{"id":"https://openalex.org/W2119914577","doi":"https://doi.org/10.1145/1250910.1250917","title":"Budget optimization in search-based advertising auctions","display_name":"Budget optimization in search-based advertising auctions","publication_year":2007,"publication_date":"2007-06-11","ids":{"openalex":"https://openalex.org/W2119914577","doi":"https://doi.org/10.1145/1250910.1250917","mag":"2119914577"},"language":"en","primary_location":{"id":"doi:10.1145/1250910.1250917","is_oa":false,"landing_page_url":"https://doi.org/10.1145/1250910.1250917","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the 8th ACM conference on Electronic commerce","raw_type":"proceedings-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5042697545","display_name":"Jon Feldman","orcid":null},"institutions":[{"id":"https://openalex.org/I1291425158","display_name":"Google (United States)","ror":"https://ror.org/00njsd438","country_code":"US","type":"company","lineage":["https://openalex.org/I1291425158","https://openalex.org/I4210128969"]}],"countries":["US"],"is_corresponding":true,"raw_author_name":"Jon Feldman","raw_affiliation_strings":["Google: Inc., New York, NY","[Google, Inc., New York, NY]"],"affiliations":[{"raw_affiliation_string":"Google: Inc., New York, NY","institution_ids":["https://openalex.org/I1291425158"]},{"raw_affiliation_string":"[Google, Inc., New York, NY]","institution_ids":["https://openalex.org/I1291425158"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5045502987","display_name":"S. Muthukrishnan","orcid":null},"institutions":[{"id":"https://openalex.org/I1291425158","display_name":"Google (United States)","ror":"https://ror.org/00njsd438","country_code":"US","type":"company","lineage":["https://openalex.org/I1291425158","https://openalex.org/I4210128969"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"S Muthukrishnan","raw_affiliation_strings":["Google: Inc., New York, NY","[Google, Inc., New York, NY]"],"affiliations":[{"raw_affiliation_string":"Google: Inc., New York, NY","institution_ids":["https://openalex.org/I1291425158"]},{"raw_affiliation_string":"[Google, Inc., New York, NY]","institution_ids":["https://openalex.org/I1291425158"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5064235715","display_name":"Martin P\u00e1l","orcid":"https://orcid.org/0000-0002-1563-5426"},"institutions":[{"id":"https://openalex.org/I1291425158","display_name":"Google (United States)","ror":"https://ror.org/00njsd438","country_code":"US","type":"company","lineage":["https://openalex.org/I1291425158","https://openalex.org/I4210128969"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Martin Pal","raw_affiliation_strings":["Google: Inc., New York, NY","[Google, Inc., New York, NY]"],"affiliations":[{"raw_affiliation_string":"Google: Inc., New York, NY","institution_ids":["https://openalex.org/I1291425158"]},{"raw_affiliation_string":"[Google, Inc., New York, NY]","institution_ids":["https://openalex.org/I1291425158"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5054641291","display_name":"Clifford Stein","orcid":"https://orcid.org/0000-0002-0614-6620"},"institutions":[{"id":"https://openalex.org/I78577930","display_name":"Columbia University","ror":"https://ror.org/00hj8s172","country_code":"US","type":"education","lineage":["https://openalex.org/I78577930"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Cliff Stein","raw_affiliation_strings":["Columbia University, New York, NY","Columbia University, New York, NY;"],"affiliations":[{"raw_affiliation_string":"Columbia University, New York, NY","institution_ids":["https://openalex.org/I78577930"]},{"raw_affiliation_string":"Columbia University, New York, NY;","institution_ids":["https://openalex.org/I78577930"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":4,"corresponding_author_ids":["https://openalex.org/A5042697545"],"corresponding_institution_ids":["https://openalex.org/I1291425158"],"apc_list":null,"apc_paid":null,"fwci":33.6934,"has_fulltext":false,"cited_by_count":176,"citation_normalized_percentile":{"value":0.99764641,"is_in_top_1_percent":true,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":94,"max":100},"biblio":{"volume":null,"issue":null,"first_page":"40","last_page":"49"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.9998999834060669,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.9998999834060669,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11182","display_name":"Auction Theory and Applications","score":0.9998999834060669,"subfield":{"id":"https://openalex.org/subfields/1803","display_name":"Management Science and Operations Research"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12288","display_name":"Optimization and Search Problems","score":0.9973000288009644,"subfield":{"id":"https://openalex.org/subfields/1705","display_name":"Computer Networks and Communications"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/common-value-auction","display_name":"Common value auction","score":0.7122310400009155},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.6945571899414062},{"id":"https://openalex.org/keywords/focus","display_name":"Focus (optics)","score":0.6192952394485474},{"id":"https://openalex.org/keywords/the-internet","display_name":"The Internet","score":0.5577808618545532},{"id":"https://openalex.org/keywords/online-advertising","display_name":"Online advertising","score":0.5453824400901794},{"id":"https://openalex.org/keywords/fraction","display_name":"Fraction (chemistry)","score":0.5302274823188782},{"id":"https://openalex.org/keywords/budget-constraint","display_name":"Budget constraint","score":0.5229631066322327},{"id":"https://openalex.org/keywords/optimization-problem","display_name":"Optimization problem","score":0.49929022789001465},{"id":"https://openalex.org/keywords/process","display_name":"Process (computing)","score":0.4880000650882721},{"id":"https://openalex.org/keywords/search-engine-optimization","display_name":"Search engine optimization","score":0.45978668332099915},{"id":"https://openalex.org/keywords/mathematical-optimization","display_name":"Mathematical optimization","score":0.4509234130382538},{"id":"https://openalex.org/keywords/search-advertising","display_name":"Search advertising","score":0.43026003241539},{"id":"https://openalex.org/keywords/operations-research","display_name":"Operations research","score":0.3454952836036682},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.14404970407485962},{"id":"https://openalex.org/keywords/mathematics","display_name":"Mathematics","score":0.13447871804237366},{"id":"https://openalex.org/keywords/microeconomics","display_name":"Microeconomics","score":0.13317835330963135},{"id":"https://openalex.org/keywords/algorithm","display_name":"Algorithm","score":0.1254478096961975},{"id":"https://openalex.org/keywords/economics","display_name":"Economics","score":0.11430710554122925}],"concepts":[{"id":"https://openalex.org/C163239763","wikidata":"https://www.wikidata.org/wiki/Q5153637","display_name":"Common value auction","level":2,"score":0.7122310400009155},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.6945571899414062},{"id":"https://openalex.org/C192209626","wikidata":"https://www.wikidata.org/wiki/Q190909","display_name":"Focus (optics)","level":2,"score":0.6192952394485474},{"id":"https://openalex.org/C110875604","wikidata":"https://www.wikidata.org/wiki/Q75","display_name":"The Internet","level":2,"score":0.5577808618545532},{"id":"https://openalex.org/C512338625","wikidata":"https://www.wikidata.org/wiki/Q624902","display_name":"Online advertising","level":3,"score":0.5453824400901794},{"id":"https://openalex.org/C149629883","wikidata":"https://www.wikidata.org/wiki/Q660926","display_name":"Fraction (chemistry)","level":2,"score":0.5302274823188782},{"id":"https://openalex.org/C8505890","wikidata":"https://www.wikidata.org/wiki/Q605095","display_name":"Budget constraint","level":2,"score":0.5229631066322327},{"id":"https://openalex.org/C137836250","wikidata":"https://www.wikidata.org/wiki/Q984063","display_name":"Optimization problem","level":2,"score":0.49929022789001465},{"id":"https://openalex.org/C98045186","wikidata":"https://www.wikidata.org/wiki/Q205663","display_name":"Process (computing)","level":2,"score":0.4880000650882721},{"id":"https://openalex.org/C178218473","wikidata":"https://www.wikidata.org/wiki/Q180711","display_name":"Search engine optimization","level":3,"score":0.45978668332099915},{"id":"https://openalex.org/C126255220","wikidata":"https://www.wikidata.org/wiki/Q141495","display_name":"Mathematical optimization","level":1,"score":0.4509234130382538},{"id":"https://openalex.org/C187687199","wikidata":"https://www.wikidata.org/wiki/Q844880","display_name":"Search advertising","level":4,"score":0.43026003241539},{"id":"https://openalex.org/C42475967","wikidata":"https://www.wikidata.org/wiki/Q194292","display_name":"Operations research","level":1,"score":0.3454952836036682},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.14404970407485962},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.13447871804237366},{"id":"https://openalex.org/C175444787","wikidata":"https://www.wikidata.org/wiki/Q39072","display_name":"Microeconomics","level":1,"score":0.13317835330963135},{"id":"https://openalex.org/C11413529","wikidata":"https://www.wikidata.org/wiki/Q8366","display_name":"Algorithm","level":1,"score":0.1254478096961975},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.11430710554122925},{"id":"https://openalex.org/C120665830","wikidata":"https://www.wikidata.org/wiki/Q14620","display_name":"Optics","level":1,"score":0.0},{"id":"https://openalex.org/C121332964","wikidata":"https://www.wikidata.org/wiki/Q413","display_name":"Physics","level":0,"score":0.0},{"id":"https://openalex.org/C185592680","wikidata":"https://www.wikidata.org/wiki/Q2329","display_name":"Chemistry","level":0,"score":0.0},{"id":"https://openalex.org/C111919701","wikidata":"https://www.wikidata.org/wiki/Q9135","display_name":"Operating system","level":1,"score":0.0},{"id":"https://openalex.org/C178790620","wikidata":"https://www.wikidata.org/wiki/Q11351","display_name":"Organic chemistry","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1145/1250910.1250917","is_oa":false,"landing_page_url":"https://doi.org/10.1145/1250910.1250917","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the 8th ACM conference on Electronic commerce","raw_type":"proceedings-article"}],"best_oa_location":null,"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":17,"referenced_works":["https://openalex.org/W1769120835","https://openalex.org/W1975392791","https://openalex.org/W2000869424","https://openalex.org/W2005314985","https://openalex.org/W2015007620","https://openalex.org/W2038263585","https://openalex.org/W2052494364","https://openalex.org/W2078040677","https://openalex.org/W2117340018","https://openalex.org/W2120100612","https://openalex.org/W2127347613","https://openalex.org/W2142094448","https://openalex.org/W2143996311","https://openalex.org/W2201228956","https://openalex.org/W2250285668","https://openalex.org/W2911302472","https://openalex.org/W3122305203"],"related_works":["https://openalex.org/W2045432319","https://openalex.org/W2913055349","https://openalex.org/W1551421219","https://openalex.org/W3150755883","https://openalex.org/W2462982227","https://openalex.org/W2067842160","https://openalex.org/W575991822","https://openalex.org/W4300485171","https://openalex.org/W1581725656","https://openalex.org/W2600277158"],"abstract_inverted_index":{"Internet":[0,33],"search":[1,9],"companies":[2],"sell":[3],"advertisement":[4],"slots":[5],"based":[6],"on":[7,31,40,56,67,104],"users'":[8],"queries":[10],"via":[11],"an":[12],"auction.":[13],"While":[14,85],"there":[15],"has":[16],"been":[17],"previous":[18],"work":[19],"onthe":[20],"auction":[21],"process":[22,78],"and":[23,79,142],"its":[24],"game-theoretic":[25],"aspects,":[26],"most":[27,86],"of":[28,64,119,147],"it":[29],"focuses":[30],"the":[32,41,76,106,120,148],"company.":[34],"In":[35],"this":[36,81,111],"work,":[37],"we":[38,90],"focus":[39],"advertisers,":[42],"who":[43],"must":[44],"solve":[45],"a":[46,71,116],"complex":[47],"optimization":[48,83,150],"problem":[49],"to":[50,53,58,134],"decide":[51],"how":[52],"place":[54],"bids":[55],"keywords":[57],"maximize":[59],"their":[60,68],"return":[61],"(the":[62],"number":[63],"user":[65],"clicks":[66,122],"ads)":[69],"for":[70,145],"given":[72],"budget.":[73],"We":[74,137],"model":[75],"entire":[77],"study":[80],"budget":[82,149],"problem.":[84,151],"variants":[87,146],"are":[88,132],"NP-hard,":[89],"show,":[91,128],"perhaps":[92],"surprisingly,":[93],"that":[94,101],"simply":[95],"randomizing":[96],"between":[97],"two":[98],"uniform":[99,130],"strategies":[100,131],"bid":[102],"equally":[103],"all":[105],"keywordsworks":[107],"well.":[108],"More":[109],"precisely,":[110],"strategy":[112],"gets":[113],"at":[114],"least":[115],"1-1/e":[117],"fraction":[118],"maximum":[121],"possible.":[123],"As":[124],"our":[125],"preliminary":[126],"experiments":[127],"such":[129],"likely":[133],"be":[135],"practical.":[136],"also":[138],"present":[139],"inapproximability":[140],"results,":[141],"optimal":[143],"algorithms":[144]},"counts_by_year":[{"year":2026,"cited_by_count":1},{"year":2025,"cited_by_count":5},{"year":2024,"cited_by_count":2},{"year":2023,"cited_by_count":7},{"year":2022,"cited_by_count":6},{"year":2021,"cited_by_count":11},{"year":2020,"cited_by_count":3},{"year":2019,"cited_by_count":7},{"year":2018,"cited_by_count":6},{"year":2017,"cited_by_count":5},{"year":2016,"cited_by_count":10},{"year":2015,"cited_by_count":12},{"year":2014,"cited_by_count":16},{"year":2013,"cited_by_count":22},{"year":2012,"cited_by_count":10}],"updated_date":"2025-11-06T03:46:38.306776","created_date":"2025-10-10T00:00:00"}