":[22],"activities":[23],"for":[24],"broad":[26],"public":[27,74],"healthcare":[28,49,75],"network.":[29],"It":[30],"makes":[31],"use":[32],"Internet":[35],"further":[37],"explore":[38],"E-Government":[40,58],"opportunities.":[41],"The":[42],"impact":[43],"proposed":[46],"can":[50],"represent":[51],"front":[54],"development":[56],"within":[57],"serving":[59],"purpose":[61],"improving":[63],"degree":[65],"interactivity":[67],"individualization":[69],"(2":[70],"Is)":[71],"between":[72],"organizations":[76],"citizens":[78],"communities,":[80],"which":[81],"will":[82],"lead":[83],"an":[85],"increase":[86],"quality":[89],"services.":[91]},"counts_by_year":[{"year":2014,"cited_by_count":1},{"year":2013,"cited_by_count":1}],"updated_date":"2025-11-06T03:46:38.306776","created_date":"2025-10-10T00:00:00"}
