{"id":"https://openalex.org/W2086561196","doi":"https://doi.org/10.1145/1250910.1250950","title":"Optimal delivery of sponsored search advertisements subject to budget constraints","display_name":"Optimal delivery of sponsored search advertisements subject to budget constraints","publication_year":2007,"publication_date":"2007-06-11","ids":{"openalex":"https://openalex.org/W2086561196","doi":"https://doi.org/10.1145/1250910.1250950","mag":"2086561196"},"language":"en","primary_location":{"id":"doi:10.1145/1250910.1250950","is_oa":false,"landing_page_url":"https://doi.org/10.1145/1250910.1250950","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the 8th ACM conference on Electronic commerce","raw_type":"proceedings-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5056835997","display_name":"Zo\u00eb Abrams","orcid":null},"institutions":[{"id":"https://openalex.org/I1325784139","display_name":"Yahoo (United Kingdom)","ror":"https://ror.org/038p3gq39","country_code":"GB","type":"company","lineage":["https://openalex.org/I1325784139","https://openalex.org/I4210134091"]},{"id":"https://openalex.org/I4210134091","display_name":"Yahoo (United States)","ror":"https://ror.org/040dkzz12","country_code":"US","type":"company","lineage":["https://openalex.org/I4210134091"]}],"countries":["GB","US"],"is_corresponding":false,"raw_author_name":"Zoe Abrams","raw_affiliation_strings":["Yahoo!, Santa Clara, CA","Yahoo!, Santa Clara, CA#TAB#"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Yahoo!, Santa Clara, CA","institution_ids":["https://openalex.org/I4210134091"]},{"raw_affiliation_string":"Yahoo!, Santa Clara, CA#TAB#","institution_ids":["https://openalex.org/I1325784139"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5009442286","display_name":"Ofer Mendelevitch","orcid":null},"institutions":[{"id":"https://openalex.org/I1325784139","display_name":"Yahoo (United Kingdom)","ror":"https://ror.org/038p3gq39","country_code":"GB","type":"company","lineage":["https://openalex.org/I1325784139","https://openalex.org/I4210134091"]},{"id":"https://openalex.org/I4210134091","display_name":"Yahoo (United States)","ror":"https://ror.org/040dkzz12","country_code":"US","type":"company","lineage":["https://openalex.org/I4210134091"]}],"countries":["GB","US"],"is_corresponding":false,"raw_author_name":"Ofer Mendelevitch","raw_affiliation_strings":["Yahoo!, Santa Clara, CA","Yahoo!, Santa Clara, CA#TAB#"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Yahoo!, Santa Clara, CA","institution_ids":["https://openalex.org/I4210134091"]},{"raw_affiliation_string":"Yahoo!, Santa Clara, CA#TAB#","institution_ids":["https://openalex.org/I1325784139"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5111991767","display_name":"John A. Tomlin","orcid":null},"institutions":[{"id":"https://openalex.org/I4210134091","display_name":"Yahoo (United States)","ror":"https://ror.org/040dkzz12","country_code":"US","type":"company","lineage":["https://openalex.org/I4210134091"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"John Tomlin","raw_affiliation_strings":["Yahoo! Research, Santa Clara, CA"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Yahoo! Research, Santa Clara, CA","institution_ids":["https://openalex.org/I4210134091"]}]}],"institutions":[],"countries_distinct_count":2,"institutions_distinct_count":3,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":35.751,"has_fulltext":false,"cited_by_count":95,"citation_normalized_percentile":{"value":0.99794933,"is_in_top_1_percent":true,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":89,"max":100},"biblio":{"volume":null,"issue":null,"first_page":"272","last_page":"278"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.9998000264167786,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.9998000264167786,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11182","display_name":"Auction Theory and Applications","score":0.9997000098228455,"subfield":{"id":"https://openalex.org/subfields/1803","display_name":"Management Science and Operations Research"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11437","display_name":"Digital Platforms and Economics","score":0.9749000072479248,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/ranking","display_name":"Ranking (information retrieval)","score":0.7263410687446594},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.7243633270263672},{"id":"https://openalex.org/keywords/revenue","display_name":"Revenue","score":0.6088593602180481},{"id":"https://openalex.org/keywords/process","display_name":"Process (computing)","score":0.5505110621452332},{"id":"https://openalex.org/keywords/conjunction","display_name":"Conjunction (astronomy)","score":0.5008959770202637},{"id":"https://openalex.org/keywords/budget-constraint","display_name":"Budget constraint","score":0.45268335938453674},{"id":"https://openalex.org/keywords/operations-research","display_name":"Operations research","score":0.44022461771965027},{"id":"https://openalex.org/keywords/information-retrieval","display_name":"Information retrieval","score":0.25347229838371277},{"id":"https://openalex.org/keywords/microeconomics","display_name":"Microeconomics","score":0.19975629448890686},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.17980295419692993},{"id":"https://openalex.org/keywords/economics","display_name":"Economics","score":0.1495783030986786},{"id":"https://openalex.org/keywords/engineering","display_name":"Engineering","score":0.09640869498252869},{"id":"https://openalex.org/keywords/finance","display_name":"Finance","score":0.08706846833229065}],"concepts":[{"id":"https://openalex.org/C189430467","wikidata":"https://www.wikidata.org/wiki/Q7293293","display_name":"Ranking (information retrieval)","level":2,"score":0.7263410687446594},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.7243633270263672},{"id":"https://openalex.org/C195487862","wikidata":"https://www.wikidata.org/wiki/Q850210","display_name":"Revenue","level":2,"score":0.6088593602180481},{"id":"https://openalex.org/C98045186","wikidata":"https://www.wikidata.org/wiki/Q205663","display_name":"Process (computing)","level":2,"score":0.5505110621452332},{"id":"https://openalex.org/C59656382","wikidata":"https://www.wikidata.org/wiki/Q191536","display_name":"Conjunction (astronomy)","level":2,"score":0.5008959770202637},{"id":"https://openalex.org/C8505890","wikidata":"https://www.wikidata.org/wiki/Q605095","display_name":"Budget constraint","level":2,"score":0.45268335938453674},{"id":"https://openalex.org/C42475967","wikidata":"https://www.wikidata.org/wiki/Q194292","display_name":"Operations research","level":1,"score":0.44022461771965027},{"id":"https://openalex.org/C23123220","wikidata":"https://www.wikidata.org/wiki/Q816826","display_name":"Information retrieval","level":1,"score":0.25347229838371277},{"id":"https://openalex.org/C175444787","wikidata":"https://www.wikidata.org/wiki/Q39072","display_name":"Microeconomics","level":1,"score":0.19975629448890686},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.17980295419692993},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.1495783030986786},{"id":"https://openalex.org/C127413603","wikidata":"https://www.wikidata.org/wiki/Q11023","display_name":"Engineering","level":0,"score":0.09640869498252869},{"id":"https://openalex.org/C10138342","wikidata":"https://www.wikidata.org/wiki/Q43015","display_name":"Finance","level":1,"score":0.08706846833229065},{"id":"https://openalex.org/C1276947","wikidata":"https://www.wikidata.org/wiki/Q333","display_name":"Astronomy","level":1,"score":0.0},{"id":"https://openalex.org/C111919701","wikidata":"https://www.wikidata.org/wiki/Q9135","display_name":"Operating system","level":1,"score":0.0},{"id":"https://openalex.org/C121332964","wikidata":"https://www.wikidata.org/wiki/Q413","display_name":"Physics","level":0,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.1145/1250910.1250950","is_oa":false,"landing_page_url":"https://doi.org/10.1145/1250910.1250950","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the 8th ACM conference on Electronic commerce","raw_type":"proceedings-article"},{"id":"pmh:oai:CiteSeerX.psu:10.1.1.208.7859","is_oa":false,"landing_page_url":"http://citeseerx.ist.psu.edu/viewdoc/summary?doi=10.1.1.208.7859","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"http://www-2.cs.cmu.edu/%7Esandholm/cs15-892F11/OptimalDeliveryEC07.pdf","raw_type":"text"}],"best_oa_location":null,"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":19,"referenced_works":["https://openalex.org/W72737698","https://openalex.org/W1678923740","https://openalex.org/W1769120835","https://openalex.org/W1970355999","https://openalex.org/W1982889956","https://openalex.org/W1986345564","https://openalex.org/W2015007620","https://openalex.org/W2015324401","https://openalex.org/W2078040677","https://openalex.org/W2120100612","https://openalex.org/W2127347613","https://openalex.org/W2127470768","https://openalex.org/W2135724610","https://openalex.org/W2796604629","https://openalex.org/W2910445340","https://openalex.org/W3122305203","https://openalex.org/W4285719527","https://openalex.org/W6602952237","https://openalex.org/W6678861937"],"related_works":["https://openalex.org/W1573992054","https://openalex.org/W1599690842","https://openalex.org/W2753053412","https://openalex.org/W2665157442","https://openalex.org/W3108840034","https://openalex.org/W4388169484","https://openalex.org/W2363259562","https://openalex.org/W3036937347","https://openalex.org/W2015936298","https://openalex.org/W2012439361"],"abstract_inverted_index":{"We":[0,33],"discuss":[1],"an":[2,35],"auction":[3],"framework":[4],"in":[5,12,50,70],"which":[6,41],"sponsored":[7],"search":[8],"advertisements":[9],"are":[10],"delivered":[11],"response":[13],"to":[14,62],"queries.":[15],"In":[16],"practice,":[17],"the":[18,29],"presence":[19],"of":[20,54],"bidder":[21,43],"budgets":[22,44],"can":[23],"have":[24],"a":[25],"significant":[26,68],"impact":[27],"on":[28,38],"ad":[30,64],"delivery":[31],"process.":[32],"propose":[34],"approach":[36],"based":[37],"linear":[39],"programming":[40],"takes":[42],"into":[45],"account,":[46],"and":[47,57,59,72],"uses":[48],"them":[49],"conjunction":[51],"with":[52],"forecasting":[53],"query":[55],"frequencies,":[56],"pricing":[58],"ranking":[60],"schemes,":[61],"optimize":[63],"delivery.":[65],"Simulations":[66],"show":[67],"improvements":[69],"revenue":[71],"efficiency.":[73]},"counts_by_year":[{"year":2026,"cited_by_count":1},{"year":2025,"cited_by_count":1},{"year":2024,"cited_by_count":2},{"year":2023,"cited_by_count":2},{"year":2022,"cited_by_count":1},{"year":2021,"cited_by_count":1},{"year":2020,"cited_by_count":1},{"year":2019,"cited_by_count":2},{"year":2018,"cited_by_count":6},{"year":2017,"cited_by_count":1},{"year":2016,"cited_by_count":2},{"year":2015,"cited_by_count":3},{"year":2014,"cited_by_count":4},{"year":2013,"cited_by_count":13},{"year":2012,"cited_by_count":4}],"updated_date":"2026-06-11T09:08:48.828518","created_date":"2025-10-10T00:00:00"}